Content marketing institute usa,social media plan template,how to make a music video sims 3,online business cards - PDF 2016

If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting. A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. While there is no doubt, EPIC content works every single time, the problem is many businesses are finding it difficult to consistently produce the kind of content that has marketing merit.
While it is difficult to come up with such content all the time, you could break down your content production process into a series of steps, for smoothing your journey towards epic content.
On the basis of your preparation, make a list of ideas that are perfect for coming up with exhaustive content relevant to your niche. Once you are done with ideas curation, you’ll be left with 3-4 ideas that have epic content written all over them. You’ve to tap into various sources to get your hands on the facts and figures you’re looking for, that will help you support the points you’ll be making in the content piece.
I’ve talked about ‘preparation’ earlier; revisit the sources you used for coming up with ideas. Once you are done, identify the content format that will help you maximize potential of your content ideas, associated research, and understanding of the topic. Whether it’s a blog post, an infographic, a video or something else, you should come up with attention-grabbing titles for your content piece. Something else you must keep in mind is that EPIC content should be written with confidence. Keep refining the article until you are absolutely sure it is perfect and meets the standards demanded by EPIC content. It’s at a new time that will allow those of you who were sleeping at the last one to get a look in! Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer. The first one I held a few months back was well received with over 3000 people registering for the session. Marketing automation did not change the sales and marketing process but it did foster spam. Buying a cold list and expecting it to last is the same as buying yogurt and expecting to keep the same container for a year. Mike used a great example of how to keep up the interest of your customers even down to the second before they decide to leave you. Our team at VA Partners ensures that before any prospect is contacted, the appropriate information – such as company name, company information and background and contact information – have been researched.
Mark Elliott: Mark worked 10 years for a Fortune 500 company in numerous sales, marketing, and leadership roles.
All that choice about what content you should be focusing on, and everyone around you seemingly producing more content faster than you can.
So to kill two birds with one stone, here is my survival guide for buffets and content marketing. Just at the moment the DJ announces the buffet is being served, there’s a rush of people with paper plates in hand heading for the table. At a buffet, I want you to be at the table, and I want you to be looking at what’s on offer – but don’t pick up anything just yet. At a buffet, you have approximately 2-3 minutes to make these decisions (about 45 seconds if my family’s invited), in your business, you can spend a little bit longer making a list of the main pieces of content you want to use to promote your business. You don’t want to be getting to the table with only limp lettuce leaves and soggy potato salad left over whilst everyone else is feasting on the good stuff. So what tends to happen is I get overwhelmed by the choices, pile everything up, eat too much and then need someone to roll me home.
What you really want to do is prioritise and focus on whatever is most important to your business goals at that time. I’ve been enjoying buffets since I was a small child invited to social occasions and despite being a veteran of this food platform, I’ll admit, I get it wrong sometimes.
If your first few blog posts don’t strike a chord with your readers, or your newsletter gets a few unsubscribed one week , don’t worry, you can always keep writing and keep trying new things. Filed Under: Content Marketing About Amy HarrisonI am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. Book Promotion and Marketing: Easy Tips That Work!Home Blog Blog Book Promotion and Marketing: Easy Tips That Work! If you’re not already using multiple social media platforms, creating an author website, and blogging—or at least planning to—then plan on missing out on incredible marketing opportunities for your book.
Deciding on your social media should be determined by your book genre, what stage of the publishing process you’re in, and what your goals are.
Think about what you want to accomplish (build anticipation, create awareness, announce, share) and start building a conversation. For clarification and questions about how to find beta readers, receive book testimonials or obtain Read Reviews, just send me a note. If you’re not playing this card, your chips are bound to land in your competitor’s stack.  In other words, you’ll lose.
Look, a wheelbarrow full of money will get you a 30-second spot on the Super Bowl broadcast.
You have my permission to do any or all of the above, but if you want to communicate directly with people who actually grant you permission to market to them, get in the email game.
If you’re prone to number crunching you’ll discover email trumps social media and search for conversion—in a very big way. You accomplish this by asking the people who visit your site to give you their email address.
This email opt-in form will generate a high response rate because it asks only for your name and email address. Your landing page should offer a free resource you make downloadable or instantly available online.
