Cake affiliate marketing software,marketing strategies tactics and techniques a handbook for practitioners,online marketing company reviews sites - Review

CAKE’s powerful SaaS platform will bring clarity to your marketing campaigns and empower you with the insight to make intelligent marketing decisions. Tracking and Analytics for Networks Networks need a platform that easily captures and analyzes granular data to attribute every conversion, allowing them to pinpoint the affiliates and campaigns that are the most valuable.
Do you know your digital marketing ROI?Empower your organization with the intelligence needed to clarify and optimize marketing spend, properly attribute affiliate payouts, and increase online sales and lead-generation efforts. Manage your entire affiliate network program with one tool, tracking and analyzing results, providing creative, and guiding your digital marketing spend choices. Set price payouts by campaign for each conversion or event to track marketing cost across affiliates and campaigns by CPA, CPM, CPC or revshare. See exactly which campaigns and affiliates are performing, access data via API, schedule specific reports and export data to a CSV file, all in real-time.
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
Understand every level of ecommerce campaign performance and collect actionable data at the product level through product-based tracking and reporting. Target campaigns by language and location, including particular states, cities and even zip codes, through the geo-targeting databases.
Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated mobile device database. Go beyond location and device targeting with custom parameters using URL and referring affiliate for the most accurate results. Simplify workflow by allowing administrators and affiliates to control postback and pixels within virtually any network or platform in real-time.
Simplify grouping and reporting on thousands of campaigns and enable users to target offers towards specific affiliates.
Make changes through flexible internal automation tools and allow programmatic ingestion of data. Give your affiliates and advertisers the power to automate their own workflow through their own API. Go beyond single revenue-generating conversions and see what events are really driving conversions.
Create custom calculations on each report and share via Custom Reporting Views instead of just exporting your reports to Excel.
Update affiliates and advertisers regularly with customized email templates that utilize text, HTML and attachments. Integrate with Quickbooks, Forensiq, Invoca, Unsubcentral, Optimzmo, Ezepo, BriteVerify, Neustar, Tipalti and many others in minutes.
Secure data with customizable security settings - from simple password authentication to banking-level multi-factor authentication.


Identify when an advertiser updates suppression files, when affiliates download them, and find out who has unsubscribed from offers, all in one, centralized report. Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
Track mobile and cookieless campaigns in parallel with all other channels in real-time through available SDK and helper files. Customize user and department permissions as well as role access controls for each individual accessing the platform.
Optimize impression tracking by simply adding a pixel to ad tags or take it to the next level with ad server integrations. Utilize our simple hosted signup form or create your own signup forms with our signup APIs.
Reward existing affiliates for recruiting new publishers using a commission-based incentive program with customizable timeframes, amounts and payment models, including profit shares, revenue percentages or a simple flat fee. Improve workflow by finding sources, creatives, sub-ID’s, campaigns and contacts through one easy-to-use search box. Take advantage of years of customer-driven software development that has led to a flexible and customizable solution.
Scale to meet business needs in real-time with options ranging from a shared single server to multiple dedicated servers.
CAKE for Networks CustomersOver 500 companies are using CAKE’s products to track their digital marketing spend in real-time, gaining valuable insight into the channels that are really driving traffic to their sites. Some of the world’s most successful marketers, agencies and networks build their digital marketing strategy on CAKE. From targeting to customer relationship management to attribution, big data has many uses for marketers- uses that can help them achieve a wide range of goals more effectively.
Leading SaaS-based Performance Marketing Provider Dedicated to Delivering Innovative, Gold-standard Tracking Platform for Advertisers, Networks and Agencies Worldwide NEWPORT BEACH, Calif. Leading Asia Pacific Ad Tech Company Seeks to Boost Campaign Tracking, Management and Transparency for Advertisers NEWPORT BEACH, Calif. We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! Provider of Online People Finder Service Uses CAKE for Advertisers to Optimize Marketing Spend  NEWPORT BEACH, Calif.
Brazilian Ad Buying Company Joins CAKE’s Rapidly Expanding Latin America Client Base NEWPORT BEACH, Calif.
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
Retailers know that the holidays are the most important time of the year for their business, but many may not realize just how great a role voucher codes can play in driving sales during the holidays.


Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. CAKE Senior Director of Product Michael Wong writes for PerformanceIN on how critical tracking the path that leads to a consumer action can be for marketers, networks and affiliates charged with measuring results and increasing returns on digital marketing spend. Performance Marketing Insider reports on CAKE’s launch of its expanded multi-channel suite, which includes solutions geared specifically to enterprise marketers.
New Release Raises the Bar for Enterprise Performance-based Marketing Technology Newport Beach, Calif. Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. For nearly every retailer, the holiday shopping season is the most wonderful and profitable time of year. It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. In the report, CAKE is recognized as a Vendor to Watch, along with other organizations including eBay Enterprise, Kenshoo, Marin Software and SAP. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers.
Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. It’s a challenging task.One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. Pozin calls CAKE one of the great marketing softwares that can help companies remain relevant and master marketing in the digital age. CAKE’s new enterprise suite is set to make tracking and optimization of many eCommerce campaigns much easier, while also providing more precise data.
The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome. If your product or service can be given as a gift, now is the time to take advantage of the huge increase in online traffic as consumers search for the best holiday deals. However, the customer journey has transitioned from campaign-based acquisition to the total experience - from awareness, to purchase, usage and renewals. Learn about attribution, why it matters, a little about attribution models and some essential “must knows”.



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