5 online business ideas,marketing and sales plan pdf,advertising techniques rich and famous - 2016 Feature

This week the author of the business model canvas, my friend Alexander Osterwalder, launched his new book Value Proposition Design, the sequel to his million copy best seller, Business Model Generation.
If you’re familiar with the Lean Startup you know that the Business Model Canvas is the tool to frame all the hypotheses of your startup. The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and product more explicitly and in more detail. Now an integral part of Value Proposition Design, several of his new tools help with testing and validation of hypotheses. With Customer Development you’re constantly talking to customers and partners and conducting a ton of experiments to validate and invalidate your hypotheses.
Doing all the above together with your team is not easy when you “just” use poster-sized Canvases, sticky notes, and PowerPoint. So the Value Proposition Design comes with a series of exercises that you can complete online with assessment tools that show you how you are using the Value Proposition Canvas. More than 350 UC Berkeley scholars share their perspectives on local, national and global issues.


It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. It captures the core issues around understanding and finding  customer problems and designing and validating potential solutions. Of all the 9 boxes of the canvas, the two most important parts of the business model are the relationship between the Value Proposition (what you’re building) and the Customer Segment. We both realized that we had each invented one of the two parts that define the Lean Startup.
All these activities, the evidence of what works and what doesn’t, and your progress towards finding a successful value proposition and business model need to be tracked. There are simply too many Canvases you will design and trash (after rejecting and pivoting from your early tested ones), too many experiments you will conduct, and too much evidence you will produce.
And last, but not least, you get access to a whole series of checklists, templates, and incredibly awesome posters that you can immediately use in your work. In his new book he’s integrated Customer Development with the Business Model and Value Proposition Canvas and added some new tools to the mix.


The diagram below is one of my favorites of the book and provides a simple overview of how to conduct customer discovery and customer validation in combination with the Business Model and Value Proposition Canvas.
In Value Proposition Design Osterwalder shows how to do this with the Progress Board, a tool that includes a version of my investment readiness level thermometer to track progress. You start by extracting and prioritizing your hypotheses, then design your tests with Test Cards and finally, you conduct your tests and capture your learning.
To make this all actionable Osterwalder added an Experiment Library to the book that equips you with ideas on how to test your assumptions.



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