B2b marketing trends and predictions for 2012,market share analysis customer relationship management software worldwide 2013 pdf,big advertising agencies nyc - Reviews

Four Trends and Predictions for B2B Social Media in 2014 You are using an outdated browser.
In the same study, only 36 percent of B2B marketers said they were effective at content marketing. IN THIS BLOGWe share our collective wisdom - based on many years of experience and insight - about marketing automation, sales processes, and lead management.
Following on from our recent blog post looking at B2B marketing predictions for 2016 we take a further look at email marketing.
If you think you are already receiving too many emails you may be in for a shock, as according to a report from The Radicati Group inboxes are going to be inundated in 2016. The report gives marketers an insight into what their clients will be doing in the future with the emails they receive into their inbox.
In the next marketing year, companies will have to be more personalised in each of their emails (see next paragraph) and will have to make sure the content is original and targeted.
As we mentioned in the previous paragraph businesses can expect to see their inboxes increase next year. Last month we had a blog dedicated to the recent news that mobile search is to increase even further in the New Year.
It has been talked about for the last year and now video marketing looks set to be one of the most used forms of content in 2016 and beyond. The report by Millward Brown also revealed some insights into what type of video content people are likely to interact with. Marketers will have to include video content in their budgets and create videos that represent their brand and are of interest to their target client base. The next year in B2B marketing is sure to be exciting with video set to take over as the most viewed form of content. McRae and Company is Scotland’s most experienced specialist in marketing automation and demand generation. If you are new here, you might want to subscribe to the RSS feed for updates on this topic.It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. The three major social networks (Facebook, LinkedIn and Twitter) will aggressively promote paid campaigns to businesses at the expense of display advertising in general, and Google in particular. WordPress will continue to increase its popularity and make further inroads into the enterprise, SMB, and start-up segments.
Fights between marketing and sales will become more intense as these organizations struggle over ownership of the sales funnel. Versions of websites and cloud applications for mobile platforms (tablets, phones, etc.) will become mandatory, if only for competitive parity.
The revised SiriusDecisions Demand Waterfall model forced the demand generation community to reconsider the need for marketing automation features designed for inside sales teams. As people begin to receive more emails they will begin to manage them more, which may mean more unsubscribes.


In addition to this links to landing pages on websites have to be relevant, so many marketers are still forgetting the importance of this.
With so many emails coming from marketing companies they will begin to choose who they want to keep hearing from and who they want to delete. The blog mentioned that 88% of people now own smartphones and this is set to increase even further.
A recent report by Millward Brown showed that 45% of people across the world viewed videos on their smartphone.
It found that 45% of those surveyed wouldn’t skip a video if it was humorous, or if they were interested in the email topic.
If you would like to find out more about marketing automation including running a successful email marketing campaign contact McRae & Co today.
For over a decade, we have been helping businesses to implement marketing automation platforms and innovative demand generation strategies. For us this is more than just a fun-filled exercise: The success of our business depends on a reasonably accurate forecast of trends.
The idea is to use both inbound and outbound campaigns to reach prospects and customers in consistent and continuing manner through a variety of channels. Marketing will increase its control by using increasingly sophisticated marketing automation platforms purchased with larger budgets. What had been viewed as a corner case will receive due consideration from platform vendors during the next year. This means that for business users who received on average 121 emails a day last year should expect to receive up to 140 emails a day by 2018. If a customer is interested in what is being offered then click a link to a landing page that has no relevance to the email their trust will be lost in the company. This means that any emails must be optimised for all devices but unfortunately 61% of marketers are still not optimising their emails for mobile devices. This will increase, as the use of smartphones increases, which means marketers, must incorporate videos into their email campaigns. Creating enough original content to have a constant funnel of leads and interest … having it look good … getting that content in the hands of the right readers … it can be daunting to think about how content marketing giants like Hubspot or Salesforce are creating all of that content.2014 will be the year that marketers find more efficient processes for creating original content on behalf of their organizations. The additional high-quality leads that are generated will make the conflict essentially meaningless.
The ability to add a small bit or a large chunk of functionality via a button click is truly a disruptive advance in business computing. And once enough content is available, managing it across multiple social media platforms becomes a headache. No two customers are the same and this has to be taken into account when creating an email template. Not having emails that are responsive on all platforms will hinder any email campaign as if it cannot be viewed there is a high chance people will delete or ignore the email.


Content Management Systems (CMSs) for social media exist, but the need for them will come to the forefront. This applies to both B2B and B2C marketers who will have to understand what each of their clients needs are. The best way to get around this is always creating emails that are mobile friendly and websites that are also responsive to these devices. In order to successfully target the right people having a marketing automation platform will help.
Marketers don’t want a customer to view an email then click on the link only to find it’s not viewable on their device. This will allow marketers to see who is interacting with their emails and who is not and, therefore, tailor their next emails to suit each person.
It’s extremely important to test any emails before they are sent out on various mobile devices such as Apple IOS and Android phones. While Google+ claims approximately 1.2 billionvisits per month (that’s more than Facebook with 809 million monthly), that number reflects visits to allGoogle services (Gmail included). That doesn’t really tell you anything about the success of Google+, does it?And that’s how most B2B marketers that I encounter personally feel about Google+.
Predictions that claim “2014 will be the year social media is a necessity” bear an eerie resemblance to 2013 predictions (or 2012 predictions, to be totally honest).Brands that are going to participate in social media did so in 2013. This recent study from eMarketer is only forecasting a one percent increase between 2013 and 2014 and the total percentage increase between 2012 and 2015 is only four percent. In my opinion, we have to stop saying, “this is the year for social to be required …” because it already is.It is time, however, for B2B brands to integrate social media with the overall marketing function — taking social “out of the silo,” as I’m sure you’ve heard. Most importantly, it’s time for social to be held accountable for the same metrics as other marketing programs.
Ouch.But B2B marketers cannot deny the importance Google has placed on Google+ … they will not allow Google+ to fail. In fact, 93 percent of B2B marketers use content marketing, according to the recently published 2014 report from Content Marketing Institute and MarketingProfs. Google+ is increasingly becoming part of Google’s SEO and personalized search platform (think Google Authorship).
B2B brands who peg search and social as important pieces to their marketing puzzle can’t afford to ignore Google+ in 2014.



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