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Building a quality Software Requirement Specification (SRS) begins with writing quality individual requirements.  The process of building these requirements transforms the vision of the stakeholder into a tangible goal.
Experienced IT professionals know that the amount of attention given to this initial stage of a software development project has crucial implications downstream.
However, few software developers (and fewer business leaders) ever receive proper training for writing requirement definitions.
Following these guidelines will not solve all of the challenges associated with writing and understanding software development requirements, but reviewing them periodically throughout the requirements definition phase will provide a solid start (and a smoother finish) to your software development projects. You seem to be under the impression that you are the only piece of software on the computer.
This is a guest post from Carey Green, blogger, podcaster, and author of his first novel, Dragon Slayer: Beginnings.
On the recommendation of many authors, I found what seems to be the industry standard – Scrivener – but it cost $40. I’m planning a Google Hangout to do a live demonstration of yWriter and to answer questions as they come up. Book Marketing Tools exists to provide authors with helpful tools, book marketing tips and advice, and a community of like-minded authors. This free guide will provide a comprehensive checklist to ensure that you've covered all of your bases when it comes to marketing your book online. Do you want to receive hot book marketing tips and important updates about new author tools?
If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. Create a sense of urgency – Give customers a reason to act quickly, rather than let the email sit in their inbox. Send the email out as soon as the item arrives – As soon as you have the inventory in stock, create the email and hit send. Convey the point in your subject line You know subject lines can determine whether or not your customer opens your email, and this email is no different. Purpose: To inform customers about company news, improve brand awareness and build a relationship with your core audience. A newsletter doesn’t mean long format Break the copy in your newsletter into short, digestible and actionable sections of content, copy, images and calls to action. Include your contact information in the newsletter You always want your contact information in an easy-to-find area on the newsletter.
Write in a conversational tone A Welcome Email is like a virtual handshake that accepts a new member to your group. Consider offering a reward In celebration of a new customer, you could offer a discount or some sort of perk. Remind new users about the benefits Thank your new customers for signing up and reinforce their decision to join. Purpose: To offer your customers advice on how to get the most from your business or product. Create valuable content – The key to this kind of email is to offer tips that your customers want to read. Focus on customer service – Emails that offer product tips should also showcase your commitment to customer service.
Business that would benefit: Any business that sells products or services needed on a regular basis. Clear call to action – The purpose of a reorder email is to encourage your customers to replenish your product or perhaps renew a subscription for a service.
Remind customers of the value – In the email, tell your customers why reordering is a good idea.
Mention past purchases – If you want, you can mention in the email what your customer purchased in the past, so they can reorder the same thing.
Include an image – If you sell tangible items like clothing, using pictures of shirts and dresses makes sense. Offer more information – A testimonial is great, but you should offer your customers a next step.
Address the purpose of the survey – Besides an incentive to fill out the survey, you should tell your customers why you want the information.
Make the survey easy to access – There should be an obvious, clickable link to the survey. Make sure the questions you ask will yield helpful results, says, Victoria Garment with Software Advice. Both have worked brilliantly in my restaurants and with my small business marketing clients. 9 different emails are lot to be sending for sure, especially if they’re all in one month. You should send a welcome email if you possibly can, and then send at least one or two other types per month. If you send me a coupon that I can use within the next 30 days, do you think I’ll buy today?


