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Marketing Dashboards quickly pay for themselves through their ability to surface key KPIs that show marketers the efficacy of their marketing programs. Dashboards By ExampleLearning how to design, implement and manage business intelligence dashboards is best done by example. Studying actual production implementations of business dashboards, enterprise reporting systems, excel dashboards and other business intelligence interfaces is the way to best leverage our collective experience.
Whether you are a business intelligence developer, graphic designer, business subject matter expert, project manager, executive sponsor, information visualization expert, database administrator or dashboard user, you'll find examples of the good, the bad and the ugly.
More Dashboard TemplatesJoin the Dashboard Spy email newsletter at no cost and receive a series of free dashboard templates. Project leaders and developers have written Hubert thanking him for saving them hours of development time with his HTML templates. Note: You will receive HTML templates for your development team as well as icons and examples of great dashboard design. The Drupal installation guide is a little more technical, so feel free to head there if you’re comfortable on the command line. The Drupal installation instructions suggest creating a user first, and through that process, creating the database we will use.  So, start by clicking on Users. Now, we want to create our settings file.  Inside your Drupal folder, look for the sites folder. This is an easy fix, we just need to enable the gd2 and mbstring extensions in our php.ini file and restart Apache to pick up the changes.
Click Save and Continue.  You should be congratulated and provided a link to your new site. The Directory of Open Access Journals (DOAJ) is an international directory of journals and index of articles that are available open access. The process of cleaning up the DOAJ has been going on for some time and is getting close to an important milestone. Contrary to popular belief, the process for this started well before the Bohannon piece was published 2.
One of the remarkable things about the revitalization of the DOAJ is the transparency of the process.
In March 2014, the DOAJ created a new application form with much higher standards for inclusion. While 58 questions seems like a lot, it is important to note that journals need not fulfill every single requirement, other than the basic requirements for inclusion.
Part of the appeal of the Seal is that it focuses on the good things about open access journals rather than the questionable practices.
Part of the reworking of the DOAJ was the requirementand required all currently listed journals to reapply–as of November 19 just over 1,700 journals had been accepted under the new criteria, and just over 800 had been removed (you can follow the list yourself here).
There were 809 journals removed from the DOAJ, and the reasons fell into the following general categories. The work that DOAJ is doing to improve transparency and the screening process is very important for open access advocates, who will soon have a tool that they can trust to provide much more complete information for scholars and librarians.
This piece is substantially based off of a column I wrote for RUSQ that will appear early next year. A good example of Wikipedia driving traffic to library special collections was brought to my attention by fellow Tech Connect author Margaret Heller, who pointed me towards the Google Analytics Usage Reports for CARLI Digital Collections. Neutrality has been under fire from #critlib lately, a group of librarians emphasizing critical theory especially with respect to information literacy instruction. In spite of the pride many libraries take in their neutrality, libraries have never been neutral repositories of knowledge. Wikipedia shares this problem; while it appears neutral on the surface, its topical coverage and treatment of subjects reflect the skewed power relations of our society.
Luckily, there are several Wikipedia projects focused on recruiting editors from underrepresented groups and addressing lackluster coverage of particular topics which we can support. Art+Feminism is a rhizomatic campaign to improve coverage of women and the arts on Wikipedia, and to encourage female editorship…Content is skewed by the lack of female participation. Art+Feminism started out by hosting an edit-a-thon out of the Eyebeam Art and Technology Center in New York City in 2014, with more than 30 other locations worldwide joining in.
While we were putting initial details on our meetup page, we set about securing a location on the date of the edit-a-thon. The concept of predatory publishers became much more widely known in 2013 with a publication of an open access sting by John Bohannon in Science, which I covered in this post.
If we are to be advocates of open access, we need to focus on the positive impact that open access has rather than dwell for too long on the bad sides of it. As I mentioned, my library administration asked for a guide that that they could use in presentations and share with faculty. We decided that adding this material to our existing Open Access research guide would be the best move, since it was already up and we shared the URL widely already. Lastly, while most academic libraries have a model of liaison librarians engaging in scholarly communications activities, the person who spends every day working on these issues is likely to be more versed in emerging trends. We felt that in-person instruction on these matters with faculty was a crucial next step, particularly for people who publish in traditional journals but want to make their work available. The first workshop received modest attendance, but included some thoughtful conversations, and we have promised to run it again. A biohackerspace is a community laboratory that is open to the public where people are encouraged to learn about and experiment with biotechnology. Just as people in a makerspace work with computer code, electronics, plastic, and other materials for DYI-manufacturing, people in a biohackerspace tinker with bacteria, cells, and DNA.
