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Zone specialises in providing a comprehensive range of high quality residential property services and are now progressing towards becoming a London-wide estate agency. Southern Beverages chose one of Sydney's top branding agencies for the design of their international beer brand Hooten. Imported from Holland, Hooten beer was new to Australian consumers and required a top Sydney branding agency to design something that would effectively position the product in a popular retail category.
The client provided the name Hooten and asked Percept to create everything else from scratch. The idea was to develop branding, label design and packaging that was appropriate for the Australian retail environment. As the branding agency, Percept had to visually communicate that this was a high quality beer product from The Netherlands and conform to conventions common to the European beer category that effectively positions Hooten beer as a valid choice in the Australian market. As one of the top Sydney branding agencies, Percept designed the label to incorporate a lion and a colour system that were both synonymous to the Dutch sporting teams which are recognised internationally.
Befitting to the imported premium beer category, a green glass bottle was utilised along with a traditional oval label shape.
The six pack packaging features traditional Dutch houses as a nod to the origination of the product. If you would like to try this top tasting beer, you can pick up a case at any Liquorstax outlet. If you are interested in branding by a top sydney agency, click here to see more like this. This branding process tool is designed to help utilities ensure that rates fully fund all operational and capital investment needs. This management manual focuses on how wastewater utilities can adopt the proven marketing strategy of branding to establish the value of their organizations and to successfully compete for customers' investment dollars.
Topics include politics of investing in water and the environment, negative branding of wastewater utilities, the benefits of building a strong brand, and others. The manual was published by the Southern California Alliance of Publically Owned Treatment Works in collaboration with the California Association of Sanitation Agencies, California Water Environment Association, Bay Area Clean Water Agencies, Central Valley Clean Water Association, and National Water Research Institute. The Utility Branding Network has developed a tool for drinking water utilities to better use the Consumer Confidence Report (CCR) in building a positive brand. The 2-page "CCR Checklist" includes 12 suggestions for making the CCR more meaningful, interesting, and effective in building trust with customers. Topics include becoming the source of quality, providing clarity and building confidence, prefacing the report with meaningful conclusions, and more. This 46-page management manual, written by marketing and branding expert John Ruetten, encourages utilities to adopt the proven marketing strategy of branding to establish the value of water and successfully compete for customers' investment dollars.
The manual was published by the Association of Metropolitan Water Agencies (AMWA) and sponsored by the National Water Research Institute. The Utility Branding Network provides direct support to water and wastwater agencies who subscribe to the Network.


Click here to for more information about becoming a member of the Utility Branding Network. John Ruetten, UBN consultant, published a short article on using the utility brand to secure infrastructure investments in the January 2012 (Vol.
Rate-increase proposals often focus on rate models and complexity, but often do not tell a story that makes a compelling case for investment. Because the Consumer Confidence Report (CCR) is a regulatory requirement, utilities may not think of it as an actual opportunity to build confidence in tap water and public trust in the utility.
An ongoing efficiency improvement program that is regularly shared with policymakers builds an efficiency brand.
It is better to stay away from benchmarking and to discourage rate comparisons by being efficient and building an efficiency brand. For more information on utility branding, or to get a free utility branding manual, contact John Ruetten. The manual is designed for wastewater utilities, but is applicable to water agencies and anyone else interested in learning more about defining and implementing the utility brand.
Topics include the politics of investing in water and the environment, recycled water branding, negative branding, nurturing key relationships with decision makers and the public, and the benefits of building a strong brand, among others. The manual was originally published in 2008 by the Southern California Alliance of Publically Owned Treatment Works (SCAP) in collaboration with the California Association of Sanitation Agencies, California Water Environment Association, Bay Area Clean Water Agencies, Central Valley Clean Water Association, and NWRI. There is arguably nothing more important for utility managers than ensuring that a community invests appropriately in water resources, water quality, and infrastructure. Because utility agencies are typically monopolies and arguably do not have competitors, the importance of developing a marketing and branding strategy is often overlooked. The truth is that utilities are competing - they are competing in their communities for investment dollars in the form of rates or other fees.
In many cases, utilities do not fully understand the principles of branding and why building a strong brand is a powerful tool for increasing trust, support, and investment. The Utility Branding Network, established in 2007, is designed to help water and wastewater utilities better understand the principles and benefits of branding, and help utilities build strong brands.
Improving the brands of municipal drinking water, recycled water, biosolids and soil amendment products.
Jeff Mosher, Administrative Director, is responsible for the day-to-day administration of the Network's activities.
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Southern Beverages wanted to develop branding that was credible and authentic to its country of origin.
The brand name is displayed inside a banner device, reinforced by custom made icons and design details that were developed to give this brand its own original feel.


They are set into trays and clear wrapped for purchase as a case in retail stores throughout Australia.
The manual goes through the steps of defining and implementing the utility brand and clears up myths about the branding process, showing why branding does not require large expenditures. Established in 2007, the Utility Branding Network is designed to help water and wastewater agencies better understand branding principles and to help them build a strong, positive brand that clearly communicates the value they provide to their communities. The goals of the workshop were to (1) Systematically address the politics of utility investment and rate-setting (2) Ensure that utilities are trusted and that policy makers fully fund operating costs and capital investments. The goals of the event were to (1) Systematically address the politics of utility investment and rate-setting (2) Ensure that utilities are trusted and that policy makers fully fund operating costs and capital investments. With CCR season just around the corner, now is a good time to review important branding and trust-building principles that can be embedded in your CCR.
This brand discourages policy makers from playing the efficiency card when considering rate increases.
Sometimes managers resort to rate comparisons with other utilities, but these comparisons are misleading. By clearly communicating the value that your utility provides, you will increase trust and support from policy makers and the community. Building a strong utility brand will help your utility build trust and secure investment in a narrowing market of available funds. Services and support are provided by branding expert John Ruetten, President, and co-founder of Resource Trends, Inc., a strategic marketing firm dedicated to increasing investment in concerns that enhance the environment and improve the management of natural resources. He is also Executive Director of the National Water Research Institute and has over 20 years experience working in the water industry at agencies such as the WateReuse Foundation and Association of Metropolitan Water Agencies. Within the water industry, he helps individual utilities define and build their brands and works with regions to develop cooperative brand-building programs.
We proposed a name change and created a distinctive identity which used client-focused imagery and a bold colour palette. 18) edition of Rumbles, a joint publication of the Rocky Mountain Section of the American Water Works Association and Rocky Mountain Water Environment Association. Without this brand, utility managers often get asked to benchmark the utility’s efficiency as a precursor to increasing rates. Trust and clarity about value are vital when asking for investment in water resources, public health, and infrastructure. He was the lead investigator on the WateReuse Foundation project addressing public perceptions of indirect potable reuse, and is the author of Building the Water Utility Brand, which was published by the Association of Metropolitan Water Agencies in 2006.



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