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You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this. To help get focus and review current use of digital we created this roadmap so you can summarise where you are now and where you need to be in future.
Digital to account for 75% of all marketing spend in 5 years - the need to manage transformation is shown in this post by Dan Bosomworth of new research from Accenture. Improving organic reach on Facebook - we also have a related post showing the decline in reach and Facebook ad clickthrough rates.
Pigeon - a new Google algorithm - this is an alert for marketers involved in local marketing - it's a major update affecting local searches.
This month we have focused on recommendations to improve sales on Ecommerce sites by CRO to coincide with the launch of our new Ecommerce design patterns guide.
Website home page best practices - Jill Robb looks at techniques for improving home page effectiveness.
Share Tweet Share +1 PinMy favorite email marketing course is called Rapid List Profit Formula from a marketer named Chris Rempel. One of the easiest way to build trust (and likability) is to simply email the people on your list outside of your autoresponder.
The 2nd best email marketing course (in my opinion) is called Autoresponder Madness by Andre Chaperon. The HR Executives can now focus on the core corporate affairs, leaving behind their worries about their employee's skill development.
Apart from our regular courses, we frame tailor-made curricula according to our client's requirements, with regard to course contents and duration. For the attention of corporate houses: Your hunt for the fresh and competent human resources ends here. The intimate nature of email means that it’s often more efficient when it comes to direct sales – hence it being the cornerstone of direct marketing – via inbox. In the final post in our series about Connected Marketing, we’re revisiting a selection of predictions made back in 2005 on social media monitoring and social media measurement. Our Social Times is a boutique social media agency based in Cambridge, UK, providing a range of high-value social media marketing, monitoring and training services.
Leave your details and we'll keep you updated about this and future courses (we only email very occasionally). These are not just thrown together classes or some kind of come on to buy something else, every one of them is chock full of great content that will help you rock your marketing! We have put together a course that will help you to understand HOW social works, WHY it is so important to your business and WHAT you should do to make the most of your time. Find out how to use strategy to find and target the right connections socially, how and what to post to the different sites sites and how to get them off of social and onto your email list! With all the clutter that hits the average inbox daily, you already KNOW that you’ve got to have something glorious that stands out from the crowd!

If you are using email marketing to promote your business, you need to be sure that you are maximizing your efforts. This amazing resource contains everything from internet marketing to social media to offine marketing ideas. Because we use Twitter so often (and effectively), we took a bunch of time to figure out some things about which tweets catch the eye and how to attract more attention to our tweets. Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. PERENNIAL TECHNOLOGIES is the one of the leading company in Dubai to offer digital marketing training and is already setting its sights on offering this course across UAE.
Over the past few years we have successfully delivered digital marketing training to individuals and businesses and will ensure that any training we provide is customized specifically to you and your team. We are able to offer a variety of training in digital marketing and will ensure that any training we provide is tailored specifically to you and your team. However, as the training is all about you and your team, if you would like a training session that consists of a mixture of content from the various digital marketing disciplines, then we are happy to deliver this training to you also, so please get in contact and let us know what you would like. About UsPERENNIAL TECHNOLOGIES is a Digital Media and Training, Consultancy and Web Designing company in Dubai-UAE. A new mobile app for GA - you can now review your analytics on smartphone using Google’s apps for iOS and Android.
New extension to show where people click on your site - this is similar to the InPage analytics feature. I have referred countless friends to it and everybody I’ve talked to has gotten the same value out of it that I have. It’s not the end-all-be-all, but it should be the first thing you read because it deals with the fundamentals, not tricks. Chris explains (much more eloquently that I can) how response comes from truly connecting with the people on your list. What’s the point of having a subscriber list of 1 Million people if you don’t have any real influence with those people? Send each person on your list an email saying hi from your personal email address and ask them if there’s anything they are especially interested in. The reason I rank it 2nd is because I think it’s important to understand the fundamentals first! When it comes, for the employee's, to acquiring, refreshing or updating skills, we take charge of imparting the same.
Our faculty members visit your premise and conduct classes and training sessions at the scheduled time of your convenience.
When someone gives you their email address they’re essentially inviting you into their workplace or home, making it an extremely useful tool to grow your presence on social media. We’re asking you to tell us where you think they hit the mark, what they missed and what we can expect next. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the mark, what they missed and what we can expect next.

Cutting through the noise and getting your email newsletters not only seen – but also responded to – is not only important, it’s currently one of the best tools you can use today to turn those warm leads into closed sales.
This course walks you through all the of the aspects of email markeitng including getting started, developing your content, writing a sales page, setting up your campaign, getting the bugs out, free offers to build your list, and finally our top email marketing tips.
When we took a look at what had changed over the last couple of years we realized that we needed to update the ideas from the ground up! Some of them were obvious (have great info) and some more obscure, like that people tend to respond more when using the word “you” because they are alone when they read tweets.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. After all, the training is all about improving your skills and your knowledge and arming you with the tools necessary to reach your personal and business goals. Over time, people will like and trust you IF you give them good stuff (content, deals, honesty, etc) and you give them genuine reasons to like you. You could send 1 Million emails and get zero sales if people don’t open your emails or trust what you say. The entire product is about, again, how to build real relationships with your subscribers and prospective customers. I highly suggest both Rapid List Profit Formula for nailing down the fundamentals, and Autoresponder Madness for taking your email marketing skills to the next level. This week we’re focusing on the second strand of predictions about engagement: avoiding and managing negative word of mouth, and whether or not the rise of customer relationship management is the death of promotion. We’re asking who manages more connected, collaborative and social approaches to marketing, and how are these being adopted within organisations. Get help with your social media, newsletters, small business marketing, realtor marketing and more. Our AMAZING Email Newsletter Course will ensure that your email newsletters get opened – and GET RESULTS! We keep this cheat sheet right beside us on our desk when we are tweeting so that we can post the most powerful messages possible. The strong relationship with your prospective customers is how you get people to actually open your emails in the first place. It goes extremely in-depth and goes over everything from creating your average customer avatar to segmenting your email lists. You can ignore all the other email marketing courses because these are the two that matter. Companies never do that!” Little things like that go a long way in building a real relationship.

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