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Create Animated Videos in Minutes that Look Professional Ever wanted to create animated videos for a business or for personal use? How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B marketing campaigns has moved with it. It was easy to append names and job titles to emails from a live database; some email-merged campaigns used over 60 personalisation fields. Some e-marketers created different executions for existing customers and prospects; others broke down lists by size and sector.
With the rise of Customer Relationship Management (CRM) marketers started looking at metrics much more advanced than who clicked what, noting every action taken and building up a picture of customer behaviour over time. With gigabytes of buying behaviour gathered over many years, marketers were able to make accurate guesstimates of which content would be appreciated by which customers. Often today a campaign comprises a “core” – perhaps a white paper or newsletter – with a surrounding “cloud” of Tweets, statuses and snacking messages that guide readers down a pathway and encourage sharing, meaning both direct response and broader awareness tactics could be used in the same campaign. The next decade will also see a huge increase in the use of personas – up-close and personal pictures of our ideal customers, right down to their cultural background and hobbies.
Ask an MLM 7 Figure Pro-MLM Business opportunity Tips-Network Marketing company reviews, MLM business building success strategies.
So I was asked to do a morning “Training” call the other day for an online marketing group I am part of about achieving MLM success.
So I dusted off my online marketing arsenal and tried to narrow it down to what I thought were the most important factors for MLM success.
I could have done the MLM success training on how to generate 500,000 followers in Twitter in 4 months or how to use Facebook to generate 5 distributors a week, or how to blow the doors off your income using PPC marketing, but those are all just the simple mechanics of how you get from A to B. They don’t really address the most important factors that you must have to achieve success.
As we move forward into the new year I encourage you to dream big dreams, and set goals so big they should scare you.
You know, the time when things get busier and busier as we hit Thanksgiving, then all of a sudden it’s like we have been sucked into a time warp and it’s  a non-stop blast through the December holidays and suddenly here it is. We stare across the gulf that separates us from the next year and we can feel it growing shorter and shorter by the day.
Now tiding up all the loose ends and ending the year is a lot of work, so the first thing we do is to drag out our holiday greeting card list and reach out to that extended group of family and friends to say hello once again, to let them know they are still in our hearts and prayers (or that they are lucky to  still on our list), and maybe even toss in a little summary of what has happened in our life over the last year. Maybe we even put in a little plug about getting on Facebook so they won’t feel so totally in the dark and shocked when they learn that cousin Mary Lou ran off with a 2nd string baseball pitcher from Missouri and now lives in Japan and teaches English (just kidding).
Well as I dragged out my list and then wandered back over what has happened in my life over the last year, I re-read my blog post from last December 25th , Holiday Best Wishes & A Special Gift. They are the friendship, the love, the understanding, the encouragement, and all the little and big ways we can reach out and give part of what we are to others. This year as I did my review and tried to think of a gift I could give, I suddenly realized what an interesting transitional year 2010 was. On one side we had an economic meltdown in the world economy and there was pretty much bad news spinning out of the media on a daily basis. This holiday season more than ever before I hope you focus on all the good parts of the journey of 2010 and “Choose” to feel blessed, and I wish for you to feel all the infinite possibilities that life holds in store for you in 2011. The phone rang and it was yet another hopeful Network Marketer courting MLM success, calling to tell me about the next game changer to enter the MLM universe. Well for Network Marketing Professionals who have been around the game for a while, we have all heard it so many times it just kind of seems like business as usual. It is of course the deal of the century, the next mega-viral hyper-growth company in the raw. Over the months and years, the deals stream on and on in a seemingly endless succession, all absolutely guaranteed to make you rich and famous, but of course you have to act now while there is still time. Now before you get the idea that I am dumping on the Network Marketing industry here, let me assure you I am not. I am a 7 figure earner in the Network Marketing Industry and I have lived the MLM success stories and also of course the failures. I love this industry and the way it can empower the individual to take control of their financial destiny and develop the income and lifestyle we all deserve. However there are just some things about the Network Marketing industry that just rub me the wrong way. Is the deal the critical element that drives MLM success in the marketplace, or is it the involvement of the hard driving business builders that actually delivers success to the deal.
If we are to believe the caller who breathlessly tells us in hushed tones, of the legendary Network Marketing leaders who are uniting to drive the deal (it’s kind of funny that usually I don’t remember ever hearing of any of these people in the industry before). Now I know the standard thought process in the industry is that MLM success is a function of the unique opportunity, the once in a lifetime chance, the mega viral hyper-growth company that drives the MLM success curve, and all we have to do is to hitch our collective wagons to the next rising star and our financial future is secure. I refer to this as “The Tyranny of the Deal”, the belief that it’s the once in a lifetime opportunities that we stumble across as we search for MLM success and financial freedom that makes or breaks our financial lives.
