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Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel.
Consumers who make purchases through marketing emails spend 138% more than those who do not receive email offers. We are a collaborative digital marketing agency specializing in online business solutions and strategies.
As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place. I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! I’m an avid fan of Infographics and would love to learn how to make them; do you know how I can?
The reality is that creating great content is so much harder than the infographics suggest.
It’s hard for me to believe that the majority of marketers believe that blogging and article marketing are ineffective. The human voice can convey much more meaning through tone and inflection than the printed word ever can. As broadcast radio gave way to television, television to cable and cable relinquishing to the internet of everything, it comes as no surprise to content marketers that, spurred by technological advancements, broadcast radio has come full circle with podcasting and represents a new platform for storytelling.
The growth of podcast outlets and overall distribution (Applea€™s iTunes app just surpassed 1 billion subscriptions for podcasts), means podcasting has become a substantial channel where buyers consume digital content. Before we get deep into podcasting as a content marketing tool, let’s take a step back for our readers that are not familiar.
Podcasting represents a digital evolution of radio broadcasting, involving making one or more audio or video files that are released episodically and often downloaded through internet syndication and in MP3 format (but does not include music or movie downloads). Podcasting offers a clear and concise way for marketers and brands to communicate their value proposition to a captive audience. While attracting a large audience isna€™t immediate, unless youa€™re a comedian, podcasting can be a powerful medium to communicate a range of ideas, products and information to a niche audience.
You can use podcasting to further engage with your customers and prospects by providing a dedicated email address associated with your podcast so people can respond directly to the content.
In addition, podcasting can easily be integrated under your companya€™s social media umbrella.
When you want to connect with your customers on a more personal level, sound allows the listener to hear the emotion behind the words.
Podcasting is still a “small portion of overall listening, but we need to invest in it. You can increase awareness by integrating your podcasts into blog posts with accompanying text to extend your content reach. If you have limited resources for creating compelling content on a regular basis, youa€™ll lose your audience quickly.
Oracle – Oracle presents the latest happenings in the galaxy of social marketing and social technology.
Marketo – Your weekly destination for all things digital marketing a€“ email, social, web, mobile, search, direct mail a€“ and where ita€™s all headed.
Giant Robots – The Giant Robots Smashing into Other Giant Robots podcast is a weekly technical podcast discussing development, design, and the business of software development. Review discussions on social media and blogs to discover what your audience may be interested in. Length and frequency are dependent on the time you have available to plan, record, edit and promote each episode. Plan your content to keep it dynamic and focused but not so tightly planned that the podcast sounds unnatural.
Starting a podcast program may not require much money anymore, but the time and effort needed to develop a great podcast is significant. If you like this article and want to learn more about various content marketing tactics, be sure to visit the index of tactics articles here. George Carlin famously said, the goal of human beings is to acquire stuff, then to store it somewhere. Unfortunately, many businesses have treated their corporate content the same way, as stuff to be acquired, and used their websites, blogs, and social channels as the places to store it. The answer to this pathological content hoarding problem is content marketing, or at least it was supposed to be. Ita€™s also important to consider the a€?whya€™ for each distribution channel you are considering promoting your brand content to.
Having a well thought out mission statement is essential to getting value from your content marketing investment.
As Joe explained, having a clear mission statement is helpful to your team because it tells them what not to create. A great example is Proctor & Gamblea€™s Home Made Simple blog, which has the documented mission statement a€?enabling women to have more quality time with their familiesa€™.


