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Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets. Quite frankly, there’s no quicker way to communicate a message, nor an easier way for people to share rich multimedia content too.
To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns.
Public safety initiatives have traditionally been dull and boring, rarely capturing the imagination of the intended audience.
It immediately went viral across the social media platforms, receiving one million views over the first weekend. The idea was to present fans of the page with the thumb as a symbol of thanks for hitting to one million fan-mark. If ever there was a way to respond to a disgruntled individual successfully via social media, then Bodyform’s message is it.
5 Ways To Connect Your Social Media Marketing And Email MarketingEmail can still play an important part in your social media marketing campaigns. Foursquare App for Social Media MarketingThe new Foursquare App helps your business get discovered and recommended. Chris Taylor is a brand journalist and content promotion specialist based in the UK and working for social media marketing agency Red Rocket Media. Get free updates and learn how you can use Facebook, Twitter and other Social Media in your online marketing.
Social media also a very cost-effective method to drive large amounts of traffic to your website. Lack of knowledge and expertise to leverage social media to drive results connected to the company’s KPIs (Key Performance Indicators). No written social media strategy to create lead generation and revenue goals for social marketing efforts.
Our agency provides social media management services for businesses, non-profits, and higher education institutions in the Baltimore-Washington corridor and beyond nationally.
Secondly, both B2C and B2B customers spend a significant amount of time online using social media daily. We understand that social media marketing can be quite overwhelming and time-consuming for many businesses. We’ll start with a social media assessment of your marketing and sales assets and extract out every morsel of valuable information that we can leverage to create a unique and remarkable presence for your business.
The content we create for your organization and distribute on the social media platforms that your target audience uses will educate your audience about your company’s expertise, inform them about your products or services, and answer the most frequently asked questions of prospective customers. We will help your company develop a lead nurturing program with the use of strategic e-mail marketing.
Together, these campaigns put in place all the necessary processes to help ensure a stream of more qualified leads for the sales team.
Lead nurturing is no different than building a long-term relationship — you need to foster respect and trust, be a good listener, and keep things interesting. Our ‘Top of Mind’ campaigns are beneficial for all prospects that are not ready to talk with sales. By engaging prospects consistently, you will stay top of mind so that the prospect will contact you when they are ready to move forward. The website redesign makeover that Aiden Marketing provided for us, along with social media management services, generated a 70% increase in leads for our DNA paternity test and immigration test services. This will surely separate me from my competitors and drive a lot of traffic to my business. For businesses looking to get qualified leads to contact their sales team, our inbound marketing packages attract prospects with premium, engaging content to convert them into leads and leverages marketing automation to nurture leads until they’re sales ready.
If you want your website to generate quality traffic, youa€™ll have to reach a broad demographic as well. Remember that numbers are not always the most important factor when it comes to social referrals.
There is no point in launching a social media strategy that looks great if your resources cana€™t back it up.
As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns.
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style.
But for many businesses, a successful social media campaign may not be as easy to identify, plan or execute.
If your business is considering a social media campaign, incorporate these four main components to achieve your desired results and boost the impact to your bottom line. Remember that different social networks exist for different purposes, so choose which social networks best fit your needs. Understand where your target audience spends time, and research recent campaigns in your industry to see which existing trends you can leverage. Once you decide what kind of campaign you plan to run on the social networks you choose, it’s important to allocate your budget and resources. With 49 percent of global business leaders planning to increase their social media budgets this year, allocating budget for a social media campaign should be easier than in years past. After you’ve researched your idea, decided on an appropriate budget and outlined a plan for your social media campaign, identify your dream team. The last part of your social media campaign plan should be to identify the metrics you’ll use to measure the success and ROI of your campaign. Your social media campaign can have multiple goals, where each piece of your strategy serves a different objective. Incorporating a sharing aspect to your campaign is a great way to increase your brand awareness and online influence.
To drive more traffic, direct users to a landing page on your site where they can take the next action.
If visitor loyalty is one of your goals, consider a social media campaign that requires users to visit your website several times to enter or find information. Consider campaigns that require users to fill out a form or sign up to get the benefit or value being offered — but remember to keep an eye on these conversions to see if you’re driving meaningful, long-term customers through your campaign.