That if we are bright enough to recognize opportunity when we see it, then we become one of the fortunate few. Humm… if that were true then how come we have all joined those companies and we have many times still hit the wall? Well I used to be in that camp, I have sold the benefits and the urgency of ground floor deals so much that after a while I actually started believing in them myself.
The truth is that the hottest deal in the universe is not going to make any difference to you if you don’t know how to achieve MLM success, if you don’t have a step by step process to get that new business ramped up and off the ground.
Now if you take a look around the industry I think you will start to see the truth of this. Look closely, and you will see that as the famed success coach Tony Robbins says, “Success Leaves Clues”. If we examine what top earners do,  it soon becomes evident to us that they have a plan, a template actually, on exactly what they need to do to achieve MLM success in any network marketing business. So it’s not a hit or miss deal, it’s an actual business plan that they take out, dust off, and implement time and time again. The company, the timing, the product, all of that is in reality secondary in importance to the real success factor. Most people don’t really have a clue on how to develop a successful business plan, they just stare in awe at the photocopied check for $96,000 from the upline, take out their credit card without a clue of how they are going to do it, and there they go again.
They run out filled with the energy and enthusiasm of someone that’s just been introduced to energy drinks, and frantically try to beat their friends and neighbors into submission.
Sorry, I promise only to tell you the truth of MLM success, not that you are going to be happy with it. There are of course variations in growth factors based on product type (Nutritional, Technology, Personal Care, Telecom), company age (early stage vs.
It’s pretty simple really, Eddie has spent years in the MLM industry cultivating relationships, and building a list. He then goes home and puts them in a bundle, puts a rubber band around them and writes a note which he attaches to it giving the date and the event,  and also makes notes about key people who were part of that group. He then maintains relationships with anyone he considers a top performer, not from the standpoint of just hammering them to join a deal, he actually maintains relationships. When he goes into a new deal, he sits down with his phone, takes out his huge box of business cards all wrapped with rubber bands and prepares for battle.
He knows that massive income comes from massive action so when he sits down to call he does marathon sessions and relentlessly hammers the phone calling everyone who already knows him and respects him about a new deal they should take a look at. If they don’t do the deal he does not throw out the card or tell them they are brain dead, he tells them he appreciates them and respects them and wishes them good luck.
The Eddie Freeman approach is probably going to take you about 10 years to amass a large enough following and build a list (it took him longer than that). The alternative is to shorten that MLM success curve down to less than a year and do it using online lead generation with an attraction marketing model. Build a list of like minded people all interested in Network Marketing by using the power of the internet, and then use technology and automation to develop an ongoing relationship with that list by way of e mails, autoresponders, and videos.
While you are developing this list you can skim the prospects who are open to looking for opportunity right now and will welcome what you have to say, and everyone else goes into your long term MLM success vault, “The List”.
For those who have become a student of this approach, I have seem then develop lists of anywhere from several thousand to as many as 20,000 prospects within a year or less. Hummm… what do you think you could achieve with a list of 20,000 prospects who were all interested in network marketing and who you had a relationship with?
In my book this is the most successful approach in today’s market for the average person to achieve MLM success. There are several good out of the box systems out there such as  My Lead System Pro,  that you can use to do this and they will teach you how to market.
Once you have mastered this, you will start to understand that you and you alone are actually in control of your own MLM success, and suddenly the tyranny of the Deal will no longer have the power over you. With marketing skills you will have the ability to build whatever business or deal you wish.
Now I know that most people in Network Marketing are always looking for the quick fix, the rapid MLM success, the instant gratification. What has always excited me, is when I see a business plan for MLM Success that actually works, when I can see a clear path to the money. Register for My Free Webinar On MLM Business Models below and learn what’s been holding you back.
Now if you have watched any science fiction (I love that stuff) you know the allegory here. I mean if you somehow were magically transported into one you would immediately recognize everything, your wife or husband would look and be the same, the dog the same, the house the same, the backyard, everything the same except maybe one little detail, like when you check your bank statement and somehow there’s  $10 million dollars in there. Now this is where you start running around the house yelling and screaming and waving the bank statement in the air muttering something about going to Tahiti, and suddenly you notice no one else understands what you’re so excited about.
Now I know what you are thinking, the other universe is looking pretty good right now and our first thought is probably….. Well it’s been around for quite a while but it’s not as recognized as traditional or as I will refer to it, Standard MLM.
What makes a company a Standard MLM, is that the entry fee when you sign up as a distributor is generally only a few hundred dollars.
That means you are going to have to build a big team, and so establishing that magical duplication in your downline is critical to your success. Because of this, your success now depends on factors that are outside your direct control and even if you are really good and bring in hundreds of people to your opportunity, sometimes that magic duplication just doesn’t occur. The market changes, the company doesn’t handle something right, there are endless possibilities that can go wrong.  A textbook example of this would be what happened recently to the mega-viral MLM success story of the decade, MonaVie (See my blog update on MonaVie). In the Top Tier MLM business model, everything is the same except that the entry fee to sign up as a distributor is higher. Now when you sign up a rep in this model, you generally get a 50% to 100% commission for sponsoring them, so you can generate commissions of $1000 to as much as $20,000 a transaction in some Top Tier MLM companies.
