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Knitting together components of its Marketing Cloud, Oracle is applying BlueKai ID tech to marketing outreach, and it's also integrating cross-channel marketing, content, and e-commerce capabilities.
Oracle also announced an App Cloud Connect Framework that the vendor says will make it easier for Oracle customers to work with partner apps (like predictive lead-scoring app Mintigo) and competitor cloud apps (such as Salesforce and Adobe Analytics).
Finally, Oracle Web Center Sites (formerly FatWire) content management system has been integrated with Oracle business-to-business Cross-Channel Marketing (formerly Eloqua). The Rapid Retargeter, App Cloud Connect Framework, and Cross-Channel Marketing integrations will be available imminently, according to Krause, though he declined to pin down specific dates.
Attend Interop Las Vegas, the leading independent technology conference and expo series designed to inspire, inform, and connect the world's IT community. Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. SAS® Customer Intelligence helps organizations get in sync with the customer journey by enabling them to combine direct and indirect communication channels – websites, stores, catalogs, direct mail, email, mobile, etc. Recent updates to SAS Customer Intelligence improve offer staging and real-time arbitration. Providing this organic and refined next-best-action capability positions SAS as the analytically based, decision-making “brain” within enterprise marketing today.
Gartner says “leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. Analyst firm evaluations like these include an assessment of existing customers using SAS Customer Intelligence for powerful, analytically-driven marketing. The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute.
The second is the Business Intelligence (BI) and Analytics Platforms Magic Quadrant where SAS competes with 23 other vendors and is solidly positioned in the leader’s quadrant as well, particularly from the vision perspective. Now you may be thinking to yourself that is all well and good, but I'm a marketer - why do I care?
If you can’t measure the success of those moves and visualize that success for your constituents, expanding your marketing achievements could be difficult.
It is indeed nice to be distinguished as one of the only vendors that can support the marketing department “soup to nuts” – that is from data management and quality, to analytics, to marketing process execution, and to visualization and reporting.


So if your organization is considering ways to use analytics, data visualization, or broader marketing solutions, take the time to read these two analyst reports. Gartner just recently released its Magic Quadrant for Marketing Resource Management (MRM) report –where SAS was named a leader. This result is great validation for SAS and comes on the heels of a string of other equally strong rankings from industry analyst firms, such as Forrester and Gartner in categories such as cross channel campaign management, campaign management, enterprise marketing software suites, and integrated marketing management.
This specific announcement is a strong endorsement by Gartner of our leadership in software that assists companies in the management of marketing resources, operations and processes.
Marketing initiatives for many organizations  can be constrained by the mechanics of marketing operations involving both human and machine processes. As we all strive to constantly improve marketing while grappling with stiffer competition and tighter constraints, it's inevitable that we deal with the five competencies listed above, in addition to marketing accountability, marketing operations, and simplifying  & streamlining marketing workflows. This evaluation is the most comprehensive study of its kind in the Customer Intelligence space, and is the result of 41 evaluation criteria of all qualifying cross-channel campaign management software vendors.
This area of Forrester’s research addresses a market in which SAS is one of only 4 vendors that lead in the space.
This is the latest in a series of great analyst validation SAS has received specific to Customer Intelligence in the last ~ 36 months. SAS Customer Intelligence scored particularly well with regard to its current offering capabilities, namely around its analytics, reporting, and optimization capabilities. Anyhow - enough from me - please take a look at the full report here and see why SAS is leading the pack!
Recently, SAS was positioned well into the leader’s quadrant for Marketing Resource Management (MRM). Marketing Resource Management is defined as the alignment of people, processes and technology to support marketing activities and operations as well as improve marketing efficiency and effectiveness. Planning and Financial Management – this category includes calendar and planning functions, as well as offer, resource and capacity management. Creative Production Management – this category includes marketing project planning and management of creative and workflow approvals. Marketing Reporting and Analytics – this category includes prebuilt reports and customizable dashboards. Marketing Asset Management – this area focuses on the management of digital assets, forum knowledge, and any claims against marketing. As you can see, marketing resource management as a topic is a very broad reaching category – and organizations can use marketing resource management solutions to accomplish a number of goals - from streamlining workflows, to managing and versioning assets, to managing resources and other processes. Frozen Food Division of Global Nutritional Company – This 18.6 billion dollar division saved over 300 million dollars yearly by streamlining marketing inefficiencies using SAS Marketing Operations Management. Global Pharmaceutical Company – This primarily US and UK based organization generated operational savings of over 360,000 dollars in just 2 years using SAS Marketing Operations Management. Global Agribusiness - This organization was able to eliminate their design approval backlog and reduce total design time by 50%. So as you can see, big organizations are saving big money making sure that operational efficiencies exist in their marketing departments. Data Quality improves customer communications and promotes business growth by ensuring your marketing and sales campaigns reach their intended recipients, cost effectively and in a timely manner. The central command center for Customer data, Data Hatch provides key performance metrics on loyalty programs, e-marketing, text, and promotion redemptions. As customers enter data, via web-site sign-ups, store kiosk, text, or your customer service department, DataHatch validates e-mail and postal information in real time, insuring clean and accurate data!