Unless you’re a major brand with millions of loyal followers, your social media campaign likely needs help from other marketing channels to achieve your desired results. The benefits of promoting your social media campaign across additional channels are twofold: Those you reach via social media are reminded through other communications, and those who aren’t as active on social media are informed. Your followers are already familiar with your brand, so they’re the most likely to see your campaign on social media; therefore, they will be more likely to engage or participate after being reminded through a different channel. You can catch those who don’t follow you on social media or are less active via email, search or on-site content and ad units. Reaching different people at varying times across many marketing channels increases the likelihood that your campaign will be successful.
Gentle reminders and mentions across a number of touch points to different cohorts of your target audience will deliver better results than a social media campaign that’s only promoted on your social network of choice.
When it comes to analyzing the success of your campaign, you’ll be thankful you identified the key metrics associated with your goals ahead of time. Perhaps the revenue from those customers acquired through your social media campaign is higher than revenue from those acquired through your search acquisition campaigns. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. For those unfamiliar with social media marketing, it can be a concept that can be hard to wrap your head around (especially from a B2B perspective). Questions like “Why does social media marketing matter?”, “What are its benefits?”, “What are social media marketing best practices?” are all very common. Social Media is like a Cocktail Party. This is perhaps the most comprehensive and well know social media marketing analogy. Social Media is a Bonfire. Likening traditional advertising methods to a fireworks display, John Willshire contrasts social media marketing by comparing it with a bonfire. Social Media is like a Putter. Exploring the need to be selective in how you integrate social media into your overall marketing and sales strategies, Lindy Dreyer compares social media marketing a putter since “you need it in the bag all the time. Social Media is like Carpentry. In his post on social media analogies, Richard Stacy explores the importance of context in social media. Sam Brennand: Sam has a wealth of experience in B2B marketing and sales working on the Windows Client team at Microsoft Canada and the SMB Retail team at TELUS.
Read this entire list of some of the best social media marketing examples and you’ll find some very clever campaigns and ideas that perhaps you can use in your own business. Looking to increase their share of the market, Maes Beer knew they needed to do something different.
Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand. People naturally want to help when it’s for a good cause, but not everyone can donate money. Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media. During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest. When Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they knew they needed to do something big to overcome the noise of online fashion in social media.
With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time.
Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter. Plated gives its customers chef quality recipes and delivers the ingredients that make them. Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles. Plated aspires to be utilitarian – and that almost always gets attention from social media. It’s kind of  addicting which is probably why the clip has received more than 21 million views. Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider. Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. They also like to post a “comment of the day” which is simply a picture they took of a user’s comment. Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list. The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.
The app instantly gained massive national attention and was covered by numerous mainstream media outlets. Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web. Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases. encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product.
Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans. Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.
Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out. Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.
An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world.
They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram. The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.
Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer. Tweets include various serious and funny reminders to women that they should get monthly breast exams.
Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.
But PODZEMKA was determined to bring in younger customers with advertising that spoke to them. The ads were also automatically shared through social media and were quickly seen everywhere. Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique. The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns. The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only.
For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media.
Recruit Military works with veterans from all branches when making the transition back into civilian life. They create FaceBook events that function as job fairs and are used to find work for military veterans. Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board. The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.
By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response. As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.
To enter, applicants were asked to make a short video explaining why they were the best choice for the job. Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. Cloak allows you to see if any of your friends are nearby by using the information from your social networks. They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Chris Cloutier is a staff writer at Small Business Trends and a full time freelance blogger with a passion for content marketing. Content released over social media can have immediate effects – with themes trending in Twitter in mere minutes. However, Melbourne Transit Authority (MTA) changed all that in 2012 with its cute animation, designed to raise awareness of safety when using the transport network. To date, it’s received over 65 million YouTube visits, while the song was released via several platforms, to make sure it spread.
The chocolate firm ran a teaser campaign before the event, then streamed a real-time video of the project, which was seen by 350,000. If you haven’t seen it yet – make sure you check out the Dumb Ways to Die accompaniment App!
