Advertising history video interviews,media player mac italiano,microsoft video sharing site template - Downloads 2016

Flowcharts can often be complicated and difficult to follow, but the History of Advertising on YouTube Infographic is extremely organized and highly informative. The History of Advertising on YouTube Infographic effectively includes countless statistics that have had huge impacts for the site in a very appealing and simple way. Implications - Businesses looking to share information with potential clients need to ensure that they use simple, but engaging methods.
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Advertising dates back to ancient Rome’s public markets and forums and continues into the modern era in most homes around the world. In 79 CE, the eruption of Italy’s Mount Vesuvius destroyed and, ultimately, preserved the ancient city of Pompeii. The invention of the printing press in 1440 made it possible to print advertisements that could be put up on walls and handed out to individuals. European colonization of the Americas during the 1600s brought about one of the first large-scale advertising campaigns.
Early penny press papers such as the New York Sun took advantage of advertisements, which allowed them to sell their issues for a penny or two.
In Chapter 5 "Magazines", you read about McClure’s success in 1893 thanks to an advertising model: selling issues for nearly half the price of other magazines and depending on advertising revenues to make up the difference between cost and sales price. In the early 1900s, brand-name food items, such as this one, began making a household name for themselves. Although advertising was becoming increasingly accepted as an element of mass media, many still regarded it as an unseemly occupation.
The household cleaner Sapolio produced advertisements that made the most of the artistic advertising trend. The rising film industry made celebrity testimonials, or product endorsementsSupport from a celebrity or well-known person for a particular product or service., an important aspect of advertising during the 1920s. As discussed in Chapter 7 "Radio", radio became an accepted commercial medium during the 1920s. Unsurprisingly, the Great Depression, with its widespread decreases in levels of income and buying power, had a negative effect on advertising. Shows such as Kraft Television Theatre were created by single sponsors— in this case, Kraft Foods Inc. Advertising research during the 1950s had used scientifically driven techniques to attempt to influence consumer opinion. Burdened by association with Nazi Germany, where the company had originated, Volkswagen took a daring risk during the 1950s. This era of advertising became known as the “creative revolution” for its emphasis on creativity over straight salesmanship. During the late 1980s, studies showed that consumers were trending away from brands and brand loyalty. These developments resulted in the rise of big-box stores such as Walmart that focused on low prices rather than expensive name brands.
Despite the rise of digital media, many types of traditional advertising have proven their enduring effectiveness. Although print ads have been around for centuries, Internet growth has hit newspaper advertising hard. Emerging digital media platforms such as the Internet and mobile phones have created many new advertising possibilities. As you read in Chapter 11 "The Internet and Social Media", new advertising techniques have become popular on the Internet. Social media sites such as Facebook use the information users provide on their profiles to generate targeted advertisements.
Another development in the mobile-phone market is the use of advertising in smartphone apps. Advertising regulation has played an important role in of advertising’s history and cultural influence. Founded in 1914, the Federal Trade Commission became responsible for regulating false advertising claims. In 1971, the FTC began the Advertising Substantiation Program to force advertisers to provide evidence for the claims in their advertisements. In 1992, the FTC introduced guidelines defining terms such as biodegradable and recyclable. Consumer and privacy advocates who are concerned over privacy intrusions by advertisers have also called for Internet ad regulation. Just as the priests of the Presbyterian Church determined his every religious belief … so did the national advertisers fix the surface of his life, fix what he believed to be his individuality. Although Lewis’s fictional representation of a 1920s-era consumer may not be an actual person, it indicates the national consumer culture that was taking shape at the time.
Automobile ads of the 1920s portrayed cars as a new, free way of life rather than simply a means of transportation. Advertisements for deodorants and other hygiene products broke social taboos about public discussion of hygiene. World War I bond campaigns had made it clear that advertising could be used to influence public beliefs and values.
Up through the 1960s, most advertising agencies were owned and staffed by affluent white men, and advertising’s portrayals of typical American families reflected this status quo.
A great deal of that era’s cultural criticism targeted the image of the advertiser as a manipulator and promulgator of superficial consumerism. Apple’s 1984 campaign is one of the most well-known examples of defining a product in terms of new cultural trends.