Now supporters of the Top Tier MLM model point out that this totally changes the dynamics of the MLM business into a much more powerful lucrative opportunity.
Using a Top Tier MLM model, a person can enter the Network Marketing business, go out and prospect, and even assuming it takes them 2 or 3 months to really get their feet wet, they could be earning $10,000 a month within 90 days or so, even if no duplication occurs. This puts a distributor in the position of being able to earn a full time income right from the beginning.
This Top Tier MLM model is primarily dependent on your own personal efforts, so it’s more of a direct sales business model with a residual tacked on to the back end of the compensation plan. Because the compensation plan is heavily weighted on the front end, the Top Tier MLM business model is also referred to as “GPT” or “Get Paid Today” (see my review of The CoffeeHouse Letter in the post “Is Network Marketing Dead”). Now of course it seems that the biggest barrier for top tier MLM companies to recruiting, would be convincing the average MLM person who has problems trying to talk a prospect into a $500 start up kit, that it’s just as easy to sell a $10,000 one. Now of course with a high ticket sign up kit the potential prospect pool is probably smaller but then again in a Top Tier MLM, you really don’t need to sponsor many people to get to 5 figures a month, maybe 3 or 4?
Also some of the faster moving Top Tier models I have tested have many members who have generated between $10,000 to $40,000 a week in just their first month or so and some of the sources I spoke to say that some members earn over $100,000 a month using their unique Top Tier MLM model. Now historically you built a Top Tier MLM business the same way you built a traditional MLM: make a list, do meetings, advertise, etc. However the biggest boost to the Top Tier MLM business model has been the marriage of Network Marketing prospecting with online lead generation systems like  My Lead System Pro, I mean if you have a large enough pool of prospects to pull from you can sell pretty much anything. Online marketing system allow you to tap into a global market of over 1.7 Billion internet users.
In today market the big earners in the Top Tier MLM companies are almost all using online marketing approaches and automated sales systems to tap their markets. As I pointed out in my Blog Post “Is Network Marketing Dead”, the Top Tier MLM or GPT model offers a way to achieve the big money much faster, a few months as opposed to a few years, but probably tops out at about $100,000 a month. Now of course in the world of Traditional MLM or old school Network Marketing this is heresy, but in today’s market I am not so sure. For those in traditional MLM that love their company or product but realize that it could take a few years to build up the duplication, marketing both a Traditional and a Top Tier MLM is a workable hybrid business model that can provide front end funding so that you can afford to do the slower build on the other.
In the final analysis, I love the MLM universe and there is something to be said for just about all the business model variations. However the confusing part of the MLM world is that with only minute variations in the business models (Unilevel, Matrix, Binary, etc), there are so many choices in companies, that most people make it just based on whether they like the product (not a good way to do it). With a Top Tier MLM, the business model is so radically different, that is doesn’t seen to suffer from the same type of competition in the mind of the prospect. So dive in, make your choice and GPT (Get Paid Today) or GPT (Get Paid Tomorrow) or GPTT (Get Paid Today & Tomorrow). For those of us lucky enough to have attached their wagon to a mega hyper-growth MLM money machine like MonaVie this is supposed to be the time where you sail off into the sunset and send postcards back to old prospects who never joined you telling them you are sorry they missed the boat. I actually knew one guy who would drip on his old prospects by sending them envelopes with small quantities of beach sand and a note telling them it was too bad they couldn’t be with him on the beaches of the world. Well as the wreckage and empty lifeboats started to float back to shore it is became pretty obvious that that ship sank. In a recent company review I did on MonaVie I cited them as an almost textbook case of the type of Viral Hyper-growth that is legendary in the network marketing industry. That explosive growth curve AKA “Momentum Growth Curve” ,is what is always spoken about in hushed revered tones by the MLM leaders after the big opportunity meetings as they ponder the future of their company.
Yes it’s that rapid growth that creates fortunes in our industry for the lucky ones who got in early, and it keeps the rest of us pounding the phones ignoring the painful rejection form our friends and family because we know our turn is next.
It seems that even if you have a reserved seat on that rocket it can explode and crash back to earth on you just like any other business.
I know that this is heresy to speak of this, and it’s even stranger that it comes from a 7 figure earner who loves the MLM industry and who has in fact ridden those rockets.
