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Small business online advertising can often be difficult for small businesses still getting on their feet. One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM).
WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage. The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results. These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC) advertising.
So what's the "correct" way to use PPC as part of your small business advertising strategy? Begin with solid keyword research: Keyword research is the core component of effective online marketing and using keywords in advertising.
Organize and group your keywords: Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
Commit to Advertising Online: To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.
The best small business online advertisers continuously research and improve their keyword lists. While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords, WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.
Learn how WordStream, a leading online advertising company with unique PPC management solutions, can play a role in your search marketing strategy. A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions. Which online marketing techniques will help you increase traffic and differentiate your product from competitors?
WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. Google AdWords is great at providing ways for you to spend money, but the vast array of features and data can be difficult to analyze. Our goal at WordStream is not just to help you attract more paid or organic traffic; we strive to help you generate more quality leads which you can cultivate to transform into sales. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. During the recession, the number one complaint from small business owners is the lack of new customers.


Luckily, the cell phone repair business has continued to grow and remains one of the best small business start-up ideas of the decade! Whether you’ve just opened your cell phone repair business or have already hit the ground running, these FREE publicity methods are a sure way to target your audience without having to spend a penny! Company Website – Having a company website should be an absolute essential to your repair business.
Online Business Directories – Sign up for free online business directories to increase chances customers find your business online. E-Mail Marketing – Collect, save and store all of your repair businesses leads, contacts, customers and related e-mail addresses for e-mail marketing. Keep it simple, keep it cheap and try multiple methods over time to measure success with these and other free publicity ideas for your cell phone repair shop. What other advertising methods do you use to get free publicity about your repair services?
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PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message. Learn about how WordStream's PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money. Implementing a few best online advertising practices will ensure that your small business succeeds with PPC.
With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals. WordStream's Ad Software for Google PPC helps you make sense of your AdWords account and control your spend. WordStream can provide you with tailored suggestions for your unique online advertising needs, proving personal attention without the high costs of hiring an online marketing agency.
If you're struggling to control costs and realize ROI from pay-per-click marketing, you may need a hand to break through the challenges you'll encounter while creating and implementing your small business advertising plan. Our team of Google AdWords Certified professionals can guide you and show you the best way to market your small business online. Growing competition might have repair store owners looking for alternative ways to stay ahead while paid advertising can be expensive and have unpredictable results. There are many free services that can help you establish a basic business presence online in under an hour all over the internet.


Remember to reference links in your store, on your business cards, e-mail signatures, website, receipts and any other promotional material or documents that your customers put their hands on.
In addition, search engines will give your business website more credibility, increasing your chances of higher natural search rankings.
You should start with high traffic areas like the library, chamber  of commerce building, local government buildings, popular  restaurants and social gathering spots. Volunteering or donating services to a good cause gets attention and those companies’ followers are highly likely to refer and use your company in the future for their cell phone and repair needs.
Networking with other business owners is a great way to get customers through direct referrals and word of mouth.
Consistently ask customers how they found out about you so you’re able to identify methods that work.
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The best online advertising for one small business may very well be the worst form of online advertising for another. And with higher click-through rates, you'll earn higher Quality Scores, which lowers your bid price and improves your rankings and visibility!
We can teach you PPC, give your account a tune-up, or even take full control of your AdWords campaigns, making sure you get the maximum return on your PPC investment. Consider sending a blast one to two times a month and offer small prizes for Facebook likes and business directory reviews. This might drive some traffic over time, but usually doesn’t attract new local customers.
If your customer says it’s ok, they are likely to reference the blog post on his or her personal social media accounts for all of their contacts to read.
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Consider generating content about local news and events in your area related to your cell phone repair business. By doing this, you’ll attract local customers searching the internet in your area that have a higher likelihood of converting to paying customers.



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