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Text message advertising is growing fast, and showing no signs that it will slow down anytime soon. Consumers carry their smartphones with them virtually 24 hours a day, and smart retailers have recognized that text message ads are a golden opportunity to engage with them. Instead, text message ads allow advertisers to speak with a customers in a way that, previously, was almost impossible – in real time. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS stats, text message advertising, text message advertising stats on April 7, 2016 by admin. According to a Juniper Research study, mobile coupons were projected to reach a total redemption value of $43 billion globally in 2016. As smartphones become more prevalent, mobile coupons are being used to reach shoppers in all demographics, regardless of age, gender or location. Once a customer signs on to receive text message ads that link to mobile coupons, retailers have a direct path to communicate with them in the future. Most people don’t go anywhere without their cell phone, so a mobile coupon doesn’t get left stuck to the refrigerator.
This entry was posted in Mobile Marketing Features, Mobile Marketing for Small Businesses and tagged mobile coupons, SMS advertising, text message advertising, text message marketing on March 29, 2016 by admin. The graphics capabilities of smartphones give retailers a wide range of options for the look and  feel of their mobile ads. Still, one of the most trusted way to connect on a personal level is through simple text message – or SMS – marketing.
SMS stands for Short Message Service, and it typically doesn’t require consumers to pay a data usage fee to receive. Straight text lets retailers get straight to the point, and it works because texting is one of the most common forms of communication in the world today. The fact that they do makes them candidates to join an opt-in program such as those being conducted by retailers like Coca-Cola, Starbucks and countless others. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing, SMS marketing, text message ads, text message advertising, text message marketing on March 18, 2016 by admin. The purpose of a text message marketing campaign is to let you communicate with customers through text messages.
A text message marketing campaign begins with an “opt-in” – your customers volunteering their cell phone number. While text message opt-ins are certainly an important part of the strategy, it’s important that you reach as many potential clients as possible. A website widget is one of the most powerful ways to build your cell phone number database.
Much like visitors to your website, visitors to your Facebook page are likely fans of your business. This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing promotions, QR Codes, text message advertising, text message marketing on April 15, 2014 by admin.
As mobile phone users expand the ways in which they use their smartphones, so too do advertisers looking for ways to reach consumers on the screens that seldom leave their hands. In the broader world of mobile marketing, text message ads bump into plenty of competition. Couple that with a second equally appealing nugget revealed by Log My Calls during its 2013 report: 70 percent of Americans say they would like to receive mobile coupons from their favorite businesses. Armed only with those two pieces of information, small-business owners would be wise to realize the potential that exists in mobile advertising. People use their smartphones for virtually everything these days, from paying monthly bills and trading stocks to setting fantasy football lineups and checking Facebook.
Visit the InVenue Mobile Marketing website and sign up for a demo to see InVenue’s state-of-the-art text message advertising platform at work. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 7, 2014 by admin. Statistics telling why mobile marketing is not only an effective, but necessary, marketing tool are everywhere. Many of these mobile marketing factoids are indeed impressive, and certainly serve notice that small-business owners should consider at least adding a layer of mobile advertising to their marketing strategy. The mobile gurus at Trumpia pass along a little nugget that all business owners can grasp, particularly those who have grown more and more concerned that the print ads or direct mail that were once at the heart of their advertising initiatives are not being seen as they once were.
Mobile marketing might be a confusing concept to some, but what could be simpler than that?
This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing stats, SMS marketing, text message advertising, text message marketing on October 2, 2013 by admin. Text message advertising is a simple, inexpensive and effective way to limit the number of times a driver disregards a car care calling. In addition, auto service shops can send out text messages offering generic spring and fall check-up specials to help drivers ensure their vehicles continue to perform at a peak level. Advertising is about offering customers something they consider valuable, and typically that means saving money. InVenue Mobile’s state-of-the-art mobile marketing platform lets car care professionals set customized appointment reminders for every customer. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message marketing on June 29, 2013 by admin. As communities across the country gear up for their annual summer concert celebrations, organizers of those events are boosting attendance and ticket sales by relying on the ease and impact of text message advertising. Text message alerts are low-cost, high-impact reminders that keep summer concerts top-of-mind to an audience of music lovers. Jazz in the Park promoters got a jump on the season by including their text message promotions to all of their pre-season advertisements. As the concert series began, promoters also invited attendees to join by adding signage at the event. As the Jazz in the Park cell phone database grew, concert promoters began issuing text message reminders every Wednesday, with details of the coming weekend’s lineup.
