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If you can create multidimensional column, choose number of Array dimensions greather than 0. Use Quoted checkbox for setting if default value is text, or leave it unchecked if default value is function, e.g. Check - The CHECK clause specifies an expression producing a Boolean result which new or updated rows must satisfy for an INSERT or UPDATE operation to succeed.
Optionally select Tablespace in which the index associated with a PRIMARY KEY constraint will be created. Optionally select Tablespace in which the index associated with a UNIQUE constraint will be created. Type an Expression producing a Boolean result which new or updated rows must satisfy for an insert or update operation to succeed. Excel used to be the poor schmucka€™s database,A with spreadsheets that just sort of sat there. Not anymore: Excel 2013a€™s table tools include features that make it easy to link charts and cells,A perform searches, and create dynamically updated reports,A just likea€”yesa€”a relational database. Relational databasesa€”databases structured to recognize relations among the information stored in thema€”are essential for working with large amounts of business data.
To show you how Excel makes it easier, we will create two tables: the master table and the detail table. For every record in the master table, there can be many records in the detail tables (also called slave or child tables) that link back to the master table. To avoid repeating all the master information in every detail table, you create relationships using one unique field, such as the Sales ID, then let Excel do the rest. For this tutorial, wea€™ll create a master table with the salespersonsa€™ information and a second table that provides their total sales, by quarter, for the year. The first rule of pivot tables: You must define the table relationships within the Pivot Table report section. The Filter options include Label Filters, Value Filters, and Search (or select specified records in the current search field). Label Filters and Value Filters are additional filtering options to help you refine your search. Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores.
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You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Achieving engagement with a customer or fan base is not so much about tactics such as Facebook or tools like Radian6, but how these are best leveraged to enable meaningful interaction with the consumer.
We also have a new guide by Andrew Campbell describing how to create a customer retention plan, again part of a long-term process to build relationships.
The people that have already bought from you are super-special, I mean really special when you think about it. There are multiple ways to generate insight, some of it should be engrained in your business day-to-day, other elements should be done at key times of the year. Get data from those masses who do nothing on your site, tools like 4Q and Kampyle are great since they're low commitment, fast and anonymous.
Email surveys are good if you lack a steady stream of data and prefer to ad-hoc, mass questioning of your database, annually for example.
With the proliferation of social media usage, the idea of message amplification is really key, I feel. We're talking about the consumers experience of your product or service and how they feed that back. Reactive - Zappos are the best example we hear of a customer obsessed brand who put tools and process around their consumer. Proactive - Think Dell as past masters at this, and where Gary Vaynerchuck pushes with his The Thank You Economy book.
Each approach isn't mutually exclusive, after all they're just processes dependent on how an organisation wants to (and can) work. Of course, capturing and using data is at the heart of informing the creation of tailored content for the consumer. Useful content is at the heart of such a content strategy, on-topic content enables you to demonstrate a continued relevance to consumers who are buying certain types of products from you, or at least they're giving you indicators as to what is motivating and helping solve problems in their world. This approach has obvious potential for re-promotion of your products in the right way, and at the right time, adding value and re-engaging re-affirms relevance and earns you that right. A platform to share - One of the most powerful ways to remain valuable is to enable the consumer to connect and share with other like-minded consumers, this allows the like-minded to flock together and simultaneously deliver ongoing insight for the brand hosting the platform. It's a complex space, our recommendation would be to start with simpler tools such as Office Autopilot where the focus is segmentation of a lead database (based on whatever makes sense: preferences, subject of interest, product type) since this enables the communication of the most relevant content.
This table summarises our recommendations on content marketing KPIs related to retention (Engage) and other parts of our RACE framework. Learn how to develop disaster recovery strategies as well as how to write a disaster recovery plan with these step-by-step instructions.
Formulating a detailed recovery plan is the main aim of the entire IT disaster recovery planning project. Once this work is out of the way, youa€™re ready to move on to developing disaster recovery strategies, followed by the actual plans. Once you have identified your critical systems, RTOs, RPOs, etc, create a table, as shown below, to help you formulate the disaster recovery strategies you will use to protect them.
Youa€™ll want to consider issues such as budgets, managementa€™s position with regard to risks, the availability of resources, costs versus benefits, human constraints, technological constraints and regulatory obligations. Once your disaster recovery strategies have been developed, youa€™re ready to translate them into disaster recovery plans. From Table 2 you can expand the high-level steps into more detailed step-by-step procedures, as you deem necessary.
