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At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility. The increasing popularity of search within social networks presents optimization and analytics opportunities. Social networks and media sites that have social networking functionality offer prime opportunities to interact with communities of interest and can be particularly effective as distribution channels. If there were ever a legitimate way to automate link building, it would be the RSS disribution and syndication functionality to promote new content to people who are interested. The diagram above illustrates this situation well, where a blog is the central repository of content and social media sites around it are the developed networks of communities and channels of distribution for quality, keyword optimized content. The popular idiom don’t put all your eggs in one basket is fully applicable to search marketing. Although it supplies a familiar feel as other search initiatives such as Facebook, it lacks in an important area: ease of use. It all starts with proper targeting, and within LinkedIn there are many options to hone in on. Whether you want to quickly apply targeting layers, or port over standard demographic targeting between campaigns, an editor would make these routine tasks a breeze.
Keeping ads fresh in Social Search is crucial; fatigue has a way of quickly shutting down historic performers. Being able to create quicker campaigns on the whim and in bulk, would be a huge time saver, and allow for more focus on what makes the account tick. Again, fighting off fatigue with fresh ad copy and images can be the crux of a successful campaign.
The Clix Marketing Blog’s Weekly #PPC News and Views: June 28th, 2013Customer Support on Social Media Advertising Channels? Il content marketing e una forma di marketing non convenzionale che utilizza i contenuti realizzati (articoli, video, presentazioni, pdf, infografiche, ecc.) per promuovere la propria attivita. La creazione di contenuti interessanti e comunicativamente efficaci ha l’obiettivo di raggiungere il maggior numero di persone e aumentare la propria notorieta o brand awareness. Contenuti di grande qualita che incorporano un alto valore aggiunto possono diventare virali veicolando l’autorevolezza dell’autore a un target di persone interessate.
Senonche, la semplicita del copia-incolla su internet rischia in ogni momento di diluire l’originalita dei contenuti prodotti tra i molteplici duplicati che ne vengono fatti.
Considerando il modo in cui funzionano i motori di ricerca, sempre alla ricerca dei migliori contenuti da offrire ai propri utenti, siamo costantemente sottoposti all’eventualita di incorrere in penalizzazioni seo qualora i motori di ricerca non riconoscessero l’originale tra le molte copie on line e questa situazione si moltiplicasse per molti casi. Il post duplica i contenuti interamente o parzialmente senza rimandare alla controparte originale.
Diversamente, quando i duplicati sono ospitati da pagine web e alto il rischio che la propria strategia di content marketing finisca col danneggiare il posizionamento seo. Il content marketing basato sui testi consiste nella scrittura di articoli in formato prevalentemente testuale.
Riciclo di contenuti: creazione di articoli attraverso la rielaborazione di contenuti provenienti da fonti diverse messe in rapporto dialettico fra loro, o la riconversione di contenuti propri e altrui in un formato diverso da quello di partenza (per es. Syndication content: vale a dire la cessione di contenuti propri a soggetti terzi per la pubblicazione su altre piattaforme o siti.
Tutte queste tecniche rispondono all’obiettivo di raggiungere un pubblico, accrescere la propria notorieta e produrre contatti. Alla base di questa forma di web marketing c’e l’idea che la proiezione esterna della propria autorevolezza attraverso la produzione di contenuti di qualita generi un ritorno di immagine capace di aumentare la forza commerciale del marchio, sia esso una ragione sociale o il proprio nome.
Come anticipato piu sopra, quando si pubblicano contenuti sul web bisogna evitare che vengano riconosciuti dai motori di ricerca come dei duplicati copia di originali. Quando si realizzano articoli originali e si promuovono attraverso il blog marketing esclusivo o si utilizza la tecnica del riciclo senza copiare e producendo testi nuovi, il rischio non sussiste: gli autori vengono premiati dai motori di ricerca che, semmai, penalizzano coloro che duplicano articoli senza riconoscerne la paternita (quando li scovano).
Nel caso del guest blogging il problema dei contenuti duplicati non interviene se l’articolo prodotto viene “ospitato” in maniera esclusiva su un unico blog. Se l’articolo oltre a essere distribuito su canali terzi e pubblicato sul proprio blog allora siamo di fronte a un caso di syndication content rispetto al qualche bisogna prendere alcune precauzioni SEO. Con il termine syndication si intende in inglese la concessione accordata a terzi di pubblicare i propri contenuti.
Diffondere i propri contenuti mediante una strategia di syndication content, invece, allarga l’audience e moltiplica i canali attraverso cui viaggiano i propri messaggi. Il vantaggio e reciproco, optare per una strategia di content marketing che faccia leva sulla syndication e una scelta di opportunita piu che altro.