A biohackerspace democratizes access to biotechnology equipment and space and enables users to share their findings. The DIYbio movement refers to the new trend of individuals and communities studying molecular and synthetic biology and biotechnology without being formally affiliated with an academic or corporate institution.5 DIYbio enthusiasts pursue most of their projects as a hobby. While not all librarians agree that a makerspace is an endeavor suitable for a library, more libraries have been creating a makerspace and offering makerspace-related programs for their patrons in recent years. However, creating a makerspace or running a maker program in a library setting is not an easy task. A biohackerspace requires a wet laboratory setting, where chemicals, drugs, and a variety of biological matter are tested and analyzed in liquid solutions or volatile phases. This should not dissuade libraries from being involved with biohackerspace-related activities, however. The DIYbio movement recognized the potential risk in biohacking early on and created codes of conduct in 2011.
While the DIYbio movement and biohackerspaces are still in the early stage of development, they hold great potential to drive future innovation in biotechnology and life sciences. Dashboard web pages that display, at a glance, a wide range of information about a library’s operations are becoming common.
Ball State University Libraries’ dashboard shows many high-level figures about a variety of services. The Traverse Area District Library dashboard has a few sections with different types of charts.
It’s difficult to set about piecing together a display from the information immediately available.
As with any project, the starting point for building a dashboard is to identify what we’re trying to accomplish.
Libraries collect a lot of data that encompass complex networks about how users navigate through online resources, which subjects circulate the most or the least, which resources are requested via interlibrary loan, visitation patterns over periods of time, reference queries, and usage statistics of online journals and databases. If an institution or department has a more narrow goal in mind than marketing or assessment, chances are it still relates to one of the two. These data are commonly available, but don’t capture the unique value that libraries provide.
Simply pilfering all the dashboard’s data from typical year-end reports submitted to organizations like the Nation Center for Educational Statistics, ALA, or our accrediting bodies is a terrible idea for marketing displays.
Marketing displays should focus on aggregate numbers that look impressive in isolate and do not require much context to apprehend. A dashboard meant to improve library success should answer pressing questions about collections and services. Joan Holman is a published author, a ghostwriter and a book publishing and book marketing expert and consultant.
Customer Relationship Management: Integrating Marketing Strategy and Information Technology ebook download! Customer relationship management (CRM) is one of the hot topics in marketing and information systems today.
We are increasingly enjoying discussions with a range of advertisers and marketers on the implementation of Zero Based Budgeting (ZBB) to the marketing function in their organisations. The reaction from many marketers we have discussed ZBB with is interesting as there appears to be a lot of skepticism about the reason for the introduction of ZBB into marketing and the impact it will have. Unlike the top down budgeting that many organisations and many marketing functions currently use, ZBB is a bottom up approach. ZBB is about creating a budget based on investment and projected return on that investment delivered. The principle of ZBB is about investing in the value of the outcome, but the current agency compensation models, the resource-based models, typically hourly rate and retainers, are based on costs.
To deliver a specific output, required by the marketing strategy, designed to deliver a specific outcome or result, the cost is the same, if the value of the outcome is a dollar or millions of dollars. For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans.
This means that TV buyers, as time goes on, need to buy more individual TV spots to hit the same number of people. Add to this the requirement of multiple frequency (the number of times an individual sees a commercial) often inherent in a low-CPM strategy, and suddenly, the amount of times that your TV ad needs to run has significantly increased, even in the last five years.
So, in summary, the requirement for low CPM, coupled with the intense fragmentation of the landscape, ultimately causes a big bump in the carbon emissions caused by the same advertisement being placed many more times that it ever has been before. Let’s take a look at some of the choices being made here – not just from a carbon emissions perspective, but from a simple strategic viewpoint. Bill Merrick has more than 20 years experience in international business, gained in marketing, advertising and PR – from packaged goods to infrastructure. When I left Ogilvy a little while back, I had been in sales, marketing, advertising and communications for nearly 40 years. I’ve had the luck to work with some great companies, some brilliant colleagues, and some very enlightened clients.
