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It is difficult to put a value on brands, but we all know that a pair of Nike trainers without the logo on them, is worth a fraction of the price of a pair of trainers containing Nike's logo and branding.
When a company manages its brands it has a number of strategies it can use to further increase its brand value.
If your current brand name is successful, you may use the brand name to extend into new business areas. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante.


Kellogg’s for example have a number of brands in the cereal market and the cereal bar market. Customers often build up a relationship with a brand that they trust and will regularly purchase products from that brand. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion.


A brand needs to be carefully nurtured and marketed so consumers feel real value and trust towards that brand.



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