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When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing.
Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem.
The categories are defined with the rounded boxes, containing logos of representative companies. Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space.
There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers. Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape.
Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable.
Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization. This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team.
I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community.
Great picture but it should be a one page website on its own with regular updates and addition (e.g.
Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. Marketing Companies is a free, no-obligation referral service that connects you with top marketing firms who know your industry and are hungry for your business. We maintain a database of thousands of America´s best, most-experienced marketing, advertising and PR consulting firms, of all sizes, types and specialties.
If you spoke to someone who treated network marketing as a business, and applied what they learned. An official definition according to Wikipedia is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. When you join a mlm company you are signing up as an Independent Business Owner or Representative of that company.
Most companies have some sort of compensation plan that rewards their distributors with a commission based on the sales volume they produce.
So, the essence of making money in network marketing is to sell products, build a downline and teach them how to sell and get paid a commission on your total sales volume.
The concept of franchising was brought about by Ray Crock founder of the McDonald's franchise.


At the time he started people thought he was crazy when he started implementing his concept, he first wife left him, his investors pulled out, but he believed in his concept.
So, his formula was simple, give them ownership and allow them to keep 96% of the profit and pay him a franchise fee of 4%. When people began to understand this method of doing business and how you could leverage time, talent and energy of other people. As Robert Kiyosaki put it, "it's better to get a little bit from100 people's efforts, than 100% of your own efforts". Best solution is to find someone in your industry who has what you want and be willing to learn and duplicate what made them successful. This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications.
Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows. For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises. I chose logos over a list of names because I felt it was a better reflection of their respective differentiation.
Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry.
This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need. I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns.
While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket. So, given these buckets, we ourselves would find it almost impossible to pick one to sit in.
I can imagine that took quite a bit of effort to get the logos arranged correctly ?? Well done!
I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years!
This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. If you are in a Multi level marketing system you also get compensated on the network (downline) you build and their sales volume. He believed that if he gave people ownership, together with a proven system of training and product supply, they would be more committed to the growth of their business than just being an employee.
In order to become successful in this industry you have to come to terms with a few things.


However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation. Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs.
Two products; WebManager which is core website, and BlueConic, which does online customer engagement. Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management.
One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. You don't want to make decisions that can affect your families financial future, based on opinions. More and more professionals are realizing that a Multilevel Marketing business is a viable alternative with the potent for massive returns. McDonald's has well over 33,000 stores in 118 different countries, of which 80% are owned by independent business owners.
New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published. Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs. The diagram is missing an important disruptive technology – Customer State Marketing. For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed. Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.
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