How [advertisers] must have rejoiced when the leading minds of the culture industry announced the discovery of an all-new angry generation, the “Twenty-Somethings,” complete with a panoply of musical styles, hairdos, and verbal signifiers ready-made to rejuvenate advertising’s sagging credibility….
To be clear, advertisers have not set out to consciously manipulate the public in the name of consumer culture.
The white, middle-class composition of ad agencies contributed to advertisements’ rare depictions of minority populations.
During the 1950s, stereotypical images of African Americans promulgated by advertisers began to draw criticism from civil rights leaders. During the 1960s, meetings of the American Association of Advertising Agencies (AAAA) hosted civil rights leaders, and agencies began to respond to the criticisms of bias. Early advertising frequently reached out to women because they made approximately 80 percent of all consumer purchases. Starting in 2005, the year during which YouTube was launched, the flowchart follows the development and rising popularity of the site on an international level. The flowchart includes some monumental dates including the date it signed over 10,000 partners, the day YouTube Mobile was launched and the day it began to receive 2 billion views a day. Consumers will likely be attracted to those businesses that present their ideas in clear and concise formats, leaving little room for confusion.
Historians have used the city’s archaeological evidence to piece together many aspects of ancient life. When European trading companies realized that the Americas held economic potential as a source of natural resources such as timber, fur, and tobacco, they attempted to convince others to cross the Atlantic Ocean and work to harvest this bounty. The New York Sun embraced a novel advertising model in 1833 that allowed it to sell issues of the paper for a trifling amount of money, ensuring a higher circulation and a wider audience. In an early publicity stunt, Barnum hired a man to wordlessly stack bricks at various corners near his museum during the hours preceding a show.
His Feejee mermaid—actually a mummified monkey and fish sewn together—was not necessarily interesting because viewers thought the creation was really a mermaid, but because they weren’t sure if it was or not. Magazines such as Ladies’ Home Journal focused on specific audiences, so they allowed advertisers to market products designed for a specific demographic.
During most of the 19th century, consumers purchased goods in bulk, weighing out scoops of flour or sugar from large store barrels and paying for them by the pound.
Nationwide outlets such as Sears, Roebuck & Company and Montgomery Ward sold many of the same items to consumers all over the country.
Sapolio’s ads featured various drawings of the residents of “Spotless Town” along with a rhymed verse celebrating the virtues of this fictional haven of cleanliness.
Corporations that had switched to manufacturing wartime goods wanted to stay in the public eye by advertising their patriotism. Film stars including Clara Bow and Joan Crawford endorsed products such as Lux toilet soap. Although many initially thought radio was too intrusive a medium to allow advertising, as it entered people’s homes by the end of the decade, advertising had become an integral aspect of programming. These sponsors had total control over programs such as Goodyear TV Playhouse and Kraft Television Theatre. In 1958, when allegations of quiz show fraud became national news, advertisers moved out of programming entirely. Although the effectiveness of this type of advertising is questionable, the idea of consumer manipulation through scientific methods became an issue for many Americans.

In 1959, the Doyle Dane Bernbach (DDB) agency initiated an ad campaign for the company that targeted skeptics of contemporary culture.
The creative revolution reflected the values of the growing anticonformist movement that culminated in the countercultural revolution of the 1960s. Producers of youth-oriented products created ads featuring music and focusing on stylistic effects, mirroring the look and feel of music videos.
A recession coupled with general consumer fatigue led to an increase in generic brand purchases and a decrease in advertising. Large brands remade themselves during this period to focus less on their products and more on the ideas behind the brand.
Companies such as Starbucks and Nike bore the brunt of late 1990s sweatshop and labor protests. Internet outlets such as blogs, social media forums, and other online spaces have created new possibilities for advertisers, and shifts in broadcasting toward Internet formats have threatened older forms of advertising.
Local advertisers and large corporations continue to rely on billboards and direct-mail fliers. Declining advertising revenue has contributed to the end of popular magazines such as Gourmet and to the introduction of new magazines that cross over into other media formats, such as Food Network Magazine.
Radio’s easy adaptation to new forms of communication has made it an easy sell to advertisers. Promotional ad time is purchased by the advertiser, and a spot usually runs 15 to 30 seconds. The Internet, like television and radio, offers free services in exchange for advertising exposure. Advertisers have tried to capitalize on the shared-media phenomenon by creating viral adsAdvertisements that attain spontaneous and widespread popularity through the Internet.
