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In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I’d say Gartner has just jumped into the lead with their new digital marketing transit map.
Their high-level map is visualized around types of products and services — represented as stations on the map — rather than the individual vendors themselves. There are 12 tracks, such as Marketing Management, Creative, and Analytics, which share common objectives and information. Looking at this map, you cannot help but be awestruck by the breadth and depth of digital marketing. So I can fully empathize with — and have enormous respect for — marketing leaders who are struggling to sort out a cohesive strategy in this landscape. The art of marketing management is the strategy you use to choose which changes to focus on, and which ones you intentionally let slide, at least for the moment.
There is no technology that delivers the seamless interconnectivity between these stations as it’s portrayed here. There may be some technical plumbing, but most of it is highly informal and custom-built within each organization. But even in that light, this map from Gartner is extremely helpful because it visually raises the question: how are you bringing these neighborhoods together in your company?
I would like to see Gartner’s recommendations on how to build this infrastructure in prioritized phases.
For better or worse, my humble opinion is that we’re a long ways away from pat answers. Nice to compare and contrast different visualizations like that to realize that there are many different ways to view this landscape. It highlights the growing scale of Digital Marketing and the processes that at least need evaluating by professionals in a digital marketing role.
This leaves me thinking about Einstein when he said things should be made as simple as possible and no simpler.
So you’ve investing time and effort in search engine optimization (SEO) and paid search (PPC). It’s important to know exactly why you even need to bother with analytics, especially since there is a bit of a learning curve involved with properly understanding Internet marketing analytics. Because there is no one size fits all method for successful Internet marketing, it’s important to track your marketing efforts.
Now that I’ve established the importance of analyzing your Internet marketing efforts, let’s talk about what metrics you should pay attention to, and what they even mean. The first level of Internet marketing analytics is making sure you track what is happening on your actual website. To find your Unique and Returning Visitors in Google Analytics, simply select “Unique Visitors” as your metric under the “Explorer” tab. This information is useful, because it shows you what kind of response you are getting from diversified Internet marketing efforts. This picture shows a summary of the traffic sources, the visits, % of new visits, bounce rate, average time on site, and more. Indexed Pages – This shows you how many pages on your site that have received a visit from organic search results.
Most & Least Popular Pages— This shows you what pages visitors find most interesting, and what pages visitors find least interesting. Bounce Rate – The bounce rate indicates the percentage of people who visit your site and immediately click out of your site. Landing Page Conversion Rates – This tells you the percentage of people that are heeding your call to action. Not only do you want to track what is happening on your actual website, but you want to track your SEO efforts. Keyword Performance & Rankings – This metric shows you your website’s search engine rankings for specific keywords. Organic Traffic Sources – This is the percentage of people who find your site by clicking on your website on the organic listings of the search engine results page.
If your percentage of traffic from organic sources is lower than 40%, it indicates you need a better content strategy. Inbound Links – Inbound links is the amount of links to your site that come from other websites. This gives you insight as to how your link building strategy is working and what types of sites generally find your content useful enough to link back to your site.
Branded Traffic – Branded traffic is simply traffic that is coming from keywords that are directly related to your website. Organic Conversion Rates – This is similar to landing page conversion rates, except this shows the amount of people who completed a desirable action on your website, but found your website through organic search results. The Acquisition tab in Google Analytics will give you pages of data on how you acquire users and how they turn into a conversion.
Website analytics and SEO metrics are only part of the Internet marketing analytics puzzle. Click-through-rate (CTR) – The CTR is calculated by dividing the amount of people that actually clicked on your advertisement by the amount of people who saw your website (or the amount of impressions).
Google Analytics will also show you your click through rate for individual landing pages linked to your AdWords paid search campaign.


Cost-per-click (CPC) – Your average CPC per keyword tells you how much you are paying for a specific keyword.
Cost per Acquisition (CPA) – Your CPA tells you how much you are spending on paid search advertising in return for a conversion. Return on Ad Spend (ROAS) – Return on ad spend is calculated by dividing your total ad spend by the total amount of revenue that is generated from your paid search conversions. Qualquer empresa que realize transacoes comerciais atraves da internet sabe que mais cedo ou mais tarde e preciso tratar com seus clientes atraves de e-mail marketing. Email Marketing esta diretamente direcionado a marketing de uma mensagem comercial para um grupo de pessoas que utilizam o correio eletronico (e-mail). Email marketing e uma ferramenta poderosa, usada por blogueiros e por grandes empresas de marketing em geral. Hoje em dia, no Marketing Digital, o uso de e-mail marketing e muito importante. Exatamente, pois ele traz muito retorno para o seu negocio.
