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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. A landing page is “a standalone web page distinct from your main website, that has been designed with a single focused objective in mind.” For example, the goal may be to get users to sign up for a free trial or download a free Ebook in exchange for providing information, such as their name and email address. Landing pages are an essential element of your Google Grants strategy and lead to its overall success by increasing your conversion rates.
Write in the second person and using action-oriented language to help capture the reader’s attention.
The body of your landing page should further describe what your offer is and why visitors should download or sign up for it – therefore, your goal is to make clear the benefits of completing the form and answer the question “What’s in it for me?” You need to not only create and deliver value in the offer itself, but also convey that value on your landing page. The format of your landing page is equally to the success of your landing page as the content. Images catch a viewer’s attention instantly – your goal is to use a relevant and captivating image that reinforces the benefits of your offer. You can also use videos to explain the offer or give additional information as another fun way to convince your visitors to fill out the form. When possible, it’s better to create an original photo or video demo rather than using a stock photo.
The form is a crucial element of your landing page, since this is where the conversion takes place. To entice someone to complete your form you need to match the perceived effort involved in completing it (the length and personal nature of the form and it’s questions), with the ‘size of the prize’ (the item you offer in return, such as a discount, an ebook or a webinar registration). Make sure the form appears above the fold – You don’t want the viewer to have to scroll down the page in order to see it. Make the form stand out on the page – Surrounding it with a colored box helps isolate it from the rest of the content. Privacy and Security – Many people are hesitant when asked to provide sensitive information. Your CTA is the action you are asking the user to complete (such as download a fact sheet). Use negative space effectively – Make your CTA button stand out from surrounding content and command attention by incorporating blank space between your content and your CTA button. If you look forward to increasing sales and conversions on your blog or website, landing pages are one of the best tools to go for. Here are 5 WordPress plugins that let you create and manage landing pages, track and respond to leads, build forms, create auto-responders and generate conversions. Beaver Builder consists of a set of content modules that assists in building layouts of the landing pages. Beaver Builder is optimized for mobiles and tablets, creating responsive landing pages, for a better user experience on mobile. WordPress Landing Pages lets you design a landing page for your site with its visual editor which lets you view changes on the fly. The plugin lets you opt from a number of custom landing page designs or implement your blog’s theme on the landing pages. If you have zero coding skills and are a new blogger or entrepreneur, this one might be right up your alley.
It even lets you collect emails using FeedBurner and helps you stay connected to your leads actively.

Create lovely landing pages and switch between themes to find the right design for your page. Parallax Gravity allows you to set the options with respect to sections rather than the whole page unlike other such plugins.
The plugin also allows deactivating and redirecting pages to custom links and generating QR codes for offline campaigns. Did you install any of the listed plugin to create and manage landing pages on your WordPress?
The biggest turn off to building your own landing page is the time it takes, but mostly because so many people don’t know how, or even where to start.
This post will be the first of many, and will provide you with many different ways that you can start creating landing pages without having to stress out and master the arts of web design.
You can click here to read the landing page post, or simply follow along with the screenshots below. The first screenshot we have below is the simple landing page I created, which is one of the files included in the download.
After taking some time to select an offer you would like to promote, then filling in the landing page template with your desired information, you may end up with something like the result below.
Please feel free to leave any comments or recommendations for other landing page design work in the comments section below. For example, San Francisco-based Futures Without Violence (FWV) wasn’t having any difficulty using Google Grants to get users to their website -the issue was that most visitors to their site only stayed for a few minutes and didn’t return. Below you will find brief descriptions, examples and tips on how to create a successful landing page. Format your page in a way that makes it easy for viewers to understand the offer, the value, and the action they need to day.
The main questions to answer are what to include and how long to make it – Your goal should be to collect enough information through your form to enable you to both contact and qualify the lead. You need to show your visitors that they can trust you with their information; a simple way to do this is by including a link to your privacy policy. You can bring back your navigation and keep the visitor moving through the site with other offers on the thank you page after the form has been completed. Take advantage of the viewer’s attention by asking them to do something else after the conversion. Media Cause is a big supporter of Unbounce, a cloud-based software that makes it easy to create, publish and test landing pages.
They interact with the customers, bring in leads, and market your product all without needing you to be around for the action to happen.
However, if you know how to work a plugin, you can still get your own landing page or coming soon page.
It’s built with the best of inbound marketing techniques that helps you gain and convert high numbers of leads. You can build landing pages with a customizable permalink for your email list and brand the page with your logo to add value to those pages.
You possess complete control over the header and footer sections of the landing pages and coming soon pages. And you can also create email newsletters straight from your WordPress dashboard for building eye-catching HTML emails for your leads or subscribers.
With multiple sections support, you can customize various parts of the landing pages with different backgrounds, multiple content such as custom CSS, shortcodes from third-party plugins, and more.

A coming soon landing page builder which gives you responsive, professional-looking designs. So many affiliates will want to direct link campaigns, just because it is easier and saves time, but in the end, creating a landing page allows you to target any niche audience and pre-sell them before hitting your actual offer. Over the next several weeks, I will be creating a series of landing page template related posts which will review different ways for you to build your own landing pages.
Everything is already laid out for you and you just need to put in the necessary text and content to match any ad campaign.
Sometimes the best looking landing pages will bomb, while ugly pages turn in the best profit.
They needed to form a long-term relationship with these visitors in order to create true value from their Google Grant. We created a strategy to build custom landing pages that collected email addressed from FWV supporters. To implement the strategy we used resources that FWV already had available.
For example, if your visitors click on an ad telling them to download a fact sheet, they are expecting to be directed to a page where they can do just that. Your goal should be to convey the top 3 or 4 most important pieces of information almost immediately. For example, this is an ideal time to ask them to sign up for your newsletter or join you on social networks. You can also install WordPress Calls to Action and WordPress Leads to implement and use a lead generation system. For more savvy users, the background image, headline and description are customizable, and you can use Google Fonts with this plugin. The plugin also offers a premium version, with which you can create video landing pages and collect emails using Aweber, MailChimp, etc. Building can be done with drag-and-drop and further customization is possible with custom CSS and HTML. Add company logo and social icons, change background color and customize the style of the page to suit your branding. Best of all, this was all done through a simple HTML editor, no need for photoshop or programmer skills. We discovered through Google Analytics the top downloaded fact sheets and created landing pages that offered these fact sheets to supporters in exchange for their email address. Make it obvious that they’re in the right place when they arrive on your landing page by keeping your ad copy, headline and copy consistent. Your formatting style should draw your viewers’ attention to the key components of your page very quickly, allowing them to take in and process the information in a shorter amount of time.
Fast-forward to a couple months later, and FWV was now adding 1,000+ emails per a month and growing. Adding a few best-practice landing pages made a huge impact on the value of Google Grants for FWV.

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