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The listing flyer promoting the local fixer-upper or neighborhood’s best buys used to be the livelihood of real estate marketers. Although technology has given real estate professionals new ways to communicate with homebuyers, the fundamentals of direct marketing still apply.
You also can boost the effectiveness of your direct campaigns by writing compelling email subject lines.
Auto Service Marketing – Does Most Of It Work Or Not? You might be very surprised at the answer. Euro Motorworks gives a review for the Ad-Card Auto Service Marketing Program by Motor Service Marketing. To answer that question – we must first define the words work and works when it comes to auto service marketing direct mail. QUESTION 1 - The purpose and goal of auto service marketing direct mail is to A - Send out the cheapest cost-per-card-mailed you can possibly find -or- B - Target and bring in as many fine car high income customers as you can to significantly increase your profits and income? ANSWER 1 - Increase profits and income is the only critical goal for your auto service marketing! QUESTIONS 2 - To increase your shop’s income, is it best to target and go after large numbers of low income customers or large numbers of high income customers? QUESTION 3 – When you do an oil change and car condition inspection for a new customer (that came in from your auto service marketing postcard), which one gives you the lowest RO average and which one gives you the highest RO average? QUESTION 4 - After coming to your shop the first time (from your auto service marketing postcard), which customer is most likely to come back and pay full price the next time?
Increased car count is the worst possible definition, because it includes low income customers as the majority of the car owners coming through your door from your cheap auto service marketing direct mail. If you get nothing else from this article – please get this - Car Count Is Meaningless. High Income Car Count Means Everything! You are not paying for the cheapest way to put ink on a postcard and the cheapest way to get them sent out. RULE OF THUMB: If your auto service marketing is bringing in 60% to 80% high income customers, you are doing great. But – If your auto service marketing is more like 70% to 80% low income customers and only 10 to 20% high income customers, then run for your life.
Before You Purchase An Auto Service Marketing Direct Mail Program From Any Marketing Company Make Sure Of Two Things! Make sure the auto service marketing company you are thinking about working with is giving you exclusivity. Ask your current auto service marketing company what IS their “Main Appeal” for your post card? Be careful shop owner. As far as I know, after 30 years, Motor Service Marketing is the only auto service marketing direct mail company in the industry to offer exclusivity for our direct mail programs!
However, if you are the first to use Ad-Card in your market area, we turn all your competitors down. When you talk to other auto service marketing companies, do they check your market area first thing to see if they can work with you? If an auto service marketing company does not offer you exclusivity, and is already working with even just one of your competitors, you will be getting only about half of the leads you thought you were paying for – while the marketing company is making twice the money. Auto service marketing that delivers low income customers keeps your entire shop busy investing a great deal of time and expense for no return.
How many of these customers does it take before your service writers and technicians are fed up with all the paper work and the FREE car inspections, with no sales?
CLICK HERE TO GET THE LOW-DOWN ON WHY CAR COUNT IS MEANINGLESS – COST PER CARD MAILED IS MEANINGLESS AND WHY THAT LOW PRICED AUTO SERVICE MARKETING YOU ARE USING COULD BE COSTING YOU 2 TO 3 TIMES WHAT THE Ad-Card PROGRAM WOULD COST. You absolutely must have upscale auto service marketing that will target, attract and deliver the fine car high income customer.
You also must have class, credibility and character of design in your auto service marketing postcard to win over the fine car customer.
In a market with so much cut-throat competition you must stop doing the same thing everyone else is doing! Auto Service Marketing direct mail takes on a whole new dimension when you do Car Make Marketing.

DMV auto service direct mail marketing mailing list by make, model year available in 22 states. 3 Decades of attracting fine car high income customers sets apart the Ad-Card auto service marketing program from all others.
The Low Income customer’s major objective in coming to an auto repair shop is to spend the least amount of money possible just to keep the car running. The low income customer usually makes up some 60% to 80% of the average general repair shop’s customer base.
The secret to making a lot more money with your auto service business is to flip your customer base. But to do that, you need an auto service marketing direct mail program and mailing list that can find and capture these high income customers.
Auto Service Marketing that brings in the fine car high income customer is a “Gold Mine” for you! The Fine Car customer’s major objective in coming to an auto repair shop is to make sure their car is safe, economical and running like new. Large numbers of high income  customers responding to your auto service marketing direct mail is the only cure for the low profit, busy work blues.
Give us a call at 800-428-0286 - so we can get a count of high income customers by car make and year in your market area. I do not push, I do not intimidate, but I will give you honest, straight forward answers to your auto service marketing questions.