In addition to using the strategies previously developed, IT disaster recovery plans should form part of an incident response process that addresses the initial stages of the incident and the steps to be taken. Note: We have included emergency management in Figure 2, as it represents activities that may be needed to address situations where humans are injured or situations such as fires that must be addressed by local fire brigades and other first responders. The following section details the elements in a DR plan in the sequence defined by ISO 27031 and ISO 24762. Important: Best-in-class DR plans should begin with a few pages that summarise key action steps (such as where to assemble employees if forced to evacuate the building) and lists of key contacts and their contact information for ease of authorising and launching the plan. In parallel to these activities are three additional ones: creating employee awareness, training and records management. As the former 'chief evangelist' at Apple, Guy Kawasaki has had plenty of experience selling the next new thing.
In this chapter you study how to create a database table and the relationship between two tables using SQL language. If there is a need to change the table definition, it is done with the ALTER TABLE SQL clause. You use SQL Insert clause to enter new data in the database and Update clause to modify existing data. You could create something more sophisticated with LOOKUP functions, but they were a huge hassle to set up. Excel can handle a lot of day-to-day office data this way,A and wea€™ll show you how to set it up.
They let you quickly search and retrieve specific information, view the same data set in multiple ways, and reduce data errors and redundancy. The master table is the primary table, which generally contains unique records (such as name, address, city, state, etc.).
For example, you have 10 sales people who all have unique, demographic information (master table).
First, double-click the tab at the bottom of the screen (above the green bar line) and type Master over the tag line Sheet1.
With the table still highlighted, select the Design tab under the text that says Table Tools (this option is available onlyA when the table is highlighted).


At the bottom of the screen beside the Master tab, click the '+' sign to insert a new sheet. In B4 through E13, enter 40 random numbers that represent sales dollars or copy the data from this example table. With the table still highlighted, select the Design tab under the text that says Table Tools (this option is only available when the table is highlighted). Do not attempt to create the relational connections first, because Excel will not recognize them from the Pivot Table reporting section. In the second fielda€”Choose Where You Want the Pivot Report placeda€”click New Worksheet if you want the table on a separate sheet by itself, or click Existing Worksheet if you want the report to drop in beside your Sales table.
And for the last fielda€”Choose Whether You Want to Analyze Multiple Tablesa€”click Add this Data to the Data Model, then click OK. Under Pivot Table Fields, the Active button is selected because only one table is currently active. To filter the data by city, click anywhere inside the table, then click the city fielda€”notice the small arrow on the right. Click the arrow and the Sort-Filter Options dialog box pops up with selections for Filters and Sorting.
If your database is relatively small, first uncheck the Select All button, then scroll down to the city you want, click the box, then click OK.
For example, in the Label Filters, if you choose all cities that Begin With a€?S,a€? you get San Diego and San Francisco. Next, click Sales Person, click the down arrow, then uncheck Select All in the Sort-Filter Options dialog box.
There are numerous ways to analyze the data, create and manage sets, group fields, insert slicers and timelines, drill up and down, and import and export data, as well as design reports with custom layouts and styles, create hundreds of colorful charts, then print it all out for distribution. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. As Seth describes in the quote above, open and maintain conversation, ask questions, listen, build better products and market in a more relevant way - add value to the relationship with the consumer.
What insights do we have about our customers, their needs from online services and perceptions of our service? They paid you money - they bought into what you said and now have a unique perspective of what it is like to journey from finding you, to evaluating you against the competition, then deciding to purchase and… then what? The questions we'd suggest that you ask are surrounding satisfaction with the process, what it's like to deal with you from an outside perspective. It's the most common form of insights gathering though done last minute when things feel broken, it's certainly better than no insights, just. Build relevant data capture at key buyer stages so that you learn more about your consumer as they near purchase, and beyond.
It's not that everything has to be commercially orientated either, though personally I'd ensure it ties back. If you can engage any visitor on at least some level, then worst case, you can see how well your content and messaging resonates with an audience.
Do you understand the gap between your customer needs and your delivery and how do you improve and prioritise satisfaction? As a business tools like Twitter and Facebook are channels back to customer service, no matter what they customer wants, apparently. Dell's approach is to listen to the whole market and seed out unhappy (and happy) customers in order they can pro-actively solve customer problems. Both require tools, customer process and at the more progressed, Dell, high-end a CRM software or community of some form (see question 5 and 6). Blogs are a way to centralise this, to form the content hub, then repurposing your content into Facebook, Twitter, LinkedIn and Google+ represent additional ways to reach (with permission) and so re-connect. It's right-side up marketing in that sense since it has an inbound effect over interruptive outbound promotions that feel random to the recipient. How do we create an integrated communications lifecycle, integrating channels, content and marketing around the customer?
