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You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential. I have put together some guidelines to help you create the best PPC landing pages for your AdWords account. The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Once you have established what you are trying to accomplish with your campaigns and ad-groups, do some competitive research. You should not use the same message to target viewers from PPC that you would use if they came from social media or email nurturing campaigns.
Use clear calls to action along with arrows and catchy text while avoiding a  “scammy” look. Use persuasive copywriting techniques and "power words" that inspire visitors to take action.
The biggest mistakes I see made in regards to testing are not allowing your tests to run for significant amounts of time and stopping after one test. Stay patient and pull in as much data as possible before declaring a winner, then use that data to set up ongoing tests against the winner to find and display the best possible advertisements and effective landing pages you can.
Ben Cohen is a Customer Success Specialist at WordStream and supports WordStream’s managed services team on numerous accounts. I am finding that a great looking squeeze page with navagation on the right is working well. Squeeze pages are great for capturing emails, but pre-sell pages are the best to actually close a customer on the prodcut you are promitng then and there. Hi Ben,Do you recommend creating landing pages directly on your web site, or using a 3rd party service? Hi Andrew,As with everything that has to do with PPC it is rather hard to give a definitive all encompassing answer. Hi , Ben It's really great post , this really helps many people in designing their landing pages . My problem is that I have done everything in this article plus a bunch more and have lousy conversions. Hi Terry, You bring up an excellent point and I have had this arguement with colleagues a few times. As the name suggest that I am going to write on a CPA marketing which is already well know among the internet marketers. If you are person who are looking to make $100 a day than trust me guys CPA is the thing for you. It depend up on the offer that what offer is asking to do the CPA marketer .The advertiser have to only when desired action occurred by the CPA marketers other wise they dont have to pay any thing. CPA is also know as Cost Per Acquisition because advertiser asked to CPA marketer to perform certain action. Now you must be thinking that from where you can get the offer to promote and make some money . In simple term CPA marketers market the companies offer and for every desired action which is determined by the companies they get payed. It is not hard to get in CPA Network they are also willing to earn money just like but they want genuine marketers who really want to make money not a fraud or scam.
Email Submit Offer – Email submit offer is the very basic kind of CPA offer here you have to send the visitor on the offer landing page. Multiple Field Submit offer – This is another kind of offer where visitor have to filled multiple field with desired information.
Free Trials CPA Offers – This is very popular CPA offer because it always has a high pay out. What is EPC In CPA Offer – EPC is generally known as Earning Per Click in CPA offers. Register On Many CPA Networks –  This is the first CPA marketing tips which I want to give . Check Review Of CPA Network  – Before joining any CPA network do check out their rating in Google by using query “CPA Network Name” + “Reviews”. Familiar Niche –  Only work on those niche on which you have some knowledge and familiarity with. High epc will always ensure your optimal profit for every desired action you performed and as far as concerned the “Total field information required in form” I would like to give you an example. Which one will you fill out or will be interested in to fill if hook, design and content is similar for both ? Obviously 1st form because it’s asking for minimum information and requires minimum effort from end user without irritating them. Ex: If $3 is offered for form which required end user to fill 3 details say name, email id and age. Always use these tactics after analyzing EPC, Conversion rates to select which offer to promote.
One more thing I would like to tell you again that always choose offer related to your niche with good EPC only and you are profit will BOOOOMM !!!! If you are even a newbie than also don’t hesitate to write about that you are confident enough to promote the offer by email marketing,ppc,ppv etc strategies.
This is the most important step for any CPA marketers, This step will decide how much success you get in CPA networks. I suggest you to give with the WordPress platform and use some of the best landing page (Insta Builder or profit builder) to design you page. I am switching gears to CPA and will be using my expertise in CPV, Email marketing to drive massive traffic to offers. Through learning process, I’ve learnt to create high converting landing pages and evergreen strategies to capture leads in best way possible. These are some example which you can use but still I would recommend you to come up with some new lines or idea and remember one thing be truth full to them always. Contact your affiliate manager regularly to make good relationship and please do not call them or ping them any time this may cause trouble to them. I think I have covered all the important aspect on the to get accepted and approved by CPA networks. Once you get in the CPA Networks your next step will be to find the Best and high converting CPA offer. When you have been accepted into one of the CPA networks you will have to choose a CPA offer to promote.
The basic thing which you always have to keep in mind that the CPA offer should be hot,popular and most importantly in demand.Always do your research and promote only when you can make some money otherwise witch to other CPA offer.
One tip I would like to give here that CPA offer that pay high out generally get less traffic and click so you have to pay more to get clicks and traffic.
