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Today, we’ll be focusing on the finalists for Most Effective Financial Services Campaign. Following the launch of its first responsive website in 2013, Al Rayan Bank realised that the mobile version failed to convert visitors to customers to leads as well as desktop. In 2013, DLG partnered with TouchCommerce to launch a webchat program across all of its brands and, following its initial success, additional partner brands. Leveraging Investec’s 10-year sponsorship of English Test Cricket, this HTML5-based web app provides real-time analysis, along with interactive infographics, for fans second-screening while they watch cricket matches.
Lloyds revamped its app to meet the evolving needs of customers, as part of a wider digital transformation.
In addition to overhauling its website with responsive design to ensure potential customers had the best possible experience, LV= embraced Google AdWords to bring a new audience to its services, combining geo-targeting and time-based modifiers to drive mobile click-through rates higher than desktop, and making use of retargeting tools to ensure consumers were kept engaged with the brand.


In order to reach business and leisure card-holders in India, Mastercard offered its top 10 spenders a holiday package to Turkey, targeting users who had recently visited business-class lounges in airports, four- and five-star hotels and affluent residential areas across India. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. Until the ceremony in London on Thursday 26 November, we’re taking a closer look at each of the nominees in our 32 categories.
Working with web development agency BPI Interactive, it made incremental changes to the site to improve conversion, driving a 53.9 per cent increase in mobile leads. In April, this was expanded to support tablets and smartphones, making it the UK’s first insurance provider to offer mobile webchat. Following its launch, Investec saw a 20 per cent increase in Twitter followers and drove lead generation through 5,000 email sign-ups.


The updated version currently holds a 4.5 star rating in the App Store, and monthly customer logins have increased by 89 per cent. The service now handles 10 per cent of the group’s call volume with two per cent of the overall workforce.



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