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Full-time: three years, or four years with 48-weeks industrial placement or international study in year 3.
Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors. View our fantastic facilities, learn more about your course of interest and get an insight into student life. This specialist route builds on the existing BA(Hons) Marketing Management course and introduces a suite of digital marketing modules which incorporates the digital knowledge and skills required for a career working within a digital marketing industry.
Winners of the highly prestigious Chartered Institute of Marketing student competition 2005, 2006, 2007, 2009 and 2012 which means that our students are recognised as some of the best in the UK.
2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies. The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities including a cybercafe and easy access PC workstation rooms. Put theory into practice in a professional business environment by taking advantage of the optional 48-week industry paid placement in a company based in the UK or overseas.
The 2013 National Student Survey (NSS) results show Public Relations and Marketing courses at UCLan were listed in the top 10 of similar courses in the UK, and 94% of students studying Business related courses said they were satisfied with their course and that staff had made the subject interesting which means our students are really happy, not only with their course but also the staff.
According to the Chartered Institute of Marketing (CIM), there are 880 Marketing degree programmes in the UK. In the 2015 National Student Survey, students studying marketing courses at UCLan scored academic support, assessment and feedback, personal development and access to learning resources very highly. We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. During your first year you will, on average, attend between 12 and 14 hours of formal study per week. By passing the GA proof of proficiency test, you’ll become individually certified in the Google Analytics platform. Coursera partners with the world’s top universities to offer online classes that anyone can take for free. Hubspot’s Inbound Marketing University includes 18 free classes with reading assignments and optional homework. If you’re going to be blogging and building landing pages, even a basic knowledge of web development can go a long way. Professional Diploma in Digital MarketingDigital Marketing Institute programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow. Transform your career and company with a programme grounded in the realities of modern business and the connected society.
Google AdWords Certification CourseLet our training sessions help strengthen your foundation to be a better advertiser on the Google Network. Google Analytics Practitioners CourseGet insights on where your visitors are going on your website and see what they are up to. We, at SEO International – a Dubai-based Google AdWords Certified Partner firm, offer a best-in-class transparent Google advertising service specifically designed to deliver a measurable return on investment. Whether you already have an existing account or need our Google AdWords professionals to setup, optimize and manage your AdWords advertising on Google for optimal performance, we will boost your web traffic guaranteed. Google AdWords is a Google’s powerful online advertising tool that can help you reach new customers instantly (in Dubai, UAE, Middle East or any specific countries or worldwide) who are searching for your products or services. We have been providing e-marketing consulting services and customized trainings to 950+ companies across UAE and Middle East.
The advantage of this course is that it provides you with in-depth knowledge of marketing whilst specialising in digital media, covering a range of digital marketing modules incorporating the digital knowledge and skills needed for a career within a digital marketing industry. They are among the most popular career choices in the world and offer a variety of career prospects across different sectors, from commercial businesses to public and non-for profit organisations. Digital Essential is introduced in Year 1 which combines practical skills and knowledge related to the use of digital media. The Marketing related programmes at UCLan are in the top 10 in the UK, which means students are studying at one of the leading universities in the UK for Marketing.
The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. In your final year you will have the opportunity to undertake an independent dissertation or company project. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. Businesses the world over have begun to make digital marketing an integral part of their overall marketing strategy and spends.

Rather than throwing your hat (and life savings) in the ring with a graduate degree in digital marketing, you might want to start out by honing a few specific skills with these comparatively fast-paced and affordable online classes.
Yes, it’s a test and not a class, but the accompanying Google Analytics learning center is a thorough resource that will help you become more effective with the tool.
There are number of programming classes, but if you’re new to the game you might want to start out at the very beginning. On the digital marketing track, try Yipit Co-Founder Vincius Vacanti‘s The Five Keys to Acquiring New Users for Free.
We have more than 13 years of experience in online marketing industry and have successfully served more than 950 businesses in the region.
It help you increase your sales and maximize ROI by targeting your ads to a relevant audience on Google, other search engines and different websites. The 2013 National Student Survey (NSS) results show Marketing courses at UCLan were listed in the top 10 of similar courses in the UK. The BA (Hons) Marketing Management programme provides students with in-depth knowledge of marketing and provides a critical insight into some of the most contemporary developments taking place within the field, including digital technologies, customer relationship marketing (CRM) approaches and sustainable initiatives such as environmentalism and social responsibility.
In Year 2 students combine their marketing, digital skills and knowledge in the new Digital Marketing Planning module. We also offer an International Travel Bursary Fund paying for you to take part in week-long international visits. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification. This has led to a massive growth in the digital media marketing services industry which in turn has spawned a new demand for trained professionals with knowledge and experience in the field.With the industry, especially in India, showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. The test costs $50 per sitting, but the guide is completely free and broken down into topic-specific presentations that last about five minutes each, give or take. Charles Severance, Associate Professor at the University of Michigan, teaches a course called Internet History, Technology and Security which will cover how the Internet was created, who created it and how it works.
You’ll build hands-on projects throughout the course, and by the end you should have a complete website to show for it. This programme allows student to graduate in one of four exit degrees, each route having been specialised to satisfy a range of needs within the current market place. Students studying this module are required to work with a real client to produce a digital brief.
Undertaking a placement year is invaluable and provides a practical introduction to business which will benefit you upon your return to study and also increase your employability upon graduation.
You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, and specialist Microsoft packages. This has created a need for courses in Digital Marketing to provide the requisite knowledge and training to excel in the field.The increasing popularity of these courses can be gauged by the Google Search trend for the keyword “Digital marketing courses”, both globally as well as in IndiaAs seen above, Worldwide, the search interest in digital marketing courses has been in a steady up trend (or a secular bull market if you are a markets enthusiast) for over five years. While no background is necessary, Severance notes that the course is a great prequel to further learning, including web design, development and programming classes.
In the final year, students develop their digital skills and knowledge further with two digital focused modules. In India, the trend caught on late during the end of 2012 but since then, has seen a steady rise.
With the growing internet penetration and social media popularity, this can only be expected to rise further. Digital Marketing Courses – Trend in IndiaTo cater to the growing need for these courses, a number of companies and organizations have started various courses on Digital marketing. Digital marketing is a broad field and comprises various disciplines including Display advertising, Search Engine Marketing(SEM) and Search Engine Optimization(SEO), Social Media marketing(SMM), Email marketing, Mobile Marketing and Affiliate Marketing. Since January 2010, they claim to have had participations from over 5000 professionals (including CXOs) and students, from over 2500 organizations and institutions such as Philips, Google, eBay, Reliance, Star TV, Cisco, SAP, Naukri, Citibank, GM, Toyota, ITC, CNBC, NIIT, IIM Ahmedabad and IIM Lucknow, in more than 200 Digital Marketing training programs conducted by them.Digital Vidya also offers Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification programs (CSMMP) in association with V-Skills, a Govt. Online Marketing InstituteFounded in 2007, Online Marketing Institute (OMI) provides online certifications programs that cover a wide range of topics, taught by leading industry practitioners and thought leaders.
Every certification course includes carefully curated content that helps individuals to learn, develop and execute digital marketing strategies and improve career opportunities. On the Corporate front, OMI is also known for their customized e-learning programs and solutions for small teams and large companies to educate employees and improve marketing outcomes.3. Their online certification program spanning 30 hours of learning covers various aspects of digital marketing such as SEO, SEM, ORM and Analytics.
SimplilearnSimplilearn is one of the leading platforms for online training and professional certification programs. They have around 30 courses in digital marketing that provide hands-on experience in various Digital marketing domains. Digital Academy IndiaA leading digital marketing education firm that was acquired by Digital Vidya recently.