Marketing automation can help here and Dave has reviewed marketing automation tools before in this post. The power is layering on purchase intent (inferred through click behaviour and explicit through web forms) to then tone up or down promotional intensity and the strength of offers as relevant to the consumer. Through measurement and then improvement through testing against objectives, it's only as complex as it needs to be for your organisation.
It is in these plans that you will set out the detailed steps needed to recover your IT systems to a state in which they can support the business after a disaster. Then, youa€™ll need to establish recovery time objectives (RTOs) and recovery point objectives (RPOs). Here wea€™ll explain how to write a disaster recovery plan as well as how to develop disaster recovery strategies. Areas to look at are availability of alternate work areas within the same site, at a different company location, at a third-party-provided location, at employeesa€™ homes or at a transportable work facility. Youa€™ll need to identify and contract with primary and alternate suppliers for all critical systems and processes, and even the sourcing of people. Be prepared to demonstrate that your strategies align with the organisationa€™s business goals and business continuity strategies.
Procedures should ensure an easy-to-use and repeatable process for recovering damaged IT assets and returning them to normal operation as quickly as possible.
This process can be seen as a timeline, such as in Figure 2, in which incident response actions precede disaster recovery actions.
The next section should define roles and responsibilities of DR recovery team members, their contact details, spending limits (for example, if equipment has to be purchased) and the limits of their authority in a disaster situation. During the incident response process, we typically become aware of an out-of-normal situation (such as being alerted by various system-level alarms), quickly assess the situation (and any damage) to make an early determination of its severity, attempt to contain the incident and bring it under control, and notify management and other key stakeholders. Based on the findings from incident response activities, the next step is to determine if disaster recovery plans should be launched, and which ones in particular should be invoked. A section on plan document dates and revisions is essential, and should include dates of revisions, what was revised and who approved the revisions.
Once the plan has been launched, DR teams take the materials assigned to them and proceed with response and recovery activities as specified in the plans.
Located at the end of the plan, these can include systems inventories, application inventories, network asset inventories, contracts and service-level agreements, supplier contact data, and any additional documentation that will facilitate recovery. These are essential in that they ensure employees are fully aware of DR plans and their responsibilities in a disaster, and DR team members have been trained in their roles and responsibilities as defined in the plans. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. In order to test these SQL clauses, you need to have access to SQL Server of your institution.
In the first clause the attribute Postcode is to be added and the foreign key definition is to be made. Should any row of an insert or update operation produce a FALSE result an error exception is raised and the insert or update does not alter the database. The data in the detail tablesa€”such as daily sales, product prices, quantitiesa€”usually changes constantly.
Then, wea€™ll create a report (or pivot table) that shows which cities had the highest sales. In cells A3 through F3 type these column headers: Sales ID, Sales Person, Address, City, State, Zip Code. The Sales ID is the unique data value thata€™s used to create a relationship between your two tables. Also, be sure to select the detail table (Sales) for the a€?analyze dataa€? table, otherwise it wona€™t work.
Click the boxes Quarter1, Quarter2, Quarter3, and Quarter4 and some numbers appear in a grid on the left. Under Related Table, choose Master and under Related Column (Primary), choose Sales ID again, then click OK.
If you want to Sort, click Sort A to Z or Sort Z to A, or see the graphic below for the options under Sort More Options.


For example, if youa€™d like to see the quarterly sales plus totals by sales person, uncheck City and check Sales Person. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements. To create these conversations and build relationships is challenging - the biggest challenge in marketing perhaps.
You thank them if, they're lucky, reward them somehow, just re-sell to them or simply ignore them? Did you even meet the customer's requirements and is there a quality gap from the users reality. But better is designing insight capture into the marketing and sales process in a robust way, for example using email sequences since it brings the consumer to the marketing table. This can be as simple questions built into existing enquiry, purchase and post purchase forms. You can easily ensure that commercial goals tie to customer engagement or marketing KPIs by developing a simple matrix. Commercial sales are the end goal, and yet they're still preceded by a number of KPIs that are more manageable and meaningful to those working on the front line.
How this is done is dependent on what kind of organisation you are in terms of budgets and resources available. Layer on segmented email communications to such solid social media programme and you're pioneering brand communications! This is an area being pioneered by high-end, fully integrated marketing automation platforms like EDialog and Eloqua, and being made accessible to the rest of us by companies such as Genius, Office Autopilot and Marketo. Integrating email communications, SMS and outbound with direct mail is pretty obvious and totally possible with these platforms since you get to design the communications sequences for each segment, and sub-segment.