Harness technology to acquire customers for life using the real-time web-based software solution, DataHatchTM. DataHatch has the capability to sync, format, clean, and integrate your data in real-time as it’s collected from your customers on an ongoing basis.
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And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and ability to execute.
With consumers increasingly demanding faster service, this helps brands deliver immediate and appropriate response across digital and traditional channels. Marketers can set offers to be arbitrated at the individual customer level, easily deliver consistency across all channels and centrally set customer eligibility criteria as part of each individual offer.
Analysts can update inbound and outbound campaigns in real time, without taking campaigns out of production. While the art of marketing focuses on hard to quantify factors such as content quality and visual elements, the science side involves processes that can be measured, reported and improved. Thus it makes sense for anyone executing marketing programs to have advanced analytics and business intelligence alongside to help calculate and visualize marketing success. The advantage of using SAS is that these industry-leading BI and analytics capabilities are baked into SAS Customer Intelligence solutions.
SAS attains this "Leader" distinction by quantitatively outpacing 15 out of 16 other vendors on both our completeness of vision and ability to execute. As companies continue to invest in Big Data initiatives spanning areas such as campaign management, customer analytics and data warehousing, it becomes clear that these investments won't generate returns unless the people and processes responsible for executing those programs get a similar investment in their technology infrastructure.
The benefit to you of dealing with a consistently rated leader such as SAS is that we usually have worked through business problems similar to yours with other organizations, and can guide you to a better place. Or you can start by taking in the details in the full Gartner Magic Quadrant and read why SAS is considered a leader in marketing resource management. This announcement is a Forrester endorsement of our leadership in software that assists companies in the execution of multi-channel campaign management initiatives. These capabilities are clear market differentiators for SAS and place SAS ahead of other similar service providers. This is a great accomplishment for our Customer Intelligence division – and highlights the hard work we have accomplished over the past two years.
SAS’s answer to the topic of marketing resource management is comprised of a few solutions, but the flagship product is SAS Marketing Operations Management.
In addition to this, they are realizing yearly savings of $200,000 dollars on production and distribution of identity manuals and yearly savings of $2 million dollars on streamlining design process of digital printing.


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Where many incumbent approaches to abandonment might take hours or days, Rapid Retargeter takes action within minutes or seconds, according to Oracle, and it's not just limited to email or display ad follow ups. Supplying a next best offer or action to a consumer – one that is anticipated and contextual – is the Holy Grail for brands striving to advance their marketing, service and support. The graph to the right shows SAS' continued movement toward the upper-right-hand portion of the Leaders quadrant. For the ?third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm.
We continue to distinguish ourselves as one of the only vendors in the market rated as a Leader across the strategy and planning, marketing and customer analytics, and campaign management and optimization disciplines required of Customer Intelligence initiatives. SAS also fared well in the Interaction Management category, highlighting the fact that SAS has the products needed to fully manage the customer decision journey - or path from research to purchase to retention.
In this post, I wanted to provide a little more detail around the timelines leading up to this ranking, the products we have that address this topic, and some of our customers that are using the solution.
We expect this theme will continue to resonate in 2014, as marketers are being required to be more and more accountable for the programs they are executing inside of the marketing department. These are complemented by all of the external accommodation suppliers who have to collect the students’ rent, maintain their buildings and receive their own supplies to do the same. And we are definitely the only platform company in the world that has a vested interest in making its ecosystem cross-platform. Knowing this is my last time racing here at the Ridges, it's kind of sad, but I think it was a great way to end my high school Wisconsin cross country career.
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