It is actually several things that cause someone to decide what action to take on an email they’ve received. So, when preparing your email, whether it be weekly or monthly, give these three items your full attention, so that you can increase the likelihood of your email getting opened, read and acted upon.
Sending a monthly newsletter to your audience, offering informative articles, allows you to touch them on a frequent basis. Posting to Facebook, at least 3 times per week, helpful articles and information to your audience allows them to see your company and associate it with helpful information. Yes, writing a blog is one of the best ways to build trust (and it’s great for search engine optimization). And, after 5 weeks of being in this new place, with these new schools and people, I can certainly tell you that change is scary.
When we started they were looking at year over year sales that were declining at an alarming rate. E-mail has been around since before the dawn of the internet.  That’s right, in the early 1970’s, the Federal Government was sending messages through the United States Department of Defense network, which handled over 30 million messages per month. What made e-mail so “social” was the ease at which your messages could be forwarded to your entire address book.  If you wanted to share with friends and family, all you had to do was hit the “forward” button, and they were all able to participate in the discussion.
This is “news speak” for making sure that the important information is seen without scrolling the message. Statistics say that 38% of email is opened on a mobile device and only 33% is opened on a desktop, so make sure the fonts and images will look good on your recipients mobile devices. This is text that describes the pictures and logos should images be turned-off on your web browser, smart phone or e-mail client.  That way your recipient knows what should be in the image’s place.
If you follow these best practices and requirements, then your e-mail marketing is on the right track to continuing the social nature of e-mail marketing. Filed Under: Business, email marketing, Social Media Tagged With: Business, Business Growth, e-mail, email, Marketing, Social marketing, Social Media, Social media marketingStart eMail Marketing Today! And they go through 7 neighborhoods, such as Marketing Ops, Web Ops, and Ad Ops, which are typically different practice areas within an organization. And successfully implementing that strategy is far more about people and processes than it is the technologies themselves. You can’t just hop the Ad Tech red line to get from native ads to attribution, transfer over to the Analytics orange line, and arrive at predictive campaign analytics in an easy 20-minute ride. Sure, there are companies and service providers that are bringing a subset of these pieces together. What does your digital marketing hub look like today, and what are your plans for expanding it to handle the massive influx of population ahead?
I certainly agree that not every company should worry about every station in this gigantor marketechopolis — in fact most are probably best served by ruthlessly focusing on just a few of them and getting them really right. Brian, you make a valid point that perhaps there should be more distilled versions of this that show clear paths of engagement needed to create success.
Whilst your company may not use a large percentage, you need a grasp of what each element offers and how this impacts and connects with the others.
Investing in online marketing is definitely a hefty decision to make, but it’s also one of the best ways to drive targeted traffic to your website in order to increase your sales leads. Getting Internet marketing right is tricky, and it’s nearly impossible (even for the brightest of Internet marketers) to get it all right the first time. Tracking helps you identify what is and what is not working, and helps you improve and customize your marketing efforts to best fit your needs, and the needs of your target audience. Repeat visitors often indicates that you have a fans out there that are consistently eating up your content for breakfast.
For example, are they coming from your organic listings on Google, directly typing in your URL or being referred to you from another popular website?
For example, if you have a high organic traffic source number, it probably means your SEO tactics are working.
Here are a few of the most important metrics to understand when trying to improve upon your SEO efforts. You should always be monitoring your keywords in order to make sure you are using keywords that perform well for you, and help you reach your target audience. In other words, time to start vamping up your blog with cool videos, Infographics, articles, and more.


Remember, the higher the domain authority of another website, the more the link is worth to you.
Evaluating your CTR can help you fine-tune your sponsored ads in order to find the most effective headlines, copy, and landing page URLs.
Without analytics, it’s difficult to really determine which actions are helping and which actions are hurting.
Somente no primeiro semestre de 2012 houve um aumento de 21% em relacao ao mesmo periodo do ano passado, o que representou R$ 10,2 bilhoes em vendas.
Hoje, as tendencias de mensagens de e-mail profissionais enviadas para uma lista de mailing qualificada e segmentada pode trazer bons resultados para os negocios. Se voce ainda nao conhece essa ferramenta, nao perca tempo, pois o Leads Plugin e simplesmente perfeito para quem ja descobriu na internet uma grande fonte de renda.
Neste artigo vamos citar algumas das estrategias utilizadas para ter um bom resultado em uma campanha de email marketing. And there are offline connections to sales and service, general advertising, business intelligence, IT, and the CMO’s office. The connections between these disparate stations are made via human collaboration — people and processes. But most of their strategies to date have been implemented as marketing suites rather than marketing platforms — which is like trying to hold back the ocean with a sandcastle (albeit a very elaborate one). In other words, not only do you want to make sure you select the right keywords, analyze the competition, build links, and generate excellent content, you also want to make sure that you are tracking every little step you take along the way.
