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Looking more specifically at PPC ads, let’s delve into Google AdWords Search Network text ads and go over best practices for writing enticing ad copy. The headline is the first thing potential customers tend to see when viewing your search ad.
At 35 characters, the description lines (1 & 2) give us more room to draw in customers. Making sure to follow a few best practices when putting together your text ads will go a long way in having a presentable ad that draws the customer’s eye to drive click-through rates. Once your ads are written and implemented into your ad groups, we can turn our attention to ad extensions, which provide an additional way to use information and links within your Google AdWords ad. A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in.
It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. A double opt-in means requiring two opt-in actions before a person’s details get into the list. A two-step opt-in means letting a user click twice before they can type into their details in the form: First they click on a banner, a button or a link and only then they get to see the form to complete.
The broken logic in me has always suggested that the easier you make it for the user to complete the form, the more of them will feel like doing it. Saying yes to a small request (in this case clicking the link that invites to subscribe or download) predisposes you to say yes to a bigger request (in our case, to subscribe). The food-in-the-door tactic is based on the notion that if you get someone to agree to a small request, the person will later be more willing to comply with a large request. After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for their problem. Moving forward from here, we’ll dive into techniques and strategies for building successful and relevant keyword lists. After developing that initial list, using the Google AdWords Keyword Tool is an excellent way to start expanding that initial keyword list you started with. The Keyword tool works by taking an existing keyword list or your website URL and generating new related keywords.
By using the Google search suggestions feature, you can find a variety of new keywords you may not have identified yet.
Exact match keyword will allow ads to be shown only if the search query is exactly the same as the keyword. When selecting your keyword match types, remember that there is no perfect way to assign them. Once your ad group has built out keyword lists and match types assigned to those keywords, we can direct our attention to writing ad copy. If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. If you have neither the time nor the money for good content, you have neither the time nor the money for good business. But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota.
This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Once your account structure is solidified, it’s time to create your first set of campaigns. Once your campaign is named, your next step is to choose the type of campaign you want. The Search Network is a group of search engines that allows advertisers to sponsor text ads appearing after a user searches using a keyword or string of keywords.
The Display Network is a huge group of partner websites that display both text and banner ads.
Are you a locksmith and potential customers want to find you when they’re in a pinch and scrambling for help on their mobile device? Pro-tip: To leverage device bid adjustments, think about what devices your customers use to find you. Targeting can be broken down into geographies by country, state, city, zip code, Nielsen DMA region and even congressional district.
The bidding and budget section in the campaign settings allows advertisers to not only set their daily budgets but also how baseline keyword bids are determined in a campaign.
Within AdWords, you have two core options for making keyword bid adjustments–manual or automated. After determining which campaign bidding method to use, it’s time to set up a daily spending budget. Pro-tip: Manually setting your keyword bids provides an advantage if you have the time and ability to do so. After getting through these standard campaign settings, it’s time to move forward in our Google AdWords campaign building. The post Building Successful PPC: Understanding Campaign Settings appeared first on Portent. If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it. Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive. The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export. Twitter Archiver is a Google Sheets Addon that lets you export and archive Twitter search results in a Google Spreadsheet (which you can easily export into an Excel file). If you are a Zapier user, you can create a more customizable spreadsheet using a Zapier app.
Not only can you save the tweet URL, body, date and time, but also the author’s name, handle, follower count, location and more.
First, you’ll need to set the search parameters (in our case, that would be your Article URL) and then connect this Twitter search to a Google Spreadsheet. This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Setting yourself up for PPC success through Google AdWords starts with how you decide to structure your PPC account. Before we get too far into it, it’s important to understand what a campaign means in the context of Google AdWords.
Campaigns should be thought of as a container for ad groups: the more relevant to each other those ad groups are, the better. How your website is organized at its top-level navigation is a good place to start when beginning to build out a preliminary list of potential campaigns. With our campaign list taking shape, let’s turn our attention to determining what ad groups will go in each campaign. Continuing with our paracord e-commerce example, let’s visualize how to organize our ad groups by looking at the navigation built into the website. Below is a subset which displays the different types of paracord this particular store offers. The following chart gives us a visual representation of how the account structure should be built after we break out our campaigns and ad groups from the website. The post Building Successful PPC: Structuring your Google AdWords Account appeared first on Portent.
In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC.
Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name). Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website.
Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords.
When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date.
The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics. One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads. The Securities Commission Malaysia (SC), recently announced the regulatory framework for peer-to-peer (P2P) financing, setting out requirements for the registration of platform operators.