Look if you are going to bet the proverbial ranch on your success in this industry, I feel  that you deserves to know the facts not the myths. Network marketing is a business just like any other business and as such is not immune to the laws of business gravity. Now that does not mean it’s over, there is still growth especially on the international front but the go-go days of 35% monthly check increases are pretty much gone. That’s where your traitorous downline abandons ship and promptly jumps to other deals, taking your income with them. Even if a company is years away from stability there is always attrition, it happens as people lose faith in the business or just burn out, and it happens at regular intervals: 30 days, 60 days, 6 months, 1 year, 10 years, etc, etc. Because of this effect your residual income is not stable no matter how successful you are.
Sorry, it’s actually a business and you have to pay attention to it and continue to run it. Well of course they hit the magic ceiling at about $1 Billion dollars and then began to stabilize and after a fallback that should have been it. First, the MonaVie growth or duplication model was heavily product based and recruiting distributors through tasting parties was the mainstay. Because of this and the way they positioned customers into becoming distributors they ended up with a huge base of distributors who were really not in the business. The other factor was the aggressive product give away strategy that pretty much every business builder promoted, of buying huge volumes of the juice every month and telling everyone to give away one bottle a day. Some MonaVie leaders it’s rumored pushed their teams to sign up for autoships of $1000 per month to feed this sampling model. This promotional effect swelled their volumes and once again, I believe that when things started to stabilize and fall back there was no reason for the business builders to maintain that huge monthly ordering volume since recruiting volumes slowed so much and they cut back also.
From all evidence, it appears that within about 18 months of hitting their peak MonaVie had a huge unraveling of volume. Now I don’t want to give you the wrong impression here, MonaVie is still alive and kicking and by all accounts doing very well in a number of international markets, and there are a boatload of top MonaVie distributors that followed the money tree overseas and are now learning Korean, and other interesting languages.
Network marketing is a business (a very high paying one) and just like any other business and you have to run it and pay attention to it.

You should probably take a close look at the product, the market, and the duplication model rather than just base your decision on photo copies of your upline’s checks. There are different business models in network marketing and each has a particular building style and set of benefits.
When I first started using online marketing systems I generated over 3000 leads, sponsored over 50 new reps and generated over $30,000 in affiliate commissions in just a few months.
Had a birthday the other day, well lets be more precise, August 31st and yes that’s right I am a Virgo but of course if you have listened to any of my trainings you probably could already guess that … task oriented, highly organized, thinker, problem solver, yada, yada, yada. Having a birthday always forces me into a period of reflection as I think back on what I tried to accomplish in the past year and what I actually did. That of course is when the proverbial time door slams shut on the old year and we realize in a panic that we are supposed to set goals and plans for the new one. My year closes out usually right around my birthday since I set a business plan in motion over 20 years ago that pretty much forced me into a period of planning every September. However I have been very fortunate in life for I have found that whenever one door closes another one opens for me.
Now sometimes it takes a while to recognize it as a door, because in the beginning it generally looks more like a hole in the floor with a 3000 foot drop into a chasm. However that financial disaster lead me to the world of MLM, and I had the opportunity to re-invent myself in a totally different way. Once I get on a track I am pretty much an obsessive worker and not that I neglected my family, but I always wished there could be a way to spend more time with them and be more involved in their lives as my kids were growing up.
Sometimes our gifts come in ways we never would have conceived (at the time I really would have preferred not have my business destroyed just to implement a better master plan, but the universe never asked my opinion). Well I’m  rambling, but anyway when I had to re invent myself and setup a business plan for this new world of MLM I decided that I would create my perfect reality and then live in it. So I decided rather than trying to make myself less obsessive about work, it was much easier to simply set a schedule that would force me into compliance with my goals. We had great times during those summers, taking months off and traveling in a motor home to Alaska or to other parts unknown, or sometimes traveling to the South Pacific and Australia, Japan, and others. The trials and frustrations of building a successful Network Marketing business and the incredible rewards that came later.
The challenging journey into the world of online marketing, and the frustration of being flooded with huge amounts of information and then the rewards of finally watching that business model gel into 25 and then over 50 leads a day like a finely tuned machine.
However even as I bask in those feelings of accomplishment there is a gnawing uncertainty as I realize this coming year will probably be filled with even more challenges as I take this new craft of internet marketing to the next level, maybe even re-inventing myself again, Marc Version 4a? The challenge is that nothing is ever static and the more we try to keep it so, the more frustrated we get. Now probably the biggest barrier to re-inventing yourself that we all face is letting go of the business self image we have created for ourselves, but that has to die before we can move on. I know how hard this can be because I struggled with it, I mean I was the “Real Estate Entrepreneur” the “Deal Maker”, who could package and spin a project better than anyone.
I mean it’s hard to do some people just can’t let it go, they just keep slamming their head against the same wall over and over.
You know we all face challenges in life that at times force us to re-invent ourselves and we have a choice to either go into the closet and hide, or to stretch and in the process become more than we are.