Send email newsletters, special offers, and invitations to keep your customers coming back again and again. It has recently been proven that people in the UK spend more time using technology devices then they do sleeping! This blog post outlines 5 ways in which you can improve your online presence through marketing emails and ensure that your clients are reading and responding to your e-marketing techniques. It’s crucial to ensure that your staff know how important it is to gain email addresses when taking new client contact information.
Although promotions and discounts can entice a number of clients to return to you; these can become tedious if they are bombarded with endless offers.
We are all wary of spam emails and viruses; ensure that it is clear exactly who your emails are coming from. Adding hyperlinks on your emails to your website and social media pages also adds a personal touch to your emails; this can also prompt customers to use your online booking tool to select their next appointment.
There are many ways to measure your marketing success rate using your current software system provider.
Research shows that certain days of the week and certain times of the day are best to capture your readers attention. Weekends and Mondays have been proven to be the busiest day in Brit’s lives and should be avoided for sending out emails (Carmichael, 2015). Most software system providers have a section where you can specify the Client Type; using this can help you target your clients at the right time.
Then, define how well it is supposed to do it in exact terms and mention any relative constraints to consider. Developers will know when something is not feasible for technical or timing reasons, and business leaders can check ideas against budgets and the core goals of the organization. Here at Book Marketing Tools, we love anything that helps authors, and this guest post from Carey Green about the free novel writing software he uses is just another way we’re helping you to navigate this world of self-publishing.
Primarily, they want to know if I’m using MS Word, some fancy Apple program, or something else entirely when I write on my novels. It’s simply not designed for the kind of drag and drop editing that a novel writer needs.
You can drag and drop scenes into new chapters, chapters into new places within the book’s flow, and even keep track of character appearances and interactions behind the scenes so the aforementioned head implosion, or anything remotely similar, does NOT take place. If you’d like to be notified of the time and date of that on-line event, please let me know by emailing carey(at)dragonslayerbook(dot)com. Our author newsletter features exclusive book marketing content.You also receive our free gift, the Ultimate Author Checklist for Book Marketing Online. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. Time is spent taking a good picture of the new product, but it doesn’t require a lot of text. This shows you’re on top of new trends and want your customers to have the latest, greatest items available. Be sure to tell your customers that you’ve got something new and fun for them to check out. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool. The purpose of your newsletter isn’t necessarily to sell, but if your customers are inspired to reach out to you because of the newsletter, you want them to be able to find you, Kirlew says.
The content should be useful to readers Every piece of information included in your newsletter should have value. Send your newsletter on a consistent basis You want your customers to look forward to your newsletter. Creating the email doesn’t take long, but you need to know when a new customer signs up. You could offer 15 percent off the next purchase like REI did in the example above, or offer another perk like free shipping. This kind of email is has more information, so your time will go toward writing and proofreading. For example, Lumosity, the brain game site, offers an educational article as the main feature, but notice a promotion on the right side for a family membership. Maybe it’s to keep vital pet medications on hand, or to avoid the hassle of running out of toner at the office.
For example, in the email above, customers can read more testimonials by clicking on the text.
You’ll have to spend time creating the survey and writing an email with a link to the survey. Whether you’re trying to improve your business or conducting product research, which is the case in the example above, let your customers know the purpose of the survey. As always, you can depend on VerticalResponse to be your one-stop-shop for marketing products and information.
Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.


It’s going to depend on what your company or organization does as to which ones will work best. A newsletter and sales promotion for example, or if you don’t send out newsletters, try sending a sales email and a testimonial one month and see what happens. We all get tons of the stuff, but e-mail remains one of the best ways to maintain a relationship (for want of a better word) when done well. A monthly newsletter or your promotional emails can reach your entire database provided that your data is cleansed.
The more information you have, the more ways in which you can entice these clients to return to your salon or spa. Share professional hair or beauty tips which can help to inform your clients of the right products for them. Add logos and images and ensure that the, ‘from’ field  is obvious and crystal clear! On average, 78% of people living in the UK check their emails between 5pm-8pm every week day and 69% of those people check these emails on their smart phone device (Carmichael, 2015). This ranking of objectives improves the project manager’s decision making abilities when a problem arises or a new requirement is proposed.
I’ve had pretty good experiences with free or open source products in the past and I was sure there had to be something designed for novel writers. And no, I won’t use your email address for any other purpose except to invite you to this one event. You might want to create a special graphic, otherwise, it’s not a time consuming process.
You want your customers to learn something about your business and come to rely on you for industry information.
Show the personal side of your business, says Noah Parsons, a marketer with Palo Alto Software.
You could offer a link for others to leave feedback, or a link to other uplifting company news.
Notice the links to the survey are clear buttons on the left and also in red text at the bottom of the email. You can send more emails, depending on your marketing plan, but be sure to have some time between them, no one wants more than one email in a day from the same company. Obviously, when they first become a customer, they are more likely to accept more emails from you. Email marketing still tops the leagues in terms of return on investment for SMEs – but nowadays it has to go hand in hand with social media engagement so that the recipients see you as a welcome friend providing them with information of incredible value rather than an annoying intrusive spammer. Happy Birthday discount emails are a great way to attract clients to book an appointment for their special day. Give your clients useful information such as Bank Holiday or Christmas opening hours and invite them to salon or spa events that you are hosting or that you are attending in the local area.
As previously mentioned, collecting this data when clients first walk into your salon or spa is crucial. New Survey From Xobni on Email Overload Shows There Is No Such Thing as a Day Off for Americans and Brits. One method is to decide on guidelines for the terminology and syntax to be used and to include a glossary of the terminology in the SRS. On top of that, you can keep track of word count, set and monitor writing goals, and use built-in thesaurus and dictionary functionality to hone your craft on the go. This retailer put together four quotes from happy customers and highlighted the product, too. But how do you not overwhelm your contacts with educational, promotional, testimonial, survey, etc, along with the basic newsletter? I call it giving your customers a business HUG – Hearing Understanding and Giving back incredible value. Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content.
Other information such as how they heard about your salon or spa, and which products they purchase from you can also help to target specific audiences with various different promotional emails. It gives you a great insight into which marketing tools are working and which need vastly improving. Although you are writing for a specific technical audience, requirement definitions should mean the same thing to any reader involved in the project.
It’s also next to impossible to keep track of all those cuts and pastes in a way that keeps your head from imploding. Swap Couture, a website where members swap designer purses, sends emails to its customers about how to care for designer bags.



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