When the season came to a close, the foundation was already set to use text message ads to promote Jazz in the Park the following spring.
The challenge of encouraging consumers to opt-in to receive text message alerts is different with every campaign. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message appointment reminders, text message marketing on May 13, 2013 by admin. Business owners launching a new text campaign might get squeamish about the prospect of building a database of opt-in customers. While the costs are typically offset with increased sales and higher revenue, there are ways to build your mobile marketing database without investing heavily up front. Armed with these three pieces of information Target issues weekly text message ads to customers at their preferred time of day. Adding a comparable feature to your website doesn’t require an extensive IT department or experienced marketing professional.
InVenue Mobile provides full-service, state-of-the-art mobile marketing capabilities to businesses throughout North America. This entry was posted in Mobile Marketing Features and tagged mobile marketing promotions, online entry forms, text campaign, text message advertising on May 3, 2013 by admin. Not only does cell phone usage continue to trend upward, but consumers continue to demand more tech-savvy gadgets. These findings should resonate with business owners who have gravitated toward the powers of mobile marketing to connect with their target audience.
Smartphones give consumers access to high-tech marketing tools that require rich media graphics.


Consumers across the United States have already demonstrated a desire to receive text message offers on their mobile phones.
InVenue Mobile offers a full-service mobile marketing platform that helps businesses communicate with customers no matter what type of cell phone they use. This entry was posted in Mobile Marketing News and tagged mobile coupons, mobile marketing stats, QR Codes, text message advertising, text message marketing on April 30, 2013 by admin. 25000 points on joining50 points for every ad read1250 points for every solo ad click2500 points for every referralPost 10 times a day Price: $37.00 Lifetime One Time Payment! Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Extending its ad opportunities directly into content, Healthline Networks has added an in-text ad unit that links keywords embedded in articles to related stories, topics, videos or other content along with relevant advertising. The new Navigator ad format allows health marketers to target ads based on terms like "asthma" or "heart disease" via hyperlinks in articles that launch a small window when a cursor hovers over the keyword. The company says its Healthline Media network reaches a total audience of 44 million unique visitors each month.
But Navigator goes a step farther by allowing companies to link relevant advertising to specific terms across the spectrum of health-related content it provides, including 1,100 condition-focused sites. Shell didn't provide the names of any specific advertisers, but said a half dozen pharmaceutical companies have been testing the unit during the beta period. Marketers have used Navigator in different ways -- one leading pharmaceutical marketer created a microsite in Navigator to drive users to new information about a drug, while other publishers have included images, links to information and display ads within content. In-text ads as a category have long been controversial for blurring the distinction between content and advertising and simply being overly intrusive and annoying.
The Healthline in-text ads appear more like regular links except for a small arrow icon at the end of term.
But Shell emphasized that Navigator is aimed at helping users bypass the search box by putting access to deeper, relevant information within the article they're reading.
Search and social media advertising have come under closer scrutiny by pharmaceutical companies by the Food and Drug Administration in the last year or so. Drug companies immediately revamped their search strategies by reducing the use of search ads and by revising ad content. The FDA did not respond to a media inquiry about Healthline's in-text ad unit before deadline.
The sponsorship package includes the development of custom Navigator ad units and category exclusivity tied to keyword lists that an advertiser provides. This resource pack from the Everton Collection supports pupils studying persuasive texts as part of the Primary Literacy Framework at Key Stage 2. The resource pack features examples of football kit adverts from the Everton Collection archive. It can be used alongside the Everton Collection flipchart, Football Advertising as Persuasive Texts, which is also available from the Everton Collection partner resource page on Planet. It seems the O&M series saw fewer and fewer insertions as Ogilvy’s influence over the agency weakened with time.
So, while it’s true a freelancer could never handle the corporate giants these ads were designed to attract, far bigger and better paying clients await those with the guts and know-how to put this kind of ad together today. Moreover, aren’t we all getting a little fatigued reading the same type of customer acquisition sales letters, promising the six secrets of psychological persuasion (and the like), some writer has labored months over. I am searching for the stats on David Ogivly’s campaign for Shell when he did the booklets and drove millions of people into the stores. Since these little booklets were distributed at the petrol stations over 30 years ago, they’re a challenge to get a hold of. All this time later the same basic principles yield better results than most of the marketing guru speak. Engaging through SMS lets advertisers extend beyond posting a display ad about a holiday sale or delivering a coupon to their digital wallet. Instead, shoppers have traded in their scissors for smartphones, and now rely on mobile coupons to save at the cash register. Often fueled by basic SMS advertising campaigns, mobile coupons are as common today as clip-and-save coupons once were during newspapers’ golden years.