Focus on the basics as to what content, tools and techniques drive re-engagement, referral and re-purchase evidenced by your measurement dashboard.
Then consider site security, staff access procedures, ID badges and the location of the alternate space relative to the primary site. Key areas where alternate suppliers will be important include hardware (such as servers, racks, etc), power (such as batteries, universal power supplies, power protection, etc), networks (voice and data network services), repair and replacement of components, and multiple delivery firms (FedEx, UPS, etc). Then define step-by-step procedures to, for example, initiate data backup to secure alternate locations, relocate operations to an alternate space, recover systems and data at the alternate sites, and resume operations at either the original site or at a new location.
Here we can see the critical system and associated threat, the response strategy and (new) response action steps, as well as the recovery strategy and (new) recovery action steps. If staff relocation to a third-party hot site or other alternate space is necessary, procedures must be developed for those activities. This section should specify who has approved the plan, who is authorised to activate it and a list of linkages to other relevant plans and documents.
If DR plans are to be invoked, incident response activities can be scaled back or terminated, depending on the incident, allowing for launch of the DR plans. The more detailed the plan is, the more likely the affected IT asset will be recovered and returned to normal operation. And since DR planning generates a significant amount of documentation, records management (and change management) activities should also be initiated. The Rent table has foreign keys both in Customer and Car tables.In this example the Return_Date has no default value. If you want to use domain or type from different namespace, use Schema combobox to list them. A check constraint specified as a column constraint should reference that column's value only, while an expression appearing in a table constraint may reference multiple columns.
At the end of each year, you need a report that provides the total yearly sales by person, but you also need a report that provides the total sales by city.
Since we are looking for the highest sales by city, be sure to create multiple cities in your table. Numeric fields are filtered the same way most all other databases do ita€”Less Than, Greater Than, Equals, Between, etc. There are no quick tips we can give here, but we can offer this structure which will step you through the decisions you need to make to work towards long-term relationships.
The first step is to understand how they perceive you based on the service and experience you have provided.
Of course you can target particular groups of customers with email, so they're powerful in this sense. Think about using tools such as Get Satisfaction for feedback too since it offers you progression into a feedback community and crowd-sourcing. Using this approach allows people at different levels, with different perspectives, within an organisation to see the value in an engagement or retention programme.
Being useful adds an incomparable value to a consumer relationship post purchase as well as keep you front of mind. Marketing automation is a huge area and different platforms have strengths in different areas.
This section defines the criteria for launching the plan, what data is needed and who makes the determination. Technology DR plans can be enhanced with relevant recovery information and procedures obtained from system vendors. If your organisation already has records management and change management programmes, use them in your DR planning. For example, we have three salespeople in Los Angeles, two in Hollywood, two in San Francisco, and three in San Diego. So you need to harness insights  you have about this super special group of people, and what insights could you have to help you do a better job to generate more sales?
You can also use the "Watch don't ask" approach of using analytics to see what customers click on or don't click on. For example, take the idea of customer making a second or third (repeat) purchase vs a referral of your brand to friends, both matter, both will tie to traffic to your domain and so can be tied to sale. Two reasons - you're connecting the consumer with others, and deepening their experience of subject area. Marketing automation includes analytics and intelligence gathering, automating lead generation and conversion and advanced cross-department workflow.
So long as the KPIs can be tied broadly to sale (question 1) then discussions with management are much simpler and meaningful at the commercial level. Included within this part of the plan should be assembly areas for staff (primary and alternates), procedures for notifying and activating DR team members, and procedures for standing down the plan if management determines the DR plan response is not needed. Check with your vendors while developing your DR plans to see what they have in terms of emergency recovery documentation.
For the customer, repeat purchase can manifest in 'lifetime value' commercial goals as well as 'new vs returning' visitors for the marketers using in Google Analytics. The practical start point is to take a lead from B2B marketers who focus around the automation of lead generation and lead conversion, with "get lead, convert lead" being the mantra, focussing mostly on email and outbound telemarketing in its simplest sense. You can just as easily use other counters of engagement, such as use of Facebook (usually more customer orientated) and any owned web property such as customer forums or groups. This free photo editing software trial is simple, yet, includes drawing tools, color and saturation adjustments, image and canvas sizing, and a good set of filters. With PhotoScenery, you can easily blend your digital photo onto another image (a beautiful landscape image etc) to create special effect. The goal of this software is to replace the multiple document viewers with a single simple application. STDU Viewer supports following document formats: DjVu, TIFF, PDF, TXT, Comic Book Archive (CBR or CBZ), XPS.




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