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November 7, 2012 by Tracy Sestili Social media is now the most popular content marketing tactic, replacing articles in the number one spot, according to a recent 2013 B2B Content Marketing benchmarks, budgets, and trends by MarketingProfs. This year, B2B marketers are struggling with producing enough content, rather than producing engaging content. This one is always a tough nut to crack because it’s dependent on the platforms you share your content on. Also visually appealing content draws people in, which is why videos and images are essential for capturing and engaging readers. Repurposing content or slicing and dicing existing content into pieces is the cheapest way to create new content at little to zero cost. Now, as someone that’s been involved in online content marketing and production since I left university at the grand old age of 21, I for one am pleased that content is finally getting the attention it deserves in the digital industry.
Now of course the content marketing resurgence that began in 2012 isn’t all flowers and rainbows. About The Career Knowledge Base The Bubble Jobs Careeer Knowledge Base features the latest digital industry news & opinions, useful job search advice and handy career development advice from the Bubble Jobs team.
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Social Media: This is a fantastic way to engage and build relationships with your target customers, and drive traffic back to your website.
If there is a particular company you remember, it is because they are doing marketing right. There are certainly a lot of things to consider, and coming up with an internet marketing strategy will require a lot of research and planning. Why your association needs a mobile marketing strategyHow many times a day do you use your smartphone? Think about frequently asked questions from your current members: are there ways you can facilitate those into a mobile app? Could you update the search functionality on your current site so that it’s mobile-friendly? Is there a way to provide text updates during your association’s annual conference or check-in information and maps for those looking for more information? It’s not just large corporations and businesses that stand to benefit from mobile marketing. You may understand the importance of mobile marketing, but there could be a disconnect with senior leaders or your C-suite. My point is: You need to immerse yourself in the technology through which your association will grow. How Can We Help?If you think your organization or event could use a good dose of future-focused insight from XYZ University, please contact us and let us know how we can help. Join the 10,000+ people who receive our e-newsletter and receive the first chapter of Sarah Sladek’s latest book, Knowing Y: Engage the Next Generation Now! The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in marketing–particularly in traditional advertising.  What to do?


Either begin a blog or integrate a blog into your existing website.  Your blog will serve as your best way to connect with your customers by demonstrating that you are open to a two-way dialogue, that you are authentic, and that you have an individual or company personality with which they want to engage. Either start a customer centric eNewsletter or transform the one you have so that it reaches out consistently to your best customers and prospects.  A content rich eNewsletter enables you to direct targeted messaging either to all of your customers or to appropriate demographics. Make sure that every piece of marketing and advertising you do motivates your customers and prospects to visit your new content rich website.  Of course.
This entry was posted in Blogging, eNewsletters, Marketing Basics, News, Online, Tips & Mini-Guides, Top Posts, Websites. I’ve been in Content development and management for many years now and this is one of the most interesting and helpful articles I’ve read! Content marketer, Barry Feldman recently gave a speech on how an eBook can be one of the best ways to create content. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business. The fact that the world and his wife have now jumped on the content marketing bandwagon means things just got a whole lot harder.
Just take a look at your Twitter feed, Facebook news feed or even the groups you’re part of on LinkedIn – what do you see? When you post content to a Google+ Community, you’re effectively starting a conversation, a debate between the members and, unlike LinkedIn, with Google+ you do get the feedback.
With a strong background in online content and copywriting, Amy is responsible for the SEO, Content Management, Email Marketing, Banner Advertising and Online Partnerships for Bubble Jobs, the Bubble Jobs Blog and The Bubble Digital Career Portal. Every reasonable effort is made to check the information and commentary is up to date and accurate but no responsibility for its accuracy and correctness or for any consequences of relying on it is assumed by the author or the publisher. Upgrade to a different browser or install Google Chrome Frame to experience this site correctly.
While signing up to websites, such as Facebook and Twitter, are free, putting aside a budget for promoting updates and creating adverts may be wise.
There are many free platforms available, such as WordPress, which are easy to use and easy to integrate into your existing website.
There are some great systems available which allow you to completely personalise your newsletter, separate your subscribers into lists – great for sending targeted emails – and test two versions to see which is more successful.
You pick the website which appeals and attracts your target market, and place an advert on that site; you only pay for the people who click through to your website. Having an online shop incorporated into your website allows customers to buy products directly from you without the costs of retail premises or staff; very cost-effective. Think about what your ultimate goal is, who your target market is, how you will measure it’s success, and what your budget is.
If all of this is new to you and you are unsure where to start, take a spare few minutes to take a look at their website, click through to their blogs, social media accounts, and do a quick search for them.
Not only is mobile marketing one of the hottest topics amongst marketing strategists, (some say mobile is going to be bigger than the TV, radio and computer–combined), it is a great way to facilitate engagement and convert more users to membership within your organization.
This means you no longer determine when and where conversations happen about your association.
Know the facts before going all out with your mobile plan and have the statistics to back up your theories.


He couldn’t survive free even for one particular second during the wedding ceremony time. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over. You can and should focus on a content marketing strategy that will require a whole lot of thought and effort, but will not require a lot of money. I agree with you.I changed the content marketing orientation of my coaching website 6 months ago when I began a more vertical focus on entrepreneurs. Most companies will be to busy fighting just to stay a float and for many, blogging is something they have never tried. He says that an eBook can be broken into a series of articles or posts, tweets, presentations, webinars, podcasts, infographics and more.
They contain a lot of content and can be viewed usually by a hosted URL on the email marketing server.
Yep, you see spam and brands trying to push their content on to you as a consumer or industry professional. Google+ might still have a long way to go in terms of catching up with Twitter, Facebook and even Pinterest (many of my friends that work outside of the digital industry have never even heard of it) but it is getting there! Their passion for the topic in question means they’re incredibly switched on, knowledgeable and willing, and in fact keen, to engage in a debate or conversation. Plus, you can track vital analytics such as how many are opened and how many people clicked through to your website. You will have full control over how your products are marketed, and it will help toward search engine rankings too. You will get a brief idea of the brand’s personality and see why internet marketing is working for them.
So if you’d like a meeting to discuss your internet marketing opportunities, please get in touch! Since then, because I now write regularly on my specialized niche, I’ve been able to attract more of the clients I want. It also encourages readers to avoid product-centric infomercials and reminds them that content marketing is a strategic as well as tactical practice. Add a mechanism to send as an e-mail or post to a social media site like Facebook and MySpace.
Reposting your newsletter to Facebook or Twitter or LinkedIn where people can read it, is a great way of repurposing content. There are lots of variations within these options, and it is well worth setting aside a budget for these types of internet advertising. Instead, look for ways to create assets that will give you at least 6-9 months of usefulness and up to 18 months if the topic allows. Download a few that are association-based (Maryland State Bar Association has one for its 20,000+ attorneys and judges) to see how they work.



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