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Una brecha en la base de datos de una pequena empresa poco conocida que afecto a companias como J.P. Epsilon Data Management LLC, una division de Alliance Data Systems Corp., dijo la semana pasada que hackers habian accedido a su sistema obteniendo nombres y correos electronicos. Las empresas habian contratado a Epsilon para gestionar campanas de email marketing, una tarea que rara vez se ejecuta dentro de la empresa estos dias. Durante la ultima decada, los departamentos de marketing de muchas companias han llegado a la conclusion que no es rentable gestionar dichas campanas internamente. Companias como Epsilon saben que no deben enviar una promocion para un abrigo de invierno a alguien que vive en Miami, por ejemplo, o un correo electronico enfatizando las bajas tasas de interes de refinanciamiento de hipotecas a personas que no poseen casa propia. Muchas empresas no estan en condiciones de personalizar las promociones en base a lo que conocen de sus clientes. En adicion a los mensajes que los clientes son mas propensos a responder, empresas terciarias como Epsilon tambien ayudan a garantizar que un email no se quede atrapado en un filtro de spam. Epsilon, localizada en Irving, Texas fue adquirida en el 2004 por Alliance por un monto cercano a los $300 millones.
La compania declino en comentar mas alla de sus declaraciones previas sobre la violacion a su base de datos. Los datos robados a Epsilon no son considerados informacion tan sensible como los numeros de tarjetas de credito o seguro social. Las empresas de seguridad y negocios estan advirtiendo a los consumidores que esten al tanto de emails que soliciten informacion personal, como detalles de cuentas bancarias o contrasenas.
Da mesma forma que expliquei no post como colocar o botao Compartilhar do Twitter no seu e-mail marketing, vou explicar neste como colocar o do Facebook. Depois de criada a pagina corretamente, criada a URL conforme no exemplo “Veja o link pronto”, basta inserir o link na sua mensagem. Isso deve ser porque o cliente de e-mail vai tentar abrir o app do seu celular para compartilhamento. Well he got some free marketing out of the email anyway, just for being oblivious to the fact I dislike the show and poke fun at the doucebaggery. They send mass emails like that out to bloggers every season in an effort to not only promote the show, but also gain backlinks… a very common practice. Make sure to vote for the Season 3 Top Douchebag when I put the poll up toward the end of the season. Although I have never watched the show (would rather buy ammo, food, etc than cable tv), the fact that it is showing shooting in a positive light is a pretty drastic change from a lot of other shows out there. In all seriousness though it’s pretty hilarious that they would even try to promote here without reading the blog. In all seriousness though it’s pretty hilarious that they would even try to promote here without reading the blog.
Not watching it because of general negativity towards it would be like not watching American Top gear just to see what it’s like, instead taking the advice of super fanboys that defend the BBC original.
Only Spike TV would buy something to try and challenge it, but their shit is just hooooorrrible. I think its sorta lame like all reality shows, but after seein the last episode of season 2, how the 3rd guy; sniper threw it so the accident guy could win, that was pretty neat. It seems like a waste when they set up these elaborate stages and they only hit like 1 target.
I wasn’t looking forward to the new season at all after the way the last season went, but my girlfriend is still a fan, so I decided to give it a shot (no pun intended) with her. One interesting thing that they did this time was to split the teams based on their performance in the initial challenge, so that one team was made up of winners and the other was made of the losers.
Os posts de Emm em numeros sao pesquisas, estatisticas e informacoes que encontramos sobre a industria de email marketing e marketing em geral. De acordo com uma pesquisa do SocialBakers em marco de 2014 e publicado pelo eMarketer, fotos tem sido o tipo de conteudo mais postado por marcas no Facebook, representando 75%.
Em pesquisa feita pelas empresas Econsultancy e Adestra, 78% dos entrevistados declarou que as comunicacoes por email devem ser personalizadas.
Acompanhamento do Litmus mostrou aumento nas aberturas de email no Gmail, que em marco de 2014 chegou a 11%.