Last year Malaysia was the first country in South-East Asia to introduce a framework for Equity Crowdfunding (ECF), in an effort to provide wider access to financing for startups and SMEs and create a strong alternative finance market. For those interested to operate a peer-to-peer platform, there are several criteria that must taken in consideration, including that the businesses be incorporated in Malaysia with a minimum paid-up capital of RM5 million (about US$1.3 million), and a board of directors that must be fit and proper. Ongoing obligations are imposed on the P2P operator such as ensuring compliance with platform rules, carry out investor education programmes, having in place processes to monitor anti-money laundering as well as an efficient and transparent risk scoring system for issuer, a contingency arrangement to ensure business continuity and ensure that its rules set out a rate of financing that is not more than 18% per annum. If you’re interested to read further about the duty and responsibility of a P2P operator in Malaysia, as well as at the requirements for issuer and investor willing to participate in P2P, you can check this exhaustive document released by the SC.
Crowd Valley (a Grow VC Group company) is fortunate to work with some of the world’s foremost pioneers in new regulatory environments on setting industry best standards in practical terms. From new approaches to commercialisation, collaboration models and the breaking down of internal silos, fintech is challenging how financial services are prepared, presented and consumed at retail and institutional levels. Delivering tomorrow’s leading financial services will not be dissimilar to serving up a Michelin star gourmet dining experience. In today’s traditional approach, incumbent financial services organisations have built end-to-end capabilities in-house, under one roof. In stark contrast to the traditional approach, tech startups and others are re-creating core financial services from the ground up.
Commercialised via licensed APIs (automated programing interface), features can be scaled, switched on, switched off – and replaced.
For example, it is possible today to combine several APIs to create an online lending service capable of connecting issuers and borrowers, including the algorithms allowing participants to set their own market rates. We coined the term Cafe Fintech to convey important parallels across two very different industries. Today as front-of-house, Grow Advisors advise on how to get the best service from Cafe Fintech.
Today, we are developing a range of Cafe Fintechs, each comprising an expert team delivering digital services to address opportunities in different verticals. Fintech has become more mainstream, yet still leaves many organisations with unanswered questions on exactly how to incorporate meaningful technological innovation into their businesses. By recognising that the evolving landscape is much more dynamic and accessible, we hope a greater number of organisations will take a seat at the table. As a global pioneer and leader of digital finance, The Grow VC Group is championing an industry-wide awakening and acclimatisation of disruption in financial services. Grow VC Group and Grow Advisors were both recipients of Finance Monthly fintech firm of the year 2015. You can read the whole article on Grow Advisors Blog and it will appear as a special feature in the May edition of Finance Monthly.
The Asian industry leading conference for the film and content production industry, 7th Creative Content Production Conference (part of BroadcastAsia2016) is showcasing crowdfunding with conference related campaigns as the first big international conference.
Showcase 1: Malaysian based Cikeboom’s Pencil Key is a 2D animation TV Series for 3-9 years old kids. Showcase 3: Italian Mimulus is a story is an international movie production that will be shot in Italy, Greece and Japan. Campaigns will start running on May 4, 2016 and can be followed and supported on Kapipal’s BroadcastAsia2016 website.
Kapipal will also run side event about crowdfunding and it’s opportunities for businesses and project creators during BroadcastAsia2016. Article and analysis by Grow Advisors (a Grow VC Group company), originally published on Grow Advisors Blog.
Firstly, the UK regulator, the FCA, has played an important role developing the fintech market.
The impact of these aspects depends on services, company resources and the development of digital finance services. It is clear the debate and months leading to the referendum are already having questionable effects. Fintech requires sound skills in these areas, could stand to lose out if fewer European applicants wish to (or are able to) enter the country.
As regulations develop around the world, the UK’s relative strength could diminish unless it stays one step ahead. However, as offshore regimes attract greater scrutiny, and the need for more transparent financial services gathers pace, this becomes a remote possibility. Further, some EU directives such as PSD2 also offer new fintech opportunities, and these would not be possible to non-EU UK.
The UK has promising fintech startups, but they have yet to achieve significant success outside the UK.
Although the UK and London have a strong position in fintech globally, the market is still in a very early phase and making predictions to which countries will dominate is a risky exercise.
As all successful business leaders will attest, a critical factor underlying success is its ability to attract top level entrepreneurs, team members and employees.