Your blog is an ideal venue for getting new subscribers, that is, if you set it up to do so. Having an email list is one thing, but creating a list of loyal and enthusiastic readers is the real goal.
Neuroscientist George Lowenstein gave us research on the “information gap theory,” which teaches when people encounter things that pique their interest, but don’t reveal “the goods,” they are compelled to delve further.
The most popular type of email, especially for businesses who consider themselves content marketers, is the enewsletter.
If you create a lot of content, digests are easy to compose and highly useful for getting extended mileage from your content. Autoresponders—often called “drip campaigns”—are created for the purpose of lead nurturing.
The use of autoresponders addresses a common challenge in email marketing: attention attrition. Email service providers make it easy for you to create autoresponder series and schedule them the way you like (e.g. Transactional emails are triggered by a specific action contacts take and are usually a fulfillment of a request. Recipients generally anticipate transactional emails, so the open and click-through rates are high. Spam filters work differently, so there are no hard and fast rules, but there are general tips for avoiding them. A proven way to increase ROI in email marketing is segmenting your email database into groups with specific interests and sending unique messages to each. Whether your company is big or small—and your lists are big or small—the practice of segmentation is likely to help you succeed in making customers feel you’re tuned into their specific needs. Think about the questions and concerns newcomers will have and create a special onboarding track to answer their questions, tell them about the resources you offer, encourage dialogue and possibly even move them further down your sales funnel. When you join an email list, you’re far more hot-to-trot for reading the emails you’re sent. As I mentioned earlier, email offers the tremendous advantage of being thoroughly measurable. It’s easy to test your email in a variety of ways, so there’s no excuse to not do some testing. My email service provider is Campaign Monitor, which I chose because their templates looked sweet and I stick with the service because it’s the best I’ve tried.
If your subscribers are in all kinds of different businesses and located around the world, you may find there’s no perfect time for sending the same email to everyone on your list.
In the early goings of your email marketing campaigns you’ll want to consider testing what information is presented and how.  Variations in terms of how the email is laid-out are test-worthy. You’ll also benefit from testing your call to actions: what they are, how they look, how many to include, how often they are presented, etc. If you do direct response email, you’re likely to have an assortment of ideas regarding offers: free trials, discounts, multi-product kits, bonuses and various incentives. In effort to save you time, money and humiliation, I’ll leave you with a list of mistakes email rookies make. The low prices and easy entry into email marketing inspires many businesses to have a hack at it. Email is the purest form of permission marketing and the most effective way to boost your bottom line and grow your business.
Review the email tactics and techniques offered in this paper and win big with the ace of online marketing. Barry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting.
He writes and educates clients on online marketing on The Point and on many other sites across the web.
If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts.


While the figure is great news for content marketers, what you must realize is you can’t push any content to the target audience and expect it to deliver returns in the form of brand loyalty, reputation building, lead generation and brand awareness.
Here are some content marketing facts and figures from Visual.ly to highlight the role of content on a social web. While this step might sound like a no-brainer, it is imperative you follow a structured ideation process to get your hands on the right ideas.
In order to prepare for the ideation process, you must ask your team to have a handle on the pulse of your target audience and niche at all times. They’re plenty of tools you can use to zero in on ideas you think will work for your audience. It is also a perfect example of an epic post that offers comprehensive information on the subject of research.
Also, choose the format keeping audience preferences in mind and whether the format will allow you to do full justice to your idea. You must create a content wireframe that lists all important points you want to cover and also their flow. The idea is to think of your post as a project and break it down into small, achievable milestones. The whole idea is to make valid arguments in support of your opinion on suggestions made in your content.
