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Affiliate networks are a real convenience for prospective affiliates because they present a wide variety of affiliate programs in one central location. In return for the convenience they provide, affiliate networks take a cut of each transaction. Most affiliate network service agreements prohibit offensive content, but generally speaking, any Web site could be involved in an affiliate program. They track all activity, arrange all payment, and help affiliates set up the necessary links on their Web site.


Although they are commonly called merchants, Web sites don't even need to sell anything to benefit from having affiliates. Basically any Web site can join an affiliate program, and if they choose well, they can make some money off of it.
Additionally, affiliate networks help recruit affiliates by including an online merchant's affiliate program in their directory. A lot of content-based Web sites get most of their money from advertisers, which are attracted by high traffic numbers.


Different affiliate networks offer different extra features, but most have a help-center and a place affiliates and merchants can go to view reports of their traffic. These sites join a variety of pay-per-click or pay-per-lead programs and then pay their visitors a fraction of the commission on each click or reward them with prizes.



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