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A New Book that Empowers Contractors & Home Service Business to Get Online, Get Found and Dominate Their Market. One of the best ways to prepare yourself for conducting a SWOT analysis is to use example SWOT analyses for help and inspiration.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information and examine your own business with a critical eye. All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free example business plans. When you’re ready to get started on your own SWOT analysis, you can use our free SWOT analysis template (available as a PDF).
Sedibeng Breweries is a medium-scale brewery located in the growing industrial centre of Selebi Phikwe, Botswana.
Botanical Bounty is an Oregon-based perennial farm that grows a variety of botanical, medicinal plants. Botantical Bounty needs to establish its reputation as a highly-efficient, high-potency medicinal herb grower, and one effective and inexpensive way to do that would be to lean on loyal customer testimonials in the company’s marketing strategy.
UPer Crust Pies is a specialty meat and fruit pie cafe in Michigan’s Upper Peninsula that sells hot, ready-to-go pies and frozen take-home options, as well as an assortment of fresh salads and beverages.
Because UPer Crust Pies wants to implement such a specific marketing strategy—targeting working families by emphasizing that their dinner option is both healthy and convenient—the company should develop a marketing plan.
Haley’s Vintage Hats is an online-only business that sells unique and affordable replicas of vintage designer hats. Haley’s expertise as a milliner makes her a great candidate for hiring an apprentice, or intern, and developing an apprenticeship program could help the company cheaply expand its production capacity and support the increase in sales that would come with its expanded marketing efforts.
Replay Plastics recycles plastic waste into commercially viable products, using environmentally-friendly methods. A weakness that may deter investors is NovOculi’s lack of relationship with the medical device distribution community.
The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion.
Product: It is the tangible object or an intangible service that is getting marketed through the program.
Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment.
So how does a marketer strategize to attain success in a marketing program, using these 4 P’s?
Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing. Every motivational speaker emphasizes the need to set goals to be successful in business and life. Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.


Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike.
Use of the internet is only growing, so ignoring this weakness for too long could have disastrous consequences. This is one area in which being a small local firm could be a major advantage for Sedibeng, but international market research and more information about the government export initiatives are required.
This family-owned farm has been in existence for two years, initially operating as a hobby for the owners—who have training in plant biology—rather than as a profit-producing business. Botanical Bounty also needs to establish a strong sales channel with herbal supplement manufacturers, and should invest plenty of energy into building those relationships and establishing Botanical Bounty as a reliable vendor. The company is planning to open its first location in downtown Yubetchatown, and is very focused on developing a business model that will make it easy to expand quickly and that opens up the possibility of franchising. Funding a new business can take time, and the sooner UPer Crust Pies gets started on this process, the better. Funding a new venture can take time, and because it’s the step one of the long road to revenue—they must secure funding before they begin construction, and they must complete construction before they can begin revenue-generating recycling operations and packaging material production—time is of the essence.
Specifically, because NovOculi is seeking equity investments, the company needs to look into venture capital funding and angel investments. A great idea is worth nothing if it can’t be implemented well, and a key to implementation in this case is a strong sales and distribution channel.
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This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
Personally, I recommend reading at least three—since they are prioritized lists, SWOT analyses are by nature pretty short, and the more examples you look at the more likely you are to spot ideas that are relevant to your own business needs. A strong grand opening will help establish the store’s reputation, so it is essential that the UPer Crust Pies team feels ready for its first day.
She operates Haley’s Vintage Hats through an Etsy storefront and hopes that it will become successful enough that she can quit her other job and run her dream company full-time. Haley can also teach herself by exploring free online marketing resources on Etsy, Bplans, and elsewhere.
The recycled material from the PET plant will then be channeled into a brand-new Replay Plastics Packaging Division, which will produce extruded sheet plastic to sell to manufacturers. Luckily they have already written their business plan, which is often required by prospective lenders and investors.
NovOculi employs a method involving iontophoresis, an ionic dye, and a wavelength-specific laser to accomplish effective refraction without the troublesome destruction of epithelium.


NovOculi is going to have to figure out how to build relationships with medical device distributors, whether that means attending expensive industry conferences, leveraging research relationship with institutions like Stanford University, or developing incentives for the distributors.
Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits.
This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet.
Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories. A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation.
To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors. While most managers consider strategic planning as part of keeping score, I feel it should be another type of managing work,driving the business.
Owners and senior managers generally do not plan their business; rather they keep themselves busy getting work and doing work. When there is a market downturn, they are challenged to stay above water lacking the random lifejackets.
At best, they already have a business plan they submitted to the bank, so why a strategic plan? Small contractors, who do strategic planning, do not go through as extensive of a planning process as larger companies, but still develop a plan and implement it. The reality is that any organization will do better if it knows where it is going, and the research proves it. The plans of the clients I coach have an overall strategic vision of what they want to be in the future. This not only keeps it simple, but also keeps people focused on the time period they can have the most influence, the current year. Either way, the important thing is that the planning team is committed to not allow work interruptions take them out of the effort. Any new endeavor or even a new project should be bounced against the strategic plan to make sure all efforts are going the same direction.



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