But I’ve also had the misfortune to work on some brands that no longer exist and with some clients who probably shouldn’t. The second is to learn to do this each time, more efficiently and more effectively, so that you get better. And the third, is that to get better and better, you have to be very, very specific about who you have to talk to – and where and how to talk with them – each time you want sell something different to someone else. There is a lot of discussion regarding the importance of transparency in media, especially in regards to digital media and programmatic buying.
But it is interesting having discussions with advertisers on an individual basis regarding media transparency.
The first is view-ability, as Comscore estimates that more than half of the ads served are not actually seen by the audience, either because they are served down the page or they are served to a ‘bot’ designed to drive up the traffic count for a particular site.
The second is the financial cost of the ad being served, which is complicated by the number of companies involved in the process which the WFA believes contributes to up to 60% of the advertiser’s digital media budget value being eroded through kick-backs, commissions and the like.
The industry will tell you that is due to the technical complexity and the relative early maturity of the industry. Both of these issues are playing heavily in the discussions on transparency but equally controversial are the agency margins on these transactions. At last year’s ANA Advertising Financial Management Conference in Phoenix, Arizona (a conference that we have attended every year for the past five years) the Chairman of GroupM, Irwin Gotlieb was clear in his statement that they were transparent in their lack of transparency when it comes to their digital media arrangements. While this could be seen as good politics, it fed the concerns of advertisers that all agencies are significantly profiting from this lack of transparency. These services are often set up as separate companies to the media agencies and as such become third party suppliers to the media agency.
This means that while the media agency may operate on extremely slim margins, making them a very attractive financial proposition, they are able to profit through these third party transactions with no transparency for the advertiser. And one that I also use from time to time to help keep up with the never-ending stream of new technologies, data services, digital platforms and media opportunities. It’s a great way of fleshing out information from a supplier, but also a way of determining someone’s actual capability and level of knowledge.
But there are times when it is important for the health and well-being of a relationship and your own self esteem that you are able to master the art of saying no without causing offence or ending up wallowing in guilt and self loathing. This is ideal if you have some warning, so you can reflect back on the many times you have accommodated the client requests in the past, highlighting the times it may have been at your detriment.
Like the time they called you at the end of the day on Friday to request you have the strategy document they have been sitting on all week ready for the presentation first thing Monday morning. Even better if they are the type of client that negotiates and cajoles you with promises to make it up to you, as this is the perfect time to call those promises back. Then naturally, as a true professional, you will need to check with the team to ensure it is possible to deliver depending on the scope, timeline or any number of variables that could impact the ability of the agency to deliver. Then following a review of the client’s request with the relevant people in the agency you can go back to the client and explain in detail why you are saying ‘no’ at this time and possibly negotiate what would need to change for you to be able to say ‘yes’.
Mark Fletcher, Director, ShopScience discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations. Welcome to Managing Marketing and today I’m joined by Mark Fletcher, Director of Shop Science. Well let’s not go into numbers because that just makes us feel older but I think a bit of silver in the hair is testament to the fact that we’ve been around for a while, huh?
And in that time, I think we’ve both seen a lot of changes happening in the advertising and marketing industry.


About a month ago I had the pleasure of launching a business book on Storytelling for my friend and colleague Shawn Callahan at Anecdote. Shawn’s book “Putting stories to work” is a distillation of all of his experience and knowledge from working with business leaders around the globe on how to use storytelling to achieve their business objectives and is available here in hardback and paperback or as an e-book here. But while his focus has been business leaders across the C-suite, I think there are some major insights into storytelling that are especially relevant to Marketers and particularly marketing leaders.
With the transformation, or as some call it disruption, of business due to technology innovation, the focus for marketing is moving from brand building to brand management of the customer engagement and experience.
Increasingly marketers are taking a leadership role in defining and managing this across their organisations.
When marketing department enterprise dashboard users can be alerted to the campaigns that are producing the most and best sales leads and contacts, the prioritization of campaigns can be quickly accomplished. After a campaign has been running, you can create a report to show the collected KPIs of the marketing program. Browse this hugh set of dashboard examples to find a variety of approaches and best practices. Shrouded in mystery for years, The Dashboard Spy finally revealed himself to be Hubert Lee.
