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Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to a recent report by ExactTarget.The report was based on data from a survey of 395 digital marketers predominantly from the United States. About the research: The report was based on data from a survey of 395 digital marketers predominantly from the United States. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses.
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads.
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MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
The report was based on data from a survey of 303 marketing, sales, and business professionals from around the world (68% B2B-focused, 32% B2C). Some 65% of respondents say crafting a meaningful call-to-action offer is one of the most effective methods they use for increasing CTRs; other popular tactics include list segmentation (47% say it is one of the most effective) and message personalization (42%). 41% of respondents say list segmentation is one of the most difficult tactics for improving email CTRs.
About the research: The report was based on data from a survey of 303 marketing, sales, and business professionals from around the world (68% B2B-focused, 32% B2C). This is interesting, but would be more interesting with examples of meaningful calls-to-action.
So you realise that customer relationship marketing will attract customers to you like iron filings to a magnet! Lots of people have no idea how to successfully grow their online business by customer relationship marketing using email. If you’re familiar with some of the ninja email tactics pro’s use, there’s no reason why you can’t keep your customers interested in your business through simple customer relationship marketing efforts. People are very busy and don’t have time to read through more than a couple of paragraphs to figure out what you’re saying.
Personalizing your emails means people respond more favourably because you’re using their name – not necessarily in a formal greeting, but in the body of the email.
Because in many popular niches of marketing online, email recipients know that emails aren’t typed up to them personally, but are sent out via an autoresponder – so they don’t expect a personal greeting. If you only ask for a person’s email address and not for their name as well, they’re more likely to give it to you because it means less time and less typing on their part – which makes for good customer relationship marketing skills on your part. Check how your customer relationship marketing email messages look across different email platforms. By doing this, you’ll ensure your emails are standard enough to be compatible with the most popular email readers. Be as thorough as possible when doing this – and be mindful that for Hotmail and AOL users, the ‘junk’ button is right next to the delete button. When the reader ‘junks’ your email, a spam message is regrettably sent to some autoresponder providers – in particular, Aweber. Double opt in means potential customers have to ‘jump through more hoops’ to receive your customer relationship marketing emails – which means many won’t comply, and you won’t have as many people in your database to send emails too! If an email got a good open rate, of say, over 10%, then resend the exact same email to the people who didn’t open the first one.
Instead, embed images and information in the body of the email – but in a compelling way which forces the reader to keep reading the entire email.


This can provide you many benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base. If you don’t have a subject line that immediately grabs the reader by the eyeballs, it’s unlikely they’ll not bother to read your e-mail at all. Keeping your customers informed through the power of customer relationship marketing is quite simple.
World class training, from people whowalk their talk, real people getting results in their marketing, now, and you can click here for proof. In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience. According to Exact Target’s Audience Growth Survey Report, only 34% of marketers use Facebook to publicly answer customer service questions.
Many top brands such as KLM, T-Mobile and Straight Talk use Facebook to respond to and resolve customers’ questions and problems. KLM, for example, offers customer service on their Facebook page 24 hours a day, seven days a week, in 10 languages. To see how socially devoted your brand is, move the slider (circled in the image above) to Facebook and click on the purple box to enter your social credentials.
FAQs or how-to articles are popular because they add value without appearing to have an agenda—they aren’t a hard sell. As you can see in the chart above, common tactics like adding a Twitter button on your website, blog or email newsletter weren’t deemed as effective as less-popular tactics like serving up a regular dose of how-to tweets, working with influencers and bloggers on Twitter and promoting product giveaways that require a Twitter follow.
Of course, you don’t always need to write a blog post to provide value to your audience.
Email is the primary tactic for driving sales, so it’s important to build your list every chance you get. Convert social media audiences into hard leads by offering content that requires email registration. Amy Porterfield uses this approach by identifying and using at least three Facebook lead-generating opportunities for collecting email subscribers.
You can do the same by implementing specific Facebook content that attracts your fans’ attention (you already know their interests, so this should be easy). In the example above, ExactTarget offered a free marketing report in exchange for email subscriptions, and then promoted the post as a Facebook sponsored story to extend their reach and get additional email subscribers who otherwise wouldn’t have seen their post. As you consider various tactics to grow your list, focus on how you can turn your social media followers (especially those on Facebook) into hard leads (email subscribers). Everywhere you look, you see advice on which tactics to use to grow the size of your audience (and it’s almost always the same advice). To develop a high-quality audience, try the tactics in this article, track the responses and let the data guide you.
Respondents were asked to identify the tactics they use to grow their email lists and then rate how effective they consider these tactics are in producing quality subscribers.
But you need some ninja tactics to hone your customer relationship marketing – which is still the most powerful relationship building tool online. And if Aweber receives too many spam complaints from your customer relationship marketing messages, they’ll shut down your account or force you to do double opt in!
See what subject lines intrigued your readers to open your customer relationship marketing emails – and learn from that.
The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way. If you follow the proven methods professional marketers use, your customers will be happy to receive email messages from you.
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They even have a live Response Time app that tells people how long they can expect to wait for a reply after they’ve asked a question or made a request. The meter measures how your brand currently communicates and responds to customers via Facebook or Twitter.
Even if your organization can’t match KLM, you can still provide your customers with up-to-date information on your Facebook page.


