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Identify your Clients ? The overarching theme…1) create value for clients and develop useful relationships, and 2) capture value from clients as a result. Build a Program that Delivers Value ? Assess your Strengths and Weaknesses? Self-assessment, too? Which assets best match which target audience?

Establish Loyalty ? Dissatisfied clients are very dangerous? Loyalty breeds positive responses which are self-perpetuating ? The threat is real, and the threat is not going away!
Don’t spend money marketing to everyone, target your message to reach YOUR client directly!
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