Hubert's newsletter is eagerly received by thousands of business intelligence professionals each week. All the 10,000+ journals listed in DOAJ were required to reapply for inclusion, and the deadline for that is December 30, 2015. In December 2012 an organization called Infrastructure Services for Open Access (IS4OA)  (founded by Alma Swan and Caroline Sutton) took over DOAJ from Lund University, and announced several initiatives, including a new platform, distributed editorial help, and improved criteria for inclusion. The DOAJ News Service blog has been detailing the behind the scenes processes in detail since May 2014.
Previously the form for inclusion was only 6 questions, but after working with the community they changed the application to require 58 questions. The idea is that journal publishers must be transparent about the structure and funding of the journal, and that journals explicitly labeled as open access meet some basic theoretical components of open access. Having a whitelist is much more appealing for people doing open access outreach than a blacklist. For now you can find journals that have reapplied with a green check mark (what DOAJ calls The Tick!). 20% of these were added since September, and with the deadline looming this number is sure to grow. I manually checked some of the journals with only 1 or 2 titles, and suspect that some of these may be reinstated if the publisher chooses to reapply. Rejected journals will know the specific reasons why their applications were rejected, but those specific reasons are not made public.
I love using Wikipedia as a resource—as a procrastination-enabler I have open several articles on roguelikes that I’m reading while I right this—and I love contributing to it in whatever small ways I can, from fixing broken markup to citation hunting. Research libraries in particular have always reflected the inequalities, biases, ethnocentrism, and power imbalances that exist throughout the academic enterprise through collection policies and hiring practices that reflect the biases of those in power at a given institution.
An edit-a-thon is an event where people gather to perform Wikipedia edits, often centered around a particular theme or project. We discovered that a gallery associated with our school had hosted the edit-a-thon the prior year, but they were unable to repeat it. A staff member pulled relevant materials from our collection, so that researching would be simple and our rarer, more valuable resources might lend some of their information to Wikipedia. As a recap, Bohannon created a fake but initially believable poor quality scientific article, and submitted it to open access journals. We also need faculty to be clear on their own goals for making their work open access so that they may make more informed choices.
In preparing this guide, I worked with our library’s Scholarly Communications committee (of which I am co-chair) to determine the format and content. We have a robust series of Open Access Week events (which I wrote about last fall) and this seemed to ideal place to continue engaging people. I then continued with an explanation of article publication fees, since I often get questions along those lines. So it is important to work with liaisons to help them research journals and to identify quality open access journals in their disciplines. Some people may never have read their agreements closely, and never realized they were doing something illegal or not specifically allowed by, for instance, sharing an article they wrote with their students. Like a makerspace, a biohackerspace provides people with tools that are usually not available at home.
A biohackersapce allows people to tinker with and make biological things outside of the institutional biology lab setting. In this regard, a biohakerspace is comparable to the open-source movement in computer programming.
Maker programs support hands-on learning in the STEAM education and foster creative and innovative thinking through tinkering and prototyping activities.
Libraries often lack sufficient funding to purchase various equipment for a makerspace as well as the staff who are capable of developing appropriate maker programs.
Such a laboratory requires access to water, proper plumbing and ventilation, waste disposal, and biosafety protocols. Instead of setting up a biohackerspace, libraries can invite speakers to talk about DIYbio and biohacking to raise awareness about this new area of making to library patrons.
The Ask a Biosafety Expert (ABE) service at DIY.org provides free biosafety advice from a panel of volunteer experts, along with many biosafety resources. The DIYbio movement and biohackerspaces try to transform ordinary people into citizen scientists, empower them to come up with solutions to everyday problems, and encourage them to share those solutions with one another. These dashboards are made possible by the ubiquity of web-based information visualization tools combined with the ever increasing availability of data sources. Having a guiding idea will determine everything that follows, from the data we collect to how we choose to display them. One seeks to advertise the excellence of the library—perhaps to secure further funding, perhaps to raise its profile on campus—while the other aims at improved daily operations, however that may be defined. They’re eye candy for the library, whether through the enormity of the figures themselves (“look how many books we circulated last year! It’s also possible to build a dashboard that accomplishes both goals, providing insight for staff while thrilling external stakeholders. We can use them as a starting point but should keep in mind that our dashboard’s purpose determines what information is pertinent. The information in them should be positive, surprising, and understandable to a broad audience. These numbers are less important outside of the long-term, cross-institutional trends they make visible.