Fast and easy CPA offer always works well because here you are giving proper information about offer ,User have to fill only one or two boxes like email and name. Try to use less banners in you landing page because these day user have a tendency to just move forward with out watching the banner and have blindness towards them. So guys I have given to so much information about good and bad offer and now you can alone decide which can be good or bad offer. So now Ill am going to give some basic idea to drive high quality and targeted traffic to your CPA offer. SEO For CPA Offer-  This is the very basic and effective idea to get traffic on your CPA offer. Traffic Via Forum Marketing –  You have to register your self on various forums which is related to your CPA offer niche. Write Articles To Get Traffic –  There are tons of article website available in the market where you can write article on your niche and link back to your money site or CPA offer.
Video Traffic To CPA Offer-  Create a video channel on YouTube or any other video website . PPC Traffic To CPA Offer – Here you can register your account on MSN ,Bings ads, Google ad-words etc advertising network and create a campaign to drive paid traffic to CPA offer. There are more method also to get free traffic on CPA offer I have just written some basic and working method only. This is important step in CPA marketing because it will generate the email list of particular niche which is related to your CPA offer. By creating a high converting landing page you will get opportunity to add mini squeeze page which will grow your email fast of particular niche.By this technique you will have email database of those user who are interested to purchase CPA offer of particular niche. I am going to give you some best example of landing pages and I want you to observe these landing cum mini squeeze pages and bring out what’s similar and common in all of them.


From my experience, I’ve rarely had properly tested landing pages perform worse than direct linking. As a marketer, the biggest value add you can provide is creating a sales funnel that converts.
For POF, you need to create the initial ad to hook your traffic, but the landing page is where you SELL.
However, if you get them looking at a landing page, and taking the time to READ through your landing page. Some of this stuff should be common sense, but we all need a flick on the head and kick in the butt to remind ourselves once in a while. POF Traffic Volume Monitor: Record Traffic for All Campaigns Every 15 Minutes Automatically!
Email Submit Offer –A Email submit offer is the very basic kind of CPA offer here you have to send the visitor on the offer landing page.
Free Trials CPA Offers –A This is very popular CPA offer because it always has a high pay out.
Register On Many CPA Networks –A  This is the first CPA marketing tips which I want to give .
Familiar Niche –A  Only work on those niche on which you have some knowledge and familiarity with. High epc will always ensure your optimal profit for every desired action you performed and as far as concerned theA a€?Total field information required in forma€? I would like to give you an example. Obviously 1st form because ita€™s asking for minimum information and requires minimum effort from end user without irritating them. Through learning process, Ia€™ve learnt to create high converting landing pages and evergreen strategies to capture leads in best way possible.
I think I have covered all the important aspect on theA to get accepted and approved by CPA networks.
SEO For CPA Offer-A  This is the very basic and effective idea to get traffic on your CPA offer.
Traffic Via Forum Marketing –A  You have to register your self on various forums which is related to your CPA offer niche.
Write Articles To Get Traffic –A  There are tons of article website available in the market where you can write article on your niche and link back to your money site or CPA offer. By creating a high converting landing page you will get opportunity to addA mini squeeze page which will grow your email fast of particular niche.By this technique you will have email database of those user who are interested to purchase CPA offer of particular niche. I am going to give you some best example of landing pages andA I want you to observe these landing cum mini squeeze pages and bring out whata€™s similar and common in all of them. Check out your competitors’ landing pages and look up some templates to see how you can design your pages. Considering how your viewers got to your page should influence and change the messaging you use to close them. As you have the time to build a new page, add it in and slowly convert your ad groups to all have specific targeted landing pages. Depending on your marketing goals you should consider putting your phone number at the top of the page, adding a form directly to the page, or allowing a purchase to be made directly from that page.
I personally feel that, this simple step by step procedure surely help not only to all, but also, specifically to newbies to get the awesome landing pages in order to improve the ROI.Thanks for sharing nice article!!! I would recommend doing testing, some more testing, and then even more testing after that.If your landing pages aren't working you can choose to try a 3rd party service and test against those. For newbies it's really helpful  they can understand easily as you have explained in an step by step procedure .
I have great engagement, low bounce rate, long page durations, multiple page views, but no sales.
If you were to include social media links then make sure they launch in a new tab or simply allow visitors to like or share the page. If you are already making $100 a day like other expert CPA marketers then you will be going to increase your income after reading this tutorial. If you will read today’s free CPA marketing guide and implement it exactly then you will be making for sure. CPA is one kind of advertising model where advertiser pay for any particular action.It can be impression,form fill up, click, sales,ewns letter sign up,registration etc . CPA marketer are also known as publisher and one more thing I would like to tell you that CPA marketing is not like affiliate marketing where you can promote any product.Here you have to get approved in CPA network once you are approved by CPA network website then only you are able to promote offers.