L’autore tendenzialmente dovrebbe aspirare a pubblicare i contenuti su siti e portali con notorieta e autorevolezza superiori alla propria in modo da ereditarla di riflesso, ovviamente selezionando delle audience affini o contigue al proprio pubblico abituale. Dal punto di vista dell’autore tale forma di content marketing, al di la della logica comunicativa e promozionale che sottende, ha ricadute dirette sulla strategia SEO che puo uscirne potenziata o penalizzata a seconda che si prendano le opportune precauzioni o meno.
Quando i motori di ricerca rilevano online contenuti identici (o quasi) applicano degli algoritmi volti a individuare l’originale in modo da premiarlo in termini di posizionamento web, possibilmente escludendo le copie sugli altri siti dall’indicizzazione. Ricordiamo sempre che lo scopo di Google e quello di offrire agli utenti contenuti unici, pertinenti e originali. Nel tempo la tecnica per realizzare questa operazione comparativa e stata affinata al punto che oggi e difficile che un motore di ricerca non riconosca la precedenza ai contenuti originali rispetto ai suoi duplicati successivi.
Ciononostante il rischio e sempre presente, soprattutto quando i siti a cui si affidano i frutti della propria creativita hanno un’autorevolezza e una popolarita maggiori del proprio blog. Eric Enge di Moz in un articolo dell’8 agosto 2014 conferma la bonta di queste tecniche anti-duplicati per la syndication dei contenuti. La scelta tra le varie alternative spetta all’autore in funzione della sua strategia di marketing non convenzionale.
As we already know – it is an effective promotion that brings the customers to our online store and encourages them to buy our products – luxurious lingerie in this case. There we come to the point where people are getting sick of the influx of information and ads.
That is why it is worth considering carefully our marketing strategy before we start making it.


It is a good idea to run some experiments on friends and family or observe the reactions of ours. It is important to remember that building good and long-term effective advertising campaign will take either our time or our money.
There are many different advertising strategies but we want to focus on the most important factors – its effectiveness and profitability.
So if there is for example 10 Euro cost of acquiring one customer, this customer should also buy products that will give us minimum 10 Euro in return. Of course, we wish everybody to start earning money from the very beginning of running their own business that is from the first purchase of their customers.
Why we claim they are the most important and how to use them – you will read in our next articles.
Consideration of the marketing mix elements and how they fit together is the basis of your marketing program. In addition to the traditional 4Ps it is now customary to add 3 more Ps to the mix to give us 7Ps. Your retail units where customers expect a high level of presentation in modern shops, they need to easily find their way around the store, and expect a good standard or presentation. Your website greets visitors with highly focused information that aids their product or service research and evaluation process, as well as providing them an easy way to engage with you and buy your products. Your social media and blog posts reinforce your brand and demonstrate your broad knowledge regarding what you offer.
Customer service lies at the heart of modern marketing transactions as a mechanism for building long term customer relationships of mutual advantage.
The 7Ps – product, price, place, promotion, physical environment, provision of customer service, and processes comprise the modern marketing mix that is relevant in the service industry, but is also relevant to any form of business where meeting the needs of customers has high priority. In my experience, one of the most important reasons to use a marketing mix decision model, is when something doesn’t work as you thought it would. Of course, when trying to balance the different elements, it is very important to understand the market in which you want to sell.
Most small businesses understand the marketing mix; but finding the right marketing mix balance takes time to put together. In today’s time, blogging has been very popular with everyone and it became a trend already. However, the question is: How can you attract readers to love your blogs compare to others? Writing good, quality and useful content blogs could attract readers very well and increase your blog audience. Another thing is, update your blog regularly as much as possible so that readers could look forward to your new post every day.
Through search engines, you can also have a great opportunity to be included in the top article which could be very beneficial for you.
By simply responding to reader’s comments could make them feel that you value their ideas and opinions and through this, they could feel appreciated and thus, their loyalty to you might increase as well.
If you syndicate your blogs with an RSS feed, it will be easy for your readers to know when if ever you published new content. Tagging posts could be very time consuming for you but it is worth the time since it can add additional tag traffic to your blog.
Images and creative pictures will not just make your site beautiful and attractive but it could be a part of the search engines lists as well. Guest blogging is achieved when you write a guest post to other blogs or other bloggers will post on your blog. Leaving a comment in the forums while linking your blog site could give you a great chance that people will visit it and learn new things from you. Joining in social media such as Facebook and twitters could also help you known by linking your site. The most important in the blog community is that you should not be afraid to introduce yourself, share your ideas and ask questions.
Of the top 20 search engines according to comScore qSearch in August 2009, 3 are search functions within social media web sites.
While great content is instrumental for great performance within organic search results, publishing in a vacuum is naive.
Those same people are often publishers in the form of blogging, reviews, comments and new features like Google SideWiki with the ability to link out to what they’re interested in. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing.