Different categories need not be comparable or normalized; each figure can have its own type of chart and style as long as the design is visually appealing.
A library might want to investigate different areas each year, and so data sources could change periodically. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base.
He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.
Unilever recently announced publicly that they were adopting ZBB for their global marketing teams and many other major advertisers are either already down that path or following suit. But the fact is that this trend also means that increasingly more organisations are considering changing their agency compensation model to better align the agency fee to the intention of the ZBB approach.
This means instead of taking last year’s marketing budget and adjusting it to either inflation, or scope of marketing plan or the like, you commence at zero and build the the budget based on and aligned to the tasks required, but more specifically the results required. It requires the marketers to link the budget invest to the return on that investment or the delivery of a specific result or outcome from the inputs and outputs of the marketing plan. The cost paid for the agency outputs, is based on the cost of the inputs and not to the value of the investment or the value of the output or outcome. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in media planning and buying.
As the number of available channels grows (7, 9, 10, the affiliated ‘free to air digital’ channels within those networks, as well as the multifarious channel offering on Foxtel), so the audience fragments, and therefore becomes harder to reach. He is now, from London, partnering with Darren Woolley to launch TrinityP3 UK – to bring all of their combined experience and insight to clients in Europe. Experience has taught me that one needs to see a lot of bad to be good in the marketing and advertising business.
This is a business with a very specific focus – selling things where the return should be greater than the investment. The discussions in the US between the advertisers, represented by the ANA, and the agencies, represented by the 4As, led to open public disagreements and calls for apologies.
Even in Australia the Media Federation representing the media agencies developed and provided guidelines on transparency with their advertisers counterpart the AANA. The large number of stakeholders involved in the process will most likely consolidate with time, until then the digital media ‘ecosystem’ will continue to be clouded and murky. This is fed by reports that some of the holding companies are showing healthier profits, fed by the increased margins from their trading desks and programmatic buying services. Therefore, the contract between the advertiser and the media agency does not cover this relationship, except perhaps to simply require that any costs from the third party are passed on at net to the advertiser. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. I think I remember a time when you were given a computer for the first time to actually write copy and do things on rather than giving it to the copy typist. Shawn has been working with storytelling and story-listening for almost two decades, firstly at the IBM Cynefin Centre and then later with his own consultancy Anecdote. And what better way to influence this than with the exceptionally powerful techniques of storytelling.
At-a-glance, you see summaries of the marketing activity’s suspects, prospects, qualified prospects, short-term leads (0-3 months), mid-term leads (6-9 months), and longer-term leads (9+ months). There is an analysis section which provides tracking for success criteria such as Conversions of suspects to prospects, prospects to leads, and leads to sales. Join the free Dashboard Spy Newsletter for BI professionals and get free eBooks, tips, and 3 HTML dashboard templates at absolutely no cost. A long time user experience expert known for high level consulting to major companies, Hubert has designed and implemented many of the world's most significant systems. In fact, it has the distinction of being the only song in existence about business intelligence!
Essentially Bohannon used journals listed in DOAJ to try to find journals that would publish an article of poor quality as long as authors paid a fee. 3 Because DOAJ grew to be an important piece of the scholarly communications infrastructure it was inevitable that they would have to take such a step sooner or later. One of the most useful things is a list of journals who have claimed to be listed in DOAJ but are not.
The requirements are detailed on a page for publishers, and the new application form is available as a spreadsheet. That means that about 85% of journals that were previously listed either have not reapplied, or are still in the verification pipeline 5.
Note that well over half the removed journals weren’t related to misconduct but were ceased or otherwise unavailable. A directory of journals with robust standards and easy to understand interface will be a fresh start for the rhetoric of open access journals.
The ultimate goal of the project is not to give a venue for poor research or fringe theories, but to enable free and open access to information. But Wikipedia is imperfect in ways more insidious that its anonymous authorship or occasionally inaccurate details. In addition, theoretically neutral library activities like cataloging have often re-created societal patterns of exclusion and inequality. The same study shows that few editors come from the Global South and that the English Wikipedia receives far more focus than other languages.