I actually was one of the first to reach out to the guy to find out it was a tongue in cheek gesture. Innovative campaigns not only provide you with great awareness about your product but also gives you a lot of additional fans and good amount of engagement. Previously social networking sites were only used to meet, communicate, build relation and get entertained. Businesses that are succeeding at growing their customer base are those who are adapting their corporate culture to today’s social media network world.
Outsourcing social media management is very beneficial for growing businesses and start-ups, and our Aiden Marketing social media marketing and management packages go beyond status updates with a focus on driving traffic and nurturing leads into a viable revenue stream. Therefore, it’s necessary that you get your message out to them on the social media platforms that they use so that you can find and communicate with your target audience of buyers directly. Without a documented defined plan with benchmarks, milestones and targets to leverage social media platforms channels for measurable bottom-line results, your social media efforts will make you feel like you are throwing darts blind-folded. As your marketing partner, our team will build, optimize, and implement various strategies (specific to each of your social media platforms) to successfully execute powerful social media marketing campaigns that align with your business goals and yield results.
Your leads (prospects) and current customers will receive a series of emails designed to intrigue and cultivate their interest through helpful articles, resources, offers, events, etc. They are the foundation of your lead nurturing program by “dripping” out relevant content to prospects over time — helping to educate them and build trust and credibility for your company.
Social media is often the first source people turn to when seeking local products or services, so ita€™s crucial for your businessa€™ social media marketing strategies to work. Your website can have thousands of visitors daily, but if they arena€™t interacting with your content in the right ways, theya€™re actually driving your SEO rankings down. This isna€™t to say that you cana€™t have an ideal audience member or group; you can and should. The Share-a-Holic study that found YouTube was so popular also found that Google+ and LinkedIn received few referrals overall. Many business owners get in trouble because they do exactly that; they plan a content calendar too big for their writers and editors to handle, or they promise massive amounts of content when realistically, their writers can only handle 5 to 10 posts per writer per week. That said, much of what youa€™ll hear about your content from a core audience will be based on opinion. Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line. However, when you break down the details of various top-rated social media campaigns, you see that they often share some common elements. Instead of running a broad campaign for all potential WeddingWire (my employer) users, we were able to identify a subset of our target audience and create a campaign that capitalized on existing social behavior on their favorite network: Instagram. This plan should be specific to your campaign, but it should also fit into your overall social media strategy — meaning that your goals should not conflict, and the campaign should be a good continuation of your brand’s existing social voice and style. Do a thorough analysis of your existing social followers across your networks and identify areas for improvement versus your competition.
For example, Instagram and Facebook are good networks to target Millennials — but you won’t find many Gen Xers or Baby Boomers on Instagram.
Include in your budget whether your campaign requires any paid social efforts or if you plan to rely on organic tactics and owned media. However, if you need additional resources like a social media platform, CRM or automation platform to implement your ideal vision, remember to include that in your desired scope.
Assigning clear-cut roles ahead of time helps to avoid confusion and overlapping responsibilities.
If your social media campaign will be promoted across channels, make sure you’ve selected the right team members in ancillary departments to be responsible for your campaign. In order to do that, you’ll need to define your campaign’s goals — which is the next component of a great campaign. Deciding on what you want to achieve at the beginning of a campaign makes it easier to measure and analyze your results.
If your business is relatively new (or new to social media), or if you need to distinguish your business from others in the same space, some part of your campaign should aim to increase brand awareness. Use Google Analytics or your Web analytics platform of choice to benchmark key metrics like total Web visits, visits driven by social media, time on site and overall engagement of social users.
To measure visitor loyalty, benchmark metrics like pages per session, average session duration and the percent of new sessions to your site. To measure your social media campaign’s impact on conversions, track metrics like total site entries, total conversions and assisted social conversions. The best social media campaigns are part of an integrated marketing campaign where your efforts on social media are supported on a number of other channels. In your given time period, evaluate whether or not you saw a difference in account logins, customer lifetime value or other engagement metrics specific to your business.
Using these four components as the tenets of your next social media campaign will help your business extend your social reach, gain a better understanding of your target audience and achieve your long-term business goals. Today, WeddingWire is the leading marketplace connecting consumers with event merchants, with an audience of over 40 million visitors each month across its network. Over time, I’ve found that far and away the best way to explain social media and its benefits is by using analogies to make the concept relevant and personal.