While it is hard to evaluate a post brexit landscape as it would be a new paradigm, we can assume it will create uncertainties for fintech companies and especially small and medium sized companies. Business needs certainty with which to plan for the future and unfortunately, a brexit would present particularly high hurdles. The Monetary Authority of Singapore (MAS) announced new initiatives earlier in April to boost the country’s position as a global hub for the burgeoning financial technology sector. The head of the Monetary Authority of Singapore Ravi Menon and the country’s Deputy Prime Minister Tharman Shanmugaratnam, were recently at the Asia Society in New York where they announced the launch of the first Singapore FinTech Festival, to be held from 14 to 18 November 2016. As stated on the MAS website, the festival will be supported by the Association of Banks in Singapore (ABS), and will comprehend a ‘fintech hackcelerator’, an awards ceremony for the most creative digital finance applications, as well as conferences and debates on regtech. Bloomberg reported that Menon declared Singapore will regulate their fintech companies only when they grow to a size that can be a threat to the financial system.
Singapore is not alone here, other countries around the world are taking fintech growth seriously, and the UK is one of those. Digital finance is flourishing everywhere from London to Singapore, are you ready to seize the opportunity? With crowdfunding growing in popularity, it is no surprise that universities and colleges across the globe are turning to crowdfunding in order to raise money for everything from research projects to university sporting teams. Many of you probably know that much of our society’s top discoveries are uncovered through faculty and student research projects.
For example, the University of Maryland’s Bee Informed Partnership started a crowdfunding campaign and raised $24,000 to monitor and encourage the health of honeybees that help with much of the produce that our world eats.
As budget cuts continue to afflict universities and colleges across the globe, university level sports teams and clubs are finding themselves within little to no financial support. Outside of research projects and sports teams, universities and colleges are also using crowdfunding instead of – or coinciding with – traditional fundraising efforts. As always, if you are interested in starting a crowdfunding campaign, but are not sure where to start, feel free to contact Kapipal!
Current headlines are dominated by traditional institutions becoming minor or even major players in fintech platforms globally. The aim is simple, institutions with a network of local or “community” banks are providing their customers an alternate avenue to raise capital if they cannot do so within the physical branch. We at Crowd Valley (a Grow VC Group company) have seen both local banks and institutions identify this opportunity and enter new markets in a very meaningful way. Institutions looking to capitalise on collaboration within the fintech space, get in touch with us at Crowd Valley to leverage our full offering and industry leading Digital Back Office that bridge the gap into fintech. The Country Risk Barometer: Key Challenges for 2016 produced by trade credit insurer Coface, highlights those countries that have persevered through this economic contraction as well as those that have recently underperformed.
Bright spots from the report have been seen in Europe as a whole, with Central Europe being the highlight.
That is not to say that risk from a possible Brexit, the ongoing Refugee Crisis and financial instability in countries like Greece, Spain and Portugal should be ignored. Further, the Coface report notes that “in addition to sluggish GDP growth negatively affecting their profitability, businesses in emerging countries are currently facing a second problem: their growing debt.
In some of our former posts we have discussed how artists and entrepreneurs are using crowdfunding to raise money for their art and business projects, but did you know that athletes of all ages are using crowdfunding as well? Over Kapipal’s history, we have found that there is not one specific point where athletes turn to crowdfunding. To get started, go to the Kapipal home page and click Start Project in the top-right side of the screen. League Fees – Even fun adult softball leagues have been known to have fees, so if you and your team are a bit tight on money, crowdfunding could be a great way to generate the funds needed to get you and your team playing!
Tournament Fees – No matter whether you are participating in local tournaments or national tournaments spread out across the country, there are always fees associated and sometimes they can be pretty hefty!


Equipment – Whether it is soccer cleats or football helmets, equipment is very important, especially in regards to player safety. Finance professionals, platform operators and anyone interested to learn more about digital finance and the fintech market. The Grow VC Group has collected a new vision and insights document (see below) that focuses on new business models, new finance instruments and better utilization of resources in the finance sector. In our document we especially focus on four key areas: 1) capital, 2) distribution, 3) instruments, and 4) customers.
We have listed some key areas to enable these new models: 1) new competence and knowledge development, 2) data and analytics, 3) technology, and 4) new innovation models.
The Grow VC Group works in many areas in the ecosystem to develop new competences, services and technology solutions.
Many parties see that there will be more requirements for the back offices of the platforms, for example in KYC, AML and reporting functions. In summary, many alternative finance and fintech events have started to repeat one another. Now it is important that this new industry really starts to think about the next big steps, how to really get alternative and digital finance to a major role in the finance sector. At TradeUp (a Grow VC Group company), our investment thesis is built on the consistent research finding that globalizing companies outperform the broader market. One of the most rewarding aspects of Kapipal (a Grow VC Group company) is hearing countless success stories of campaign creators turning their dreams into reality. My campaign was created in order to raise money to finance the artwork and duplication of my new album, « Ice Age Paradise », a record featuring a ten-piece ensemble of horns, strings rhythm section and voice. My record label informed me recently that they had decided not to put out my new album and therefore I was forced to find a DIY approach to financing final steps of the project. A friend used Kapipal to create his own crowdfunding campaign to finance the completion of his current album and he recommended your service to me.