For instance, if a person is a fan of Mariah Carey or joined a group associated with the singer, he or she might see announcements advertising her new CD or a local concert.
The growing use of Internet radio through mobile-phone platforms has created a market for advertisements tapped by radio advertising networks such as TargetSpot.
Free versions of mobile-phone applications often include advertising to pay for the service. One of the earliest federal laws addressing advertising was the Pure Food and Drug Law of 1906. Under this program, the FTC gained the power to issue cease-and-desist orders to advertisers regarding specific ads in question and to order corrective advertising.
The growth of the environmental movement in the early 1990s led to an upsurge in environmental claims by manufacturers and advertisers.
The Children’s Online Privacy Act of 1998 was passed to prohibit companies from obtaining the personal information of children who access websites or other online resources. In 2009, the FTC acted on complaints against Sears that resulted in an injunction against the company for not providing sufficient disclosure. One opinion states that advertising simply reflects the trends inherent in a culture, the other claims advertising takes an active role in shaping culture. As it had always done, advertising sought to attach products to larger ideas and symbols of worth and cultural values. Advertisers used new ideas about personal hygiene to sell products and ended up breaking taboos about public discussion of the body. Advertising focused on the new—making new products and ideas seem better than older ones and ushering in a sense of the modernity. When advertisers for Volkswagen picked up on this criticism, turned it to their advantage, and created a new set of consumer symbols that would come to represent an age of rebellion, they neatly co-opted the arguments against advertising for their own purposes. Rather, advertisers are simply doing their job—one that has had an enormous influence on culture. DDB—the agency responsible for the Volkswagen ads of the 1960s—was an anomaly in this regard. Icons such as Aunt Jemima, the Cream of Wheat chef, and the Hiram Walker butler were some of the most recognizable black figures in U.S. A New York survey in the mid-1960s discovered that blacks were underrepresented at advertising agencies. Those who suffer from heroin addiction spend an average of $200 per day to maintain their habit.
Seeing the success and the constant traffic which we are still getting from social sites and search engine, we decided to create an infographic based on the data published in the article and here it is! Advertising has inspired an independent press and conspired to encourage carcinogenic addictions.
Pompeii’s ruins reveal a world in which the fundamental tenets of commerce and advertising were already in place. Advertising revenue allowed newspapers to print independently of secular or clerical authority, eventually achieving daily circulation.
The advertisements for this venture described a paradise without beggars and with plenty of land for those who made the trip. Barnum, cofounder of the famed Barnum & Bailey circus, gives a sense of the uncontrolled nature of advertising during the 1800s. When this activity drew a crowd, the man went to the museum and bought a ticket for the show. Innovations in industrial packaging allowed companies to mass produce bags, tins, and cartons with brand names on them. A particular item spotted in a big-city storefront could come to a small-town shopper’s home thanks to mail-order catalogs. As magazines—widely considered a highbrow medium—began using more advertising, the advertising profession began attracting more artists and writers. The public anticipated each new ad in much the same way people today anticipate new television episodes. Equally, the government needed to encourage public support for the war, employing such techniques as the famous Uncle Sam recruiting poster.
Social reformers added to revenue woes by again questioning the moral standing of the advertising profession.
Vance Packard’s best-selling 1957 book The Hidden Persuaders targeted this style of advertising.
Using a frank personal tone with the audience and making fun of the planned obsolescence that was the hallmark of Detroit automakers, the campaign stood apart from other advertisements of the time. The creativity and anticonformity of 1960s advertising quickly gave way to more product-oriented conventional ads during the 1970s. In 1983, marketing budgets allocated 70 percent of their expenditures to ads and the remaining 30 percent to other forms of promotion. Nike’s “Just Do It” campaign, endorsed by basketball star Michael Jordan, gave the company a new direction and a new means of promotion.
