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Statistics confirm that it is superb at driving traffic and can increase sales when compared with other platforms, including Facebook, and it’s worth noting it is achieving generally higher conversions than Google+, Twitter and YouTube.
Pinterest first became uber popular with American women aged 27-55, who mainly shared pictures of their crafts, arts, homes, food (especially cakes) and preserves. When it crossed to the UK in 2011 it was first used by early tech adopters, so was weighted slightly more towards men than women. The UK’s demographic is predicted to become more heavily weighted towards women as its popularity increases here.
Users can set up boards for whatever they want and research has identified that they are used in a variety of ways. Whichever way you look at it, that’s raising awareness and other UK charities who have become aware of the potential of Pinterest and joined this year include Cancer Research, Scope, The Dog’s Trust and Blind Veterans UK. The best ways for businesses and organisations to utilise Pinterest is much the same as for other social sites – good content, consistency, build relationships, play nicely and share. The Media Marketing Company delivers a lightening-fast social media marketing campaign to raise awareness for a new festival in Berkshire. Claire trained me to use a wide variety of social media from the usual Facebook and Twitter to online papers and social marketing tools. You’re looking for a low cost, highly targeted way to break into your local market and you think social media could be just what the doctor ordered.
In the example above, ModCloth could have just taken the easy way out and said they had three new items for sale. Beyond prospective customers, you should also target other local businesses that offer complimentary products and services. To make sure you’re giving your social media the love and attention it deserves, carve out time at least twice a week to share content and respond to your customers. Business owners are the first to tell you they dont have time to contribute articles or posts for social media. Using social media for marketing can enable small business looking to further their reach to more customers. Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. We’ve created this guide to provide you with the social media marketing tips and training you need to better your business.
With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.
This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.
Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Here are some social media marketing tips to keep you on the right track across all your social media campaigns. Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed.


Encourage customers or clients to give your business a recommendation on your LinkedIn profile. YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool.
Social media platforms like Yelp, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.
Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. We love paid social advertising because it's a highly cost-effective way to expand your reach. Learn the ins and outs of social media advertising on four major networks: Facebook, Twitter, LinkedIn, and Google+. If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. If you're already advertising on Facebook and are looking to save time AND money, check out WordStream Social Ads, our new offering that makes Facebook advertising easier and more effective.
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. Social Ads 101 - Visit PPC University to learn everything you need to know about advertising on social media.
The Ridiculously Awesome Guide to Facebook Remarketing - For advanced Facebook advertisers. Experts Guide to Keyword Research for Social Media - Learn about how to conduct winning keyword research for various social media marketing campaigns. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
As a raising-awareness tool it is very effective, so non-profit and charitable organisations should also be looking to start pinning if their activities are suitably visual.
Users generally login to the site via Twitter or Facebook, and it will share automatically unless you’ve switched it off in settings and it will prompt you to share if you don’t have it set up automatically, all of which is manna to the integrated marketer! Users can also post a good description and a url on the pictures they curate that, when coupled with the ability to post out to other sites, makes it extremely good for search goodness if done properly. Lots of people use it to create style boards of the type of house, car or lifestyle they would like, but it can also be maybe a major activity or achievement, such as doing a sky dive or trekking through Mongolia for charity. This pin has actually been shared on loads of individual boards, some focused on charity, others on the social goodness of the marketing message and others again on its sheer visual impact. She knows how to make circles of goodness to connect to interesting people, groups and conversations.
She has an in-depth knowledge of all the online programmes and tools and interweaves them in a way that makes them support each other.
Instead they used the status update to get their audience to start thinking about spring and the idea of dazzling the night away. If you’re building your audience, start by inviting any friends, family members, and personal connections that you think will actually be interested in your products and services and willing to get involved in the conversation.
Social media is not about empire building, it’s about finding the right audience and sharing the right content so you can grow your business. Using social media to break into your local market means you’re going to have to manage and maintain your profiles on a regular basis.
After all, you want to get people excited about your brand, purchase your products and services, and hopefully tell all of their friends. But, the truth is, the passion that lies within each business owner is the most powerful content of all. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.
Consider keyword research and brainstorm content ideas that will interest your target audience. Make sure you are offering valuable information that your ideal customers will find interesting.


While each platform has its own unique environment and voice, your business’ core identity should stay consistent. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better! Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair.
Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts.
With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Hopefully this guide has helped you better understand how using social media for marketing  can improve your business. Pay-per-click marketing is a growing form of online advertising that continues to be very successfully for small and medium sized businesses. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost.
It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. I don’t even know what a frock is and I still found myself trying to decide between 1, 2 or 3.
Passion is one of the best ways to energize your customer base and create meaningful and memorable experiences. The ideas and energy that allowed then to cultivate an idea and grow it into a business is the type of content that will "engage" their audience and start a brand following.
If implemented correctly, marketing with social media can bring remarkable success to your business.
Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.
Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business.
For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content! Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media.



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