Several months ago out of pure frustration and on a whim, I took the red pill and then went down the rabbit hole following it seemingly into an almost parallel universe, a parallel universe of network marketing. In one hand he held a Blue Pill and told Neo that he could take that one and go on with his life and nothing will have changed, in the other hand he held a Red Pill.
You see I have always been a believer in high volume lead generation approaches as the best way to build your network marketing business. You know how it is, I got so sick of chasing my warm market around only to hear, I haven’t decided yet Marc, I still looking at several options Marc, follow up with me next week Marc.
I could see that to be successful in network marketing you needed to be able to develop a large group, but using the approaches I was using, I could see it was not going to work. I could see the problem was that I was selling the opportunity to a bunch of luke warm prospects who weren’t really interested, and what I needed to do was to start marketing to a much larger audience who were actually looking for what I have to offer. Now when you achieve that kind of volume, you are suddenly swimming in prospects and it becomes impossible to follow the normal sales routine of:  “Prospect, Present, and Follow Up”.
I did group presentations for the prospects, and then sent them out the door and told them they would have to get back to me within 48 hours if they wanted to be on my team.
Well the prospects were attracted to me because they saw I had a system that worked,  but they also saw that they needed what I had more than I needed them. Now the problem that I faced a year ago, was that the network marketing universe changes year by year, and what worked yesterday may not work today. I sensed that there was something just beyond my grasp, kind of like waking up from a dream knowing that you have solved a huge problem only to have it disappear. Well that’s exactly where I was when Joe stopped by my house with a copy of Magnetic Sponsoring, the Attraction Marketing manifesto by industry legend Mike Dillard. Joe was a successful business guy in my MLM downline in Miami, and as he sat down in a chair he dropped the 80 page printed out Magnetic Sponsoring e book in front of me and told me I needed to read it because he was going to do what the book said.
Well, that is of course the ultimate challenge, a rebellious MLM downline veering off on some tangent you know nothing about. I of course had seen references to this book on Attraction Marketing on the internet for a few years but the name “Magnetic Sponsoring” seemed kind of stupid so I never checked it out. Let’s see, we read this book on Attraction Marketing and all of a sudden people start chasing us down the street begging us to sponsor them…… right! Well I took the book and started reading it, never realizing that I had taken “Neo’s” fated red pill, and my journey down the rabbit hole began. I think I read the entire Attraction Marketing e-book  in one sitting, as paragraph after paragraph rolled off the page all I could do was smile and shake my head because it was so right on target it was scary. Then the Ah Ha moments started coming and didn’t stop until the end of the book and then I had to put it down and think about it for a day or so. Now it’s not a training course but rather a philosophy and a marketing strategy that the author Mike Dillard professed would change the way you do the MLM business forever.
It outlined the principals of Attraction Marketing, which is a sales approach so subtle yet powerful most people never even realize they are affected by it. It outlined a high volume MLM lead generation approach that used the internet to generate leads for you network marketing business that I could see far surpassed what I had been able to do in the past with newspaper advertising.
It employed Attraction Marketing principals to eliminate the chasing of prospects that burns us all out. It also outlined the principal of using what is called “Funded Proposal” marketing which allows you to that generate huge traffic off of the internet, while being able to make money off of that traffic even if they never join your network marketing opportunity. Believe it or not this strategy changes the process of generating MLM leads from an out of pocket experience where you normally pay for advertising and hope for a return,  into a cash flow business were you can generate thousands of dollars of income while you generate thousands of MLM leads. Well I went down that rabbit hole pretty far and it did change the way I do business dramatically. Now I warn you, Mike Dillard’s book on Attraction Marketing will challenge you, and it will change many of the ways you currently look at doing the network marketing business. Now of course it’s easier not to change, to stay the same, but something in us is just so curious. Some very insightful truths about the Network Marketing industry started to roll off the page and then they had me, I devoured every word and at the end I was pissed off. It’s that thing we all hate, being slapped in the face with a truth we don’t want to accept. We know its truth because once you are exposed to it, you kind of realize that you have known it all along.
The coffeehouse Letter is a treatise or a rant depending on how you want to look at it about the validity of the Network Marketing model as a success vehicle in today’s marketplace. Now the letter is not a condemnation of network marketing by some outsider but a carefully crafted argument by an insider that points out something we all already know and proposes an alternative business model called GPT or Get Paid Today. Now it’s pretty obvious to anyone that has been around MLM for a few years, that network Marketing today is a very different animal than it was 15, or even 10 years ago. The letter points out that the Network Marketing business model is a victim of its own success and of the internet age. Building an all volunteer sales force and then growing that team into an organization of 10,000 or more is hard. The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis.
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. Here are our 35 best real estate marketing tips for those looking to win the real estate marketing game.
