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The International Marketing and Business BA at DMU links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy.
At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications. Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week. Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module.
The International Marketing and Business programme is a Chartered Institute of Marketing (CIM) and Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner. You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million. During standard term time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. There are also Conference Rooms, allowing us to host a variety of events from workshops, lectures, practical sessions and group work to exhibitions.
In March 2016 work is due to start in the centre to create a state-of-the-art new home for DSU, making it more visible, offering more breakout space and giving better access to its key services. This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges. We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts. Our students have taken placements with companies including Telefonica (O2), FedEx, Virgin Holidays and Volkswagen. This course develops highly employable graduates sought after by companies who now need to have a global understanding.
Studying International Marketing and Business gives you the flexibility to pursue careers in a worldwide marketplace with leading multinational corporations.
Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign. Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer. We welcome applications from UK and international students with a wide range of qualifications and experience. We have a dedicated team to help deal with any issues you may have before, during and after your studies.
Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. DMU is a dynamic university, read about what we have been up to in our latest news section. Read about our mission and vision and how these create a supportive and exciting learning environment. How can teachers keep ahead of their students when it comes to educational technology developments?
Standing out in the fiercely competitive higher education arena can be difficult for any university.
Joanna Young, Senior Account Manager at Fat Media has worked on marketing campaigns for several universities in the north-west.


Living in a digital age, as we do, it is important not to forget that a digital approach as well as a physical one can also have a major impact on a successful campaign.
Ms Duncan believes that social media is very important to modern higher education marketing campaigns when used correctly.
The factors that influence how to allocate your marketing budget is, of course, unique to your institution but many of the core elements can be applied to any successful marketing campaign. A free, subscription-only bi-monthly magazine featuring the latest edtech news, opinion, and event reviews from across the education sector, including primary and secondary schools, further and higher education. Education Technology is part of the Edquarter Hub, a cross-education learning platform for the schools and higher education sector. Edquarter is produced by Wildfire Comms, a multi-media publisher and agency based in Paintworks, Bristola€™s creative quarter. The decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. The relationship amongst the key players will be different for every organisation and in every purchase situation.
Initiators are the players who recognise that there is a need to be satisfied or a problem to be solved. Buyers are the professional function within an organisation generally responsible for purchasing.
Deciders in a large organisation certainly are responsible for making the final deal or decision.
Users are those who put the service or product into operation once the deal has been clinched. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Hoewel je in het b2b wereldje altijd te maken hebt met bedrijven en andere instanties, zijn het aan het eind van de dag toch nog steeds mensen die de beslissingen nemen.
Het is belangrijk dat je communicatieboodschappen en verkoopargumenten goed op de behoefte van de verschillende DMU leden afstemt.
Related posts:10 onfortuinlijke vertaalfouten die niet echt bevorderlijk zijn voor de reputatie van je merk'Sheep branding' nieuwe rage?Hoezo geld uitgeven aan een dure HRM consultant? This course combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.
Assessment is through coursework (presentations, essays and reports) and usually an exam or test. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. The DMU bookshop stock a number of core text books and a range of background reading for your course, along with a variety of stationary.
Outside of this period, and during university holidays, the library will remain open but with reduced opening hours. Your website acts as a first point of call for many students so its content, appearance and usability all require careful thought.
You could also run a series of virtual open days that show your visitors what it’s really like at your university behind the scenes. Lauren Duncan, Head of Education marketing Services at UCAS Media, says that both approaches have their merits. By avoiding the usual rational product claims such as facilities, and employability and instead focusing on creating an emotional connection with the audience by challenging them and speaking to them at their level, DMU and Cubo were able to build an eye-catching and memorable campaign with long-term brand equity. Your website should be informative, clear, comprehensive and easy to navigate and your brand message should be intuitive and inspiring. Consider mobile first Squiz is very proud of the work they did helping City University of London rebuild their website from the ground up.
Look outside the sector Abbie Wood at Cubo Group thinks that universities should take a look at how other successful brands market themselves for inspiration. Generally DMU relates to business or organisational buying decisions rather than to those of a family for example. They may be specialists who make recommendations based upon experience and their knowledge of products and services.


Individuals may influences as well as initiators, and therefore none of these categories is mutually exclusive i.e.
This might come from a drive for efficiency due to the fact that some equipment will need replacing. Often gatekeepers will be proactive in searching for information and delivering recommendations for those decision-makers further up the line. They are given a brief with a series of criteria against which to judge potential products or services, and their suppliers. Their opinions will be important especially if they are using manufacturing equipment, flying aircraft, using software to improve customer satisfaction, and so on. Het is belangrijk om te weten dat binnen een organisatie een verkoopbeslissing tot stand komt door de input van verschillende mensen die allemaal een rol spelen in het aankoopproces.
Deze website biedt een helder stappenplan om tot goede en effectieve waardeproposities te komen die aansluiten op de informatiebehoefte van de verschillende DMU leden. Indicative assessment weighting and assessment type per module are shown as part of the module information. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description. Students select their alma maters for a variety of reasons; league tables, facilities, local attractions, and prospects for future employment all have a bearing on this important decision and an on-trend marketing strategy can help you spread the word far and wide about what your institution has to offer.
University marketing campaigns not only need to attract prospective students but also gain the approval of their parents. Squiz, who have extensive experience building university websites, helped City University London elevate their tired legacy platform to a site that is easy to use for both end users and content providers and administrators.
Social media is, however, integral to this generation of digital natives and can be a power tool for spreading the word. Maybe an eye-catching billboard campaign or a television spot is right for your demographic or maybe running a thought-provoking and intriguing series of advertisements in the national broadsheets will hit the mark. There are a number of key players in this process namely the initiators, the gatekeepers, the buyers, the deciders, the users and the influencers. Examples are consultants employed by businesses to help deciders make a final decision, or another example might be lawyers employed to offer legal advice.
On other occasions gatekeepers can be seen stalling the flow of the decision-making process. Users will be heavily involved in the post-purchase evaluation phase of the buyer decision process. This course develops creative individuals prepared to face the challenges of the business world. Understanding your unique selling points and having a clear idea of the brand you want to create is the first step to building a successful campaign.
Guidebook, who boast an impressive retinue of prestigious higher education clients such as The University of Edinburgh and the Saïd Business School at the University of Oxford, can help you make an immediate impact on prospective students by creating a fully branded app for smartphones that students can use as their guide to your campus. Ms Duncan states “A social media manager and team is becoming an increasingly important asset to HE marketing across the UK. Often, the most successful marketing campaigns will approach the subject from many angles and working with the right media advisors really can help you make the splash your university deserves. Work with partner colleges and sixth forms to make sure you’re reaching maximum exposure at a time when prospective students are beginning to think about these important life decisions.
Let’s consider these individually prior to applying the decision making unit to an example of organisational buying. There are also informal influences such as family and friends, and people that you meet at trade associations or informal gatherings.
The deciders will review information provided from lower down the buyer decision process from the buyers, gatekeepers and the original initiators.
Taking what’s special about your university and presenting that in a clear and interesting way can ensure that your campaign targets the right demographic and working with the right media agency can ensure that you build a brand that will be solid for many years to come. Squiz were able to use their own Matrix CMS to connect to the many different systems and portals that City University London needed by developing a custom framework that worked for them.



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