The idea here is that brands that excel at social media tend to have many of the same characteristics that make up good husbands, wives and partners.
He notes that while fireworks are “attention grabbing beacons on steroids”, they’re expensive, short lived and repetitive. Like fishing, becoming good at social media marketing takes time, effort and a willingness to learn.

But you only pull it out when it’s appropriate, because it’s not good for every shot.” Knowing where and when to emphasize social media is key. When answering the question of which social media tools your business should be using, he recommends asking yourself whether or not a carpenter would ever wonder, “Do I need a hammer?” The answer, of course, depends upon the project and the goal. Social media marketing can be a bit of a culture shock, just like living in a new city and country with a different language or culture.
Learn how to deliver a good user experience, how to set up an effective site and what features you need to capture lead information. Some are simple reactions to the needs of a fan or customer but ended up giving massive brand exposure.
Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom decided to just be – well, useful. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.
That passion led him here, to Small Business Trends, where he provides insightful information to help you reach your business goals. During the two weeks of the campaign, 22,000 took the quiz, while 10,000 people shared it, resulting in a Facebook reach of around 11 million. It takes a lot of work and keen knowledge to produce desired business results from social media management. Yet how do you know if your social media campaign is successful, and how do you change what might not be working without sacrificing what clients want to see? When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In addition, YouTube is the most popular social media network because it can reach such a wide demographic base. Ita€™s tempting to want to try every social media strategy available, particularly when youa€™re a new business owner eager to prove yourself. If prospects and customers are unable to recognize your brand, your campaign will have little effect. It’s a natural goal for most marketing campaigns, but it also plays into your social presence. Driving more website traffic is a short-term goal, but you can aim to increase the amount of time spent on your website and the frequency of return visits for the long term.
Whether your business considers a conversion a product purchase or an account sign-up or anything in between, you can align an aspect of your social media campaign with website conversions. You don’t want to overwhelm existing customers or bother potential ones with too much at the same time.
There are a number of ways to think about the ROI of your campaign that aren’t tied directly to revenue.
In addition, Sonny is a widely acclaimed speaker, giving over 50 presentations across the globe each year on technology, marketing and strategy. This is like the brand recognition that comes from social media engagement.” Brad also notes that social media is much like a party and, like all things worth doing, should be fun.
Adam Vincenzini notes that like a good husband, a brand on solid social media footing listens, consults, follows through, anticipates, accepts responsibility and is altruistic. Social media on the other hand, like a good bonfire, takes time to perfect but draws in small crowds of highly targeted and engaged communities that work hard to keep the fire going. Highlighting that many businesses are initially disappointed with their social media results (no bites), Aaron Lee notes that as brands learn how to fish properly, they start to generate bites (engagement) as the fish (prospects) respond to the right techniques.
Remember that social media marketing is a means to an end, but you need to define that end very clearly to reach it.
Before you can gain the full trust and acceptance of your new community, you need to learn about norms, customs and behaviours. What they ended up with was something containing all the ingredients of the  most successful social media campaigns. The videos also offer an overview of the shoe, best usage and other information visitors want to know.
I would loved to have included them but we were trying to stick with lesser-known businesses, maybe next time. We always say that there is a science to effectively doing social media marketing and management the right way.
The answer may lie in analyzing the following four best practices in social media marketing of 2016. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group. Unlike Facebook, Twitter, and other social networks, YouTube doesna€™t restrict access with age requirements and other limitations. Researchers discovered that visitors spent over three minutes at a time a€?divinga€? into the subjects that interested them.
Your team should ideally have marketing experts that are constantly researching trends, content strategies, financial planning and other factors. The more visitors your website receives, the more opportunities they have to share your site or content on social media and follow your accounts on their favorite networks. Prior to joining WeddingWire, Sonny was in a management program at Wal-Mart where he led marketing, sales, and retail strategy development.