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons. Get an awesome looking business card and hand them out like pizza flyers on a Friday night. Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads. There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already). Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Here’s one example of a virtual tour (although you’ll find some aspects of this video are quite outdated). Your animated video doesn’t have to be super sophisticated – check out this short and very simple animated ad from Geico. Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home (hopefully without a resident evil witch). Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with them based on previous actions they’ve taken. If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences.
Branding is your buddy – that means pens, drink koozies, and all those other freebies people love.
Developing relationships with other local businesses will be key for your real estate marketing efforts. Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well.
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth.
All the great property pages in the world won’t mean much if your site is a nightmare to navigate.
Zillow is basically the Yelp of real estate marketing, and you really need to be on there if you want any chance of being discovered - you can ignore the sun, but it will still burn you! Stay in touch (even months and years later) with past buyers in order to build in that good relationship.
Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. It is true, I have my own photography business and every estate agent trying to sell houses need exceptional pictures for them to sell! I would like to ad that real estate agent should not create only clients but a good friendship base for future referrals and reoccurring business.. Adding a social media links, is a great way to help real estate agents to broaden their marketing audience.
As someone who moves a lot, I think that I would really appreciate real estate engine who cared enough to go through these processes mentioned in here. So, I'll be honest, I read through this with the intention of explaining why these tips would not be properly labeled as "radical real estate advice." However, I am impressed because you are on the cutting edge with everything. Your blog is very unique in every way, the tips and information in this article is great and reliable.
Thank you for sharing this information it's really great, and another thing I love your blog. Some of our family friends are real estate agents, and I'm doing a little work for them on the side to help make their business website more efficient. Often as I am looking at housing listings, I see terrible blurry photos of the houses the are trying to sell.
I really like how you emphasized on using the newer technology to help you promote your business. I think most people don't buy a home just based on its looks or amenities, but they will often be persuaded the emotional storytelling idea you talked about. I am also using generally these tips for online marketing for real estate and these tips are really working well.
These are really useful tips not just for new and aspiring real estate agents who want to work their way up to the ladder of success. These are really great tips, to create awareness among the mass around you online marketing is the best tool.. Through the testimonials and reviews people get to know more about you and your organisation.
All expert real estate agents should do tip 27 and create an awesome website for their consumers. What do you think will be the most effective social media platform for Real Estate in the next 3-5 years? Creating a virtual tour can be way easier and cheaper than we imagine, new technology gives us the opportunity to do it from our cellphones or with an affordable camera. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For example, real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry.
To breathe life into a complex (or even boring) product, consider putting a humorous spin on how people use it. Michael Meyers Public Relations used this approach to promote its client Rude Gameware’s Teflon mouse pad. Cartoons are often the most-read and remembered part of magazines and newspapers, and they can also be an effective mechanism for promoting your brand.
For example, software development startup Typemock created a funny web comic series about software testing to help reach developers through social media. You can work with a freelance cartoonist to develop a cartoon, or you can also use a service such as CartoonLink that creates personalized cartoons for use in email marketing and direct mail programs for companies. If you’re a fan of The Simpsons or Family Guy, you probably appreciate the comedic power of animation … but did you know you can become an animator yourself using low-cost online tools?
Another animation tool to consider is GoAnimate, a cloud-based application that allows small businesses to quickly and easily create high-quality animated videos. On his “show about nothing,” Seinfeld elevated the mundane to the sublime, turning the minutia of daily life into wry observations and satire. One proponent of this approach is Eat24, the San Francisco-based online food delivery and takeout startup.
Derek Sikkelee, Creative Director at 2 Hundred Oaks Brand Management, routinely incorporates fan humor into his client programs. Leyl Master BlackLeyl Master Black is director of communications at health care services company One Medical Group. While e- got added to all things marketing around 1995, the principles of B2B marketing campaigns until 2005 would still be familiar to a 60s exec on Madison Avenue. But ultimately it was static data: it wasn’t used to customise the broader content of marketing communications.
While as social media rose, B2B campaigns became nurturing pathways instead of single events. If we think of the first decade of e-marketing as one-dimensional (individual customer contacts) and the second as two-dimensional (a nurturing pathway) the next decade will be three-dimensional: making enlightened use of data at all customer touchpoints. For instance, comparing the growth curves of companies who buy from you can tell you which other companies might make good prospects.
They tell us which networks are worth getting involved with and which companies might contain people with the same motivations as our best customers.
I smiled when I thought how true it was that the best gifts can’t be sent by Fedex, or special delivery, they are the gifts that we give of ourselves.
I had the honor of presiding at the marriage of my son Paul to his beautiful wife Jo, (I bet you thought that part in my bio about “marriages performed” was just a joke).

I should rephrase that, actually I did not welcome it, however I know  that life is a journey to be lived to the fullest and we must cherish every moment on the way, even the stupid birthdays! We get the call and listen to the short rapport building niceties, and then onto the pitch.
No this is better, this is the pre-pre launch, or soft launch, or private launch only shown to key leaders.
