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You’ve probably read this a million times, but one of the best things you can do to boost your business’ online performance is to participate in the world of social media.  And what HOT social media platform do you know that can help you with that?  Facebook of course!
One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based on things like age, interests, and geographic location.  For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons.
Most people these days access the web from their smart phones on a regular basis.  By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go. In addition to the previously mentioned targeting, Facebook ads also allow for a lot of flexibility when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).  For example, the ability to have longer descriptive text and the ability to add images allows you create ads that best suit your needs and marketing goals. For over 6 years, Lisa has been providing virtual assistant, internet marketing, social media and web design services to small businesses., coaches, internet marketers and entrepreneurs. Advertising on FacebookA has become more sophisticated, varied, and data-intensive.A Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

Facebook has rolled out many different ad products over the last year:A Facebook now offers at least seven major ways to advertise, including brand pages, display ads, sponsored stories (which are being phased out), promoted posts, page post ads, mobile app install ads, and log-out screen ads. Custom Audiences: Marketers can use the offline customer data they already have to find past or existing customers on Facebook. CPA: This acronym means Cost-Per-Action, which is a new pricing method Facebook introduced last month. To access BI Intelligence's full reports on The State Of Social Media Advertising, sign up for a free trial subscription here. Let's say you are a mom-and-pop shop and don't have your own data to use Custom Audiences and make a highly-targeted ad buy. Instead of paying in the standard ways for per-click, or an impression basis, advertisers can pay for a certain number of Likes, Link Clicks (these are clicks on a specific link, not the whole ad), or Offer Claims.

Just look at American Apparel and Abercrombie & Fitch, which have long relied on sex as a key selling point a€” now they're struggling to differentiate their brands. We've been working with with small to mid-size businesses, busy professionals and entrepreneurs world-wide since 2008.

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