Yes, several people that I didn’t expect would donate actually did and others whom I thought would, didn’t.
We’ve written about the API Economy previously and expressed our optimism toward specialization of service providers in the financial services market.
In 2013, a revised Payment Services Directive (PSD2) entered the discussion and was proposed by the European Commission with the objective of furthering the services and standards in the original framework. In the framework of PSD2, there are provisions to mandate a requirement for financial institutions to provide access to their core banking services for service providers through an application programming interface (commonly, API). The aim of this interface and more broadly framework, is to bring strong customer protection and efficient fraud prevention standards into play, but the effects on pushing financial institutions into adopt the philosophy around the API Economy may be much more significant than the framework might lead you to believe.
From our work with leading financial institutions around the world, we can see the work on exposing interfaces and making core banking services available already. It may be tempting to think, that frameworks put forth by the European Commission would only have an impact within its jurisdiction. As governments around the world look to small and mid-size enterprises (SMEs) as engines of growth, trade and job creation, a thorny challenge stands in the way: hundreds of billions of dollars of pent-up demand for trade finance. This financing can be used as export working capital that enables a company to purchase labor and inputs to fulfill a specific export order. While critical for SME trade, such transactional financing is not enough to fuel globalizing SMEs. These findings are indicative of a global trade finance gap, now estimated at $1.4 trillion, $693 billion of which is in developing Asia, including India and China. Before the crowdfunding industry even existed, musicians often relied on money from their fans to record albums and tour, so it comes to no surprise that many famous musicians have become active members of the crowdfunding industry.
After breaking with a major label, musician Amanda Palmer turned to crowdfunding in order to generate enough money so she could record her next album. Hip Hop Legends De La Soul turned to crowdfunding in order to generate funds for their eighth album. Other well-known musicians that have turned to crowdfunding include: the surviving members of TLC, Toad the Wet Sprocket, Kenny Loggins and Paula Cole.
Now remember, you don’t have to be a famous musician in order to benefit from crowdfunding.
Working together with other company functions, including sourcing, compliance and sales, helps treasury manage cash flow and improve the company’s working capital position.
In turn, cloud-based, data-driven platforms are increasingly improving supply chain management, by lending themselves to predictive analytics and collaboration between partners such as suppliers and banks. In order for ads to be engaging they need to be relevant, informative, and in-line with what the user is searching for. Think of these two lines as your elevator pitch–they need to be to-the-point and show the value you provide to the customer.
The display URL will be shown on the text ad itself, acting as an additional source of relevancy.
The first action is typing your details in the form and the second action is clicking the link in the email confirming your first action. I did ask my dev team help me because I had some problems with it working properly, so it took me probably up to 2 hours to set it up correctly. What would they search for in Google to find solutions for the issues they are working to solve? Keywords that are set to broad match will trigger ads when someone searches for that specific keyword as well as slight variations of that same keyword. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority.
Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. That said, things like daily budget, network selection, and locations, among other settings, are uniform for the entire campaign.
Once you begin working to build volume and increase daily spend, look at enabling search partners. Increasing your mobile bid adjustment could help attract customers stuck with only a phone.
You may then want to avoid spending your advertising budget on people searching from their phone. This default setting is not always the most effective, depending on how your business is set up to serve your customers. Advertisers may also set a targeted radius around any given custom location, like a store address.
If you are a local business with a physical location, be conscious of how far your typical customers travel to get to your store. Each automated strategy is designed around a different methodology–selecting the right one is up to the advertisers. Setting your daily budget is fairly straightforward, but when doing so, be sure to keep in mind that AdWords can spend up to 20% more than what your daily budget is set at.
It may also be a better option for those who are careful about authenticating Twitter with too many apps, so if you are already using Zapier, you will feel safer using it.
Archive Your Promoters in Excel and Google Spreadsheet appeared first on Internet Marketing Ninjas Blog. Properly setting up your account structure forms a strong backbone to create the building blocks of your AdWords account. In the context of PPC, a campaign is a singular set of ad groups (which contain keywords and ads) that share a singular campaign budget and campaign settings.
We can use each of these product types to create individual ad groups within a singular campaign. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page. When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name.
