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Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up.
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Are you a freelancer who wants to know how to market yourself effectively without blowing the budget? Use business cards- Don’t forget to include both sides of the cards and have a strong call to action that prompts people to check you out (even a free offer of some kind can be cool) and include your social media. Try market stall- Having a presence at a community event or markets can help you discover a new audience if you’re kind of freelancing lends itself to visual displays and presentations, or you have built products such as eBooks and toolkits. Play with paste-ups- A well placed stencil on a wall in the right neighbourhood can really get you some eyeballs.
Explore contra sponsorship- Forgoing payment and swapping coverage with another small business or startup can have a strong impact at the right event. Consider signage for your house or office- Don’t forget a well placed sign that looks appealing that includes a website address and a phone number is important. Have a launch party- Yes, you should have a launch party and yes you should invite your friends, people you think will use your product, media contacts, like minded businesses, business owners who share the same customers and so on. Start an Unconference- Bringing like minded people together to share knowledge and wisdom is what the unconference is all about. Join PlanBig- Put your idea out there to help it grow on You post your business idea and set yourself a goal. Consider guest blogging- Guest blogging has had a bad rap due to ridiculous spam SEO companies.
Make time for email marketing- Freelancers and businesses alike forget how important email marketing is. Leap into newsjacking- Take a topic that is popular in the news, blog about it and share it on your social media. Design an infographic- We all have interesting processes, industry facts and fun things we can share on a data level. Pinterest-Online retail, anything to do with pets, food, weddings or motherhood, photographers and designers and fashion designers all benefit from using Pinterest. Instagram– Instagram is awesome for showing behind the scenes and for demonstrating what you do if it is something visual such as design, fashion, food and photography.
StumbleUpon– If sharing your information and drumming up an early adopter, curious and worldwide audience is for you, then try StumbleUpon.
Interns- Having a legal intern who enjoys working with you can help spread word of mouth to your future potential customers- i.e. Competitions- use that “got to be in it to win it” spirit and raffle off some of your assistance. Exclusive Trials- pick a group you want to woo and bring them in on the trial process of your new products. Personalisation- if you want to woo someone, make your attempt to attract their attention deeply personal. Dream Lists- write lists of places, associations and people you want to have as customers and then work out the best ways to get their attention.


Use Freelancers- the stupidest mistake freelancers and small businesses make is not using freelancers to their best advantage. Volunteer- working for organisations and community groups you admire can generate an enormous amount of leads.
Crowdfunding- bringing your idea to life via crowdfunding can help you realise an audience while also gain you media coverage. Pitching- practise being able to explain your business in a succinct, “here is the problem I solve” manner. Hot-desks- working in co-working spaces can help you make leads and contacts simply by being there and participating. Join the 100 days of freelance– learning how to manage your freelance career doesn’t have to be trial and error.
Be brave- the better you are at putting on your boots and getting out there, the better you will be at being a freelancer. If you want more, you’ll just have to join me for the 100 days of freelance this February! Rebekah Lambert is a content marketer who combines 20 years of marketing experience with creativity and in-depth knowledge of consumer behaviour to build copy and campaigns customers love.
Need social media, blogging, creative copywriting and marketing strategy plans for your business? Looking for a Sydney freelancer who is nuts about creative copywriting, content creation and is probably the biggest freelance marketing nerd you’ll ever meet? Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. Think about the kinds of questions your customers ask and answer them over a series of weeks and months. Think of ways you can sell little examples of your work while signing up potential new customers to your email list. The trick is making sure the event audience is your target market and that your sponsorship is handled well.
Prezi, Animoto or similar software can help you explain your product to your intended audience. Just make sure you chart out your topics beforehand like you would with blogging to ensure you don’t lose momentum. But it can be a great way to get information about the future direction of your freelancing efforts. Surveys are a great way of getting the data you need about an idea or approach while you also capture those all important email addresses. Think about your profile, schedule to regularly share content, upload your portfolio, participate in groups and forums, and consider self publishing.
The downside is it can be hard to direct sell from Instagram and it has a stupid amount of spammers. By done well I mean are actually based on newsworthy events to do with your business, to specification of the publication you are pitching to, and have appropriate research behind them. So if you can arrange interviews, donate to supporter drives or even find a little cash for a membership, the rewards can be quite good.
Most of us don’t like junk mail and we certainly don’t like irrelevant and unsightly paper blowing around the neighbourhood.


Gear your competition towards finding out why entrants think they need you (so it gets them thinking about the fact they do) and make sure you collect details like email and name to turn those entrants into warm leads later. So few business people know how to do this, yet it is a great opportunity to introduce what you do for a living to an interested party.
Now ask yourself when the last time you bought something without online research and just from some random brochure was. Rebekah works directly with clients in startup, NFP and small business in marketing, web copywriting and content marketing. I'm based in Wollongong and service the Illawarra and Sydney as a creative copywriter, content creator and marketing freelancer. But be warned, a decent blog requires a minimum 12 month commitment to gain proper traction. Include a call to action for a special offer at the end to reel them in once they’re finished reading. The word of mouth generated in their peer group or in their influence channels can be very beneficial. It helps potential customers learn what you can offer them while you make industry contacts and allies. Pick your targets based on shared customer bases and build opportunities through increasing your outreach.
It can also help strengthen your relationship with customers because it sends the message that they matter and you care about what they think. AND it gives you the opportunity to share the results to give you credibility as a leader in your field. Keep your facts in order and make sure you know who you are targeting, and whatever you do, don’t annoy journalists and media outlets.
Own the responsibility of researching and knowing your customers, even before they technically are your customers! Stop thinking of it as saving money and start thinking of it as investing better in your networking and word of mouth spend. Crowdfunding platforms are not lands of people waiting to fork over cash for anonymous projects. I also run The Freelance Jungle Meetup and highlight the cost stress has to productivity via Hacking Happiness.
Sharing tips and knowledge and creating a position of authority is what Twitter is all about. And small doses of paid advertising are good for helping with events and specific short-life promotions.
You need to make sure you market your idea, have an established audience, and you think your rewards and your PR through carefully. So instead of networking, pick like minded events based on topics that interest you and your customers.



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