This represents an alarming aporia in an increasingly important repository of shared knowledge. For one, you can simply copy the entire source markup of someone else’s meetup, then edit your specific details into that skeleton. Our school has campuses in both San Francisco and Oakland, but since Oakland had no other edit-a-thon locations we decided to host it there with the idea that SF locals already had an event nearby. These steps ensure that everyone is comfortable at the event and not being exposed on the internet against their will.
But it’s not as if reaching a supposedly perfect neutrality resolves the issues that folks like #critlib are highlighting. He found that the majority of journals accepted the poor quality paper, 45% of which were included in the Directory of Open Access Journals. Librarians have limited faculty bandwidth on the topic, and so focusing on education about self-archiving articles (otherwise known as green open access) or choosing no-fee (also known as gold) open access journals is a better way to achieve advocacy goals than suggesting faculty choose only a certain set of gold open access journals.
That said, we determined that the guide needed an overhaul to make it more clear that open access was an on-going area of concern, not a once a year event. They are not unique to open access journals, and don’t imply any fee to accept for publication, which was a fear that I heard more than once during Open Access Week last year. Taking inspiration from the ACRL Scholarly Communications Roadshow I attended a few years ago, I decided to take the curriculum from that program and offer it to faculty and graduate students. That concrete realization is more likely to spur action than more abstract arguments about the benefits of open access.
A makerspace offers making and machining tools such as a 3D printer, a CNC (computer numerically controlled) milling machine, a vinyl cutter, and a laser cutter. They can try activities such as splicing DNA or reprogramming bacteria.1 The projects that people pursue in a biohackerspace vary ranging from making bacteria that glow in the dark to identifying the neighbor who fails to pick up after his or her dog.


According to Meredith Patterson, scientific literacy is not understanding science but doing science. They also introduce new skills to students and the public for whom the opportunities to learn about those things are still rare. This means that in order to create and operate a successful makerspace, a library must make a significant upfront investment in equipment and staff education and training. Considering these issues, it will probably take a while for any library to set up a biohackerspace. Some biohackerspaces have an advisory board of professional scientists who review the projects that will take place at their spaces.
Not long ago, we had mainframe computers that were only accessible to a small number of professional computer scientists locked up at academic or corporate labs. These are two terrifically broad categories but they create a useful distinction when building a dashboard.
The web is rife with visualizations that leave their audiences with no improved understanding of the issue at hand. Assessing services calls for timelines, cross-sections of data, and charts that render divergent data representing different aspects of a library comparable. But the relationships between use and need patterns can help libraries make hard decisions (say, about which journals to cut) and creative decisions to improve user experiences, outreach, achieve efficiencies, and enhance alignment with organizational goals.
Simply because a figure is readily available within our ILS isn’t a sufficient reason to include it.
Show circulation across many subject areas, attempt to outline all the impact of the library’s many services. Our students, faculty, or funders probably do not care about the exact quantity of our microfilm holdings. If there is serious dysfunction within a library, marketing displays won’t disclose them. Investigations might be specific and change each year; one year we aim at improving information literacy instruction, another year at increasing access to electronic resources. This includes Disney, IBM, Dupont, the University of Colorado, the University of South Carolina, Northwest Airlines, high schools, and public libraries.
She also discusses the latest trends in publishing and self-publishing and the opportunities presented by new technologies.
A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. People are watching on their mobile devices, on their computers, on their tablets… all of which offers more options for the media buyer to serve an advertisement. It is possible that some disciplines such as advertising and marketing attract a more socially focused personality type than others. The cost of the marketing activities is key and you can see figures such as costs per qualified prospect, cost per lead, cost per sales, and return on investment of the marketing activity. At the time many suggested that a crowdsourced journal reviewing platform might be the way to resolve the problem if DOAJ wasn’t a good source.
With nearly 10,000 journals and only a small team of editors it wouldn’t have been sustainable over time, and to lose the DOAJ would have been a blow to the open access community.
Another important piece of information is the 2015-2016 development roadmap. There is a lot going on with the DOAJ update, however, so below I will pick out what I think is most important to know.