As these brands attempted to incorporate ideas outside of the scope of their products, they also came to represent larger global commerce forces.Margot Hornblower, “Wake Up and Smell the Protest,” Time, April 17, 2000. In 2009, Google initiated a billboard campaign for its Google Apps products that targeted business commuters. Until a new, effective model is developed, the future of magazine advertising will continue to be in doubt. Longer ads, known as infomercials, run like a television show and usually aim for direct viewer response. However, unlike radio or television, the Internet is a highly personalized experience that shares private information. While this may seem harmless, clicking on an ad sends user data to the advertising company, including name and user ID. Popular apps such as WeatherBug and Angry Birds offer free versions with ads in the margins; however, users can avoid these ads by paying a few dollars to upgrade to “Pro” versions. A reaction to public outcry over the false claims of patent medicines, this law required informational labels to be placed on these products.
The National Association of Attorneys General has helped states remain an important part of advertising regulation.
The reformers did not fully achieve their goals, but they did make a permanent mark on advertising history. Under this provision, the FTC can force a company to issue an advertisement acknowledging and correcting an earlier misleading ad. Because of the youth orientation of the Internet, newer advertising techniques have drawn increasing criticism.
However, the rise of mass media and of the advertising models that these media embraced made advertising take on an increasingly influential cultural role. The newly acknowledged epidemics of halitosis and body odor brought about products such as mouthwash and deodorant. This sanitized image of the suburban family, popularized in such TV programs as Leave It to Beaver, has been mercilessly satirized since the cultural backlash of the 1960s.
In many instances, advertising has functioned as a codifier of its own ideals by taking new cultural values and turning them into symbols of a new phase of consumerism. During the third quarter of the 1984 Super Bowl, viewers across the United States watched in amazement as an ad unlike any other at the time appeared on their TV screens.

These announcements have had an enormous effect on modern culture, and thus deserve a great deal of attention in any treatment of the media’s influence on culture. An exceedingly human invention, advertising is an unavoidable aspect of the shared modern experience.
Merchants offered different brands of fish sauces identified by various names such as “Scaurus’ tunny jelly.” Wines were branded as well, and their manufacturers sought to position them by making claims about their prestige and quality.
By the end of the 16th century, most newspapers contained at least some advertisements.William M. The advertisements convinced many poor Europeans to become indentured servants to pay for the voyage.Christina B. He began his career in the 1840s writing ads for a theater, and soon after, he began promoting his own shows. This stunt drew such large crowds over the next two days, that the police made Barnum put a halt to it, gaining it even wider media attention. Although most companies today would eschew Barnum’s outrageous style, many have used the media and a similar sense of mystery to promote their products. By 1867, other agencies had formed, and advertisements were being marketed at the national level.
Although brands existed before this time, they were generally reserved for goods that were inherently recognizable, such as china or furniture. Customers made associations with the stores, trusting them to have a particular kind of item and to provide quality wares. In fact, the ads became so popular that citizens passed “Spotless Town” resolutions to clean up their own jurisdictions. President Woodrow Wilson established the advertiser-run Committee on Public Information to make movies and posters, write speeches, and generally sell the war to the public.
As advertisers conducted surveys and researched prime time slots, radio programming changed to appeal to their target demographics.
Books such as Through Many Windows and Our Master’s Voice portrayed advertisers as dishonest and cynical, willing to say anything to make a profit and unconcerned about their influence on society. The rising consumer movement made false and misleading advertising a major public policy issue.
In one instance, a program run by the DeSoto car company asked a contestant to use a false name rather than his given name, Ford. The Hidden Persuaders and other books like it were part of a growing critique of 1950s consumer culture. It used many of the consumer icons of the 1950s, such as suburbia and game shows, in a satirical way, pitting Volkswagen against mainstream conformity and placing it strongly on the side of the consumer.
Agency conglomeration, a recession, and cultural fallout were all factors in the recycling of older ad techniques. This type of brandingThe association of a particular brand with cultural values or lifestyles. The billboards featured a different message every day for an entire month, using simple computer text messages portraying a fictitious executive learning about the product. Commercial advertisers, however, have moved to electronic media forms, and classified ad websites such as Craigslist offer greater geographic coverage for free.
Advertisers can also pay to have radio personalities read their ads live in the studio, adding a sense of personal endorsement to the business or product.
Fewer than one in six ads that are intended to go viral actually succeed, so marketers have developed strategies to encourage an advertisement’s viral potential. The 1938 Wheeler-Lea Amendment expanded the FTC’s role to protect consumers from deceptive advertising.