Ask questions that will give you a very clear idea about the effectiveness of your content and help make changes to it if you’ve got negative feedback about certain portions. But you still might come across a sentence or two that you want to change or add a source that you believe substantiates a point you’ve made. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private sectors. One problem that I run into a lot is figuring out how I can produce content that really sticks out, so I definitely plan on putting some of these tips into action. In most cases keywords won’t even matter if you write a grabbing article or infogragh, so long as its shared with your link on it. Mike Volpe from HubSpot outlined the disadvantages of using marketing automation and why companies should take other measures in order to enhance their marketing efforts. He said that every time you think of using a cold list, pretend that for every email sent out, a kitten dies. The company Groupon, like many other ‘deal of the day’ companies, allows its subscribers to “unsubscribe” from their mailing list. Learn how to deliver a good user experience, how to set up an effective site and what features you need to capture lead information. There Mark won awards for Manager of the year, Top Sales and Marketing Team Member, and a $200 Million revenue quota. As you venture forward you’re going to be met with elbows, and comments about what’s lip-smackingly good, what should be avoided, and various suggestions about what that mysterious dish actually is. People will be telling you that you the best thing is to have an eBook, or a newsletter, or a blog, or talking about the real secret to successful Twitter updates. Likewise, you don’t want to wait too long getting your content written and out there to your audience. Hunger doesn’t even come into it when a buffet’s in front of me, I’m just a woman possessed. On day one you feel like you have to release an eBook, newsletter, blog, Facebook page all at the same time, because everyone else is doing that.
There’s no point in launching an eBook for example if you don’t have a website or any readers.
By this point I’m usually so full of quiche and vol- au-vents that there’s no room for gateau and that is a sad state of affairs. Episode 12: Client Attraction Content that Works in SecondsA Quick-Fire Guide to Content-MarketingCMS!
Even if your industry is self-explanatory in many ways, investors and vendors who do not necessarily understand your perspective will need a plan before they will trust you with their business.Fortunately, there are many tried-and-true tropes that you can use when you are formulating a marketing plan that will translate between industries.
The final 2 classes of the course focused on best practice approaches for book promotion and marketing. Of course, your promotion and marketing plan will depend on your goals for writing a book – that’s a whole different post. Many of the same best practices for marketing your book once it’s available work just as well to promote your book when you still are writing it! In appreciation, once the book is complete I provide an autographed copy to those same individuals. Remember, you can use these tips to help promote your book even before it is published to help build anticipation for your book.
The type of business you have and the way your business is conducted should factor into the choices you make. For example, an edition of your newsletter might contain a portion of a blog post, a special offer, an announcement, and a link to a survey. For example, your email may capture all or most of the content you’ve published in recent weeks. Most of the content I include is of the curated variety, that is, it’s been published by a company other than my own. If you spend a good deal of time learning about subjects relevant to your audience, it should be easy for you to create digest emails that list valuable resources such as books, eBooks, podcasts, videos, etc.
You may have a product, service, event, or new information asset you want to inform your readers about. The extreme focus of an offer email lends itself to tracking and analysis which should help inform subsequent marketing and sales decisions. Your prospects are sent a tightly connected series of emails introducing multiple pieces of content over time. That is, your messages speak to a specific program and thus, focus on a singular conversion goal (sign-up, try, buy).  With marketing automation tools, you can advance your autoresponders to nurture leads more effectively with “if” scenarios.
Though they most commonly play in the ecommerce space, transactional emails can be a response to a reservation for a webinar registration, a product demo, or even signing up for an email list. As a marketer, you can take advantage of this type of email because the recipient has just actively engaged, so it’s wise to provide a specific call-to-action. If you have a longer gem you feel you have to share with your reader, it might work just fine as the headline in the actual email.
They recognize the email communications they typically create for established subscribers might not be a perfect fit for new registrants. If your business has “interest groups,” say for example, by gender-specific products or price points, you’re bound to create a far more satisfying experience for your readers by treating them more personally. By assessing the performance of specific sends, email series, and campaigns, you can establish benchmarks and continuously refine and improve your tactics. A step beyond click-through, conversion indicates the recipient performed a desired action such as filling out a form or buying a product. The percentage of recipients that open your email is meaningful, but for technical reasons, a bit elusive, and therefore unreliable. You shouldn’t be overly alarmed by a small percentage of unsubscribes because the goal is to send email to those that really want it.
Doing so will give you valuable insights into your prospects’ behavior and preferences and help you perpetually improve results.
Even so, testing time-of-day delivery for a few emails is likely to be a worthwhile exercise to help you determine the time of day that provides higher open rates.
You may find a significant difference in response rates when you compare early, mid, late-week and weekend deliveries. When you have different ideas about what to write, split-testing versions of the copy will help you determine which style or message resonates best with your readers.
