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A montage of business communication devices on a computer circuit board background with cell phone and computer. T-Mobile has made a very smart marketing move by offering kids ride free on the family plan.
T-Mobile, who still has the nicest brand color palette on the market, has locked up the phrase “The Family Network” with its logo in print advertising in NY, yet the website still publishes “Stick Together” as the corporate line. I have two Facebook accounts, one for my friends and another for What’s The Idea?, my brand and marketing consultancy. Removing passion for an idea or insight is not easy, especially if you hit it early on, but it’s a necessary. The hardest part of quantifying the success of brand strategy (1 claim, 3 proof planks) is the act of tying measurement of “care-abouts” and “good-ats” (the proofs upon which brand value are built) to sales.
Last week’s post on “Brand Strategy Uncoupled” did a nice crooked number in terms of readers. Rapidshare uploaded netload ryushare rapidgator filefactory and the location, rapidgator filefactory and ipod touch pro download link an iphone, download. That’s the case, at least, when it comes to the world of today’s mobile consumer.According to exclusive research from Experian Simmons, fully 29% of cell phone owners today believe that their cell phone will be the primary device for their entertainment needs, in the future.


And carving out a space as the “family” network is quite doable, but it will take more than one price promotion and some cutting and pasting.
Saturday Night Live, it is reported, will replace 30% of its advertising next year with marketer-generated segments.
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Screen size and limitations on creative, the report says, present obstacles to mobile advertisers. These obstacles and opportunities make it more important than ever for marketers to understand the behaviors and mindset of the mobile consumer.In this first in a series of blog posts, we will explore some key findings presented in the 2011 Mobile Consumer Report recently published recently by Experian Simmons. Media outlets have started to take note, citing the report in articles here, here and here. Come back to this blog frequently for further updates, or download the full report today.Mobile Market OverviewCell phone ownership among American adults stands at 91%, up from 72% in 2006. The vast majority of teens, too, have joined the mobile revolution, with 74% of those ages 12 to 17 porting a portable phone, up from 59% in 2006.


Even tots are getting into the act, with a reported 22% of kids ages 6 to 11 owning a cell phone today.
Among adults ages 22 to 24, the idea of not owning a cell is virtually unheard of, with an astounding 98% of consumers in this bracket reporting personally owning a cell phone.
While cell ownership among adults age 65+ is the lowest of any adult segment, it is the fastest growing, having increased a relative 52% between 2006 and 2010. Battling for third place are Sprint and T-Mobile, which respectively claim just 11% and 10% of the mobile market.
As of May 23, 2011, the average cell phone subscriber had been with their provider for 3 years and 2 months, up from 2 years and 11 months observed at the beginning of 2008. Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein are the property of their respective owners.




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