Certain other pieces are strong suggestions, but not meeting them will not reject a journal. While DOAJ does not discuss specific reasons a journal or publisher is removed, they do give a general category for removal.
While Wikipedia isn’t flawless, many of its articles compete with more established reference sources. Encyclopaedia Britannica has a well-documented history of supposedly scientific articles written from the dominant viewpoint (c.f.
We typically have useful materials to be cited and our students form a large body of potential participates who can be easily incentivized to join in, whether with extra credit or simply some food. For two, you can enable the experimental Visual Editor to make Wikipedia even easier to edit without learning wiki markup. I looked at a local Wikiproject, asking for help on the Talk page and then corresponding directly with a couple editors who had expressed interest.
At the start of the day, we explained the coloring system and the Wikimedia staff person gave a short talk on how to write articles that endure, standing up to scrutiny over time. In the ensuing discussion around the proposed deletion, I noted that the image was about to be used on an article. Neutral as a positive value is precisely the problem, because there is no neutral stance that can be taken from outside of society’s power relations and history of inequity.
It’s also worth noting that this paper, and much of the other literature around the gender gap, ignores genders outside the female-male binary.
At the time of publication in October 2013 the response to this article was explosive in the scholarly communications world. Unless we are offering money for paying article fees, we also don’t have much say about where faculty choose to publish. I only then discussed the concept of predatory journals, with the hope that a basic understanding of the process would allay fears. We read through three publication agreements as a group, and then discussed how open the publishers were to reuse of material, or whether they mentioned it at all. I would argue, personally, that the hybrid gold journals by large publishers are just as predatory, as they capitalize on funding requirements to make articles open access with high fees. A biohackerspace, however, contains tools such as microscopes, Petri dishes, freezers, and PCR (Polymerase Chain Reaction) machines, which are often found in a wet lab setting. Surprisingly enough, these are not as difficult or complicate as we imagine.2 Injecting a luminescent gene into bacteria can yield the bacteria that glow in the dark. Instead of pursing a scientific breakthrough, biohackers look for solutions to the problems that are small but important.
Biopunk, a book by Marcus Wohlsen, also describes another DIYbio approach to develop an affordable handheld thermal cycler that rapidly replicates DNA as an inexpensive diagnostics for the developing world.6 Used in conjunction with a DNA-reading chip and a few vials containing primers for a variety of disease, this device called ‘LavaAmp’ can quickly identify diseases that break out in remote rural areas.
For this reason, the importance of the accurate needs-assessment and the development of programs appropriate and useful to library patrons cannot be over-empahsized. Libraries can co-host or cross-promote relevant programs at biohackerspaces and libraries to facilitate the cross-pollination of ideas.
Most biohackerspaces meet the Biosafety Level 1 criteria set out by the Centers for Disease Control and Prevention (CDC). Now personal computers are ubiquitous, and many professional and amateur programmers know how to write code to make a personal computer do the things they would like it to do.
But there is also value to shiny sites that show the library can create an intriguing product. On the other hand, we may find our display would benefit greatly from a figure which isn’t available, thus influencing how we collect and analyze data going forward. For instance, if our library has an active social media presence we could show various accounts and the measures of popularity for each (followers and favorites, translated across the schemas of the specific networks).
All of the screenshot examples at the beginning of this post represent marketing-oriented dashboards because of the impressive nature of the figures presented as well as their relative lack of informative depth.
CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. So when it comes to saying ‘No’ to a client request, it can be an incredibly difficult task, which leaves you feeling dejected and guilty. While such a platform might still be a good idea, the simpler and more obvious solution is the one that seems to have happened: for DOAJ to be more strict with publishers about requirements for inclusion in the directory. For instance, the DOAJ takes a strong stand against impact factors and suggests that they not be presented on journal websites at all 4. Famously, Nature performed a comparison of scientific articles and found Wikipedia to be comparable to Encyclopedia Britannica.
So when my library heard of the upcoming 2nd annual edit-a-thon, we immediately began planning to host it. The meetup page is an important place for putting up information like timing and directions, but is also a place for us to talk about the impact we made by showing how many editors attended and what articles we improved or created. Finally, we managed to secure a visit from someone who actually works for the Wikimedia Foundation that runs the encyclopedia.