Additionally, search engines like Google and Bing are constantly changing their algorithms in order to produce more relevant results. Ultimately, using analytics properly helps you refine your strategy, save money, and helps you get better results. If you have a high referral number, that means that your guest blogging posts and link building strategy is paying off. This helps you understand if your SEO code is working, and if your content is robust enough for search engines to understand. If you have a high bounce rate, it could indicate that your design is bad, your content is uninteresting, or your website is simply not what your visitor needed. In fact, out of all of the metrics out there, learning the ins and outs of paid search analytics is one of the most important things to understand, because it can so drastically affect your budget. Os dados sao do e-bit, que credita grande parte do fenomeno ao aumento de empregos, maior distribuicao de renda, facilidade de acesso e baixos custos para navegacao na web.Em 2013, a tendencia e que os numeros do e-commerce continuem subindo e mais uma vez, o e-mail marketing se destaca como um grande aliado das lojas virtuais. It’s messy and evolutionary and varies tremendously from one organization to another.
This article will present the details of why you need Internet marketing analytics and what metrics you should use for your website, SEO efforts, and PPC campaigns.
If you handed out a flyer with your website listed on it, and someone typed it in their browser, you know you got some response from branding efforts.
Ainda de acordo com o e-bit, durante o periodo analisado, 5,6 milhoes de consumidores fizeram sua primeira compra on-line.e grande parte desses novos consumidores tiveram uma campanha de e-mail marketing como principal fator motivacional, ou seja, so entraram na loja apos se interessar por uma oferta recebida por e-mail.
Also, employing a marketing tactic that worked well for one audience, may not work for another target audience. This indicates that new people are visiting your website, but that you are also creating a loyal following.
Muitas vezes isso acontece porque quando nao existe estrutura, ate mesmo campanhas legitimas, enviadas para pessoas cadastradas para receber, acabam sendo classificadas erroneamente como Spam pelos provedores de e-mail.Para o ano que se inicia, as oportunidades para quem investir em uma comunicacao eficaz para conquistar clientes via e-mail sao enormes, ja que, de acordo com o E-bit, os e-consumidores ja somam 37,6 milhoes de pessoas, ou seja  quase metade do total de internautas brasileiros realiza compras online.
Para se destacar e alcancar exito com campanhas de e-mail marketing e preciso abandonar praticas ultrapassadas como a segmentacao por clusterizacao simples, para investir em estrategias de relacionamento direto, one-to-one.Ha muito tempo o e-mail marketing deixou de ser uma ferramenta de comunicacao em massa. Hoje, cada vez mais, as mensagens personalizadas, baseadas nos interesses e no perfil de navegacao dos usuarios tem muito mais chances de converter usuarios em clientes efetivos.Mensagens que geram engajamento sao parte do caminho para o sucesso, inclusive para passar pelos filtros dos provedores de e-mail. Sabemos que estes estao adotando medidas cada vez mais refinadas para evitar que a caixa de entrada de seus usuarios seja invadida por mensagens indesejadas e, por isso, estao analisando a resposta que os e-mails geram nesses usuarios. Ou seja, de acordo com o nivel de interacao, as mesmas recebem a permissao para ocupar a caixa de entrada. Espera-se que as vendas mobile motivem cerca de 1,3% de transacoes somente no primeiro semestre de 2013. Desenvolver campanhas de e-mail marketing especificas a tecnologia mobile sera fator determinante para o sucesso ou fracasso das acoes.Portanto, as perspectivas sao as melhores possiveis, mas a manutencao do crescimento do comercio on-line em 2013 dependera do relacionamento com os clientes. Invista nao so no discurso correto, mas tambem na linguagem adequada, oferecendo o que o cliente deseja e agregando valor ao que oferece. Seguranca, manutencao de valor, engajamento e, acredite, foco nos relacionamentos e no fator emocional, serao as chaves para o sucesso em 2013.
Antes de fundar a All In Mail, foi Gerente de E-commerce da Invent Internet Ventures, onde gerenciou acoes para os 40 maiores e-commerces do pais e Diretor de Marketing da Sack's Perfumaria. Muito provavelmente devido a forte concorrencia do segmento e principalmente por nao saber aproveitar os novos visitantes e cadastrados. Afinal, durante a campanha de links patrocinados, chegaram a ter mais de 70% de novas visitas (cerca de 3 mil por dia).



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