Social channels, industry publications, and other external networks are a great way to promote your branda€™s content, but you should put the majority of your investment in an area that you own and control, like your website and blog. Marketers and businesses received a painful reminder of the importance of having control over their control hubs when Facebook changed their Newsfeed Algorithm to significantly reduce the organic reach of pages. In order to insure ownership over your content hub while taking advantage of the incredible amplification power of social networks, you should always have the end goal of attracting your customers to a platform you own, where you can provide consistent value through content that breeds engagement, conversion and advocacy. Here at TopRank, we have been advocates for the power of influencers in content marketing for a long time, and wea€™re in good company with Joe on that belief. Including influencers in your content is extremely effective in extending its reach because it exposes it to new (and usually much larger) audiences outside your subscriber base.
A great example of successful influencer integration is Content Marketing Institutea€™s Content Marketing Playbook.
Purchasing pre-built audiences is a great opportunity to expedite the community building process and get your content in front of more eyes much faster, and it can often be done on the cheap. Maybe ita€™s time to take a good hard look at your processes and make sure you are following these best practices. ATF comprises the ASEAN Tourism Ministers’ Meeting, ASEAN Tourism Ministers and Dialogue Partners Meetings, TRAVEX (Travel Exchange) and ASEAN Tourism Conference.
Each year, the hosting of ATF is rotated among the member states: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as a single tourism destination where Asian hospitality and cultural diversity are at its best. Disclaimers: The news items are provided “as is” and “as available” basis, without warranty of any kind, implied, express or statutory and no warrant is provided on accuracy, adequacy or completeness of the items and furthermore liability for errors or omissions are expressly disclaimed. Getting in alignment with buyers today is no easy feat.  Every time there is a quarterly review, a pipeline review, and just any kind of review – there is the lingering wish to know more about your buyers. In my article, What is a Buyer Persona?  Why the Original Definition Still Matters to B2B, I covered the foundations of buyer persona development.  To know today’s B2B buyers more deeply involves the use of qualitative contextual inquiry. As in initiatives, we seek an archetypal representation, through mapping, of the buying processes.  Modeling the buying cycle and the buyer’s journey end-to-end is important for it gives you the map you need to create the experience buyers seek.
Certain types of buyers, as well as industries, display specific patterns of timing.  Gaining insight into this aspect of buying can lead to powerful content as well as sales interaction at the right time. It is easy to say buyers want to use multiple channels.  However, more work needs to be done in the how and why of where buyers are going to make purchases as well as decide.  How is this affecting buying behavior in the new digital age? Buyer foresight and predictability cannot happen without knowing the full story of your buyers.
Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc.
I am a great fan of infographics and find them an excellent tool especially when preparing Social Media Marketing courses.
I suspect, though, that they are that same majority of marketers who try to save money by using article spinning programs and cheap writers whose first language is something other than English. I was actually inspired by this post to start creating my own content marketing infographics.
Ita€™s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports. This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful.
For our on-the-go culture, the on-demand feature of podcasting lets businesses and brands tell their story anywhere anytime, helping them establish authority in their industry and creating brand advocates along the way. With RSS feed syndication, your audience is alerted when a new podcast is available, eliminating the need to implement a new marketing campaign. Then, create an upcoming episode answering questions or addressing feedback youa€™ve received. Blog posts can be enhanced with podcasts for readers who prefer audio then both can be cross-promoted through various social media channels. By socializing your podcast, you can expand your reach by leveraging social sharing functionality. Adding metadata opens up avenues to attract new customers or prospects who may be listening to podcasts in your niche. By distributing through RSS feeds, emails and your blog, others can embed the link on their site and the podcast can easily be shared. Keep up with the latest from business consulting to technology news, from storage and software to information from IBM DeveloperWorks. Every week, Marketoa€™s Digital Marketing Evangelist, DJ Waldow, chats with the sharpest minds in the industry a€“ anyone who thinks, eats, breathes or has a smart point of view about marketing.
The host is joined each week by developers and designers from thoughtbot, a web design firm, and beyond. Consistently listening to the social conversation will help uncover questions and hot topics. If youa€™ve written an e-book that generated a lot of interest, interview the people you quoted. This could be a discussion of current industry news and advice, an interview with an industry thought leader or an educational series.


Writing a broad outline as you would if you were giving a speech will guard against reading the script. That way your subscribers will continue to tune in and recommend your podcast to their own networks.
When done well and consistently, however, podcasts can expand your sphere of influence to a highly attentive audience, enhancing your online brand. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. Unfortunately, many businesses are not following important content marketing best practices and are seeing disappointing results because of it.
As smart as your content team is, they wona€™t inherently know this unless ita€™s spelled out via a mission statement.
With the incredible volume of content freely available on the internet, users have come to expect very relevant and specific answers to their questions, and broad content isna€™t going to fit the bill here. They have clearly and concisely explained their core target audience (women), niche (tips for the home) and goal (to give their audience more time to spend with the family).
This move to a pay-to-play model after years of brands helping to build Facebook into the mega-platform it is today has understandably left a very bad taste for many, and hopefully wona€™t be a lesson wea€™ll need to repeat. In addition, having your content associated with subject matter experts in your industry helps to boost its perception of credibility and authority.
Over 50,000 downloads is impressive on its own, but particularly considering that at the time CMI had a subscriber base of only 3,000. An increasingly attractive option for many businesses is to purchase audiences from others who have already taken the time to build a large subscriber base in your industry. For example, the online camera retailer Adorama recently purchased the near bankrupt JPG Media Company, dramatically increasing their audience for a great price. Content marketing done right creates magical experiences for your customers, meets and exceeds business objectives and is tons of fun! We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. The ASEAN Tourism Ministers’ Meeting is preceded by the official level meetings of the ASEAN National Tourism Organizations. All content made available here represents opinions and judgements of the respective writers and information providers from various news platforms. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation.
An infographic is a visual representation of information and data that you would like to get across.
After struggling for a couple of years, I have finally found clients who see the value of well written content. Of course, keywords, strategic content distribution and other factors play their role, but as far as I’m concerned, content is still king. They broadcast information twice a month to inspire listeners about the possibilities that yarncrafting offers. They gather weekly to have the definitive discussion on the latest news and trends in marketing.
Whether the podcast is pre-recorded or broadcast live, once decided on the format, ita€™s best to remain consistent.
According to research from Content Marketing Institute, 90% of businesses today are engaging in content marketing, but only 45% report it to be effective. The unfortunate result is content that doesna€™t achieve objectives, simply because no objective was decided beforehand.
With only 20% of businesses having a documented content marketing strategy, this is a major opportunity for many. By narrowing your focus as much as possible, your brand can effectively own your niche by consistently being the best answer. Joe predicts that a€?2014 may be the year the media companies go away as brands buy thema€™. Ong Hong Peng received the award from the Minister of Hotels and Tourism, Republic of the Union of Myanmar, His Excellency U Htay Aung.
It is a visually pleasing and engaging medium to deliver bulk information that is easy to digest. Little research helped me to know some great infographics making tool and your articles gave me some awesome designs . This podcast is the brainchild of 130-year old Lion Brand Yarn Company, Americaa€™s oldest hand knitting yarn brand. Hea€™s used this platform to grow his personal brand, resulting in consulting jobs and a regular fixture on FOX news.



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