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Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this. To help get focus and review current use of digital we created this roadmap so you can summarise where you are now and where you need to be in future. Digital to account for 75% of all marketing spend in 5 years - the need to manage transformation is shown in this post by Dan Bosomworth of new research from Accenture. Improving organic reach on Facebook - we also have a related post showing the decline in reach and Facebook ad clickthrough rates. Pigeon - a new Google algorithm - this is an alert for marketers involved in local marketing - it's a major update affecting local searches.
This month we have focused on recommendations to improve sales on Ecommerce sites by CRO to coincide with the launch of our new Ecommerce design patterns guide. Website home page best practices - Jill Robb looks at techniques for improving home page effectiveness.

You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
Digital marketing strategy is often overlooked as companies focus on the tactics of individual media channels like SEO, Adwords and Email marketing. This is our selection of the most popular Smart Insights advice on digital marketing strategy followed by our most recent articles which are updated through our "digital marketing strategy essentials" in our weekly enewsletter.
This figure from Dave Chaffey's Ebusiness and Ecommerce Management book is recommended as a framework for managing all digital marketing activities.These are the digital marketing strategy issues which we aim to cover on Smart Insights!
Also see our recommendations on individual digital marketing tactics like social media marketing strategy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
Le paysage numerique est complexe, pour en faciliter sa comprehension le Gartner a mis en place une infographie interactive qui permet au marketeur de retrouver son chemin.

E-marketing et le magazine Marketing sont les marques leader en France de l’information BtoB et de l’animation de communaute professionnelle a destination des decideurs du marketing.
If you have never conducted a SWOT analysis, or feel you have not benefited from one in the past, we now offer a Free SWOT Analysis that will uncover the information you need to plan properly, and give you the best chance for success.
Our process will force you to dive deep and uncover vital information that your marketing department and advertising agency can use to formulate a plan that properly engages your target market and identifies the best media to reach them. A new mobile app for GA - you can now review your analytics on smartphone using Googlea€™s apps for iOS and Android. New extension to show where people click on your site - this is similar to the InPage analytics feature.

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