And because digital ad campaigns can be designed to track a user’s vital information, they’re an excellent way to initiate and continue a relationship with each particular shopper. And no doubt the vibrant colors, video and animations, and hyperlinked headlines can make for compelling, attention-getting ads. Retailers can fire out bulk messages to any cell phone number in their database, and users can receive them without cost and without needing Wi-Fi service. That means nearly every one that walks in your store, sees your TV ad or stumbles across your Facebook page uses text messaging to communicate. Once they’re an opt-in member, you have a direct line of communication with them, a way to send them a message that will be received and read within minutes. Many novice mobile marketers, however, make the mistake of thinking that the only way to get customer opt-ins is encourage them to text a keyword to a dedicated Shared Short Code. Visitors to your site clearly have an interest in your product or service, so they’re receptive to the idea of receiving your text message ads on their cell phone.
If your business still has the occasion to receive cards, tickets or forms from customers, use the opportunity to include one more space for them to fill out – “Receive our text messages (10-digit phone number):” With pen already in hand and no immediate need to do anything else, consumers today are typically willing to share their mobile phone information provided they trust the person requesting it. Your customers can use their smartphone to scan a QR code, automatically entering them into your database. Contact the experts at InVenue Mobile and learn about powerful, proven techniques that can drive your business to new heights. By the end of a typical day, the average person has looked at his or her phone about 150 times.
But statistics offered up by industry tracker Log My Calls tells us that even in the crowded world of mobile advertising, text message advertising continues to offer business owners the best path to reach consumers. Even in a day when popular social media sites like Facebook and Twitter draw consideration from business owners looking to expand their mobile marketing efforts, the impact delivered by text message advertising should not be ignored. Often, though, the statistics are difficult to interpret, especially to entrepreneurs who are more adept at running a shop than they are at navigating the often-complex world of digital marketing.
Contact InVenue Mobile to learn how our state-of-the-art mobile marketing platform makes it easy to reach more customers.
Auto service technicians can use text message advertising to provide a service that many drivers crave.
Every driver’s vehicle information can be entered into a system that features preset, date-sensitive reminders. But the potential of text message advertising and appointment reminders gives auto service shops the chance to offer something that many consider even more valuable – fewer dates to track in an often-hectic, fast-paced life.
The program’s success relies on accumulating cell phone numbers of people who have a demonstrated interest in the music being showcased.
The message appeared in print ads, on their social media sites, and on flyers that were distributed around town. Fans could text in to enter to win a season pass to every Friday show throughout the summer. Fans could text in to enter to win a meet-and-greet with a select artist scheduled to appear during the summer. Contact InVenue Mobile to learn how a state-of-the-art mobile marketing platform makes it easy to stay in contact with fans and customers. Online entry forms allow customers to provide their cell phone numbers directly on your website, alleviating the need for them to respond to a campaign keyword.
It consists of three simple fields that capture information used to communicate with customers in the future.


Target accomplished all of that without incurring the cost of in-store signage, and without relying on customers to go through the process of responding to a text ad campaign keyword. Mobile marketing companies like InVenue Mobile that specialize in text ad campaigns provide the back-end system work that will add an online entry form to your website for you. To learn more about adding an online entry form to your text campaign, contact InVenue President Todd Carter at 734-945-3300. According to IDC, smartphone usage worldwide has finally eclipsed that of regular cell phone usage, as smartphones accounted for 51.6 percent of the cell phones shipped through the first quarter of 2013. Not only do they reinforce the belief that text message marketing, QR codes and mobile apps remain valuable marketing tools, they also expand the window of mobile marketing’s reach.
Business owners, as a result, can take advantage of smartphones’ popularity by employing tools such as mobile coupons with scannable bar codes, links to mobile landing pages, mobile websites, and video, and trust that more of their customer base can receive the ads.
