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In a world filled with large brands and major events that dominate the headlines, it’s hard for small businesses to do things that get the attention of their target audience.
Business owners have to resist the temptation to hijack events that don’t pertain to their business. It’s just as important to prevent legal backlash as it is to prevent public backlash.
Piggybacking on the popularity of a pre-existing good way to get noticed but there are a lot of other businesses were trying to do the same things.
Similar to the last point, business owners should be ready to use their advertising budgets to promote the event-related special.
In the end, though business owners and marketers may be trying to ride the wave created by popular events, there is still a lot of work to be done for event-related specials to work. Peter Roesler (1201 Posts)Peter Roesler president of Web Marketing Pros has an extensive background in all things marketing, social media, and search engine optimization. In each of our markets we have developed relationships with hundreds of clients who might share similar interests or marketing needs. We live in an increasingly technological age, where social media has transformed the world we live in. Conversely, traditional forms of marketing are still proving to be very effective, and none more so than events based marketing. Extremely easy to work with and gained our company many new customers with their dynamic sales and approach. A new study released by the Event Marketing Institute presents some interesting data on Experiential Marketing. This past year, several large companies creatively reached out to consumers and promoted their brands using outdoor movies. For the 25th Anniversary of the classic Ferris Bueller’s Day Off, Groupon decided to host a screening of the film at Wrigley Field. To promote the release of the new Fiat 500 and 500 Cabrio, the brand hosted a drive-in movie event in Times Square featuring free entertainment, food and drinks. Experiential Marketing Events like these are enjoyable for those who attend and are meant to create a positive buzz about the company. Hosting an outdoor movie event is one of many ways to promote your brand and create a positive buzz about your company. Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. For some businesses, the solution may not be to try to make a bigger wave, but rather to ride the wave created by other major events that have captured the attention of consumers.
The organizers of major events often have very specific rules about how their event can be mentioned in advertising and marketing. Marketers need to make sure that their promotional materials are engaging enough to be noticed in a sea of similar ads. With so many this is trying to attract consumers by invoking the popular event, its unlikely that content without paid promotion would be readily seen.
It’s important to give thought to things such as the choice of event, the legal guidelines for marketing, and more. His impressive work history includes VP of Development at AppSoft Development, Director of Multimedia at Advantage Services, and Creative Director at Mammoth Technology. It still works extremely well and, in some cases, is one of the most effective ways to generate brand awareness and establish a relationship with your customers. Using event marketing as a catalyst, South Central Media offers a variety of ways to help your business connect with target customers or prospects.
Let us help you connect your business to other businesses to produce a mutually successful outcome.