How well does your amazing brand statement and value proposition translate to a search result? Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad.
One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results. There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads.
Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches. As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel. It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder.
Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent.
Those interested to start a P2P financing platform can submit their application to the SC starting yesterday, May 2 2016. After having released these guidelines for digital investing, the securities commission authorized the launch of six platforms (Alix Global, Ata Plus, Crowdonomic, Eureeca, PitchIN and Propellar Crowd+) allowed to facilitate digital investing for non-accredited investors. You can find the new rules in the Chapter 13 of the document (Guidelines on Recognised Markets).
Everything from front-of-house services, such as customer on-boarding, account management and customer advisory, through back-of-house services ranging from risk management, payments, transactions and settlements. From e-wallets, payment gateways, ID verification, KYC, AML and others, these building blocks are designed to be integrated and run with others. The increasingly advanced range of APIs now on offer begs the question – why develop stand alone in-house solutions?
Throw in payment gateways, custodian services, AML and online KYC checks, and you have a market ready platform.
A Michelin starred restaurant, where the best professionals in their chosen areas of expertise are brought together to offer unrivaled service.
This starts with understanding a client organisation’s digital culture, and alignment with future goals and opportunities in terms of customer service. Our consulting and advisory unit Grow Advisors offers professional services aimed at fostering and growing the use of digital finance around the world. Together with Southeast Asian Audio-Visual Association (SAAVA) and international crowdfunding platform Kapipal, the Creative Content Production Conference is offering film projects to raise money, increase awareness and connect with industry’s leading investors at the event. It’s an adventurous & humorous short story about a boy who finds a gadget from outer space that is extremely dangerous. Bhutan, famously known to initiate the Gross National Happiness index as a measurement of and national success, is also one of the world’s most isolated nations. It’s a story about Petros, a Greek professor researching Nikiforos’ personal diary to research the mystery of the stones the three walls of the Holy House of Mary, today inside the Basilica of Loreto, really come from the Byzantine church of Porta Panagia, in Pili, where they were guarded by the Byzantine family Angelo Ducas Comneno. The financial services sector is a major backbone for the UK economy, and fintech an emerging sector within it.
It has enabled a culture that allows and encourages innovation of new services; where regulations and guidelines are based on actual experience and industry feedback loops. Recruiting in the UK’s finance sector has slowed according to a recent Financial Times article (paywall) as companies see uncertainty and delay recruiting decisions until after the vote.
It would lack essential skills and experience in areas such as technology, internet and data science. Though local licenses may still be required depending on the service offered, the UK has been able to benefit from the global appeal of its fintech ecosystem. Today one can argue the UK offers better and more liberal regulation for fintech companies. If we factor in the fact that there isn’t a strong history of UK businesses with significant international success in Internet, retail or technology, UK fintech success on a global scene is not a foregone conclusion. We have outlined several risks facing UK based companies when looking for growth in Europe and globally. Add to that the importance of an environment conducive to grow business, one that encourages talents to come and innovate. Below, we will detail some of these crowdfunding efforts and also note that more and more universities and colleges are using crowdfunding as oppose to traditional fundraising efforts. Yet research projects often require finances (sometimes a whole lot!), so where do researchers turn to in order to generate funds? Rather than give up, students and coaches are turning to crowdfunding as a way to generate funds so players can continue to play the sport that they love. The premise behind this is that universities are better able to leverage their alumni network via social media contact, as opposed to traditional contacting methods, like newsletters or postcards. This week it was announced that BlackRock made an investment of ?12.7 million in Funding Circle.
This comes in the form of onboarding these customers onto a digital finance portal which they operate. By operating in the “cloud” platforms both future proof scaling and mitigate internal controls to enter the market efficiently. Utilising their internal expertise in market knowledge, operations and product positioning, it gives them an advantage over most. Benefiting from cheap oil, the weak euro, and the slow decline in unemployment, the outlook looks positive overall. Sometimes they are a fresh individual or group looking to start a new league or raise money for a future event, other times they are already well-established and simply need funds for new jerseys or tournaments. Digitization, alternative finance and fintech enable many new things, but they are enablers and the ultimate target is to offer better products and more value to the customers, to increase business earnings and offer better ROI for capital. We then highlight some models and solutions, how finance companies can increase efficiency and value in all those key areas. The established finance institutions often also need a significant culture change to adapt to new models. For example, Crowd Valley’s back office enable fast development of new finance service on robust cloud based back office functions, DealIndex is the leading source of Alternative Finance data, Grow Advisors assists finance companies in the transition to the digital era, and TradeUp develops new models for export growth capital.
