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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Radio Advertising? Commercial radio stations make most of their revenue selling “airtime” to advertisers. Efficacy ? More than eight out of ten Americans feel listening to commercials in exchange for free radio is a “fair deal”. Statistics Report? Twenty-five percent of listeners say they’re more interested in a product or business when they hear about it on their preferred station. FriendRadio is “a friend” Listeners use radio for emotional reasons to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. It won’t be long after you start your cleaning business that you will realize you need to learn about advertising. Advertising Lesson # 1 – In order for your advertising to be effective, it must provide a clear consumer benefit or solve a problem that the customer is experiencing. Advertising Lesson # 2 – The benefit or solution offered in lesson # 1 must be desired by the potential customer.
Advertising Lesson # 3 –  The service you are offering must be tied directly to the benefit or solution in lesson # 1.
Advertising Lesson # 4 – The benefit or solution you offer must be clearly communicated in your advertising. If you are not sure, just follow my lead on this topic as I will list some common problems our potential customers face. This means we must pick an issue to solve! The list above has many things to choose from, and we could go in many different directions.


To finish out this flyer all we need to do is add our company name and telephone number in big bold letters and easy to read numbers at the bottom. You may also want to add a special offer at the bottom that says you get 25% off if you act by the end of the month.
Just remember to keep the message simple and clear, just like the advertising lessons indicate. If you liked this post, you can subscribe to our RSS feed and get loads more by clicking here. If you need detailed instructions on how to start your own cleaning business, then check out my value packed course by clicking here.
Thanks for the tips..our cleaning company is very successful in our area but it is always helpful to get new ideas for advertising tactics!
This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.
Getting it right is not all that hard, so make sure to put these advertising lessons to use in your cleaning business. In order to do that we need to first ask a simple question, one that is key to the whole example. Keep in mind that for our purposes the following issues are related to their CURRENT cleaning company. It states that the benefit must be desired by the potential customer. Dirty bathrooms seems like a great pick, after all who doesn’t like a clean bathroom? We need to list what steps a good cleaning company would take to make sure their clients bathrooms would stay clean all the time.


This will drive home how a good cleaning company plans on solving this problem of dirty bathrooms. After all you own a cleaning business, and a cleaning businesses job is to tackle dirty bathrooms. Often because businesses are under capitalised and the up front marketing needs to be done out of capital rather than revenue of the business.
I’m not quite sure how to cure it BUT I do know that the smaller the business the more likely they are to not value their time and put way too much time and not enough money into many aspects of their business, not just advertising. AndreyM says: October 11, 2008 at 10:56 pmAs to me especially for small businesses the best way to promote itself is personal relations with the clients! Matt says: October 14, 2008 at 1:30 amDid you tried craigslist for advertising your business? Small business owners hardly think about branding at all, never mind putting money or even time into it. What we failed to realize is that the better we brand our business, in the end it will make us more money.
I have recently moved and have found that people were very responsive to my ads for furniture. One thing about craigslist is here always ads get deleted by considering as spam which is very irritating.



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