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Samsung grew 50% month-over-month to reclaim the number two position on the Top 15 Manufacturers ranking. HTC moved to the number three position in the Top 15 with a bevy of mobile devices powered by Android with a smidgeon of Windows mobile and Windows 7.
On the mobile and smartphone operating system side, Google’s Android heads the pack with 51% of Millennial’s ad impressions to 27% for Apple’s iOS. Millennial Media has started a new category for Connected Devices that looked at tablets and gadgets separate from smartphones.
Millennial Media’s Mobile Mix™ reports key advertising trends with a focus on mobile manufacturers, devices, operating systems, connected devices and more. Apple leads all OEMs in ad impression market shareBased on Adfonic's Q3 report on the global mobile advertising industry, Apple widened its lead over Samsung based on the market share of ad impressions, even though the Samsung Galaxy S III leaped into the top ten list of impressions on an individual handset. But those stats can also be divided up many other ways such as by region, or mobile platform and even by device. And this seems to be the only straw that Apple is holding against Sammy and how long will this last? According to Opera Mediaworks, Apple held an impressive lead over rival OS Android in mobile advertising market share in the fourth quarter of 2013. The firm saw a 52% rise in mobile ad traffic worldwide after digging deeper into their numbers. We’re not used to Apple being bad at something – the sleek and minimalist brand is usually associated with sky-high success.
According to recent reports, the Silicon Valley company is gradually phasing out its iAd mobile ad sales team and transforming its iAd network into something else.
Apple is basically washing its hands of iAd, as it wants no direct involvement in selling or creating the iAd unit. According to Jobs’ frank description of the mobile advertising platforms back then, “they sucked,” so iAd was supposed to be a solution.
Four years later, iAd was still bringing in embarrassingly few earnings, accounting for roughly 2.5 percent of Apple’s quarterly revenue.
According to a source’s statement for BuzzFeed, Apple has finally conceded that the ad business is just “not something we’re good at.” The revamped, automated iAd platform will become accessible for app publishers. With the changes, Apple has decided to allow publishers to keep 100 percent of the ad revenue. Instead of using the same type of audio ads, Beats 1 – iTunes Radio’s replacement – opts for sponsored audio mentions. There are several reasons why Apple’s iAd network didn’t gain traction with mobile advertisers.

But when Apple refused to share customer data with advertisers, the company basically signed the platform’s suicide note. About the AuthorAbout Andreas PetersenAndreas was too little to remember when he and his parents first set foot in America. Enter your email address to subscribe to this blog and receive notifications of new posts by email. In short, Apple, is leading device manufacturer on their network representing 28% of the top 15 manufacturer impression share in which is an 8% increase month-over-month. The Samsung Galaxy Tablet made its debut on the Top 30 Mobile Devices as the first Android Connected Device. Overall, Apple expanded its lead over second place Samsung to 13% from 11% at the end of Q2. Globally, Android devices had 45% of the mobile ad market share in the third quarter, followed by 37% for iOS and 6% for BlackBerry. The iPhone 5 is an apic fail and Sammy is coming up with Galaxy S4 which'll be a super success with its Exynos 5 quad, 1080p screeen and what not! Affectionately coined MMi, we're a community over 900,000 strong who love modifying our iPhones.
What?s perhaps more important to advertisers is conversion and monetization of their investments. Although the US share of traffic dropped to 48.64%, the country accounts for roughly 70% of the ad platform?s revenue.
However, after failing exceptionally bad for almost 6 years, Apple wants out of the mobile advertising business. Even though the iAd service will continue to exist, Apple will allow access to external advertisers and publishers. This is how the company’s ad business was intended back in 2010 when Steve Jobs had launched it. In 2015, that number actually increased to 5 percent, but the company was still far from the kind of ad revenue that Google and Facebook were seeing.
The shift will happen very soon, as early as the end of this week; the iAd sales team will be offered buyouts. For example, setting the minimum spend at $1 million was definitely a turn-off for a lot of smaller advertisers who couldn’t afford that.
He considers himself a true American citizen, but uses every opportunity to promote his Danish origins. Apple iPod Touch grew 13% month-over-month and maintained the number two position on the Top 30 Mobile Devices ranking in February.

Samsung also had three new Smartphones enter the Top 30 Mobile Devices ranking in February: the Samsung Fascinate, the Samsung Forte, and the Samsung Captivate.
Apple now has a 37% share of mobile ad impressions, up from 34% in the prior three-month period. For this metric, iOS was the dominant leader, generating 55.70% of all mobile ad revenue for the quarter. In fact, the iPhone?s share of revenue outperformed Android?s overall piece of the pie, smartphones and tablets included.
South America also saw significant growth during the fourth quarter and throughout 2013 as Brazil overtook Mexico in the top-20 countries as measured by traffic.
He is deeply found of politics, all nations’ politics and generally looks forward to the presidential elections. Millennial Media partners with major carriers, media networks, and top-tier publishers to deliver the largest data set of any third-party U.S.
In North America, Android's lead over iOS was even wider as Google's open source OS captured 56% of the mobile ad market compared to 31% for iOS. In comparison, Android came away with a 31.73% share of revenue over the three-month period. His BA degree in Political Sciences has helped him get familiar to the constitutional frames of US and non-US nations.
RIM was the big loser, dropping 4 percentage points to a 6% share of mobile ads and a tie for fourth place. In Asia, though, Android had 43% of the mobile ad market compared to 40% for iOS, And in South America and Africa, iOS was the leader in mobile ad impressions. As such, we are uniquely capable of reporting and analyzing the richest sets of carrier, device and campaign data collected over billions of monthly ad requests.
Elevating and driving the whole mobile ecosystem forward is central to our company mission. And though it had just been launched before the third quarter, the Samsung Galaxy S III was an impressive sixth in the global ratings with a 1.4% market share. The Apple iPad dominated the tablet sector with a whopping 63% of all mobile ad impressions. The Apple iPhone and Apple iPad dominated the top spot for handsets and tablets respectively, throughout all of the regions.

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