So should we instead be agitating for Wikipedia to become less neutral and take more active stances on social issues? It’s most useful to conceive of the gap as a disproportionate majority of males than a minority of females, while leaving all other genders out of the picture. We then included a section on addenda to contracts for negotiation about additional rights. By contrast, large institutions, such as big pharmaceutical companies, may not necessarily pursue solutions to such problems if those solutions are not sufficiently profitable. Those skills can also be used to solve everyday problem such as an creating inexpensive prosthetic limb or custom parts that are need to repair household items.
Furthermore, experimental visualizations that explore the possibilities of design can be a wonderful starting point. Simplification may unintentionally distort what’s going on, obscuring important but subtle trends.
Libraries provide simple, Google-esque search fields alongside triplicate advanced search forms for the same reason. Trying to represent everything a library does at once leads to clutter, information overload, and time spent culling statistics no one cares about.
CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.
Or are edit-a-thons like Art+Feminism the most viable route towards ensuring topics are covered in a way that surfaces marginalized peoples and their experiences?
Late in the fall semester of 2014, library administration asked me to prepare a guide about predatory publishers, due to concern among the deans that unscrupulous publishers might be taking advantage of faculty. I thought these steps were more common sense than anything, but after conversations with faculty and administration, I realized that my intuition about what type of journal I am dealing with is obvious because I have daily practice and experience.
As I said above, choosing a journal with eyes wide open and understanding all the ramifications of different publication models is the only way forward. For example, a PCR machine amplifies a segment of DNA and creates many copies of a particular DNA sequence. An investigational journalist may use her or his biohacking skills to verify certain evidence. For example, China experienced a major food safety incident in 2008 involving melamine-contaminated milk and infant formula. Libraries can contribute their expertise in grant writing or donate old computing equipment to biohackerspaces.
Many makerspaces that started in recent years, however, have made it possible for the public to create a model on a computer and 3D print a physical object based on that model at a much lower cost and on a much smaller scale. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. Articles like Using Wikipedia to Extend Digital Collections, Putting the Library in Wikipedia, and Wikipedia Lover, Not a Hater: Harnessing Wikipedia to Increase the Discoverability of Library Resources all discuss the value of working with Wikipedia to highlight library digital collections and metadata, not against. This was a topic I’d been educating faculty about on an ad hoc basis for years, but I never realized we needed to address it more systematically.
For people new to the topic I tried to break down research into easy steps that help them to figure out where a journal is on the continuum from outright scams to legitimate but new or unusual journals.
To suggest that faculty are innocently waiting to be pounced on by predators is to deny their agency and their ability to make choices about their own work.
A CNC milling machine carves, cuts, and drills materials such as wood, hard plastic, and metal according to the design entered into a computer.
An environmentalist can measure the pollution level of her neighborhood and find out if a particular pollutant exceeds the legal limit. Libraries can offer their expertise in digital publishing and archiving to help biohackerspaces publish and archive their project outcome and research findings. It remains to be seen if the DIYbio movement and biohackerspaces will bring similar change to biotechnology. Appealing to such varied sensibilities at once is an onerous task best avoided if possible. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.
Sticking our heads in the sand because it doesn’t live up to its own standards of neutrality improves nothing.
Further, I heard a gendered undertone in the editor’s response; how many pictures of white men are derided as personal photos? That all has changed, with senior library administration now doing regular presentations about predatory publishers to faculty. It was also important to me to emphasize self-archiving as a strategy no matter the journal publication model. There may be days where that metaphor seems apt, but I think overall this is a damaging mentality to librarians interested in promoting new models of scholarly communication.
Both a makerspace and a biohackerspace provide access to these tools to individuals, which are usually cost-prohibitive to own. After reading about the incident, Meredith Patterson, a notable biohacker who advocates citizen science, started working on an alternative test, which will cost only a dollar and can be done in a home kitchen.4 To solve the problem, she planned to splice a glow-in-the-dark jellyfish gene into the bacteria that turns milk into yogurt and then add a biochemical sensor that detects melamine, all in her dining room. While our library staff person was undeterred, moments of hostility like these drive away newcomers. I hope we can provide better resources and programming to escape this, as well as to help administration to understand how to choose to fund open access initiatives.




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