In free trial offers user have to use advertiser software or services for specified time or period.
Now lets go the next chapter where we will discuss how a newbie can become expert by implementing strategies and golden rule of sure sot success. There is no point or sense to jumping on health niche when you are having a good knowledge of make money online niche. CPA Network Entry Level Tactics –    When ever you get in to any CPA network thy will ask you how you intend to promote offer while registering for any CPA network.
Be In Touch With Your Affiliate Manager –  I am telling you this point by my experience that always be in touch with your affiliate manager.
Keep An Eye On Competitors –Always keep an eye on your competitors you know the half battle is already won when you know the weapon and war strategy of your competitors .
Perfect Landing Page – There is no need to say that we have to create a killer and perfect landing page to capture the lead. Always check your traffic twice because if your traffic is not real than any time your account can get disapproved or banned. Read Term And Condition Of CPA Offer- Before promoting any offer you have to read all the term and condition of advertiser.like on which country you can promote the offer , what method you can use to promote , what age ,demographic, sex etc you can use to promote. Now let me tell you some good points and you please follow these points to get accepted and approved by CPA networks.
Don’t try to use any fancy or confused because this is the one point contact for the affiliate manager of CPA network. But once you get accepted in the CPA network ask them to approve you for INCENTIVE TRAFFIC. This is another kind of traffic or where marketers ask for the information from the user and they give some thing in back like ebook,downloaded thing etc.
SO you just keep in mind all the points I have tell you and you will be in CPA network for sure.
This CPA offer should not only be of your interest or liking criteria but also have some potential to make some money out of it. Another CPA offer belong to category where you will less payout but the traffic and click is easy to get .
I am not going to too deep in this topic but still you will have overall idea what I am going to teach you. Here you have to pick those keywords from Google Keyword planner which are related to your CPA offer and then try to rank your website for that keywords. Or you can do more thing write content on web 2.0 link them to your money which has CPA in it .
You just have to create a blog and write only those topics which are closely related to your niche. These kinds of platform will give you good list of keywords also and other tools by which you can drive tremendous traffic t your CPA offer.
Here you have to create some cool and interesting graphics on banners which have to force user to click on it.
Here you to build your or grow email list for particular niche and then when you have enough buyers list of that niche you can promote CPA offer to them. You have to give some valuable material to your visitor and lock some of the important stuff ,Once visitor are engaged and ready to read more they will definitely click to unlocked the content and visit your CPA offer.
The part that you can most effectuate this is through landing pages, particularly because you can create landing pages that cater to specific niches and play specific angles to sell to targeted traffic. True, Mate1, etc.) and trying to sell them to niche demographics, then a landing page is an absolute requirement to do some intermediate selling.
Ads that seem like they use some mashed up copy taken out of a book but do not attack the user’s attention are a sure sign of a newbie marketer.
You need it to bridge the gap between your ad and your hook to the page where you get them fill out their personal information. Be In Touch With Your Affiliate Manager –A  I am telling you this point by my experience that always be in touch with your affiliate manager. Perfect Landing Page –A There is no need to say that we have to create a killer and perfect landing page to capture the lead.


Here you to build your or grow email list for particular niche and then when you have enough buyers list of that niche you can promoteA CPA offer to them.
But unlike traditional sales you do not have the flexibility to try different angles like any good salesman would.
Make it easy for them to brag about their purchase and share their experiences by adding links to all types of social media. Born and raised in Boston, Ben has not wandered far from home, having studied Marketing and Management at the University of Maine, Orono.
There are a lot of great spreadsheets out there on the web that will make the analysis easier.You mainly want to look for a confidence score. If, however, there is one page that is clearly outperforming the others, the experiment stops early. And if you are new or beginner in CPA marketing than this post is going to help you understand the topic from scratch to end.
Suppose you spent $100 to promote something and you got 10 sales then Cost per acquisition will be $10 per lead. When you will send any visitor to that offer by using you link then CPA network is gonna know that you send the visitor and if your visitor performed desired action like – registration , click , purchased any thing then you are gonna get the commission. Visitor have to enter their name,email ,mailing address,zip code,phone number and their credit card information. But you have to remember one thing that only choose those products which belong to your niche. This is the vital information which is used by CPA network to get overview of who you are , how you will promote the offer, are you genuine or not. They are the one point of contact in the CPA network for you who will answer all your questions,solve your queries, suggest you good offer, even some time you can ask for high EPC also ?? . There is a new theme in the market called a1 pro v2 wordpress theme I tried this one personally and found it very good . This is a bribe kind of thing where you ask information and give them back some thing valuable .