As a result, your followers feel naturally compelled to click on your links and retweet them to their friends and peers. On the other hand, the 59% of marketers promoting email-accessible content say it’s proven to be an important component of building their lists. You could offer access to webinars, ebooks, free reports and checklists in exchange for an email address. Remember, most of your fans are willing to provide an email address in exchange for something that’s valuable to them. The problem is, the most commonly used social marketing tactics don’t always perform very well in the long run. Why not turn those into a series of tweets and offer them to your Twitter followers on a regular basis.
A small number of marketers are discovering that less-popular tactics may hold more promise for developing long-term customer relationships and engagement. The scale and diversity of circumstances involved in getting reasonably good visibility into what others are doing with their email program, plus the analytics and manpower necessary to parse the resulting data, will make such exercises expensive and cumbersome in the future.Already there are brands that generate the majority of the email marketing revenue from triggered and transactional emails. In the years ahead, passing that milestone will be one of the markers of a great email marketing program.Retailers have long been concerned about tipping their hands to competitors, particularly during the critical holiday season. Progressive Profiling & Preference Update EmailsWhile analytics are powerful, sometimes it’s best to supplement your implied preference data with expressed preference data. In other words, why guess when you can simply ask your subscribers what they want?This approach can be particularly effective at inflection points where subscriber preferences are likely to change significantly, such as going into the holiday season, coming out of the holiday season, and the start of spring. Collecting in-market data can be highly effective at helping you select the audiences for segmented messages.For instance, on Nov.
13, 2013, Zulily sent a progressive profiling email that resulted in a brand alert email being triggered on Thanksgiving Day.
5, 2014, Sony sent a progressive profiling email where respondents received a targeted triggered email on Black Friday. Abandonment EmailsCart and browse abandonment emails work best when they are tailored to the product abandoned, and even the circumstances.
For example, if a subscriber browsed a digital SLR camera but didn’t purchase, following up with content about other possible DSLR choices would be wise, as Crutchfield does in this email. However, a smart series doesn’t treat everyone the same.For instance, if a subscriber abandoned a shopping cart with $20 of merchandise in it, you’d send them a cart abandonment email.
Similarly, you’d send a post-purchase product review request for a $100 product, but probably not with a $1 item.4. Personalized RecommendationsAdding personalized recommendations using predictive intelligence and other tools is another way to keep competitors guessing, as the variations are nearly infinite for large assortment retailers.This cart abandonment “sandwich” from Blue Nile is a great example of how personalized product recommendations can be used effectively in triggered messaging. Reengagement, Re-permission, and Win-Back EmailsThese emails are all about reengaging subscribers and customers.
Re-permission emails target chronically inactive subscribers, giving them a chance to reconfirm their subscription before you take them off your active mailing list. And if you tailor the messaging of these emails to different subscriber and customer personas, then they’re even harder for competitors to get visibility into.6. If you’re not about to, consider looking at your shoppers’ behavior during your Labor Day, Columbus Day, and Veterans Day sales.
Use those behaviors to determine your ideal delay for your cart abandonment emails.Achieving a Stealth VictoryContent and messaging that’s 1-to-1 and 1-to-some are key to present and future success in email marketing. They’re also key to flying below your competitors’ radar.Instead of fixating on misleading industry benchmarks and on what your competitors are doing, it’s time to double-down on focusing on your subscribers and customers. If you focus on who you’re serving and act like you’re always behind your competitors, then you’re most likely to find yourself among the victors.For more on winning the email marketing holiday war, download the free email marketing holiday calendar.



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