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This recent infographic from First 10 and Smart Insights provides recommendations for different content types depending on the stage of the buying cycle that your customers are in. Over the past two years studies have confirmed the importance of mobile optimization, and advertising. Google announced on Wednesday that they are looking for beta testers for a new feature they are rolling out.
The UK based research firm Umpf recently released a study that shows activity on the fledgling social platform pales when compared to its more popular counterparts Facebook and Twitter. Working successfully with the big beast that is Google isna€™t easy a€“ but it can be easier when you take into consideration these tips on how to build a successful Google campaign A from the authors of The Ultimate Guide to Google AdWords, 3rd Edition.
Ita€™s been over a year since Google initially rolled out the often polarizing social network Google+.
Though we track online marketing success differently than traditional marketing methods, perhaps we should be paying a bit more attention to statistics other than web traffic and click-through rates.
About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing.
Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.
The internet has been responsible for changing the way we go about many of the tasks in our day-to-day lives. Customer experience specialist Baynote has released a new infographic map showing the growth of e-commerce across the world. Interesting highlights include the fact that in the US e-commerce is growing at four times the rate of retail and in China it grew by 51 percent in 2013. The graphic also highlights the hotspot cities that play host to major players in the e-commerce world. Another interesting trend is that 60 percent of E-commerce shoppers now use social network sites and tools in order to interact with brands showing that our online lives aren't neatly pigeon-holed.
Click on the image below to view the full size map and see how e-commerce is spreading across the globe.
A marketing plan should be seen as a tool which helps – and forces – you to take a structured approach to marketing and selling your products or services in the cheapest and best way possible. If you want your business to grow, you will need a strategic direction and a plan to get there.
This Digital Marketing document contains two different templates which you can use to draw up your own marketing plan. So go ahead and download the Free Digital Marketing Plan template and let us know in your comments if you have any praise or clarifications.
This entry was posted in Marketing, Marketing Template and tagged Competitor Analysis, Digital Marketing Template, Generate Buzz, Goal Generate Buzz, marketing, Organic Traffic, Public Relations, ROI on June 12, 2013 by CMO, Pleomatic. Are you trying to “be everywhere”, stretching your Marketing Budget too thin to communicate & deliver value to your audience? Get the latest & greatest of Marketing & Lead generation Tips, News, Google Algo Updates & Case studies on Digital Marketing. The proposal, however, also seeks comment on whether all or some such pay-for-priority deals should also be banned. The legislation would not apply to so-called interconnection deals, like the ones that have triggered a spat between Netflix Inc, Comcast Corp and Verizon Communications Inc.
Experts have disputed how much authority the FCC has to prohibit discrimination involving traffic.


International trade provides so much more growth opportunities for small to medium size businesses as well as large enterprises. On the other hand the global market is fast-moving and dynamic, so your marketing communication needs to reflect this. This booklet provides an introduction to the International Trade and explains pitfalls to avoid. Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. 59% of Businesses Say Conversion Rate Optimization is Crucial to Their Digital Strategy – This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies. Facebook Has More Mobile Users Than Ever – Facebook posted strong third quarter results, which the company says is largely attributed to its command of mobile advertising. Here are some tips to help you reach Facebook’s growing mobile fan base. In Other Facebook News … while mobile is now 49% of ad revenue, a recent survey from Piper Jaffray found that for the first time, it was not named by teens as their “most important” social network, surrendering that distinction to Twitter.
Study: Instagram Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year – Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company.
Why Google+ is an Essential Part of Your Social Strategy – Google+ now has over 343 million users and 34% of all social log-ins.
Why Google Authorship is So Important for the Content You Create – Use Google authorship to claim the content you create and enjoy an author’s advantages in visibility, click-throughs and results. Study: 72% Of Consumers Expect Brands to Respond Within an Hour to Complaints Posted On Twitter – Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.
5 Ways to Prepare Your Facebook Page for the Holidays – Are you thinking of the holidays on social? Google Indexing Apps Just Like Websites – Just like it crawls and indexes websites, Googlebot can now index content in your Android app.
10 Free Tools for Monitoring Your Brand’s Online Reputation – Do you pay attention to what people say about you on the Internet? Google Launches Helpouts, Paid Video Chats With Experts In Real Time – A ‘Helpout’ is a Hangout-like video chat, but instead of speaking with a friend, you are connected to a supposed expert in whatever it is that you need help with. Google Testing New AdWords Site Search Extension – A new flavor of AdWords form extensions has been spotted. Barbara Mckinney said, No matter how you use Vine to promote your brand the important thing is to get started with Vine.
A While the majority of B2C marketers now believe that search affects brand building, digital executives sometimes still find it thought to prove that search is a critical ingredient in branding. A A recent study looked at the mobile path to purchase in three verticals, adn the differences between smartphone and tablet usage among US adults. Analytics firm RapidBlue has determined that Google AdWords campaigns increase visits to retail stores. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. India's e-commerce market is expected to increase from $13 billion in 2013 to between $50 and $70 billion by 2020.
This way, you can measure any sudden opportunity that arise against your plan, and make an informed judgement if you need to make a diversion from original plan. Once all the months have been filled in, you have a complete marketing plan for your business.


Democratic lawmakers on Tuesday introduced legislation in the Senate and the House of Representatives to ban deals where Web content companies could pay Internet service providers to deliver their traffic to users faster and more reliably. Its previous set of net neutrality rules was rejected in January by an appeals court in a case brought by Verizon. And it is much easier to work with a  company who understands international trade and have attack record in helping businesses to achieve their global dreams.
Many companies who invested heavily in search engine optimization have seen those investments lost; but companies who continued to push for relevant, frequent and recent content that provide value to their audience continue to see the rewards. Read the new report based on a survey of almost 1,000 client-side and agency digital marketers.
If you’re still on the fence, here’s a look at just why you should be taking G+ seriously and how you can make it effective. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. YouTube has become the second largest search engine, and its viewership has been growing rapidly. The tagline that Google has come up with for Helpouts is “real help from real people in real time.” What happened to calling your mom? But, they’ve always been different social platforms and different companies, so a head-to-head comparison is illogical as they diverge on every significant statistic out there. It’s a site search box, and according to Google, this test is related to the drop-down navigation. There is no doubt that Vine is an easy, powerful way to integrate video into your marketing strategy. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
Square users will also be able to find a nearby Starbucks in the Square Directory from their smartphone.
A Gmail results will be displayed separately, and users will also have the option to turn of their personal information. A  Is your company optimized for mobile, and have you considered the benefits of mobile advertising? Her background includes expertise in everything from content marketing strategy to branding, account management and social media.
However, this is dwarfed by Hangzhou in China, home to the Alibaba site which manages more transactions than Amazon and eBay combined.
Also check if the plan is working for you or needs alteration owing to market changes.  Your Marketing plan should be a working document, which you should refer whenever you have a marketing decision to make and amend it whenever you identify a shift in your market. Are you ready for a new world of search engine optimization, social media, and content marketing?
Studies are proving the importance of short, brief videos, and how influential they can be to prospects and to your existing customers-especially when they tell a story, and engage your public.
While the number of user is reportedly still growing, the activity level for those users seems to be rather flat. Steve Beatty, of Search Engine Watch, shares some interesting stats and data to commemorate Google+a€™s 12+ month anniversary.



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