Banks have their capital restrictions and price for capital tied to higher risk loans that leaves a lot of room for other players. There are some activities in that area and often sought from the investors position, but e.g.
This is the area where Crowd Valley also offers leading solutions for platforms and portal to meet their ongoing and long-term requirements.
They have the same stories about regulation, some known platforms and speculation, how new models can have a huge potential. It requires more ecosystem, business model and technology competence than most conferences offer today. Now Boston Consulting Group (BCG) has produced evidence that private equity funds with portfolio companies with increasingly popular buy-and-build strategies (in which a PE firm buys a company and then build on this platform through add-on acquisitions) with cross-border acquisitions outperform buy-and-build strategies that are purely domestic and strategies that do not include buy-and-build. The international expansion of a formerly domestic company is hypothesized to unlock opportunities for cross-selling, generate larger scale economies, and catalyze further expansions, especially if the business improvements raise investors’ expectations of results that have yet to be reflected in financial performance. Many of these stories are so remarkable that we decided to create a “Creator Spotlight” blog series.
Each person who donated will receive a copy of the album and depending on the amount given, she or he will obtain the music in a different format (ex. It looks like frameworks and proposals being put in place may speed up that development, by forcing uniform standards and requirements on the market. The revised Payment Services Directive (PSD2) may have a long term effect and catalyze the banking sectors position shift to piping from certain high-value services.
The PSD2 is still not fully set and the discussion is still ongoing, however, there are various elements that are interesting to examine and are being anticipated by service providers in the financial markets. The use case is to allow third parties, with the end users permission, access to certain services using their accounts with financial institutions such as banks. Take for instance the Spanish Bank BBVA’s API Market platform that’s been rolled out in Spain and the US so far. We can see the amount of investment being made into new cutting edge technologies, new ways of providing services and new business lines being created. Or it can be used as supply chain financing that helps the company get paid faster for its export shipment than its foreign buyer wants to pay, and thus get cash flow needed to process the next order.


Debates on the trade finance gap—and on export promotion and trade and development—need to focus on the growth capital gap. World trade grew an average of 3 percent between 2010 and 2015, after 6 percent annual growth between 1983 and 2008.
Below, we will look at a couple different examples of famous musicians using crowdfunding for their albums or tours! She proved to be extremely successful, as she generated $1.2 million from her fans spread out across the globe. Like Palmer, De La Soul felt that it was in the music’s best interest that they separate from a major label, citing that major labels often infringe on the creative process.
Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that are too bland make it easy for the customer to just keep scrolling. In a standard Google AdWords text ad, each ad contains a headline, description line 1, description line 2, display URL, and final URL. With only 25 characters in the headline, being concise while grabbing the customer’s attention is crucial. A strong call-to-action is key in convincing customers that your ad (and offering) is better than the competitors in your space. To be as specific as possible it is better to use phrase and exact match when possible to weed out unqualified customers. But how can you do this while evading the harsh evaluations of the Penguin algorithm and maximizing the potential of your brand?
Do not set your campaign to serve ads on the Search and Display Networks within a singular campaign. This method is ideal for advertisers with the understanding and ability to review and change their keyword bids on a regular basis.
Having an organized and efficient structure for your campaigns and ad groups will help you better balance your spending budgets, increase your efficiency when it comes to account management, and boost your paid advertising performance. Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site. In addition, there’s even a chance that more than one of your PLAs can show for a given search.
For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. To name a few in October the SEC approved the Title III of JOBS Act, making online investing possible for retail investors. From a pure innovation cycle point of view, they offer a credible alternative to acquiring or buying out companies seen as threats to incumbents. From funding solutions to marketplaces and co-investment models, we help disruptors and incumbents alike, to set business strategy and deliver technology solutions. As the Buddhist kingdom continue to modernize and open up to the world, will the ‘happiest country in the world’ continue to remain contented and happy?
In contrast, many countries have opted to define exacting rules beforehand, leaving much less room to innovate and often stifling the very sector they aim to grow. Looking closer at fintech, it requires a mix of several key skills including 1) finance, 2) Internet services, 3) technology, and 4) data science.
Recognising the importance of foreign labour skills, even the ‘Leave’ campaign suggests the UK could continue to take on foreign workers.
If ‘Leave’ wins, the ensuing EU resignation process could take up to 2 years, though negotiations and developing new business frameworks are expected to take even longer. Skilled workers from outside the UK often make up for the shortfall where highly analytically skilled professionals are needed.