The swell in smartphone usage indicates that those desires are now open to other forms of rich media mobile coupons. Learn more about SMS marketing, mobile coupons and QR codes by calling InVenue Mobile President Todd Carter at 734-945-3300. The window might show a drug ad tied to one of those conditions as well as links to similar content throughout the site to boost page views and engagement. The new ad offering builds on the semantic search technology that powers existing Healthline ad options including SymptomSearch and DocSearch, that allow advertisers to reach consumers while they are researching symptoms and conditions or looking up doctors. In-text ads served by vendors like Vibrant and Kontera are usually distinguished from typical blue links by being singled- or double-underlined or green. In addition to displaying links to related content and advertising, the window that pops up when a keyword is triggered also includes a search box at the bottom. The agency last year notified major pharma advertisers that their search ads were misleading because they left out risk-related information about drugs.
In relation to its in-text unit, Shell said the versatility of Healthline's new format allows pharma companies to meet the FDA ad requirements. It includes adverts for famous sports manufacturers from the 1930s, 1950s, 1960s and 1980s. Drayton Bird, Gary Bencivenga and David Deutch are all O&M alumni from around this time.
And in case you haven’t looked at the book in a while, a sharpshooter assisted by an electron microscope would be challenged to make out the body copy in the ad.
InVenue Mobile is powered by state-of-the-art software that lets business owners use any of the following methods to build a solid database of phone numbers. Registering is easy, only requiring a person to type their 10-digit cell phone number on their computer.
And because it’s Facebook, you enjoy the potential benefit of your new mobile club members sharing the link with friends. QR codes can promote a mobile coupon, give access to a mobile game or call attention to nearly any other promotion.
Mobile ads can take on a variety of forms, from mobile-optimized email messages to scannable QR codes. As the three-month mark approaches, for instance, a driver will receive a text message with a reminder that it’s almost time to change the oil. The potential costs of promotional materials such as in-store posters, table tent cards and counter signage can add up quickly, turning a text campaign into a negligible investment. If you are considering a text campaign, take a page from the playbook of companies such as the retail giant Target, which uses an online entry form to capture customers’ cell phone numbers.
They did it with an online entry form that customers can complete in seconds and that begins communicating with new sign-ups immediately. Once your online entry form is installed, you can drive traffic to your site from your social media pages and promote the entry form elsewhere online. Although campaigns that target text message-enabled cell phones still cast a wider net, consumers’ increased smartphone usage is a signal that more business owners can advance beyond simple SMS marketing. The FDA's "fair balance" rules mandate that pharma ads include side effects and other consumer warnings. Healthline isn't the only company placing in-text ads on health sites -- Vibrant, for instance, said it's seen a 20% increase in unique users in the healthcare category this year. One series that comes to mind was a 1980’s advertising partnership between The Wall Street Journal and a rotation of Madison Avenue agencies under the slogan, “The Wall Street Journal. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Any good agency knows how to position products for demographic segments of the market – for men, for young children, for farmers in the south, etc. Commercials using on-camera voice do significantly better than commercials using voice over. In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. When you advertise your product which is consumed by a special group, it pays to flag that group in your headline – mothers, bedwetters, going to Europe? Readership falls off rapidly up to 50 words, but drops very little between 50 and 500 words (this page contains 1,909 words, and you are reading it). Ogilvy & Mather has gotten noticeable results with photographs, which suggest the story. On the average, twice as many people read the captions under photographs as read the body copies.
No additional action is required, and from that moment you can begin communicating with them via text message. They’re used on stationary in-store posters (which rely on immediate customer response) as well as on take-along promotional materials (which customers can scan later). And since every car and truck is loaded with various parts and fluids that require maintenance checks at differing intervals, text appointment reminders can be issued at various times throughout the year. Use the promotional efforts employed by the organizers of Jazz in the Park, a summer-long series of Friday evening jazz performances, as a blueprint. Concert promoters like those of Jazz in the Park might have limited success by simply inviting people to join their mobile club to receive future alerts, but response is likely to be greater if the return is more tangible.
From international companies like Starbucks and Best Buy to forward-thinking mom-and-pop stores, mobile technology has created an entirely new way to speak to customers.
It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. They attract more readers, generate more appetite appeal, are more believable, are better remembered, pull more coupons, and sell more merchandise.
Either way, their impact on building an effective mobile marketing database continues to grow as smartphones become more prevalent.
If your advertising looks ugly, consumers will conclude that  your product is shoddy and they will be less likely to buy it. Successful advertising sells the product without drawing attention to itself, it rivets the consumer’s attention on the product.
We call that logorrhea, (rhymes with diarrhea.) We have created some great commercials without words.
A truly big one can be continued for 20 years – like our eye patch for Hathaway shirts.



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