Every industry has its seedy underbelly and MLM is no different and I hate to see people chasing an illusion. Look especially at the leaders in the industry, you know,  the ones you love but hate at the same time. Every time he does an opportunity meeting or training or attends any gathering of distributors he shakes hands and picks up business cards. Now the Attraction Marking Model has been around as long as time itself, but the online version was pretty much popularized by Mike Dillard with his E Book “Magnetic Sponsoring”. Once you understand marketing and how to generate online traffic at whatever level you wish then you will never be at a loss for leads again. Now because the entry fee is so small, even if you are a super recruiter and can bring 10 or 20 reps into the business each month, you are never going to be able to earn a full time income based on your personal efforts. To make money in that business model you need to build a team of several hundred reps to earn even a few thousand in residual commissions, and a group of 10,000 or more to get to the type of money that most people associate with good income in our industry. So there are a lot of people with money looking for opportunity and probably the cheapest franchise you can find is $5,000 to $30,000 and then you are married to the bricks and mortar.
MLM takes longer but since your ultimate team will be bigger, the top incomes are much higher. They reason that since not everybody is attracted to the same company or product, why not have both in your store? They either see it or they don’t, and one big advantage is that they can generally see a more achievable path to the money, 2 or 3 months as opposed to 2 or 3 years. I mean let’s face it, MonaVie was a rocket ship that blasted from zero to over a billion dollars in sales in about 5 years. You can’t go straight up forever, once you have tapped all your easy market and reached a certain point of saturation (I hate that word) generally at about $1 Billion in sales in the US market or approximately 1 million distributors, most companies will plateau and then fall back by 15% to 25% and then stabilize. This is what is referred to as the “Leaking Bucket” effect that I wrote about in my review of the infamous Coffeehouse Letter, called “Is network Marketing Dead?” and why the Top Tier MLM business model has become so popular in the MLM industry. The truth is that if you walk away after building a successful network marketing business at some point your income will start to fall. However there were a couple of factors that made their business model unique that came back to haunt them and make the fallback very severe. I believe that when the economy hit the skids recently and consumers lost jobs and had to cut back, the MonaVie superjuice got dumped. Different types of products have different growth cycles and some work a lot better than others in the MLM universe. Learn how to use powerful online marketing strategies to generate 25 to 50 leads a day to power your business. If you have read My Story on my blog then you probably know that I had been a real estate entrepreneur for years and then crashed and burned in the early 80’s.
So I decided to take every summer off and spend it with my family and kids and then work obsessively the rest of the time. The network marketing business gives you the ability to generate huge leverage, and because of that you are free to structure it any way you want.
Who would I be if I let go of that, and what about all the years of skills that went into creating it. There was this movie called The Matrix, I am sure you have seen it, and there was a scene in the movie where one of the characters Morpheus offered another of the characters, Neo, two choices or rather two pills. He told him if he choose that one, that the illusion of the world would be ripped away and nothing would ever be the same. I had made the commitment to build a new network marketing company and I was struggling with find a good high volume lead generation strategy and encountering lots of frustration as I kept retooling and trying to adapt older approaches trying to find the magic in the marketplace. When I first entered the network marketing business, even though I had been a successful business person before, I had no clue of how to make it work and I failed miserably for several months and probably quit 5 times in the first 6 months.
I quickly developed an advertising approach and scaled it up until I was getting 60 to 100 MLM leads a week.
So although some of the marketing systems I developed worked pretty well, there was still something missing. In those first waking moments you knew that you had the solution, you could feel it with every fiber of your body, but within a few moments it was gone and you could no longer put your finger on it. So I knew I had to read it so I could assure him it was just more crap off of the internet and to stick with the basics.
If you haven’t looked at this remarkable E book, on Attraction Marketing check it out at the link below.
It brings that level of doubt that you have been trying to keep out of your consciousness to the surface where you finally have to look at it, and deal with it. The recruiting is hard, the drop out ratio disappointing, the duplication difficult.  Hey look,  let’s be realistic here, any business is hard. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.
A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. If you make your own, I’d beg you to not use music that resembles the soundtrack of The Sims. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality.
You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. If they first attended an open house with you, send them an email detailing other nearby houses on the market. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google+ Pages.
Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Host a “12 Little-Known Things to Look For In A New Home” webinar, providing a Q&A at the end for questions.
With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients.
Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand.
Users want you to share some of your knowledge for free before investing time and money in you. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting. I myself have only rented, but even when renting a property I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block). You want them to remember your name so that hopefully they’ll share your info with friends, family, and acquaintances who might consider moving in the future.
Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house.