Motor Service Marketing is not a high volume, cheap, fast and easy auto service marketing company. Why should I pay a little more for auto service marketing when there is plenty of cheap direct mail available? Anybody and everybody in the auto repair business IS PAYING LESS for their auto service marketing.
Frankly, that’s why your low income competition is so easy to beat on the fine car customer level. Ad-Card hits the car owner who loves their car and is willing to spend good money to keep it running like new. Services include Ad-Card, Auto Repair Advertising Direct Mail, Web Site Design, SEO, Auto Service Marketing Articles that can rank on the first page just like a new web site. This entry was posted in Auto Service Marketing and tagged auto service marketing, marketing auto service by Zed Daniels. Se voce quiser economizar um bom dinheiro do seu orcamento para caprichar na festa, uma boa maneira de cortar os custos e fazer seu proprio convite. Voce nao precisa fazer um convite de qualquer forma e mal feito para economizar dinheiro, basta faze-lo online, isso mesmo, voce pode montar o seu proprio convite e ainda ganhar uma renda extra fazendo diferentes convites para outras pessoas. Nesse tutorial, voce vai encontrar os melhores sites para fazer convites online, tudo o que voce precisa fazer e escolher o servico disponivel pela Internet que desejar usar. Veja agora uma lista completa e encontre os melhores sites para fazer um convite online gratis.
Se voce quer fazer o seu convite em casa e nao sabe como, eu indico logo abaixo um video tutorial que ensina a fazer um convite super elegante em poucos passos.
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Today, however, agents must compete for homebuyers’ attention using advanced technology tools.
In fact, agents and brokers have additional direct marketing techniques available to them than ever before, according to marketer Felicia Baratz. Most shops think the goal is to send out the cheapest postcards possible. (Frankly, that is why your competition is so easy to beat. If they don’t, the most devastating competitor in your market area could well be the very marketing company you just paid to create your auto service marketing program.
You could be fighting against 1 or 2 or more of your closest competitors, using a similar card as yours (designed by the same marketing company as yours), going to the same homes as yours.
You see, the first thing we do when you call us for information on the Ad-Card auto service marketing direct mail program is this. Oh no thanks, I’ll get em at Bigmart” WHY ARE LOW INCOME CUSTOMERS SO HARMFUL TO YOUR BUSINESS?
With half the country on welfare, food stamps and unemployment – and property values down, the standard income indicators may not be what they used to be.
When they see your shop on a postcard, it falls like a wet leaf into the trash along with the other 5 or 6 shop cards they got in the mail the same day. Hit them instead with immediate self interest by showing them the car they drive by car make. And – You Get The Cars You Make The Most Money On – With A High Income Owner Paying The Bill! The most upscale, elegant, credibility building, trust generating auto service marketing direct mail program in the industry.
Find out how many fine car high income customers you have in your market by car make and year – right now. We can show you how your auto service marketing direct mail can start driving Fine Car High Income Customers to your shop.
There are only 4 of us working here and I do most of the design and writing, and approve everything myself before it goes out. Quando terminar, faca o download e, podera mandar imprimir ou enviar o seu convite pronto de aniversario, casamento, noivado, festa, cha de Bebe, etc pela propria internet, utilizando o seu endereco de e-mail ou utilizando a sua rede social favorita. While they are busy saving pennies on cheap postcards, Ad-Card is busy targeting and dragging in the local high income customers. Shop Owner – there is no other way to meet your income goals than to target and drive in large numbers of fine car high income car owners!
All you have to do is bring in large numbers of fine car high income customers – and the increase in YOUR INCOME will take care of itself! It is the most expensive advertising on the market - BECAUSE YOU AREN’T MAKING ANY MONEY! When they’re done glacking and blurking trying to figure out what that means, give us a call and we can explain it to you.
Our job is to make sure that only you get as many of the fine car high income customers your market area has to offer. And because we give you exclusivity, you are the only one who can use it in your market area!) Your only goal is to make significantly more money on the customer side, not counting pennies on the front side. Think about that for a while!) And they know all your secrets because they are asking you personal questions, working closely with you, supposedly to build a winning strategy for you???
The number one most important factor needed for customer retention and loyalty seems to be completely unknown, overlooked or ignored by almost all auto repair shops. The fine car customer is your reward for doing the postcard targeting and the postcard design right.
THE INCOME LEVEL of the new customer coming in from your auto service marketing direct mail.
That is why you have a much better chance of keeping customers when you use the Ad-Card auto service marketing program.

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