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According to Matthew Zeller, the director of the FDA’s Center for Tobacco Products, “The ads are based on studies that show teens are often more worried about their appearance today than their long-term risk of cancer.” The campaign appeals to the assumed vanity of the adolescent mind-set and features images of rotting teeth and wrinkled skin (because apparently, a premature death sentence is not nearly as terrifying as premature aging). The campaign is actually pretty lame compared with the visceral, graphic ones of the past decade, but which approach is most effective? This ad was a winner not just in Thailand, where it was released, but in the 30 countries around the world where it went viral.
Most people remember this campaign for Terrie, a former competitive cheerleader who became an anti-tobacco activist after she was diagnosed with oral and throat cancer at the age of 40.
Despite leading to a record number of complaints with the Advertising Standards Authority, the NHS’s “Get Hooked” series proved beneficial, at least for smokers who were already gearing up to quit.
This series of NHS PSAs were influenced by the assumption that many young people intend to give up smoking at some point, but see no reason to stop now.
The national panel of judges were recruited from higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.
PRIMED Educational Associates has the ultimate CRNE prep course for nurses wishing to practice in Canada. We put rock concert style posters around university campuses, inserted 'free' bookmarks in the study guides in campus bookstores, and as a fun little guerrilla stunt, we 'mended' the ripped posters around schools, with branded Band-Aids. Here are a few of the promotional materials we made for them, as well as a social media package. They went from having 4 students at the first course, 5 at the second, to a jump to 27 after our efforts.


Surgeon General Luther Terry released a landmark report 50 years ago that would destroy the unadulterated pleasure of cigarettes forever. There is a large body of research showing that anti-smoking ads do influence consumers to quit or never light up in the first place, but keep in mind that these studies are often sponsored by the groups who paid for the campaigns. The graphic nature of these “adverts” (as they say across the pond) made smokers 22 percent more likely to follow through with their intention to stop as compared to a more mild, educational image, according to research published in the Journal of Strategic Marketing.
In 2009, the American Journal of Preventative medicine released a report detailing the effectiveness of their message after interviewing 8,094 teenagers from 1997 to 2004. The ads provided some reasons, including erectile disfunction, bad breath and general unattractiveness. The competition, sponsored by the Higher Education Marketing Report, is the largest for educational advertising in the country.
PRIMED had a media budget of zero, which forced us to find innovative ways to draw awareness to their course.
We are a Vancouver advertising company nimble enough to incorperate the latest communication techniques such as iPhone apps and Social Media without the big agency overhead.
11 the FDA will release “The Real Cost,” a series of print ads and commercials aimed at curbing tobacco use in teens.
One recent report shows that a variety of styles—scare-tactics, guilt-tripping, even humor—can prove successful, as long as the message itself is strong.
Industry insiders called it “the best anti-smoking ad ever” for it’s “heartbreaking” and “touching” message, which spurred more than 200,000 discussions on various online platforms.


According to a report from the CDC, the campaign spurred a 12 percent increase in the number of U.S.
They concluded that exposure to the ads prevented 450,000 teenagers from picking up the habit.
Post-evaluations found that commercials prompted more than 200,000 visits to the campaign’s smoking cessation site and 15,000 calls to the helpline.
Mat-Su College competed with thousands of entries from more than 1,000 colleges, universities and secondary schools in all 50 states and internationally.
The historic January day also marked the birth of the anti-tobacco movement, as well as a revolutionary category of counter-advertising known for its controversially graphic images and unabashed emotional appeal. The campaign targets the 10 million 12- to 17-year-olds who are destined to pick up the habit in a moment of (cough, cough) reckless abandon. Here’s a look back at some of the most effective campaigns of the last decade, as judged by the numbers. In Thailand, it stimulated a 40 percent increase in calls to hotlines for smokers looking to quit.



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