In a post brexit environment, this may no longer hold true, and other cities more accessible may emerge as beneficiaries. However, companies wanting to operate in other countries must fulfil specific requirements in those countries too. In contrast, other European countries such as Germany, Sweden and Spain, have created highly successful modern consumer business globally. With ?6.6 billion in revenue and more than 60,000 people employed in 2015, the size of the UK financial technology sector is already considerable and considering the attention given to the sector, the future definitely looks promising.
Traditionally, researchers would have to compete for grants, yet now more and more are turning to crowdfunding in order to raise money for their projects. This is still in its initial stages, but universities spread out across the entire United States – in states such as Utah, Vermont and Virginia – have launched crowdfunding campaigns in the past, and more are preparing to in the future! Similar activity is mirrored by companies such as Goldman Sachs, JPMorgan and DBS in Singapore. The motive for the institution is clear and with the rise of “collaboration” it makes entering the market effortless. With the prospect of economic volatility reaching developing countries, evaluating risk is key when determining investment and trade opportunities. Whether it is an Olympic level athlete generate funds for the Rio 2016 Summer Olympics or a youth sports teams trying to gain support for their tournaments and travels, athletes from all over the world are using Kapipal (a Grow VC Group company) to raise money for their dreams.
With the campaign page, it will be a very important that you inform your audience of who or your team is and what your goals or dreams are. The UK has been the leading market, where the FCA has had an important role to play in enabling the fast development of the industry.
I also boosted my personal music page on Facebook in order to reach a wider number of people.
Similar initiatives are being prepared and launched in various forms of innovation accelerators, internal ventures and new business development teams around the world.
Given the interconnectedness of the global financial services sector, new ways of delivering are being prepared and launched all around the world, and strategies are being laid out on how positions are changing in the market. The same characteristics in the market demand that ultimately manifest themselves also in new regulatory discussions and proposals, are what is is driving this shift from Asia the to the Americas.
We will see banks both lead and get left behind, with the shift to becoming more relevant to the market, the consumer and the service provider longer term being the main focus. Growth capital is equity and longer-term debt financing that is not aimed at any one trade transaction, but rather at expanding a company’s production and sales capabilities. But it is important to keep in mind that she did not merely generate this huge amount by only asking her fans.
Within a month of creating their crowdfunding campaign, they were able to generate $600,874, far surpassing its goal of $110,000 (their campaign surpassed this figure in only 9 hours). The resulting album, “And the Anonymous Nobody,” is set to release this year. No matter whether you are an artist, scientist, entrepreneur or merely a dreamer, there are plenty of different ways that Kapipal can be leveraged, so what are you waiting for? By showing your ads on Google’s search partner websites, advertisers should see an overall increase in impressions and clicks. If creating a highly targeted campaign meant to attract mobile users as much as possible, increasing your mobile bid modification to the maximum of 300% will help spur mobile traffic. If you are into local business, for example, you can archive the location of each Twitter user who tweeted your URL! Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC.
Google has also done studies that show that search ads will not cannibalize organic traffic.
Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand.
AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads. Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares.
To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results.
Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use.
A few months prior, South Korea launched “Financial Investment Services and Capital Markets Act” and Portugal regulations for securities crowdfunding. Other than strong finance skills, the UK’s track record to build global technology and Internet companies is however not world class. It would however create systems to control and monitor who and how many are welcomed into the country. Companies however would be required to adapt to the new situation immediately while having to make investment decisions based on longer term plans. With tight resources, faced with administration hurdles and visa processes, changes to immigrant workers could impact operations. Though the UK has strong education establishments, it often lags other European countries when it comes to computer science, mathematics and other more analytical courses. This, as a result of an unclear trading environment where new frameworks need to be established. Services built on fintech are different from say, traditional fund management and investment banking. And for those willing to go through potentially complicated visa (or similar) processes, there are other options like the US and some Asian fintech hubs to compete with the UK.
While these large institutions are making waves in the digital finance space, similar size opportunities are being exploited by community banks and institutions in the form of local P2P networks. Tell exactly why you need additional funding, and what you plan to do with it once you reach your campaign goal.
Most solutions are relevant for many types of finance institutions, but we also include models, how e.g. The event served as a good summary of the p2p lending and equity crowdfunding market in the UK and some other countries. Many parties also see that much more data, including historical data, is needed to get the market to a more mature phase. In addition to public posts, I wrote private messages to friends asking them to share my campaign with their friends and acquaintances and wrote several emails to people in the same fashion. Leveraging back and middle office frameworks like the Crowd Valley Digital Back Office is part of this development and in our work, we are fortunate to be able to assist in the migration to the new banking economy with the right balance of efficiency and security for all parties involved. Link AttractionThe first key is to note the significant difference between link building and link earning.
Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second. We welcome discussions with leaders in their fields on how to leverage synergies and best practices from existing frameworks in emerging environments.
Recommending the specials (best practice), to advising on pairing dishes with drinks, and ensuring impeccable service. As a leading conference, 7th Creative Content Production Conference is the best place in Asia to share this knowledge and help filmmakers, big or small, to make it happen.” Mika Jordman, CEO of Kapipal stated. Cikeboom is raising money for production of teaser video to help marketing and find funding for finalizing the production. Singapore based Xtreme Production, established in 1997, has vast experience in productions of varied scales and complexities, with portfolios ranging from international television programs to global corporate communications.
Add to that the fact the UK has its own very particular visa types and rules, the panorama would leave many fintech startups with additional hiring stresses.
Also, be sure to include some images or video of you in action playing the sport you are trying to raise money for. At the same it also illustrated, how the discussion now focuses on a few services and countries, when much more happens behind the curtains.
Now some services have really started to offer data available that help follow many platforms and see historical trends (see e.g. It’s just a click of a button to start to start but remember that it’s not just creating a crowdfunding page. The former focuses on establishing single instances of links on external sources, such as through guest posts, while the latter focuses on creating compelling content that people naturally want to link to on its own merit. The menu, a collection of dishes, comprises features which in turn are made up of technology ingredients. In addition to visa complexities, UK based fintech would find it hard to operate in European markets, at least until new frameworks are established. Of the two, link earning is a somewhat safer strategy (while link building is a bit more stable, scalable, and controllable). Certainly it is the case that some investment banking and fund management services operate in offshore locations successfully. But at the same time, link earning is also unpredictable--how can you make sure that your content's going to earn the links you need? The Best Blog Posts for the JobTo get you started, there are a handful of types of blog posts that naturally earn more links and attention than others. They naturally contain easily-understandable and valuable information, making them appealing from a logical and practical perspective (if you choose the right topics).
They're visually accessible, which makes them easy to digest and share, increasing overall visibility. Plus, you have the freedom and flexibility to get as creative as you want in the design, showing off what makes your brand unique. As a perfect example, Podio's Daily Routines of Famous Creative People went viral last year, earning thousands of links for the brand.2.
Videographics.Videographics are so much like infographics that they almost don't warrant a separate entry on this list. However, the tremendous rise in video popularity, along with new consumer-centric features like auto-playing videos in Facebook news feeds, makes it important to distinguish this type of content. Essentially infographics in motion, videographics have all the advantages of infographics with an even more modern spin.3. Interviews.Interviews are a fantastic mutual opportunity to earn links, whether you're the interviewer or the interviewee. This will double your audience instantly--maybe even multiplying it further, depending on the other party's level of influence. List posts.List posts, like habits that will make you rich or top superhero movies, tend to attract tons of links simply because they're easy to digest.
People rarely have time to wade through thousands of words of content, but they can blaze through a list post quickly, often just skimming the subheaders to see if there's any new or particularly interesting information. This makes list posts fast-paced, sharable, and most importantly, appealing to almost any online audience.
Strong opinion posts.Opinion posts can be really good or really bad--and if they're really good, they'll have the power to earn you tons of links. The power of a good opinion post is presenting ideas that nobody's heard alongside compelling information that reinforces your position. Accordingly, your piece needs to be extremely well-researched, well-argued, and focused on a point. Your post also needs to be debatable, to attract more discussion and attention when you start syndicating your piece.6. In-depth reviews.Take the Verge's thousands-of-words, video-embedded review of Oculus Rift as an example. People love to gather and share information when they're trying to make a purchasing decision, or when something new enters the market. Your brand may not always be well-poised to take advantage of this, but whenever you have the opportunity to post an in-depth review of a product, service, or even a piece of news (like new technology that's shaping your industry), do so.7.
Stories.Don't underestimate the power a simple story can have, especially if it has an emotional root. People fundamentally love stories, whether they're case studies, metaphorical illustrations, or just simple anecdotes. Frame your story correctly, make it meaningful, and people will share your material all over the web, earning you tons of links in the process.Final CaveatsThese types of content all carry some natural potential, making them inherently better than some of their counterparts for attracting inbound links. You still have to pay close attention to best practices for a successful content strategy in general:Unique ideas only.
Share, syndicate, and publicize your material.If you can accomplish these simplified best practices with the types of content we listed above, you'll have a top-notch link earning strategy that can greatly increase your domain authority, traffic, rankings, and visibility in no time.



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