We have so many vacation home snowbirds here in SW Florida which gives us a wonderful opportunity to share the uniqueness of our winter paradise. I am also using generally these tips for online marketing and these tips are really working well. I never been posting yet on zillow, but in the process of putting up the real estate business there. I know that it would really help me if the they followed specific things like making their site mobile-friendly, and receiving a newsletter. Consumers set high standards and things like sloppy listing photos and a lack of a dynamic website will get you left FAR behind. Indeed this tips are the most convenient way of marketing real estate properties although some might have a high price but it's all worth it.
She doesn't have a great grasp on the social media front or making her website more friendly. Pinterest boards and social media have become a big tool that any business can use for marketing. I actually used to work for a real estate marketing company who subcontracted photographers for shooting real estate. Emotional storytelling can connect with potential buyers' hearts, and make an empty wooden box seem like a home that has served many families in the past. I am impressed because you are on the cutting edge with everything.I think that she will really like the idea of a virtual tour. I still believe professional, attention-grabbing photography is one of the strongest assets toward selling a listing quickly. With these, they could master all the strategies in the real estate market especially selling homes from the free property listings of the real estate company they belong to. I feel like that is a great way for the homeowners to get involved in marketing their property.
Kotter, the aspiring stand-up comedian who brought humor to his classroom full of Sweathogs.
For example, Pure Storage, an all-flash enterprise storage startup, shot and released a humor-filled marketing video entitled “You Know You Want Flash” to celebrate the GA launch of its flagship product and to support lead generation. CartoonLink’s team of artists includes prominent cartoonists whose work can be seen in The New Yorker, The Wall Street Journal, Harvard Business Review and more. Marketing, regularly uses animation tool Xtranormal to quickly develop promotional animated videos for clients. GoAnimate uses the app in its own marketing and has created several animated videos to demonstrate the app’s capabilities, including this funny video for a “Thinking Cap” that makes you smarter.
Be a master of the social domain by adding a little humor to your posts … even if your posts are basically about nothing. Rather than exclusively filling its social feeds with posts about restaurants, Eat24 uses funny statuses and photos, personal conversations with users and answers to social media comments and questions to give the brand a high-impact, fun personality.
2 Hundred Oaks recently developed several Facebook contests for Louisiana-based Slap Ya Mama Cajun Seasoning that challenged the company’s fans to playfully incorporate the essence of the brand into Facebook posts. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. In the main, an overriding feature of B2B marketing in those early years was that segmentation did more for the marketer than the audience. Database marketing went beyond “list management” to being at the centre of customer activity. I becoming a grandfather for the 2nd time when his twin brother Aaron and his wife Erin had their 2nd child, and my daughter Allison knocked out a master’s degree after spending 2 months in Patagonia with her partner Jacob on a travel adventure. Top Tier MLM), but hey we are talking about MLM success here which in most people’s book means putting $10,000 a month consistently into your bank account. While I scrolled through it hitting the highlights all I could do was roll my eyes and shake my head in amusement but then bam! You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. If they attended your first time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should Know “ ebook. Setting up a Google My Business account makes it easy for users to find you in Google Search, Google Maps, and Google+. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. This can get a bit pricey, but considering the huge role Zillow plays in home buying, it’s probably your best bet. Send a local care package to clients after they close, with local movie or theater tickets, restaurant gift cards, etc. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls. A real estate agent is often one of the first people a buyer meets in an area, so keeping that connection is healthy for both buyer AND agent. The decades have witnessed varying consumer’s behavior and hence their property buying or selling patterns.
I'm currently trying to get into the real estate business because I think I can bring extra money on the side. It was amazing to me the difference in listings I saw where a realtor tried to take their own photos and one where a professional was used! A good realtor would play to all angles, and sell people on the future of their family in that home, not just on the features it may have.
That is really cool that agents are asking that you include a virtual tour to better market your home. And because these people face a constant barrage of Facebook posts, tweets, YouTube videos and emails every day, making your marketing fun can go a long way towards capturing their attention. To minimize costs, the startup wrote, directed and produced the video in-house, staging the shoot and production in one day in its Mountain View office. For example, Gomez was able to write and develop an animated video in under five hours for data protection and recovery services company Syncsort. For example, for the company’s “Slap Ya Mama Photo Bomb Ya” Contest, fans submitted photos featuring inventive product placements; in another contest, fans were tasked with coming up with made-up words or phrases with the word “slap” in them. Take note of what competitors are doing – then avoid their mistakes and replicate their success! Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Even better, consider creating a mobile app that potential buyers can use to review listings.
Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. After all, sites like Zillow account for 48% of all site traffic for real estate searches on the web. Really, It is good that adding photos and video in profile and our business pages because customer like to easy way to see a property. Thanks for posting this so hopefully professionals see this and start making more websites advertising homes! The video has been watched and widely shared across multiple social media channels, and has garnered nearly 26,700 views on YouTube to date.
Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Online branding techniques like social media optimization, search engine optimization and other tools work superbly.
Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular (maybe it’s the revitalized downtown area or improved school system).

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