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Sending email newsletters is a great way to keep in touch with your customers and prospects. Email marketing, mobile marketing and social marketing, either combined or each on its own, may be the key to your success.
Here at inwise, we don't just provide you with all the tools you need to create newsletters and campaigns, we also want you to have all the information you need to create them successfully and effectively. May 12, 2011 by Tara Jacobsen Email subject lines seem to be the one topic everyone is interested in, and rightly so! If you want to know more about my obsession with email subject lines, check out my previous post, Email Marketing, Writing Great Subject Lines. There is one more thing to consider when you are crafting your emails – the first line of text. Mind bending Facebook stats, and a dirty little secret – OF COURSE the emails from Perry Marshall have great subject lines, he is a master!
Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Sometimes when you meet someone at an event and build a great rapport, you come away feeling so grateful that you really want to help out the person with feedback on their new website, business pan or Facebook page. Elaine hangs out at The Smart Train She provides online training and coaching solutions in the areas of MS Office Skills, Business Skills, and Soft Skills.
For people starting out with networking, whether online or a follow up of an off line contact, quantity can be great practice or simply overwhelming.
For that reason I hesitated for months before sending out a recent special offer to some of my networking contacts – but it was for discounted custom facebook pages, so I figured they could all potentially use them. Very funny post Elaine, I think many of your contacts have my email address as well ??  At one networking event I attended earlier this year a particular participant clarified before leaving if it was ok to add you to their newsletter list, a nice touch, I thought. I may email them directly asking to be taken off all databases, but I know lots of people don’t bother so for the sender, it may be worth it.
I  feel the follow up email should be in similar tone of the conversation held at the event. Tweak Your Biz is a business community - a place where business professionals like you can stand out.


Now, it's easier than ever to create professional-looking newsletters, with inwise providing you with the templates and easy-to-use tools to create the perfect campaigns. With inwise, you can easily create integrated campaigns and make sure you don't miss any of your potential customers. One of our best resources is our Blog, which is updated all the time with great info, ideas and tips. You can write the best email, newsletter or online communication ever, but if no one opens it because it does not have a good subject line, the time was wasted!
When you are laboring over your newsletter, auto-responder or followup emails, it is easy to anticipate that the person at the other end will be happy to open it! Their email list is not great if I, a lowely marketer, are getting hard core programming information.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. This will include communication on the Internet (blogging, chat forums etc.) email, or work collaboration. It pays to be generous with your time and effort, especially if the rapport is good and there are ways to help each other out, whether that is locality based, web based, product based, service based or simply knowledge based.
I think it comes down to using your common sense and treating others as you would like to be treated yourself. The post is really just to highlight what we all experience – the good, the bad, and the downright ugly!
Quality is what it comes down to ultimately, and as you suggest, mutual respect and courtesy. For myself, I wouldn’t add someone to my newsletter list unless they expressly wanted to be added. I often spend the time unsubscribing from legitimate mailing lists, as it’s easy to do but I have received unsolicited mail from businesses that do not give that option.
If the conversation was relaxed, then keep the email relaxed but obviously not full of typos relaxed, or txt speak! Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!


One of the best things that happened to me recently was that Gmail set up a priority inbox so I can usually see Clients, Friends and Families at a glance.
I think that is EXACTLY wrong, I think they are looking for a reason to be able to skip it and hit the delete key.
If you have a strong subject line and a compelling first line – BAM, you are sure of an open!
If you are going to spam people with affiliate links, at least take two seconds to change the subject line a little!
Honestly, would it take 15 seconds to write a little bit more to tell me why I should open it? My time is worth more than they can give me on a gift card so I would rather have great content and no gift card! If you have some that ABSOLUTELY rocked the open rate, please feel free to post as a comment!!! She helps soothe the rough and tumble of running a business through education, information and coaching. If all you do it is tell me how wonderful you are and shove your card in my face, I’m not inclined to do business with you. A strong, compelling subject line makes it impossible for them to hit delete without at least taking a peek!
This is also a problem with Avon ladies and the Scentsy gals, because they use the automated systems within their company, I get multiple copies of the same email. Your clients will not think these “tricks” are cute and will ask to be removed from your lists! Now, you would think that would compel me to open at least one of them BUT it just annoys me so I don’t open any of them.



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