Consider testing masthead designs, number of columns, lengths, images, color schemes, fonts, and styles. Test similar emails that do and don’t contain the recipients’ names to see which performs better. An especially test-worthy variable is where the CTA is located… at the end, beginning, both, in a sidebar?
Investing the time to test offers with a sample of your email database, could have a significant affect on the return you do or don’t realize. They fail to notice open rates have slipped, their list is shrinking, or their emails are bouncing and getting marked as SPAM. It’s the only channel of online communication that remains private and provides a direct connection to your prospect. Regarding email marketing, what if you are a start up and are yet to get traffic to your site, can you create an email list through social or other channels ? On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize.
Saying this is the sort of content that strengthens content marketing is an understatement.
This can only happen if you and your content team keep abreast of the latest happenings in the niche. Now you need to curate these, to focus on only those ideas you are pretty sure will translate into a fantastic piece of content. This ensures you don’t forget mentioning anything that is absolutely crucial for making an impression on the target audience. A confident and assertive article backed by the writer’s strength of conviction, real world examples and data citations from reputed sources, is infused with credibility. An automated message is acceptable from time to time, they may come in the form of mass emails notifying everyone of a sale, which can be annoying, but also useful. This is a giveaway that the company has not taken the time to research your company and match your potential needs with their services.
Hi John) or mention your company in the email, is a red flag for spam and another indication that the company sending you the email has no invested interest in your company.


After someone clicks the unsubscribe button on the Groupon website, they are brought to an interactive slideshow. For more information about how you can enhance your sales prospecting, take a look at our Part-Time Sales offerings.
He moved on to be the GM of a moving and relocation company, managing the Toronto office that saw quality scores improve, increased sales by 10%, and doubled gross margins. With the added pressure of not physically being able to eat everything and plenty of other people vying for the same tasty snacks, meaning they could disappear any minute. Bread, meat, cheese, salad, meat dishes, vegetable dishes, something unusual that catches your eye and attracts the senses.
Spend enough time on them to get them out the door, and still leave you with time to think about what content project you want to start developing next. Keep working, keep writing, keep promoting that great service you have, and keep learning from the results. Episode 2 on AmyTV: Slow and Steady Wins the Content-Marketing RaceHow To Promote Your Business Through Content Marketing.
Here are some of the best resources available for you to anyway and why you should use them.Government SourcesResources such as those provided by the Small Business Administration are among the best resources that you can use to formulate your marketing plan. If you are interested in selling books and making money for your time and extraordinary effort, then keep reading.
This is how – offer complimentary copies of your book to readers for an unbiased review to be posted on Amazon! They love it! I purchase these draft copies through my author wholesale discount and am happy to gift these books away. Feedback and reviews are essential for you as a writer … and you can get them before the book is ever in print!
List building is where most authors (and you’re not alone in this!) fall tremendously short. Regardless of what stage your book is in—idea in your head, draft, or completed—you would be well served to begin marketing it NOW! Budget even more wisely and you can splash your story all across the web, ramp up your SEO and go crazy on social media. You may have occasions to offer a variety of links, however, email studies will prove a single or extremely limited number of choices for next steps foster greater results. Also, because they usually include links back to your website, enewsletters are effective for creating traffic.
Readers tend to like when you compose digest emails that highlight your most popular or useful content.
This is definitely a popular format, however, I’ve made mine unique in that each edition addresses one specific topic, such as brand advocacy, LinkedIn, website design, etc. Though offer emails are generally sent to everyone on your email database, you may see better response rates by strategically segmenting your list by some type of category. The behavior of the recipient (clicked, or didn’t; purchased, or didn’t) dictates the specific email message that will be delivered next.
When a delivery rate is uncharacteristically low, it’s a pretty sure bet your message was flagged as spam, which is obviously something you’ll want to revisit.
Take your delivery rate from each month and divide by the number of email addresses you had to begin with.
However, as means of comparison from email to email, your open rate is an indicator of the success of your subject line, so it should never be ignored. You need permission from every recipient otherwise what you’re sending is SPAM, which may not be against the law, but is unethical and a complete waste of time.