So for per click you will less money but it will in quantity so your profit will definitely go higher.
There are tons of CPA marketers out there who have good experience  so its journey where you’ll be going to learn slowly. Once you get ranked for desired keyword you can send tons of targeted traffic to your CPA offer.
Suppose a keyword has a highly search volume in USA but you can not promote CPA offer in USA then ranking for keyword will not give you good result. Always try to find keyword which are of use and can send only targeted demographic traffic to CPA offer. You can give suggestion people to buy CPA offer , or you have a link of CPA offer in your signature also. PPC traffic is one of the best method to drive highly targeted traffic to CPA offer in CPA Marketing. I recommend you to use GetResponse email marketing service And Insta builder for creating high end landing page. It is really a bad idea your conversion will be too low and if user will not purchase that CPA offer then that traffic will be lost for ever.
Typically, an advertiser’s expertise is in their product and niche industry, which is the precise reason why they are paying you to generate leads for them. So, to become a marketing force to be reckoned with, you absolutely cannot avoid the landing page. I mean think about what that really takes: to have a people fill out multiple fields of information about themselves on a consistent basis.
Then it comes down to whether they’re interested in taking a chance with their information. A CPA network as a mediator between the big companies who want leads,sales,registration etc and on the other side CPA marketers are sitting on (We are affiliates ) A who will promote their offer and for every action they get paid. They are the one point of contact in the CPA network for you who will answer all your questions,solve your queries, suggest you good offer, even some time you can ask for high EPC also ?Y?‰ . There is a new theme in the market calledA a1 pro v2 wordpress theme I tried this one personally and found it very good . There are tons of CPA marketers out there who have good experience A so its journey where you’ll be going to learn slowly. Suppose a keyword has a highly search volume in USA but you can not promote CPA offer in USA then ranking for keyword will not give you good result.A Always try to find keyword which are of use and can send only targeted demographic traffic to CPA offer. Instead of leading people to your homepage, test out driving traffic to a more targeted, conversion-optimized landing page (see below). This will allow you to change and test single variables such as headlines, imagery, body text, and calls to action evenly over time. I recommend doing research on each and finding the one that matches your company the best.The biggest take away from this article is "Always Be Testing". This is good for a cases when all you need from a customer is to get him signed up for a something. After capturing lead you require a email marketing system and I recommend you non other than GetResponse.
CPA marketer are making good money by this technique but people are failing terrible also by using technique. Before posting any thing on the forums make sure you have gone through all the Terms And Condition of forums. If your answer are good then surely people are gonna click on your link and you can make good sales . But if you have a squeeze page which is collecting email of visitors so you will have a database of them and you can send them more offer in future also can make sure sales. You can only hide for so long until you realize you need to buckle down and get this right. Instead, if you present it as a site where they need have a need for Jewish members and show them a bunch of profile pictures of other Jewish members of the opposite sex, then when they click sign up, they are only focused on the form that pops up and the sales pitch is still in their mind. As you gain experience through repetition and seeing what works and what doesn’t, creating working landing pages gets easier and faster. The person who clicked has given you a tiny tiny piece of mind and if anything seems at all inconvenient after they click, they’re gone.
To get a sense of what it all feels like from their shoes and get some ideas, survey your competition. When he is not out hiking New England, you can find him at America’s most beloved Fenway Park. Apart from knowing which ad campaign is working, you get lower bounce rate, higher quality score and ad rank, and most importantly, you get higher conversion rate.
You can direct link back to CPA offer or You can link your money site with the forums where you CPA offer included.
Keep in mind that the advertiser also has to keep their landing page generic enough so that it caters to the spectrum of traffic that is sent to them. Being able to produce high performing, consistent landing pages is a difficult, but highly valuable, skill in my opinion and will set you apart greatly. When you’re browsing on the internet, actually notice the ads, click on them, and follow through to see what you can learn from it. But what if you have B2B web, with a products, which same time is also used by a existing customers who come in to check it's spec, etc? If advertising through social sites, sit in a spy account and really analyze what marketing techniques work or don’t work from the ads you see.
And this is why the only thing in article I would argue with, is this:Keep the page clean and easy to read. Keep it short and sweet and give them exactly what they are looking for.And yes, that also means SEO optimized page is not already good landing page? I guess no right? Or - do we create different pages then for SEO traffic, PPC, and product pages? So, 3 pages for each product what you have? A lot of questions, and I guess formal answer is "that depends on your case, establish your goals, etc".



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