As many search marketers will tell you, diversifying your marketing mix outside of just Google Search will allow for flexibility and autonomy. The user interface can be cumbersome, which is a perfect opportunity for LinkedIn to create an editor similar to those of Facebook and Google. Having an editor readily available to view the vast amount of potential targeting in a one-stop-shop area would substantially improve campaign creation and expansion. But when you have multiple campaigns you are in and out of daily, a lot of time can be invested in simple ad text changes. A huge benefit to having an editor is the ability to bulk upload: campaigns, targeting, ad copy, and more! A new shiny editor would make for quick bid adjustments across multiple accounts, and most importantly in no time at all!
Although LinkedIn attempts to house past used images, it still can be a pain to find just the right image across multiple campaigns. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Di piu, pianifica la creazione di contenuti informativi o d’intrattenimento con il preciso intento di utilizzarli nelle campagne di marketing online.


In questo caso il motore di ricerca utilizza altri fattori per determinare qual e il contenuto originale tra cui la data di pubblicazione: l’originale anticipa sempre la copia. Allo stato attuale questo formato e il piu efficace quando si tratta di guadagnare un buon posizionamento seo su google, cosi come il formato video e quello piu performante per il marketing virale. Se l’articolo viene pubblicato su piu di una piattaforma moltiplicando le copie sul web la questione dei duplicati si ripropone, ma non interessa l’autore dato che i canali non gli appartengono. La scelta di affidarsi a questa strategia di content marketing riposa sulla certezza che pubblicare un articolo esclusivamente sul proprio sito significa circoscrivere l’impatto al pubblico di seguaci, fatto salvo il potenziale virale che puo scatenarsi attraverso il social media marketing. Il primo come detto amplifica la portata della sua comunicazione, il secondo puo alimentare il proprio canale con contenuti freschi e autorevoli, senza alcuno sforzo produttivo. Il riutilizzatore che ospita contenuti altrui dovrebbe puntare sul valore aggiunto che apportano al canale con una attenta politica di selezione e affidandosi ad autori che offrono garanzie di qualita.
In questi casi i motori di ricerca potrebbero scegliere come originale in contenuto ospitato nel portale piu autorevole (per numero di utenti, interazioni, posizionamento, ecc.). La pagina che ospita il duplicato inserisce un link che rimanda all’originale citandone l’autore. Le url canoniche trasferiscono interamente il valore seo delle pagine duplicate alle pagine originali.
As you have probably noticed – there are some advertisements which are irritating and annoying as well as those attracting our attention on the other hand. In this case, the worst situation can be if we do not earn any money, but on the other hand we are not losing our money as well. It is possible, having in mind that we may need to use some marketing techniques to accomplish that.
Your engagement works to get potential customers to take immediate action and buy something, or at least start the buying cycle by contacting you. Customers are loyal to businesses that serve them well, from the way in which a phone or email query is handled, the timeliness and reliability of product and service delivery expectations, and direct face-to-face interactions. Processes for handling customer complaints, identifying customer needs and requirements, handling orders and product or service difficulties.
When you are not getting the result you expected, and are able to examine where the failure is and in correcting it. Always make sure that you have meaningful things to say in order for them to maintain their interest and attention.
It means that if you leave sensible comments to other sites, they might get interested in you. Since people often use Google and Yahoo!, they might search your posted image that could boost blog traffic. From then on, they could be your loyal readers if they love your blogs and find you interesting.
Content that is optimized and linked to, does well in search engines like Google, Yahoo and Bing.
Creating distribution channels for great content can drive awareness, traffic and inbound links. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. If you happen to be one of the marketers that applies said idiom, then LinkedIn at some point has become a focal point of media mix expansion. Having a fully stocked image library would make for quick campaign updates that have direct effect on CTR.
That is why our strategy will depend on how much we want to spend on it and how much time we have to do it. However, we can expect that this customer will come back to our store, buy some products again and then we make profit. The way you communicate this product will make it either more or less visible to your target market. One thing that could also keep them coming back is if they have something to learn from you. So, if in the event you would like to leave a comment to others, don’t forget to link your URL’s account because surely if readers might find you motivating, they will seek from your opinions more. Linking sites could assist you get noticed by other bloggers so; they might be a possibility that they could be your new viewers. Therefore, optimized social content and the digital assets that are common to social media (images, video, audio and widgets) are all optimization opportunities. Optimized content with a quantity of quality incoming links results in superior search visibility.
We’ll also be liveblogging the event here, so watch for more posts later this morning and afternoon. To say more – even today – we can say that there is a big Internet advertising revolution about to happen.
Additionally that satisfied customer may also “make us famous” in the world – this investment seems to be something even more than a net profit – we will become a brand. Blogging has no rules; you could say whatever in your mind , but be confident that after they have read it, they can get something to gain also. In fact, Facebook’s percentage of increase from July to August was more than double any other search engine in the top 20.
If you communicate effectively about the product, it will need to be for sale in a place where your target market has access to it. Or just opposite… Either way – if we notice them instead of ignoring – they are good (in a way: efficient, catchy, memorable).



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