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Business Model DesignToday every business organization from startup to large company uses the words a€?business model.a€?A  Some use it with certainty like they know what it means.
Alexander Osterwalder and Yves Pigneur defined a business model as how an organization creates, delivers, and captures value. Yet as powerful as the Business Model Canvas (a template with the nine blocks of a business model) is, at the end of the day it was a tool for brainstorming hypotheses without a formal way of testing them.
In the last year I found that the Osterwalder Business Model canvas could be used for something much more than a static planning tool.A  I realized that it was the launch-pad for setting up the hypotheses to test, and a scorecard for visually tracking iterations and Pivots during Customer Discovery and Validation. Business Model Design Meets Customer DevelopmentIn its simplest form the way to think about the intersection of the two processes is that you start by designing your business model.A  Next, each one of the 9 business model canvas boxes then directly translates into a set of Customer Discovery hypotheses that are described in Customer Development and the Four Steps to the Epiphany.
Pivots and IterationsMany entrepreneurs assume that the assumptions in their original business model (or business plan if they wrote one) will be correct. Tying Osterwaldera€™s Business Model Canvas with the Customer Development process turns these potential crises into learning opportunities calledA the Pivot. Reputable leader and strategic developer with a successful background orchestrating start-ups as well  as elevating organizational performance through skillful restructuring. Effective in boosting sales revenues and impacting unit recognition, productivity, and membership through advanced leadership and implementations. Skilled presenter, communicator, and trainer with success targeting large community groups, impacting organizational performance and reputation.
Superior capabilities in selection, recruitment, training, and development of top performing talents. Highly focused on adhering to organizational missions and philosophy while positively impacting bottom line and daily performance. Recipient of multiple national, industry, and organizational awards for superior leadership, performance, and contributions.


Chosen to serve as a board member of the  National Trade Association for Fraternal Benefit Societies  as well the American Council of Life Insurance and LIMRA  Marketing Forum board.
Successfully penetrated the senior market  through skillful negotiation and cultivation of a key  partnership with a national marketing firm that enabled the  organization to offer a proprietary Medicare supplement to  members. Recommended the initiation of a profit  subsidiary corporation focused on providing members with  alternative financial products.
Captured $7M savings through orderly  dissolution of the organization's retirement home, ensuring  all residents were successfully and safely placed in  facilities equipped to meet their individual needs.
Introduced an early retirement plan  that captured 10% reductions in personnel staffing costs. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Most companies operate with a corporate strategy and business plan, but not all of them have a manufacturing strategy.
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Others use it with an implied question mark realizing they dona€™t have a clue to its components.
More importantly they showed how any companya€™s business model could be defined in 9 boxes.
A Confronting the reality that one of these hypotheses is wrong (finding out you have the wrong sales channel, revenue model, target market or customer) creates a crisis. Customer Development forces you to get out of the building and discover and validate each one of the assumptions behind the business model. Ensured the effective  promotion, communication, and delivery of member services to  over 200,000 individuals. Result: Unit achieved 20%  revenue increases the first year and profitability in the  4th year of operation. Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. These companies can gain additional competitive advantages from developing an effective manufacturing strategy.
I develop powerful SVP and executive resumes (like this example), using personal branding strategy to position you as the obvious hiring choice. Increase productivity of your small business or office by better organizing your employees' tasks and time. This checklist explains the basic steps in reviewing existing manufacturing activities and developing a new manufacturing strategy.
Liaised with the public,  charitable organizations, and community leaders on a national  level. Provided representation in major events, serving as a key  speaker and member of community and national boards.



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