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It is long overdue for marketing to take responsibilty for creating accountable strategies that not only initiate customer relationships, but develop them. It used to be that marketing and sales were two separate, and sometimes adversarial departments. In reality, it is when marketing and sales overlap and work together that customers start buying. We are a group of Owners, Presidents, CEO’s and Managing Partners of privately held companies, located in Pittsburgh, who are looking for opportunity and growth for our businesses. What do you think about the importance of Strategic Planning?  If you have comments about this topic, please comment below.
If you are a small business Owner, President, CEO or Managing Partner of a privately held company in Pittsburgh looking for opportunity and growth for your business, please join our LinkedIn group by clicking here.If you would like to automatically be notified when new blog posts are added to this site, enter your email address in the Follow by Email box on this site. Pittsburgh Small Business Owners serves business professionals in the Pittsburgh, PA area and the western Pennsylvania region. The author started examining the efficacy of well-known planning approaches such as Porter’s 5 Forces, SWOT Analysis, Ashridge Mission Model, Experience Curve Model, Scenario Planning, BCG Matrix, McKinsey Matrix, beside performing a review of management literature on corporate planning. While Armstrong found that many companies of all sizes are using such tools, he did not find much evidence of a guaranteed success with their use of a formalized approach to Strategic Planning.


Major changes in a company structure such as Mergers or Acquisitions, big marketing changes or New Product Development.
A period of strong Uncertainty such as when companies are faced with a relevant Crisis, or during important economical or political changes. Projects characterized by a high level of complexity, where a synergic collaboration is required from different parts of an organization. According to Armstrong, only under such circumstances a formal approach to strategic planning can be effective for a company success. In all steps of the strategic planning process, the stakeholders' commitments not only need to be high, but also be given equal "weight". Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We take that responsibilty seriously, and have researched, developed, and tested the Internet Marketing 5 step process that ensures results can be tracked, measured, and improved on. Marketing’s job was to capture attention, create desire, make contact and then pass the job on to sales. Marketing would defend itself by saying that sales did not follow through, or did not listen to the customer.


By combining the experience (which comes from sales) and the message (which comes from marketing) customers are delighted with their experience with your company. If you are a member of the LinkedIn group with the same name, please feel free to use this forum as your opportunity to share your knowledge and expertise on subjects our members are interested in.
Armstrong in his 1982 article “The Value of Formal Planning for Strategic Decisions”, Strategic Management Journal, Vol. After having carried out research on many companies, and having completed 28 validation studies to evidence his early hypothesis, Armstrong explained his simple approach to formal strategic planning and underlined under which circumstances it might work well. Select the shape to change the color and Right click the object( click any object which you want to change color)2. This is the best way to gain the confidence of other business owners who might have a need for your service. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object.




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