AIMAThe All India Management Association (AIMA) along with Digital Vidya offers a joint Certification Programme in Digital Marketing and Analytics. Spread over a period of three months, this online course is divided into 6 modules, costing Rs. DigigyanDigigyan, a digital marketing institute based out of Delhi NCR region, offers e-commerce and digital marketing courses and trainings to students, professionals, entrepreneurs and corporates.
The travel might even have to be to another city for those who live in cities where good classroom training courses are not conducted.Also, with technology having improved, online instructor-led virtual classrooms are as good as actual classrooms, with webinar software allowing for both peer to peer interaction as well as student-teacher interaction.
The course is a one-year, full-time program that focuses on the strategic and practical aspects of Digital Marketing. They have centers in 7 Indian cities (Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad) where they conduct courses of various durations on SEM, SEO, SMM and a 6-week integrated digital marketing program. These one-day sessions can serve as a primer for those who want to gain a basic knowledge of the space.Executive Programs in Digital MarketingMost of the courses listed above are best suited for students and working professionals.
The few that do exist have been showcased below and we have tried to find a mix of programs that focus on digital marketing, ecommerce and analytics.
Aspects like the purchase funnel and lifetime value of the customer are essential for an e-business and the programme focuses on how return on investment can be optimized for such businesses. The programme aims to give an overview of digital marketing with focus on the different social media marketing channels, search engine marketing (both search advertising & search engine optimization) and digital analytics.
So it aims to give an overview of each of the key elements that can enable brands to get better engagement, leads and conversions.
Looking at the modules in the programme it does seem to be basic targeted towards mid-level managers and focusses on basics of digital marketing and how it can leveraged for e-commerce.
The programme consists a mix of lectures, case studies, and discussions to showcase how to promote products and services online. She has done extensive research in e-commerce, m-commerce and CRM so the quality of the programme is likely to be very high. She has worked in the Industry (at Nielsen) and handled clients like PepsiCo and Eveready Batteries so she would definitely bring a practical experience to the table. The entire programme is designed by experts in the Industry and the students have to complete a project under the mentorship of industry leaders. If you are a self-learner keen on understanding the digital marketing space, there are various blogs, articles and real time case studies available online.
Subscribe to an RSS feed about digital marketing news and join relevant LinkedIn groups to participate in discussions & connect with industry experts. Hence, the success of these courses will eventually depend on the quality of digital professionals they send into the industry and how well they execute the acquired knowledge & digital skill sets.Have you taken up any of these courses? If you are looking for vendor neutral courses that cover the concepts and strategies of digital marketing areas like Search Engine Optimization, Pay Per Click, Conversion Optimization, Mobile Marketing, Email Marketing, Social Media Marketing, Content Marketing, etc, you can try the courses that Simplilearn offers. I work for an ad agency in Bangalore and I am looking to make a career in Digital Marketing. I m thinking of taking up a certification course or something in the hope that the transition into Digital will be easier.
Due to some personal reasons I was not able to complete my graduation and had to work after completing my high school in year 2010.
Do you guys think that moving to Digital Marketing would be a good idea for me at this point of time? Honestly speaking I am not very much comfortable on online training and have got tight schedules as well.
With regards to physical courses, we have heard of Echovme running some excellent programs so you can check them out but unfortunately most of the good courses are online. And right now it is not possible for me to move out and as I told I am not that much comfortable in online courses. You won’t believe, the reputed courses in Kolkata on DM are very very average and I am sure those things I can learn easily from my end only. So as of now, no, I did not get any remarkable course and planning to get my own hands dirty.
I am keen to know your experience with DM classes in kolkata as my situation is similar to yours, I prefer physical classes over the online. If you go for a weekday course than it would take around 45 – 50 days to complete the whole course.

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