It does much more than just shore up your campaign; it essentially reinforces your brand image.
Follow thought leaders, keep track of the latest news, trawl through discussion forums, and hunt on social media; basically make every attempt to know all developments in your domain and the kind of information your target audience is looking for. While creating the structure of your content, keep your research in mind and make key data a part of this wireframe.
This is the kind of write up readers trust, gain from and share with their friends and followers.
Prepare a questionnaire for these “testers” and ask them to fill it once they are done going through your content.
Companies are reaching out to their prospects with white papers, blog, webinars and educational resources on their website. The slideshow shows the customer what happens to the guy who is in charge of subscribers, after they leave Groupon. Because everyone is trying to get contracts with the government, the marketing plans that they put a stamp of approval on create many trends in the world of business plans.Government sources will also help you to cross over your business plans into the public sector if you so choose. That’s exactly what I did and now that I learned how, people hire me to do it for them. If you want more information about actually how to utilize social media platforms, Write Way Publishing Company has a complimentary Social Media Guide that you have to read. If I am interested in purchasing a book, but it has little to nor reviews, I likely won’t buy it. If you don’t have a system for compiling prospective readers, organizations (book clubs, trade and professional associations), as well as those who you know will help you promote your book, you should begin this process yesterday! Essentially, the reader has reached a “now what” stage and you make it clear what the answer is: subscribe. You want to understand this percentage to (1) tackle delivery issues (email addresses going bad at a high rate) and (2) track the growth of your list.
Serious email marketers never lose sight of CTR and try hard to trace the reasons why some are higher or lower than average. Of course you can live without this metric, but if your email aims to sell, you should take conversion rate seriously. You may be sending email too often or somehow not meeting the expectations of your subscribers. And then, go take advantage of email marketing, the most powerful form of marketing available to you in the digital age.
This way, you not only will do justice to each and every pointer but also not get overwhelmed with the job on hand.
As it was said in the webinar, marketing automation was invented to help, it can also be deadly.
Needless to say, the slideshow is funny enough that most people – when prompted – re-subscribe to Groupon’s mailing list. Government standards for business plans are usually much higher than those of private companies depending on the company that you are trying to influence.
Your chances of winning the lottery will be better than selling a book off Amazon if you are not active on social media. My last book had over 350 pre-orders from friends of beta readers before it was ever published – well worth the cost of a few complimentary book copies! The folks in your opt-in list have given you permission to send them (quality content) emails about your content and your book. And, if the problem appears to be consistent and significant, you’ll want to re-assess your opt–in process because you’re collecting bogus emails that have no value. Please use the comment area below to ask questions or contact me if you’d like help with your email marketing.
It takes work to build a good list of prospects and contacts.) I like the idea of segmenting– going to do that with my next email campaign, thanks to you!
Responsive is key but sometimes the fancy HTML designs are less effective, it depends on your audience.
Buying a list and emailing as many companies as humanly possible within the hour), you’re enhancing your company’s image – in a positive way – amongst the competition. If you can pass muster with the government, odds are that you will not have trouble within the private sector either.Smart InsightsThis website has one of the most extensive libraries of tips on business plans and marketing that is available online. For quite a while I switch to an all text version that increased my open rate and my direct reply rate. They are interested in your book because you have been sharing concepts already from it and they are enticed to buy in.
Now I am using an all text HTML version that looks cleaner but still looks like I hand typed it.
The true value of this site is the ability to find absolutely anything that you want to at the drop of a dying.
Whatever holes you have in your business plan will easily be filled when you find articles from highly reputable sources in a timely fashion.ImforzaImforza is a go-to website for online entrepreneurs that are looking for funding from outside sources. Among the resources are many business plan samples that span over a number of industries and time periods. No matter what industry you are in or how intimidating your potential investors are, Imforza will give you the ammo that you need to impress them with the right statistics. You will also learn how to format your business plan to speak directly to C level employees who do not have time to go through a great deal of work before they make a decision. Reading through all the resources that are here will definitely improve your chances in creating a marketing plan that will work with any investor. She is a contributing writer to this and other blogs and also writes email newsletter articles, press releases and web content.
Prior to her writing career, Natalie worked in various fields including real estate, equipment leasing and banking.



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