There are quite a few email marketing success stories that serve as inspiration for anyone who wants to rev up their earnings. Today, I am going to talk about 5 marketers that have effectively turned prospects into buyers as a result of their email marketing campaigns or simply got prospects to take positive action based on their suggestions. Amazon uses email to regularly update users about books that may be of interest to them based on their recent purchases or based on their browsing patterns on the Amazon platform. Amazon uses email marketing as an effective follow up tool to get persons who have shown interest in a particular item to actually make a final decision to purchase. In other words, a potential customer would have to read 10 different messages on the same subject before they make a positive purchase decision.
Therefore, for your email marketing efforts to be effective, you need to send out follow up emails based on what you know about that particular prospect. Although Amazon is a multinational organization, we can learn a thing or two from how they operate. His email marketing strategies suggest that email marketing messages don’t need to be sent out to your list everyday for them to be effective.
Every now and then I receive email messages from Alex concerning how I can better leverage the LinkedIn platform. One other thing that Alex does effectively, is to make use of video marketing as a part of his marketing strategy. The lessons to learn here are that your opt in should be prominent and attractive and that you don’t need to send an email everyday in order for your message to be effective.
With every single email sent out by JetBlue, the customer relationship is nurtured without the customer being smothered. You will find it hard to forget who Jeff Bullas is based on the fact that you are likely to receive a message from him everyday. What I admire about Jeff’s email marketing is that the vast majority of these messages are informational and entertaining as opposed to being promotional. Rather than using email marketing as a promotional message, Jeff instead uses email marketing to drive visitors to his website. Once they are on the website, they not only get a chance to consume the whole blog post but also have the opportunity to access valuable paid resources. If your goal is to build brand awareness and to build influence, you would do well in looking at how Jeff Bullas conducts his email marketing campaigns. Social Media Examiner is described as the world’s largest social media online magazine and if you have ever received an email from them, you will see why. Michael’s emails are informative and give readers very valuable and useful information. Michael has proven that he knows his stuff when it comes on to email marketing and if you want to build a following even remotely close to his, you should consider incorporating some of his tactics in your own email marketing campaigns. En los dias sucesivos, mas de 40 companias, incluyendo las anteriormente mencionadas, dijeron que sus clientes estuvieron entre las victimas. Cuando empresas minoristas como Best Buy y Target envian correos electronicos con promociones a sus clientes, los productos son seleccionados y los mensajes enviados por firmas como Epsilon. La gestion de envios masivos de emails puede requerir mucho tiempo, y la tecnologia para clasificar la informacion del cliente que permite organizar la informacion del cliente para determinar las promociones especificas esta cambiando bastante rapido como para que las empresas lo hagan por su cuenta. De hecho, el 81 por ciento de companias estadunidenses no usan la informacion que recolectan de sus clientes para personalizar mensajes de correo electronico, de acuerdo con Return Path Inc., firma que ayuda a sus clientes a enviar correos electronicos.
Normalmente el 20 por ciento de los emails legitimos nunca llegan a la bandeja de entrada de destino, de acuerdo con Return Path. La firma dijo enviar mas de 40 mil millones de emails al ano y contar en su cartera con mas de 2.500 clientes. Sin embargo, expertos en seguridad advierten que un cibercriminal podria usar la informacion para cometer fraudes, especialmente si conoce cuales emails estan asociados con clientes de negocios particulares. El hacker que robo la informacion de Epsilon se encontraria en una buena posicion para crear mensajes que parecerian legitimos, dirigiendose a un cliente por su nombre, e incluso haciendo referencia a emails legitimos enviados con anterioridad.
Lo ocurrido con Epsilon recientemente podria convencer a algunos negocios de la necesidad de proteger informacion que hasta cierto punto pueda ser considerada como intrascendente como es el caso de las direcciones de correo electronico empleados en campanas de email marketing. Caso nao tenha, ele ira tentar abrir o navegador e neste meio tempo informacoes podem se perder.


I like it as it features shooting so I guess I don’t understand how you could hate any shooting show that has safe shooting in it.
What would you expect them to do, scour each gun-related blog for negative entries about “Top Shot”?
It’s the best entirely-scripted reality show that involves shooting that exists on tv right now. There are a lot of dbags on this season, I like the christian camp counselor, he’s funny.
If the jersey shore was toned down and more shootin was involved it would be pretty alright…. Which company was that email from and what was it about the message that actually led you to give up your hard-earned cash?
According to information from Statista, Amazon made net revenues of US$88.99 billion in 2014. If someone has shown interest in something on your blog or website, it is essential that you follow up to actually close the sale.
In fact, One Nielsen study concluded that a minimum of 10 social media touches (including email) are needed to effect behavior change. Alex Pirouz – Alex Pirouz uses email effectively to market his LinkedIn Marketing courses, webinars and training sessions. Each email is jam packed with either free information or with links to courses that he offers at a cost. Now who wouldn’t want to give up their email address and click on that download button?
Although some persons prefer not to use graphics in their email marketing, Jetblue proves that it can be done right. The key takeaway that we can get for JetBlue’s email marketing is that the message has to be effective.
Michael Stelzner (Social Media Examiner) – Michael’s blog boasts over 423,000 subscribers! Every single email features at least 3 links to different articles of interest that readers can choose to click on to read the full story.
It remains one of the most effective strategies for converting prospects into followers, fans and customers. Por su parte, Epsilon tiene equipos que trabajan con los mayores proveedores de correo electronico como Yahoo, Google y Microsoft a fin de asegurar que el mensaje enviado a las personas que han optado por recibirlo llegue a su destino.
El lunes Epsilon dio a conocer que cerca del 2 por ciento de sus clientes fueron afectados por la brecha en la seguridad de la informacion. Yeah, less than desireable cast, but the challenges are cool and their attitudes are laughable sometimes. I personally have purchased quite a few books and other things from Amazon because of their email marketing campaigns. When it all comes right down to it, your email marketing campaign is only as effective as your message.
If you do have a sense of humor, be certain that your target audience appreciates humor before using it in your email marketing campaigns. Sometimes we don’t realize how much email marketing is an integral part of our daily lives and how much we can gain through email marketing. What’s the worst that can happen if they email someone who doesn’t like the show? You’re right about the fact that email marketing works only if you are able to write effective and engaging messages. We end up posting it, and no one wants to do it because no one wants to deal with the BS they put you through. Sadly just because they have guns in their hands, shooting in bizarre, sometimes completely unrealistic scenarios, does not make them any less of a douchebag.



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