The FTC came down on Sears because the downloaded software tracked sensitive information that was not fully disclosed to the consumer. The commercial showed a drab gray auditorium where identical individuals sat in front of a large screen. Most conventional advertisers would have ignored the ethnic aspects of this product and simply marketed it to a mainstream white audience.
Unlike the African Americans who had gained fame through their artistry, scholarship, and athleticism, however, these advertising characters were famous for being domestic servants. Through the 1960s, ads targeting women generally showed them performing domestic duties such as cooking or cleaning, whereas ads targeting men often placed women in a submissive sexual role even if the product lacked any overt sexual connotation. O’Barr, “A Brief History of Advertising in America,” Advertising & Society Review 6, no. He advertised these shows any way he could, using not only interesting newspaper ads but also bands of musicians, paintings on the outside of his buildings, and street-spanning banners.
Barnum was sued for fraud over a bearded woman featured in one of his shows; the plaintiffs claimed that she was, in fact, a man. Apple, for example, famously keeps its products such as the iPhone and iPad under wraps, building media anticipation and coverage. During this time, George Rowell, who made a living buying bulk advertising space in newspapers to subdivide and sell to advertisers, began conducting market research in its modern recognizable form.
Advertising a particular kind of honey or flour made it possible for customers to ask for that product by name, giving it an edge over the unnamed competition.Christina B. Not surprisingly, this era gave rise to commercial jingles and iconic brand characters such as the Jolly Green Giant and the Pillsbury Doughboy. Advertising helped popularize World War I on the homefront, and the war in turn gave advertising a much-needed boost in stature.
At the time, companies such as Fleischmann’s (which claimed its yeast could cure crooked teeth) were using advertisements to pitch misleading assertions. The present-day network model of television advertising took hold during the 1950s as the costs of television production made sole sponsorship of a show prohibitive for most companies.
Major television networks dropped their long-standing ban on comparative advertising early in the decade, leading to a new trend in positioning ads that compared products. The future of newspaper advertising—and of the newspaper industry as a whole—is up in the air. Because newer forms of radio such as satellite and Internet stations have continued to use this model, the industry has not had as much trouble adapting as print media have.
Until this point, the FTC was responsible for addressing false advertising complaints from competitors. In 2006, Sunny Health Nutrition was brought to court for advertising height-enhancing pills called HeightMax. Beer manufacturer Heineken’s online presence includes a virtual city in which users can own an apartment and use services such as email.
Rather than trying to keep the trial quiet, Barnum drew attention to it by parading a crowd of witnesses attesting to the bearded woman’s gender, drawing more media attention—and more customers. He used surveys and circulation counts to estimate numbers of readers and anticipate effective advertising techniques.
The Depression-era magazine Ballyhoo regularly featured parodies of ads, similar to those seen later on Saturday Night Live or in The Onion. Only business owners’ personal morals stood in the way of such claims until 1938, when the federal government created the Federal Trade Commission (FTC) and gave it the authority to halt false advertising.
Product placement is an important aspect of television advertising, because it incorporates products into the plots of shows. Recent Old Spice ads featured former NFL player Isaiah Mustafa in a set of continuous scenes, from a shower room to a yacht. With this legislation, the agency also became an important resource for the consumer movement. The FTC found the company had hired an actor to appear as an expert in its ads and that the pills did not live up to their claim.
This practice mirrors that of children’s advertising, in which companies often create virtual worlds to immerse children in their products. His agency gained an advantage over other agencies by offering advertising space most suited for a particular product. Under the new model of advertising, television producers had much more creative control than they had under the sole-sponsorship model. The commercial ends with the actor on horseback, a theatrical trick that left viewers wondering how the stunt was pulled off. Given the ongoing privacy debates concerning targeted Internet advertising, a balance between a user’s privacy and accessibility of services will have to be settled in the near future. The relationship between a sponsor and a show’s producers was not always harmonious; the producers of radio programs were constrained from broadcasting any content that might reflect badly on their sponsor. While the audience sat motionlessly, one woman ran forward with a sledgehammer and threw it at the screen, causing it to explode in a flash of light and smoke. Over the next few decades, other companies imitated this approach, presenting their products as symbols of cultural values.

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