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If getting someone interested in your business plan is half the battle in raising funds, the other half is the oral presentation.
Any organisation financing a venture will insist on seeing the team involved presenting and defending its plans – in person. Keep these 10 key points in mind when preparing for the presentation of your business plan. Explain your strategy in a business-like manner, demonstrating your grasp of the competitive market forces at work.
Provide the latest information on sales, profits, product development, market tests or other evidence-based milestones.
While you may not be able to change your personality, you could take a few tips on presentation skills. You need to have every aspect of your business plan in your head and know your way around the plan forwards, backwards and sideways! Always end your pitch with a sincere thank you to your listeners however you feel the presentation has gone.

Business Plans for Small Businesses, published by Crimson Publishing, isĀ available to buy now. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
You have complete control over the words that you use but you have less control over the tone of your speech so you must work hard to sound professional, interested, open to criticism and friendly without being over familiar.
You may be able to control your body language at the beginning of a conversation, but the more you become involved, the more your subconscious will take over. Listen to comments and criticisms carefully, avoiding a defensive attitude when you respond.
Some of this information may be too current to include in your written plan so here is the opportunity to add strength to your proposition. Eye contact, tone of speech, enthusiasm and body language all have a part to play in making a presentation successful.
Body language at the beginning of a conversation is absolutely key to a successful presentation.

This approach allows time for the many different questions that must be asked, either now or later, before an investment can proceed. Of information relayed, 87% comes from the eyes, 9% the ears, and 4% is via the other senses (taste, touch and smell). Remember that they see hundreds of proposals every year, and either have (or know of) investments in many different sectors of the economy.
If this is not your first business venture, they may even have taken the trouble to find out something of your past financial history.
People who rest their chin on one hand and have a finger in or near their mouth need reassurance. Those who rub their chins are thinking or making a decision and will not be listening to you.

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