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In their desire to rationalize global design direction for the brand, McDonald’s had asked Juicy to take the ‘Form’ design palette, first developed for the Australian market and introduce it to other markets around the world.We are currently working on stores throughout Aisa and North America. Recently added to our website is the branding section, showcasing selected works created in our in-house graphics studio that was set up in 2012.Branding is a passion of ours at Juicy.
Our work has been selected for awards, and also published in numerous magazines and online articles.The Branding section can be found under Projects in the menu above. Working closely with Caon Studios, this is a complete architectural redesign converting and extending several existing large-scale buildings into a luxury gallery, restaurant and retail space. We are very happy to announce that Mejico Restaurant & Bar Pitt Street was short-listed for the 2013 Eat. In the development of this brand we wanted to avoid the obvious cliche’s and create a space that reflected the culture, without becoming a pastiche. The space has been stripped back to its core where exposed brick, open ceilings and concrete floors form the base, and our hand woven pendants, graphics and timbers add warmth.
We hope the attention to detail in the menu is reflected in the dining experience, and look forward to this becoming one of Sydney’s favourite places to eat.
Seven months ago we couldn’t have imagined working on a job like this – designing wine labels! Yogurt World's first Sydney store has been open now for 2 months and hasn't been busier, being the best way to cool down on these hot summer days. This project truly represents us at our best, working collaboratively with the client to bring a complete brand experience that is fun and unique.

The final touches are being done to the new Yogurt World flagship store in Pitt Street’s Westfield Sydney. CYT (Create Your Taste) is a new concept from the US that McDonald’s Australia was given the opportunity to localize.
This scheme will now be used throughout Australia and is soon to be introduced within Asia and the Middle East.
Juicy had the pleasure of developing our long standing relationship with Carla Zampatti and has reflected the brand’s refinement and classic styling with this flagship store in the black-label location of Westfield Sydney.
FireEye wanted a very strong interface that emphasized the dark nature of malware in an expose style.
FireEye is the leader in stopping advanced cyber attacks that use advanced malware, zero-day exploits, and APT tactics.
Woolworths Premium Store at Neutral Bay, resembling more of a construction site than anything else at the moment. We in turn needed to ensure that we delivered a brand and restaurant experience that matched this desire. We use very bold, hand painted graphics, on floors and walls, to set the energy levels high. This wraps into a bar to cater for early diners and those who just want to come for the tequila! Six weeks ago we got the chance to work with Australia’s largest grocery business, Woolworths.

With our studio now including a graphics department, and with our continuing great relationship with the MCG, we were offered a small but significant opportunity to design a wine label exclusively for the MCC Members. New flavours and toppings are constantly being introduced, 'like' Yogurt World's Facebook page to keep updated on the latest. All wall graphics were printed on white timber panels for a more authentic look that complement the interiors, with large framed artwork to add an extra visual layer and avoid flat printed surfaces. To establish credibility and value, Juicy Design collaborated with KJR Associates to design and develop several assests for the site including a questionnaire and personalized assessment report, an interactive tool to educate users about malware, and an infographic to visually explain the malware lifecycle. The FireEye solutions supplement traditional and next-generation firewalls, IPS, anti-virus, and gateways, which cannot stop advanced threats, leaving security holes in networks.
Our holistic and multidiscipline approach to branding and design gives our clients the benefit of getting a complete design solution from logo to interiors to uniforms and packaging all in the one studio.
In the naming of the restaurant we wanted to express authenticity and really own Mexican food and ‘Mejico,’ the local name for Mexico seemed to fit well.
The restaurant then sweeps down, mixing communal settings with more traditional banquette seating, anchored with an open kitchen at the rear.
It is particularly exciting that a business the size of ours can have the opportunity to influence the next generation of supermarkets.

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