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Apply the statistical method of conjoint analysis to uncover the product attributes most influential to your customers. Meaningfully segment and target your market based on customer needs and preferences using cluster analysis.
Determine your customers' beliefs about your products using perceptual mapping to improve positioning and product mix. Make smarter predictions about customer behavior, and better resulting marketing planning using the Customer Lifetime Value (CLV) model.

Use statistical market response modeling to develop the right marketing mix: when and where to spend money on advertising and trade promotions, and better forecast demand for your product or service among different customers.
Participants who successfully complete this certificate receive a Certificate in Data-Driven Marketing from the Samuel Curtis Johnson Graduate School of Management at Cornell University.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Learn to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins.

The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data.The five two-week courses in this program cover a variety of topics, including applying statistical methods to measure and predict consumer preferences and developing perceptual maps to position your products based on customer perceptions.
You’ll also learn about a customer’s lifetime value (CLV), how to use a market response model and the best ways to harness the power of data to improve your bottom line.

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