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UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries.
Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies.
According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year!
A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud.
I have been following your infographic for a while now and this the IInd update I am looking at.
Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company?
Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools. You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you! Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012?
This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? In the 1950’s and 1960’s the USSR and the USA were in the centre of the arms race, which included the race to be first into space, etc……..
The USSR, admittedly at the time, were ahead of the USA in rocket development and research. By 1969, the USSR had unmanned probes on the moon, however were faulting on sending manned missions there, for unknown reasons.
Or was it because they knew and figured out it couldn’t be done with their current level of development and technology? All speculation, however it is worth thinking about, over all the years, why Russia never sent any men to the moon.
Not to mention the Van Allen Belts of radiation, which I am no expert, and do not know if it would be possible to successfully navigate these. USA, in 1962, developed a program called Starfish Prime, which called for the detonation of Thermonuclear devices at high altitudes. I must ask the question regarding these radiation belts and the cameras brought by the Apollo astronauts.


It was a combination of different design approaches and the crippling bureaucracy and political infighting in the the USSR.
There was shielding on the spacecraft - enough to do the job, and radiation levels were monitored and reported to the ground at regular intervals. The main danger is long term (weeks and months) exposure, and fromn solar flares, which the crews were lucky to avoid.
They did work together after the landings as they started to move towards political detente. No-one is exactly sure how much it cost to develop the Saturn V, so your comparison is meaningless.
DJW001,I agree somewhat that the death of Korolev had a detrimental effect on the Soviet space program at the time. If you remember, at the end of WWII, the Soviets got pretty much most of the German Rocket designs and engineers. As for the Space Shuttle, I am talking about the actual rocket designed to take the Shuttle into orbit.
Why then did NASA and the Americans continue to send Astronauts to the moon after Apollo 11?
Would I remember the second NATION to land a man on the moon………..you better believe most people on the planet would! Back in the time of Gagarin, the official completion of a successful flight mission like that, meant landing in the craft.
The Chinese want the rest of the world to invest in them -- i.e, come to China to make products and employ workers. Interest in going to the moon was already waning by Apollo 13 (and it was only the third mission). And by Soviet propaganda standards that means that the United States had come in second to last. Rocket Development The USSR, admittedly at the time, were ahead of the USA in rocket development and research. On Soyuz 20, launched November 17, 1975, tortoises set the duration record for an animal in space when they spent 90.5 days in space. That's what I was trying to get at, is the Soviets had the capability, but never realised the feat of putting anyone on the moon. I just think the Apollo missions came totally out of the blue and then disappeared, and this was the only time anyone went outside LEO since then.
The Soviets knew perfectly well that 2 millimeters of aluminum was sufficient to protect astronauts traveling through the Van Allen belts. A better way may be to send a fuel-making factory to Mars, which may be lighter than the fuel it needs to make for a human return craft. The Above Top Secret Web site is a wholly owned social content community of The Above Network, LLC. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing.
Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be. As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality.


Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing.
However, I am thinking about some options to make this more systematic and database-driven in the future. Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond! It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy.
Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. Politics was cancelling missions even as Apollo 11 was being completed, and Nixon scythed the budget for the remaining ones. You have been listening to people who either do not understand or who are deliberately trying to deceive. The cameras, of course, were aluminum, and the film was developed to resist exposure to X-rays. Remember, the US was not sure that the Soviets weren't going to send their own mission to the Moon at any time. Surely, if by your logic, it had been done, and proved, then why the need to go back several more times?
The opinions of our members are not those of site ownership who maintains strict editorial agnosticism and simply provides a collaborative venue for free expression. The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions. Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing.
Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure).



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