All are examples of social media campaigns that go above and beyond the norm and make a real impact. Some businesses have turned themselves into a brand, again some businesses got international recognition via social networks. Everyone can find something to view there, from the four-year-old watching PBS with a parent to the senior citizen learning how to use the latest technology through video courses. Your content must vary enough, and be of good enough quality that almost all clients will be interested in one type or another.
That being said, you should take advantage of the social referrals you have, and tailor content so it generates more.
This is because LinkedIn and especially Google+ have mastered the art of organizing their subjects and data so that users from several niches can always find the information they want. Choose one or two new strategies to try, or think up ways to improve on or retool old ones that still work for you.
Consistently ask these people for up-to-date reports, and use what you learn to create the content you need. Before this experience, Sonny spent four years at Kraft Foods where he managed numerous consumer brands, including the JELL-O business with P&L responsibility for over $800 Million. Therefore you can consider social medias as you biggest source of consumer, visitor or client. Talk to your audience through online polls, newsletters or emails, or in person, to find out what kind of content they want to see or the issues they want it to address.
For example, Google+ users who love crime shows can find thriving communities, but so can people who prefer one specific type of show, like Monk or NYPD Blue. Consult with employees and investors to determine where your resources are, as well as if you can afford more and where to find them. Finally, make sure your marketing team is spending equal time on different facets of business and using best practices in social media marketing.
If you organize your content similarly, you will likely generate more social media traffic.
If the team knows all it can about financial planning but not enough about content strategy, you will miss several opportunities to grow. I will discuss marketing strategies for top social networking sites which are Facebook, Twitter, Google plus, Linked In, Youtube and Pinterest. If you have a great number of visual people in your audience, focus more on pictures, videos, and social media sites like Pinterest or Instagram. If your visitors enjoy reading, you can use blog posts, photos with captions, or sites like Snapchat or Twitter to keep their attention. A better goal might be, a€?Wea€™re going to generate X number of posts, centered on Y type of content, per week.
Sonny is a founding member of NextGen Angels and an active member of the CMO Club, where he was awarded as a CMO Rising Star. Facebook: There is nothing new to say about Facebook as all of you are familiar with this leading social networking site. Make your page look attractive by adding relevant and interesting profile picture and cover image. Groups: Use search bar to find and join groups that are related to your business, product or website that you want to promote. According to statistics, tweets with image gets 37% more response than tweets without image. Therefore your need to add relevant and attractive image with your each tweet to make twitter marketing more effective.3.
Google plus: Google plus is like a magic box in the field of social media marketing as it is owned by Google. Make helpful tutorials on various subject that is related to your business, product or website which you are going to promote by youtube marketing. Before starting pinterest marketing you need to keep in mind that 70% pinterest users are female. Remember to follow people who have boards on similar topic as you to get better response.7.
Therefore I am giving a bonus tips which will work for all above mentioned social networks. Before revealing the bonus tips I want inform you that I don’t recommend this trick as it will not give you high quality result.
In these sites you need to collect credits by doing simple social jobs and use those credits to boost your social value.So, at the end I need to mention that these are not the only but the basic social media marketing tips from my side. Hope, you will continue helping us and write Advanced useful article for Social media marketing Reply MSI Sakib March 22, 2015 Thanks for your comment Tonmoy bro ReplyLeave a Reply Cancel replyYour email address will not be published. Followers Follow 3288 Fans Love usPerson Behind the Blog Hi, I am MSI Sakib the person behind this blog. Continue ReadingPopular PostsRecent Posts 18 Best Ping Sites to Index Your Blog Very Fast – 2015 114 Comments 6 Tricks to Get High Quality Backlinks by Blog Commenting 100 Comments Best 50+ High PR Social Bookmarking Sites List in 2015 91 Comments Top 7 Killer Ways to Decrease Alexa Traffic Rank Fast 82 Comments Verified List of 50+ Commentluv Blogs to Get More Backlinks 58 Comments Learn about the Basic Anatomy of Tier Link Building Method 3 Comments How Google Search Engine Works in 2016 (Infographic) 9 Comments 11 Free Email Marketing Software for Extreme Marketers 8 Comments 51 Instant Approval Directory Submission Sites in 2016 10 Comments 27 Ping Sites to Rocket Up Your Indexing in no Time!

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