Event marketing adds another dimension to your overall strategy by putting your business directly in front of your customers. For this reason many businesses may be thinking of using social media as the basis of their marketing, but this could be a big mistake.
They’ll help your business gain a competitive edge, and provide a real return on investment. Because we have a large team of professionals that are hands-on and results-oriented, and at Pan Atlantic we are flexible and easy to do business with. Chances are, a strategy that has worked for you in the past will not always bring the same success. The study reveals that spending by companies on Experiential Marketing and Experiential Marketing events is growing; and with good reason. Experiential Marketing attempts to create a connection between potential customers and the brand using meaningful experiences.
In Bogota, Colombia, commuting is usually a pretty miserable event; with drivers spending about four hours per day in traffic.
Commuters stuck in miserable traffic who were then offered a cool drink (Coca-Cola), and entertainment (short movies), will almost definitely experience a positive emotional response they will connect with the Coca-Cola brand.
Approximately 120 Best Buys across the country came to the rescue for Black Friday shoppers waiting in long lines, and offered a big screen outdoor movie event featuring the new Blockbuster film Harry Potter and the Deathly Hollows Part 2.
The best part was that attendees could sign up and view the film from inside one of the Fiat’s. When successful, the experience has an effect on not only those who attended, but all of the people the attendees tell about the event. If you are trying to make a big impact, an outdoor movie event is certainly an Experiential Marketing approach worth considering. First, the marketing only makes sense if there is some basic connection between the events and the company.
As was mentioned in a previous article, images are what drive shares and engagement on social media networks. None of this should dissuade business owners from using major events to market their companies. Whether you need help with the distribution of samples, coupons or informational brochures, our highly skilled street teams will find opportunities to enhance your marketing objectives with events that put your business face-to-face with people interested in what you offer.
Studies show that consumers are turned off by advertising on the websites and social media platforms that they love. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand. The figures show that this type of marketing is highly successful; with 58% of event attendees making a purchase following the event, and 86% of those who made a purchase turning into regular customers. Experiential Marketing aims to entice customers to make a purchase by appealing to both rational and emotional behavior.
Coca-Cola decided to reach out to these commuters and transform the highway into an outdoor cinema- complete with a large movie screen, popcorn to snack on, and, of course, Coca-Cola to drink. Three huge screens were set up, and Groupon, a daily deal site, fittingly offered a deal on the tickets.
After the initial Times Square outdoor cinema event, it was taken on the road to other cities like Chicago and Los Angeles. This may seem to be a simple tactic but there are some things that business owners keep in mind when implementing it. For example, a restaurant that is advertising specials for World Cup should at least have the matches playing on the TV. The NFL tightly regulates the use of the term Super Bowl in ads, plus several related words letter of the use of synonyms for the game (e.g.

Even without using official logos or event names, it is possible for marketers to create marketing materials that promote event-related specials without running afoul of the event guidelines. It’s worth the effort because tapping into the public excitement surrounding major events gives marketers a boost when it comes to interest in their specials. Event marketing also has a positive effect on your brand growth, and your presence on social media, because once consumers have become excited about your product through event marketing, they’ll tell their friends about it via the latest media.
Companies can get the word out about an event quickly and easily by using social networking.
Since the Fiat 500 and the 500 Cabrio are re-makes, the films chosen were also re-makes; selections included Ever After and Romeo and Juliet. Here are four things business owners should do when marketing their businesses during major events. Second, consumers can become upset if they feel a business is marketing with an inappropriate events.
For example, if a business is unable to use the name of a sporting event, a stock picture of a filled stadium with cheering crowds is enough imagery to get people in the right state of mind to take advantage of the event-related special. Marketers can also use promoted content on Facebook, Twitter, Linkedin, and, if they signed up for the trial, Pinterest. Consumers need to come away with a positive feeling about the brand that they will remember and talk about. To illustrate, a business producing unhealthy foods should not market themselves with an event for childhood obesity. Part of this it because they want to get money from advertisers who want to be the official sponsor. Also, since parody is protected from copyright suits, business owners can create names that are similar to the event. You can have the best product in the United States, but unless people know about it, it will come to nothing.
Our number one mission is to provide leading brands a one-stop solution for all their marketing and sales needs. The idea behind Experiential Marketing is not to be an advertisement for the brand, but rather, a fun and memorable experience that consumers will connect with the brand that will encourage them to make a purchase. But they also have a vested interest in ensuring that whatever marketing is produced meet the needs of the events.
A business can’t say March Madness in an ad without permission, but they could have Motor Madness, March Mayhem, etc. Entrepreneurs, especially start up entrepreneurs, can sometimes find it difficult to decide which form of marketing is best for them.
A final thing to consider is that when businesses try to do specials with every event, customers become so used to the premium pricing that they will never buy things at full price. Neither the Olympic Committee nor FIFA want to see their event or logo used in advertising for gentlemen’s clubs or condoms. Business owners need to choose the events they market with carefully and to try not become too dependent on discounts to get sales. Their marketing guidelines give them a legal recourse if they feel their trademarks are being used inappropriately. In reality, there are a lot of violations of these rules and many others go unnoticed by event organizers.
And though the most likely consequences would  be a cease and desist letter, the potential for much graver and more expensive repercussions exists.

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